Ross Soodoosingh

Chief Marketing Officer | Financial Services | Over 15 Years of Marketing Experience | B2B2C, B2B, B2C

I’m a global marketing executive with 15+ years of experience building brands, launching platforms, and scaling growth for fintech, institutional finance, SaaS, and crypto ventures.

I've led global marketing strategy at FXCM (NYSE:FXCM), SFOX, and Investment.com, and advised high-growth firms as a fractional CMO through Huddle Fifty. My background spans:

• GTM and product marketing for B2B, B2C, and institutional finance
• Brand transformation and repositions at IPO and acquisition stages
• Leading $100M+ marketing budgets across 10 global offices
• White-label solution design for Tier-1 banks including Deutsche Bank, Barclays, and E*TRADE

I’ve also launched branded platforms like Forex University (education), MarketingMarkets (AI press release distribution), and served as the marketing architect behind for FXCM and DailyFX.

Today, I partner with fintech and SaaS companies to accelerate growth, modernize martech, and prepare for capital events — all while aligning brand with business objectives.

Chief Executive Officer

Tasked with taking the agency to the next stage in growth. Guiding Sass, Financial Services, Consumer Packaged Good firms as a external marketing advisor.

Many CEOs say they want a strong CMO.

What they actually want is someone who executes without friction.

But real marketing leadership does not work that way.

A good CMO is not just there to run campaigns. They are there to make hard calls.

Sometimes that means pushing back on targets that look good in a board deck but are not grounded in reality.

Sometimes it means saying we should not spend that budget yet.

Sometimes it means killing a project the company is emotionally attached to.

And yes, sometimes it means disagreeing with the CEO.

That tension is healthy.

But it is also uncomfortable.

So what often happens is the quieter marketing leader lasts longer.

The one who nods in meetings.

The one who avoids friction.

The one who says yes even when the strategy is questionable.

Meanwhile the CMO who asks hard questions gets labeled “difficult” or “not collaborative.”

And the company slowly loses focus.

The best CEO CMO relationships I have seen have a certain amount of friction built into them.

If your marketing leader never challenges you, you probably do not have alignment.

You just have someone executing instructions.

Global Marketing Executive | Former FXCM | CMO | Fintech, Institutional Finance, and SaaS | Demand Gen & Brand Strategy Leader

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