I made my stories worse every time I tried to make them better.

I’d take a normal moment and dress it up like it was some turning point.
It wasn’t.

People felt it immediately.

I wasn’t lying.
I was trying too hard.

So I stopped.

I wrote what actually happened.
No extra tension.
No fake breakthrough.
Just the real version.

That’s the one people trusted.

Your best stories aren’t the dramatic ones.
They’re the ones someone reads and thinks:
“Yeah, I’ve been there.”

People trust the version of you that isn’t pretending.

Simon Efokoa

Your LinkedIn Videos Aren’t Just Failing

They’re Costing You Revenue

The videos you’re posting right now aren’t working.

✔️ Your engagement is weak.
✔️ And the people booking calls? 

They’re not buyers, they’re browsers.

Why?

Because you’re not solving the REAL problem your audience has.
	•	Your audience doesn’t care about how great you look.
	•	They don’t care about your features or services.
	•	They don’t care about you.

They care about ONE thing:
Can you solve their problem better than anyone else?

Right now, your videos are talking at them instead of speaking to them.

You’re pitching instead of connecting.
You’re hoping instead of converting.

Here’s what it’s costing you:
	•	Missed leads.
	•	Wasted time.
	•	Revenue left on the table.

Every day you delay is another day your competitors dominate the space you should own.

This isn’t about “posting consistently.”
This is about creating intentional videos that turn strangers into buyers.

Here’s how it works:
1. Dial in your messaging so every video speaks directly to your ideal client’s pain points.
2. Create trust-building content that nurtures your audience and makes them WANT to buy from you.
3. Turn viewers into clients with strategic calls-to-action that guide them straight into your funnel.

You’ll go from:
• Rambling videos to videos that grab attention and hold it.
• Random views to consistent, qualified leads.
• Zero trust to becoming the go-to expert in your industry.

Most people will tell you to just “post more.”
I’ll show you how to post right.

I’ve helped clients create videos that:
• Generate over 50,000 views and thousands in revenue with ONE video.
• Build a pipeline of clients who are already sold before they even get on a call.

This isn’t theory.
This is a proven system that works.

This Is For You If:
• You’re ready to stop playing small and start dominating your space.
• You’re already hitting $20K+ months but know you’re capable of so much more.
• You’re tired of guessing and ready for a system that actually works.

This Is NOT For You If:
• You’re comfortable with mediocre results.
• You’re not ready to commit to growth.
• You think video is just “extra work.”

Ready to Take the Next Step?

You don’t need more excuses.
You don’t need more time.
You need to act.

📅 Book your appointment now.

DM me “VIDEO” or click the link below to get started

You talk for 20 minutes. I turn it into content that brings clients who want to work with you.

Stop turning every story into a pitch.
That’s why people stop reading.

You take a simple moment.
You add a lesson.
You add a CTA.

And the story loses its power.

Just tell what happened.
Let it sit.

Tomorrow, share something else
a client moment,
a lesson from your work.

One post builds connection.
Another builds trust.
Not the same one.

Let the story breathe.
That’s when people trust you more.

Simon Efokoa 

I turn your existing client conversations into LinkedIn content that attracts buyers without guessing what to post.

I thought I had a discipline problem. 
Turns out I was just tired.

When my business grew, I kept posting like nothing changed.

But my days were full 
Client calls
Editing, delivery 
By night, I had nothing left.

I’d open LinkedIn, stare at the cursor, close the laptop, and say, Tomorrow.

Tomorrow turned into weeks.

It wasn’t discipline.
I was overloaded.

Every founder goes through this:

You post when things are slow.
You stop when work gets heavy.
Then the leads slow down 

Not because you’re bad at content
Because you’re doing everything alone.

The night I opened my laptop and closed it 30 seconds later made me realize:

My marketing wasn’t broken.
My workload was.

Fixing that is the only reason I can show up now.

I turn your stories into LinkedIn posts that attract clients even when you have no time to write.

She looked at me and said:
“Why would I pay you? I can write my own posts.”

“Of course you can,” I said.
“If all you want is posts.”

If you think the job is typing,
you’ll never understand why your content isn’t booking calls.

The real work is:

Catching the line you almost skipped
the one your ideal client would’ve trusted instantly.

Hearing the moment you downplay something important
and knowing that’s the part buyers feel.

