Motive

Senior Web Product Manager, CRO

From A to B

Co-Founder and Host

Solo Brands

Experimentation Manager

Speero

Senior Strategist 

Gartner

Program Manager - Conversion Rate Optimization

Norwegian Cruise Line Holdings Ltd. 

Senior Website Optimization Specialist

Edible Arrangements

Website Optimization Analyst

Church Hill Classics / diplomaframe.com

Digital Marketing Specialist

NorthPage

Lead Analyst, Digital Operations

UConn Horsebarn

Student Worker

Host of the Experimentation Podcast 'From A to B,' and experimentation manager passionate about 'testing to learn.' I push for data-driven business decisions.

Experimentation evangelist passionate about creating high value user experiences, driving revenue for businesses. Champion of testing to learn, not testing to win. Podcast host of "From A to B."

Not sure what to be for Halloween? I got an AMAZING costume for you, courtesy of Ryan Lucht.

Be "Annoying CRO"

#Experimentation #Optimization

Shiva Manjunath

Host of the Experimentation Podcast 'From A to B,' and CRO Manager Passionate about Learning-Focused Experimentation.

Happy Friday to my bed

.... because after #EXL2025 I'm fucking exhausted lol. 

My biggest takeaways: 
- People are still breaking into #CRO. I was right about the whole "openAI and datadog acquiring testing tools = visibility and more buy in for experimentation" take 
- Experimentation is a journey, and even if you make it to level 5 of maturity, it doesn't mean you'll stay there (the roundtables were interesting to say the least) 
- Diana Jerman said something which is worth a deeper post, but make sure you aren't looking for JUST an executive sponsor, but an executive CHAMPION of experimentation. There's a subtle, but super important difference there 
- Experimentation maturity grows not just with expertise and champions and process. But time. And in B2B tech, many people don't end up staying at the same place for long enough to set roots and build a somewhat bulletproof program. Rough estimate is something like ~5 years or so to really set roots down. Don't expect if experimentation wasn't done previously to get a bulletproof program set up in 2 years. 

I'm actually really mad at myself because I forgot to get connected with all the people I chatted with at the conference. You would think after 4+ years of coming, I'd remember to connect with people who I talked to. Still making rookie mistakes. 

If we talked and I'm the idiot who didn't get your LinkedIn profile, please connect with me. Please. I valued all of the people I talked to at EXL and I want to make sure I don't lose those connections 

PS Ton Wesseling testing my From A to B button color shirts live at the conference is an all time troll and I think only one person caught it 😆

#Experimentation #Optimization

My roundtables are always the best roundtables. Maybe if you come to EXL next year you'll be able to witness how amazing my roundtables are 😈

#EXL2025

Typical night at EXL lol. Spending today sleeping and being a potato on the couch but man, what an amazing time. Will share photos and stuff later 

#EXL2025

LAST talk of #EXL2025, and one I'm so interested to hear about. Getting nerdy with frameworks to actually TEST into new business initiatives with Makram Mansour 👏

Non-work related post: Shiva in a mosh pit as Doodlebob for Halloween. 

Back to your regularly scheduled unhinged memes tomorrow (and I got a banger one involving Ryan Lucht 😈)

PS if you're in Austin and haven't been to a Y'all Out Boy show (they cover all the best pop punk and emo songs), you're doing it wrong.

Taplio

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