I help Benefit Advisors and HR Leaders streamline manual actuarial processes through software and consulting ➕ I help Employee Benefit Pros increase revenue through coaching and GTM Advisory.

twelve years ago, i was running grain elevators in rural south carolina.

$34,000 a year. 90 hours a week. no leverage, no upside, no path out.

linkedin changed my life.

it took me from manual labor → to the insurance business → to partner in a company i helped scale and sell → to head of sales for multiple high-growth teams → to running a portfolio of multi-six-figure businesses built on writing, relationships, and human-first selling.

i’m not special.
i just learned how to show up online in a way that builds trust, connection, and inbound opportunities at scale.
now, that’s what i help other people do.

today i’m the founder & principal of tillirson consulting group, the co-founder of red flag writing collective, and president of the board at pathways to healing.

i’ve spent the last decade inside carriers, enrollment firms, and benefits tech companies from pre-seed to fortune 500, which means i understand this ecosystem from every angle.

how i support businesses:

• group training for revenue teams who want predictable pipeline from simple, authentic outbound
• fractional revenue leadership for benefits vendors & brokerages with ~$0–$75m in annual revenue
• mastermind-level writing & social sales programs for people who learn best together
• keynote speaking on modern sales and resilience

outside the office, i’m a dad, a tattoo enthusiast, a multi-instrumentalist, and a community volunteer.
i live in forest acres, sc with my wife brianne, my boys jack and george, and our dog doc holliday.

if you’re here because you want to grow — your pipeline, your brand, or your confidence — you’re in the right place.

𝗰𝗮𝗹𝗹: 803.727.5620
𝗲𝗺𝗮𝗶𝗹: sims@tillirsonconsulting.com

Amanda Volner, SFC® is the kind of leader I want to be when I grow up. 

she paid her own way into one of my social sales cohorts almost two years ago. 

then she was instrumental in bringing me to NYC to train her whole sales team. 

and yesterday, she brought me in again to train a fresh class of new hires. 

why do I think this is awesome? 

she leads from the front and practices what she preaches (actually putting up bigger post impression numbers than I am some weeks) 

she invests in herself and her team (and doesn’t wait for her company to do it for her) 

leaders like Amanda make my job easy 

thanks for having me A!

Sims Tillirson

giving you permission to be real AF | founder | non-profit board chairman | keynote speaker

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when I was making $30,000 a year, I thought $50,000 would finally make me happy.

then it was $100,000.

then $250,000.

then $500,000.

every time I hit the next number, I felt the same. like I still hadn’t made it.

took me way too long to realize I wasn’t chasing money.

i was chasing time.

time to lift.
time with my boys in the morning.
time to build a business I actually like.
time to be a human instead of a calendar.

i’ll probably never hit 7 figures with this approach.

but I get about 6 hours a day with my kids and still run a business that pays the bills and then some.

that feels like making it to me.

i’ve generated $150k+ per year from LinkedIn for the past 4 years. 
these are the 6 DM styles I use to make money.

1. thanks for engaging

when someone new engages with my content, i reach out with a text based DM and thank them. 

"thanks so much for the love on my post this morning. means the world to me."

2. find this valuable

when i see a cool piece of content, i share it with someone i think will find it valuable via a text based DM. my take on the value based follow-up.

"sims, saw this podcast about social sales and thought you'd appreciate the sections about reducing CAC and increasing LTV through content"

3. viewed your profile

when an ideal prospect views my profile, i reach out with a text based DM to ask how i can help.

"thanks so much for swinging by, sims. anything i can do to help?" 

4. valuable intro

when i think of two people in my network that could help each other, i intro them with a text based DM.

"sims, reaching out to introduce you to tim. you posted recently about looking for a new rolex, and tim has a great dealer. i'll let you two take it from here."

5. soft sell

when a prospect connects with me, but i'm not ready to sell them yet, i send an audio or video based DM to introduce myself.

"sims, thanks so much for connecting with me. just reaching out to introduce myself ... if i can add value for you in anyway ... you can reach me here."

6. hard sell

when a prospect (who is already connection) is ready to be sold, i send an audio or video based DM with a strong POV about a problem i believe they're experiencing and the solution i'm proposing.

use Problem, Agitate, Solution framework for SMB to MidMarket

use Trigger, Problem, Solution CTA framework for larger accounts with available research. 

most of you didn't read this far, but those of you who did will make some money with these DM styles.

everyone wants deeper relationships, but almost nobody slows down enough to truly understand someone.

i recorded a podcast with Adam Smith recently.

we never talked about jordans.
but he had clearly been paying attention.

later that day, a GOAT gift card hit my inbox with a note about grabbing new Js.

and wouldn’t you know it, i was in desperate need of some new triple whites.

that is how relationships are built.

not by talking more.
by noticing more.

paying attention matters.

ps: these things are almost too clean.

i haven’t cut my own grass in six years.

not a flex. just the truth about how I think about time.

i charge $500 per hour for my work.
carlos charges me $100 to keep my yard alive.

that math is easy.

if someone can do something as well as me or better than me and it costs less for them to do it, i outsource it.

here are a few things I happily hand off:

→ yard and housework
→ haircuts
→ taxes

and here are the things I will never outsource:

→ writing
→ prospecting
→ every touch with a prospect or client

in a world where everyone is trying to automate their personality, the fastest way to stand out is to keep the human parts human.

cold outreach is hard right now.
but it gets a whole lot easier when your voice is actually your voice.

one thoughtful human touch will beat 100 automated ones every time.

what is one thing you will never outsource?

