Touchstorm

• Created a YouTube chapters strategy that improved organic views 194% and Google search views 596% by using keyword research and SEO to increase performance across YouTube and Google Search. 
• Grew the Toyota USA YouTube channel to 600k subscribers, effectively tripling the monthly subscriber rate and doubling monthly organic views in a three year period.
• Analyzed audience retention rates to create a data driven recommendation for improved pacing in content resulting in a 40% increase in audience retention for Toyota USA over a three year period.
• Created automated sentiment analysis reports by scraping audience comments from different client & influencers' channels. Achieved this using Python libraries, YouTube API calls, and SQL queries for retrieving comments already in the database.

Client portfolio: Toyota, T-Mobile, Metro by T-Mobile, T-Mobile Latino, Grey Goose Vodka, JC Penney.

Senior Strategist, Video Marketing

• Managed the development and execution of 6+ digital tools for the VideoAmigo platform. This included a playlist builder, a keyword ranker, a video scheduler, and a demographics tool.
• Automated processes using Excel or Google Sheets that reduced manual labor from 3 - 4 hours to 20 minutes. Some of these basic tools were used as frameworks that were later developed in the VideoAmigo platform by software engineers.
• Created wireframes, mockups, and designs to illustrate the different requirements and business needs to developers and UX designers. 
• Managed a small team of software developers.
• Oversaw that the needs of different teams were being met by our tools and managed the resolution of bugs and implementation of users’ feedback.

Product Manager, Social Video Marketing

• Directly responsible for achieving brands' channels KPIs and sustaining channel health. Developed 
   and led strategy for channel growth.
• Led a team of YouTube channel developers and managed workload.
• Used analytical, communication, and presentation skills to provide valuable insights & updated 
   reports on channels' status.

Client portfolio: Head & Shoulders, The Home Depot, Yeti Coolers, Schneider Electric.

Channel Director

• Optimized videos for search & social engagement through YouTube. Managed YouTube channels for global Fortune 500 brands.
• Created thumbnails in Photoshop to maximize click through-rates. Optimized existing thumbnails & improved YouTube search views 40% .
• Implemented playlist strategies to maximize viewer journeys. Responded to hundreds of monthly comments adhering to the brand's authentic tone of voice.

Client portfolio: Gillette Latinoamérica, Pantene, Pampers Latino.

YouTube Audience Developer

As a seasoned audience growth strategist with a background in marketing, I have a track record of success in growing YouTube channels for renowned brands like Toyota, Gillette, Grey Goose, and T-Mobile. 

My analytical and data-driven approach, combined with my passion for video content and my drive to constantly learn and improve, make me a valuable asset for any business looking to expand its reach and achieve its goals.

With my expertise in developing and implementing content strategies, optimizing for search, and analyzing performance data, I am committed to helping businesses thrive in today's digital landscape.

Currently, I am expanding my technical skills by learning Python and SQL, which will allow me to extract and analyze data to inform my recommendations and drive results even more effectively.

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