You’re talking.
I’m listening for what moves people.

If you want words, write them yourself.
If you want content that sells, that’s where I come in.

I’m 15 minutes into a Zoom call when she says,
“Honestly, my content’s doing pretty well.”

She swivels her laptop and shares her screen.
LinkedIn analytics.
8k impressions.

I nod.
“Where did your last lead come from?”

She stops talking.
Clicks to another tab.
Then another.

“I mean… probably a post?” she says.
“I’m not sure which one.”

We sit there looking at the numbers.
Neither of us says anything about the algorithm.

2 years ago, I was scrolling Eventbrite.
I saw one nearby.
It was free.

I showed up.
About 23 people in the room.

Before I even set my bag down, someone asked what I did.
I answered.
They nodded and launched into their coaching program.

Next conversation: real estate.
Next one: another coaching offer.

I checked the time on my phone.
13 minutes.
I walked out.

In the parking lot, keys in my hand,
It finally made sense.

No one had asked why I was there.

I used to pitch like it was a first date.
Too much, too soon.
Last month, I was in line at Starbucks.

The woman behind me asked what I do.

I said, I help people share their stories on LinkedIn so they attract clients. 
She smiled.

Then I added, “I could help you if you want.”

She looked at me and said, “Oh hell no.”

I walked out thinking Why did I even say that?

This is what I see on LinkedIn every day.

Someone posts once, then jumps straight to selling.
It’s not that people don’t want help, they just don’t know you yet.

Trust comes from small moments:
A short story.
A win you’re proud of.
A post that sounds like a real conversation.

By the time someone books a call, they already trust you.
You don’t need to push.
You just need to show up like a real person.

I met someone this weekend who reminded me why founders lose deals without realizing it.

She posts seven times a week.
Has been doing it for two years.

I asked:
“Does any of that bring in clients?”

She sighed:
“Honestly not really.”

I checked her posts.

All tips.
No stories.
No proof 
Nothing that makes someone trust her.

You don’t lose deals because someone is better.
You lose them because someone is more believable.

And nothing builds belief faster than:

a client moment
a mistake you fixed
a lesson from your work

But most founders never share these because they’re buried in delivery.

That’s what I extract.

One 20-minute call.
You talk.
I find the story that proves your work.

I’ve been ignored on LinkedIn way more than I’ve ever been judged.
And that’s what hurts.

You put time into a post and it gets nothing.
A few impressions.
No comments.
Just silence.

Your mind jumps to:
“Is anyone even reading this?”
“Am I wasting my time?”
“Should I stop?”

Most people aren’t judging your posts.
They’re not even seeing them.

Not because you’re bad.
Because you’re not on their radar yet.

And that’s the part no one prepares you for:

Silence doesn’t mean stop.
It means you’re still in the part everyone forgets:
The part where you show up before anyone’s watching.

I sent a message to the wrong person.
“I don’t think this client actually knows what he wants,” I typed.
“I asked his goal. He listed everything.”

I hit send.

Wrong thread.
It went to the client.

Seen.

No reply.

He didn’t fire me.
The project kept going.

But I didn’t forget the moment.
Not because I sent the wrong text.
Because it was true.

You’re not tired of your content.
You’re tired of saying things you don’t believe.

That’s why posting feels off.

I tried a content style that worked for other people.
Total flop for me.
Not because it was bad, but because it wasn’t mine.

When I don’t say what I truly think, nothing works.
Your audience feels it.
So do you.

People don’t need more from you.
They need what’s real, the message you actually stand behind.

When you say that, people stop scrolling.
When you don’t, they scroll right past you.

The message wasn’t the problem.
Not believing it was.

A founder I know lost 40% of his revenue in one day.
Not because his offer was bad.
But someone else showed up more.

His client literally said:
"I just kept seeing the other guy everywhere."

That’s all it took.

When he told me:
"I built the business but not the audience,"
I felt that.

Because that’s how most founders operate:

You get busy.
You stop posting.
People stop seeing you.
And the leads slow down.

Meanwhile, your competitors keep showing up.

So we fixed one thing:

One 20-minute call a month.
He talks.
I pull out the stories and turn them into posts.
He stays visible even when he’s buried in work.

Founders don’t fear losing a client.

You fear opening your laptop and realizing no one is waiting.

