Code Brew Labs

- From brainstorming to execution of Branding campaigns across social media, resulting in a 20% increase in overall engagement and a 15% growth in Lead generation.

- Implemented strategic PR activities with industry experts, leading to a 30% increase in brand awareness and a 25% uptick in website traffic. 

- Achieved significant organic growth on LinkedIn by increasing followers from 40k to 46k+ in just 20 days.

- Secured successful PR initiatives that generated over a million impressions and increased media mention by 40%.

Branding and Campaign

GeeksforGeeks

- Researched and executed collaborative marketing campaigns with 400+ tech influencers and corporates across LinkedIn, YouTube, & Instagram, resulting in a 50% increase in brand recognition and a 200% growth in customer engagement metrics.

- Optimized affiliate partnerships to increase monthly revenue by ₹400,000

- Analyzed campaign output while keeping budget constraints in mind to maximize ROI, sharing detailed reports with management that informed future strategic decisions for various branding initiatives.

- Implemented a comprehensive social media strategy resulting in a 400% increase in brand visibility, engagement, and growth metrics, culminating in an increase from 4000 leads to over 25,000 leads after campaign execution.

- Collaborated closely with marketing, design, and content teams to develop and execute powerful branding campaigns that significantly improved brand visibility and resulted in a 30% increase in overall customer engagement.

- Organized and hosted a highly successful public event that attracted over 1000+ attendees, leading to a staggering 400% ROI and generating significant buzz within the industry.

- Collaborated with influencers and industry partners to co-create content, leading to a viral post that generated over 1 million likes, shares, and comments within 24 hours.

Branding & Collaboration Executive

Brand Strategist/Social Media Specialist

Basware

- Executed client meetings with impactful communication strategies, resulting in a 30% increase in
strategic closures and successful partnerships.

- Implemented team collaboration techniques to bridge the gap between departments, leading to a 20% improvement in cross-functional communication and project efficiency.

- Utilized data-driven presentations to showcase the benefits of cloud services, resulting in a 15% increase in client satisfaction levels and retention rates.

Could operations Engineer

Harvard US-India Initiative

Attended the HUII conference held in Mumbai as a Delegate.

Delegate

600k+ Impressions on LinkedIn | 3M+ Impressions on Instagram | LinkedIn Personal Branding | Social Media Specialist: Instagram, Facebook | Brand strategist | Helping founders ace their brand

Hey you,

Thanks for dropping by! I am sure you want to know more about be.

Just give me your 2 minutes & you will know a bit about me!

I am an engineer who switched her career to marketing at age of 27 & constantly trying to make a difference.

9-5 I am a Brand marketing person who loves to brainstorm the founders ideation into Brand execution. All into advertising & branding. 

Beside, I love to take LinkedIn personal branding projects & social media projects (Instagram & facebook) 

Also a brand strategist for startups who want to grow 0 to 1.

I have worked with 30+ clients, 10+ brands & 1000+ influencers so far. 

Generated:

3 lakhs+ impressions in 20 days on LinkedIn 
3M impressions on instagram
30,000+ leads through influencer marketing 
Different Branding campaigns

Let’s get in touch:
shrutisg44@gmail.com

Also can DM me! 

See you on the other side!


When your packaging speaks louder than your ad spend.

I recently got two freebies in my order- a Nua pads kit and a Plush period-panty pack.

Same category, same need state but two completely different languages.

What Nua gets right:

➤ One clear, credible truth — Zero Irritation.

It’s bold on the pack, repeated during unboxing, and echoed across every detail. The pack itself does the heavy lifting of trust-building even before you touch the product.

What Plush does cleverly:

➤ Uses moment-led messaging to frame period panties as an upgrade.

The tone says — “this is what modern comfort looks like.”

Both understand something most brands miss- packaging isn’t just design; it’s your brand story & what you stand for.

My biggest takeaway:

- Make one promise loud and visible.
- Educate where curiosity peaks (how-to, care, benefits).
- Build instant trust through proof (badges, certifications, tone).

In cluttered categories, packaging can start the relationship. Sometimes, it’s what wins the first trial.

