Surviving in extreme conditions or building a martech agency? Can I even compare these two things...

I started my career as a software engineer, and I loved coding. I'll never forget the time a customer wanted a website ready to host in just 1 day. That was some extreme programming for me.

In fact, the word "extreme" is kind of a motto for me. I'm really passionate about extreme fishing and other extreme sports like skydiving and rock climbing. One time, I even spent a night alone in Cologne when it was -37 degrees Celsius.

I know what it's like to "survive" in this life. This skill has helped me not only in my personal life, but also in building my own business. I'm the founder of a martech agency called DarwinApps, and I lead a team of highly motivated people who want to help companies with digital transformation in this AI-dominated world.

So why am I on LinkedIn?

1. To share what I know with like-minded people.
2. To build real relationships, not just business connections.
3. To learn from enthusiastic people.

Welcome to my LinkedIn page!

For 14 years, I’ve been the shoemaker whose kids walk barefoot. 😅

We help marketing teams build systems that actually work. Data that flows. AI that delivers value. Processes that don’t require heroic effort every Tuesday at 3am.

Meanwhile, my LinkedIn strategy was: “Maybe next week.”

Weeks turned into months. Months into years. I watched founders with half my experience posting daily while convincing myself that “the work speaks for itself.”
It doesn’t. Not here, anyway.


So new chapter!!! 
I’m going to write about what we actually see working with B2B SaaS marketing teams:
- Why that $100K AI pilot delivered nothing (hint: it’s not the AI — it’s integration. Gartner says 75% of failures come down to this)
- The “source of truth” problem nobody wants to admit they have (spoiler: it’s usually three spreadsheets and someone’s memory)
- What really happens when you try to automate chaos

I’m not a RevOps expert. Not a GTM thought leader. I’m the guy who’s been building web, architect stack, connecting marketing pipes since Google Analytics was revolutionary — and I’ve collected enough stories to fill a book.

Where should I start? What’s your biggest headache — data silos, AI adoption, or proving ROI to the board? Drop a comment or DM — let’s trade war stories.

#RevOps #AIMarketing #MarTech #Darwin

Sergey Kisly

We spent years proving our value with data. 
Now there's so much data, it proves nothing.
And the leader who can't defend their source of truth loses their voice at the table.
Clarity doesn't come from more metrics. 
It comes from fewer — the ones you're willing to stake your reputation on.

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