Visibility is what prevents that.

Most founders think their stories aren’t worth sharing.
Those small moments are the reason people hire you.

A founder told me last month:
“I lost a client because I kept seeing the other guy on my feed.”

Not because the guy was better.
Because he was visible.

And that’s where most founders lose deals:

You do good work.
You deliver for clients.
But you never share the moments that show why you’re good.

Things like:

the client mistake you fixed
the hard call that taught you something
the moment you changed your approach

These feel small to you because you lived them.

But to someone deciding who to hire?

They’re the proof.

The problem is you’re too busy to catch them.
You’re buried in delivery while competitors post the stories that build trust.

You’re not out of stories.
You’re just too close to see them.

An exec coach reached out about working together.

He said a friend from school already handled his videos.
Then asked,
“Could you just manage my LinkedIn instead?”

So I looked at his content.

Good editing.
Nothing wrong with how it looked.

But nothing was happening.
No comments.
No DMs.

I said I’d handle the posts.
Second month, I started writing too.

Three months in, impressions went from 100 to 2,000 per post.
Still no DMs.

Then a post landed.

It wasn’t about his service.
It was about the people he works with.

7 booked calls.

He messaged me right away.
“What did you change?”

I scrolled back to the post.
It sounded like something his clients would actually say.

I used to wake up at 4:30am just to squeeze in time to make content.
Before client calls.
After edits.
Weekends, too.

I had this idea that building meant showing up everywhere, all the time, at 100%.

And sure, it got me a couple clients.

But it also burned me out so hard that one morning I opened my laptop, stared at a blank screen, and just closed it again.

Nothing left. Zero.

That’s when it hit me:
I was trying to live in every season at the same time.

Some seasons are for creating.
Some are for selling.
Some are for delivery.
Some are for resting.

But I kept trying to do all of them at once, and shocker, it doesn’t work.

And most founders fall into the same loop:
Post once.
Disappear.
Feel guilty about it.
Repeat.

Here’s what I’ve learned the hard way:
You don’t have to be at 100% in every area.
You just need to know what season you’re in and let that be enough.

A post I wrote for a client led to this DM
all from one line she almost skipped.

Here’s what we used:

Something she said on our call
Turned into a story her buyers could feel
Written in the way she talks

And it worked.

Because what feels small to you 
often builds trust with them.

I used to ruin my own content without realizing it.
I’d start with one clear point
and then bury it under more lines.

Not because it needed them.
Because I didn’t trust it to stand on its own.

The longer I wrote, the weaker it sounded.
The more I explained, the less people cared.

Now I say the point clean and stop talking.

I cut anything that doesn’t matter.
The point was fine.
I was the one who didn’t believe it.

I hit burnout last year but it didn’t look like burnout.
I wasn’t falling apart.
I wasn’t crying on the floor.

I just stopped doing the work that brings in clients.

I’d open LinkedIn, stare at the cursor, close the laptop, and say, Tomorrow.

Tomorrow turned into weeks.

It wasn’t a consistency issue.

I was running the whole business alone.

Clients.
Delivery.
Editing.
Calls.
Messages.

And then expecting myself to post every day on top of all that.

That wasn’t possible.

When I got help with editing and stopped trying to write posts at midnight, I finally had energy again.

I showed up again.

And business came back.

Burnout didn’t stop me.
Pretending I could do everything did.

Last week a prospect told me:
“The inconsistency of lead flow feels awful. 
I never know what next month will be.”

Her delivery wasn’t the issue.

Clients were happy.
Results were strong.
People praised her after every call.

But none of that lived anywhere future buyers could see.

So her months became hit-or-miss 
not because she wasn’t good,
but because her proof disappeared the moment the Zoom call ended.

Here’s what we’re doing:

She sent me her sales calls.
I’m pulling the stories, the wins, the lines she throws away without realizing how strong they are.

Now we’re turning all of that into posts her ideal clients can actually feel.

Because once buyers can see the proof,
the inconsistency goes away.

One of my clients hit 254,898 impressions last week.
Nothing viral. 
Just stories from the calls he was already having.

A line he barely remembered saying 
became his best post of the week.

The moment he almost skipped 
was the moment people leaned in.

That’s the part most people miss:

The things you think are nothing are usually the things people trust you for.

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