Ross Soodoosingh

Chief Marketing Officer | Financial Services | Over 15 Years of Marketing Experience | B2B2C, B2B, B2C

I’m a global marketing executive with 15+ years of experience building brands, launching platforms, and scaling growth for fintech, institutional finance, SaaS, and crypto ventures.

I've led global marketing strategy at FXCM (NYSE:FXCM), SFOX, and Investment.com, and advised high-growth firms as a fractional CMO through Huddle Fifty. My background spans:

• GTM and product marketing for B2B, B2C, and institutional finance
• Brand transformation and repositions at IPO and acquisition stages
• Leading $100M+ marketing budgets across 10 global offices
• White-label solution design for Tier-1 banks including Deutsche Bank, Barclays, and E*TRADE

I’ve also launched branded platforms like Forex University (education), MarketingMarkets (AI press release distribution), and served as the marketing architect behind for FXCM and DailyFX.

Today, I partner with fintech and SaaS companies to accelerate growth, modernize martech, and prepare for capital events — all while aligning brand with business objectives.

Chief Executive Officer

Tasked with taking the agency to the next stage in growth. Guiding Sass, Financial Services, Consumer Packaged Good firms as a external marketing advisor.

Companies that did not do marketing in the past have been left behind.

I've seen it all as a marketing leader.

Companies that have been around for years and didn't invest in marketing have become irrelevant in 2026.

No longer can Companies ride the coattails of competitors. People are more informed they will just invest in your competitors instead.

If you haven't been building your marketing engine all along then you need to go back to the basics.

No amount of advertising dollars is going to solve it now.

No amount of events will drive immediate revenue as trust hasn't been built. 

But there's still hope. You just need to admit you need to work on foundational marketing and build an engine that will last into the future. 

Without that your days are truly numbered.

Chief Marketing Officer with over 15 years of experience in Financial Services. Leading and inspiring global teams to deliver successful omnichannel marketing campaigns. 

I have directed and lead teams all over the world. Being raised in NYC has allowed me to have a strong understanding of other cultures. I have lived in the United States, Hong Kong and United Arab Emirates.

Expertise in Search, Programmatic & Display Advertising, Web & Mobile Marketing, Email Marketing, Affiliate Marketing, Brand Marketing and Event Marketing.

B2C marketing expertise with financial service companies and alternate investment firms such as FXCM (acquired by Jefferies), Masterworks and many other stock brokers, crypto exchanges.

B2B financial service institutional facing marketing expertise with FXCM Pro, FXCM Prime, Fastmatch (acquired by Euronext), sFOX and crypto and forex liquidity providers and SAAS companies.

The companies I have worked with have been featured in every major financial media publication from Forbes, Bloomberg, CNBC, Reuters, WSJ, Barrons, MarketWatch, Financial Times, AFR. Additionally together have innovated products, adoption and standards for financial services.  

FXCM - the first forex broker to go public on the NYSE, and to launch a CNBC TV show covering the currency markets. The platform and product was revolutionary (Desktop, Web and Mobile versions) and companies such as E*TRADE, Barclays, Deutsche Bank, MF Global, Citigroup, OptionsXpress utilized either the platform or the market access for their clients (B2B2C).

DailyFX - one of the original news portals for forex and commodity news. Was a top 3 news site for forex news in the US and globally.

Masterworks - the first platform to allow investment in pieces of art providing access to the masses instead of just the wealthy.

Diamond Standard - created the first diamond commodity that utilized the ERC-20 blockchain to verify proof of value.

sFOX - one of the first platforms to offer access to multiple crypto exchange liquidity from one platform providing for institutional standards such as Best Execution and Smart Order Routing.

Innovation will take us into the future and provide more value for financial services.

Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer.

taplio

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