Who else here has seen great packaging do the storytelling before marketing even begins? 👇

P.s.: I use Nua  & really agree to what they claim. 

nuawomandummy Plush Nua   

#branding #packaging

Shruti Gupta

Thinking about Brands & Chai 24*7, Call me a Curly Brand Marketer!

No alternative text description for this image

Oh.
It is economy class! 


Air India Express

The power of uncomfortable environments

Today, over lunch with a colleague, I realized something simple yet powerful that growth rarely happens in comfort.

It’s those uncomfortable, challenging environments that really make you pause and ask yourself:

 👉 Who am I professionally?
 👉 What do I truly enjoy doing?
 👉 Where do I want to go next?

When everything around you feels uncertain or demanding, that’s often when you start thinking more clearly not because it’s easy, but because it forces you to.

The pressure, the deadlines, the steep learning curves- they don’t just build skill, they shape perspective.

If you’ve ever found yourself in a tough environment instead of running from it, maybe take a moment to absorb what it’s teaching you. 

Because sometimes, discomfort isn’t a sign to leave.

It’s a sign that you’re growing. 🌱

P.S.: Sharing weekend glimpse of my visit to IKEA

Luxury doesn’t sell to everyone.
It chooses.

because what it really sells… is not a product. It’s a promise-

• Of belonging. 
• Of status. 
• Of being seen differently.

That’s why luxury brands don’t sell you product rather they sell you the lifestyle touches your ego before your wallet.

P.s.: If you want me to break down how to build a brand that makes people feel like that comment "Luxury" because it’s beyond product & pricing. 

#LuxuryBranding #BrandStrategy #Marketing #Perception #ExperienceDesign

Girls ke sath problem hai har month unko "additional" chutti deni padhti hai. 

A founder said this to me last weekend.
The irony? He’s a father to daughters.

And I couldn’t stop thinking about how exhausting it is for women to constantly justify their place in every phase of life.

• When we’re students → “Focus on studies.”
• When we start working → “Can you handle pressure?”
• When we get married → “What if she goes on maternity leave?”
• When we become mothers → “Will she come back to work?”

Every stage comes with a question mark.
And every question mark chips away at confidence we’ve spent years building.

A close friend recently told me about a female candidate whose resume was rejected not for lack of skill, but because she was “newly married.”
The assumption? She might start a family soon.

Heart-breaking!
Because behind every rejection like this is a woman trying to balance her ambition with the expectations the world places on her.

And this isn’t just one story it’s a pattern backed by data.

~ In India, 42% face bias and 40% lose progress after maternity. 
~ Globally, 43% of women face maternity-related bias vs just 9% of men.

Imagine the talent we’re losing just because of assumptions.

- Why is it so hard to see women as professionals first and not as potential liabilities?
- Why is “biological reality” treated like a professional risk?

We talk about inclusion, yet quietly filter out women before they even get a chance to prove themselves.

It’s time we stop making women justify their existence at work and start building workplaces that see maternity as a phase not a penalty.

Because every CV dropped out of assumption, isn’t just a missed opportunity for her...it’s a missed opportunity for us all. 🌿

✨ Let’s talk about this. 
Have you ever seen or experienced bias like this- subtle or direct?

p.s.: Your story might make someone in HR think twice before judging a woman by her life stage instead of her skill set.

Go Viral in less budget & time. 

Biggest gimmick, be aware! 

Either it takes, less money more time or vice versa or balance of both!

Ever noticed how sometimes it’s not the ad that convinces you... it’s the comment section below it?

Like you’re watching a reel, kinda half-interested… and then you see:

“Got this last week, totally worth it 🔥”
“Wasn’t expecting it to be this good 👀”
“This actually works!!”

Suddenly, your brain goes, “hmm maybe I should try too.”

That’s not just coincidence — it’s called a seeding strategy.

Brands often intentionally seed early comments that sound natural and genuine to build what’s known as perceived social proof the feeling that “everyone’s already tried it.”

It’s part of community-led marketing, where credibility is engineered to look organic. Because let’s be honest people trust people more than brands.

And when those first few comments feel real, they shape how the entire post performs.

Have you ever bought something because the comments felt too real to be fake?

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