ChatGPT after listening to y’all’s problems all day.

i’m trying to create little moments of joy everyday instead of waiting for happiness to find me. 

these are my favorite little joys from yesterday: 

- the warmth of the sunshine against the cool air

- a homemade americano 

- playing the piano and singing for 2 hours straight 

- running through the leaves with my kids

- the housemade hot sauce I had with my tacos al pastor at the local spot

can’t wait to see what little joys I find today

this is what a ceo looks like.

hat on.
tattoos showing.
sending video DMs from a morning walk. 

if this is who’s buying,
why are you still pitching like it’s 2013?

cold calls and templates might reach our inbox.
but authenticity gets our attention.

the modern buyer wants humans,
not scripts.

(and yeah, I actually run two companies and serve as the chairman of the board for a nonprofit)

today i’m most thankful for the haters who always had a story about who i’d become.

kids in my hometown said i’d never leave.
industry peers said my big years were luck.
teachers said i’d never make money as a writer.
coworkers said i’d never be leadership material.
founders said a service business would never scale.

turns out they were right about one thing.

i couldn’t become the person they imagined.

so i became someone else.

a kid who left his hometown and built a life in every city he touched.
a founder who keeps stacking big years on purpose.
a writer who turned his words into community and revenue.
an operator who climbed from billing to vp by betting on relationships.
a business owner who built a service company that actually scales.

their opinions never built anything for me.
my habits did.

i used to brag about my $500/hr consulting rate.
now i brag about my $0 hour.

school drop-offs.
coffee at a local shop.
guitar riffs between meetings.

none of those hours make me money.
but all of them remind me why i’m earning it.

the $500 hour buys freedom.
the $0 hour makes the freedom worth it.

what’s the best hour of your day?

i’ve got maybe 20 thanksgiving weekends left with my kids in the house if i’m lucky.

i could spend today trying to convince you to buy a spot in my mastermind.

or refreshing black friday pages like i actually need any other junk life. 

but honestly?

i’d rather spend the day making memories my kids will exaggerate to their own kids one day.

and hopefully watching some football on the couch 

the work will be there tomorrow.
the deals will be there tomorrow.
well…the mastermind spots might not be.

the time definitely won’t be. 

PS to hell with georgia

six weeks after training with me, Dawn Funk is already dropping 90,000-view posts.

and my favorite part?
the texts she sent me right after it blew up:

me after my prospect catches me drilling through their floor because they didn’t respond to my emails.

i asked a ceo who’s been working with me for 8 weeks what he’s most proud of.

fully expected him to say the big impressions, the packed calendar, or getting reposted by mark cuban.

but his answer blew me away.

one of the good guys making healthcare more affordable is beating the bad guys over and over.

and he’s doubled the size of his company without taking on outside money.

so his mission never gets watered down by misaligned incentives.

i can teach you to move your deal from discovery to closed won, but it won’t matter if you can’t get the appointment.

most sellers i talk to tell me they can close any deal when the get the room. but those sellers only book meetings 1/100 times they ask for one. 

if I had to book 2 meetings this week, here’s what I’d do:

1. build short list (10 accounts) of target companies in my ICP and map key personas (I like to prospect president/ceo for most accounts and rarely multithread outside of jumbo space) 

2. leave thoughtful comments on any content from key personas in your target accounts. get familiar with those people. 

3. write problem focused messaging in the simplest terms possible (I like PAS framework for SMB to mid market or Trigger, Prob, Solution, CTA for enterprise) 

4. lead with your best outreach first (I convert LinkedIn video DMs to meetings 20% of the time and direct snail mail to meetings 10% of the time) so first touch will always be one of those 

5. know your next 10 touches (I love LinkedIn but every prospect gets DMs, calls, emails, and snail mail from me) 

6. don’t let any of these touches be “just checking in or following up” (problem statement from my video dm becomes cold call opener. video script becomes email template. every sequence includes 2-3 problem statements) 

7. follow your plan (most people stop following up after touch 2) 

this is how I book meetings everyday. 

now, shamelessly take these plays and go help some people who need what you sell.

this is my favorite song. 
don’t take yourself too seriously today.

me 10 seconds before my DoorDash driver pulls up

i stopped doing 1:1 coaching and my clients have never been happier.

not because i was burnt out.
not because the offer wasn’t selling.
but because the results weren’t consistent.

for years, i poured myself into one-to-one social sales coaching.
some clients crushed.
some didn’t.

and every week felt like a coin flip.

then it hit me:

people didn’t just need me.
they needed each other.

they needed to see someone else post when they were scared.
they needed to hear someone else’s script working in real time.
they needed evidence that they weren’t the only one overthinking.

so i moved every coaching client into the mastermind i run with my business partner.

and instantly:

• output went up
• confidence went up
• collaboration went up
• results got faster and bigger

turns out the best way to help people win is to stop trying to do it alone.

we’ve already got people locked in for the next mastermind.

this is the last call before we close the room and get started.

if you want one of the remaining spots, DM me “MASTERMIND.”

PS this pic is my best impression of what doing social sales alone looks like

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