I didn’t start with UX.

I began by building websites—writing code, shipping pages, and fixing what broke.

Then I discovered design… and realized something most founders never notice:

People don’t buy the best product.
They buy the product that’s easiest to understand and trust.

That thought changed everything.

I shifted from “making screens look good” →
to designing experiences that turn clicks into customers.

Today, I help founders and growth teams build websites, funnels, and product journeys that actually drive revenue—not just look aesthetic on a slide deck.

Over the past decade, I’ve partnered with 200+ brands across SaaS, eCom, coaching & services—helping them launch, reposition, and scale smarter.

Along the way, I noticed a pattern:

→ Endless redesign cycles with zero conversion lift
→ Teams stuck between cheap freelancers & overpriced agencies
→ Strong products losing momentum because the story isn’t clear
→ UX viewed as visuals—not a growth lever

That gap is where I work.

I combine:

UX clarity

Conversion psychology

Analytics → insights

High-impact visual systems

No jargon.
No guesswork.
Just strategic design that drives measurable outcomes.

Results

→ +30–45% conversion lifts
→ 2×–3× more email opt-ins
→ 38% lower bounce rate
→ $25M+ revenue influenced
→ Faster onboarding & clearer user journeys

Whether it’s a product interface, homepage, PDP, or ad-driven funnel, I help your experience tell the right story—to the right person—at the right moment.

What I Build

→ High-converting websites & landing pages
→ Product & mobile app UX
→ CRO + UX audits
→ Conversion storytelling & structure
→ Funnel & PDP optimization
→ UX & design systems

From early-stage landing pages to multi-product platforms—
I support teams end-to-end.

What People Say
“Shekhar thinks like a designer and a strategist. Our conversions improved within weeks.”

“We stopped guessing. He showed us exactly where the funnel was breaking.”

“Felt less like hiring a designer—more like adding a growth partner.”

Because “pretty” stops working fast.
But clarity, trust, and frictionless UX compound.

When your experience aligns with user intent → everything gets easier:
→ Better engagement
→ Better storytelling
→ Better conversions

If you want a design that does more than decorate—let’s talk.

DM open ✅

Short version:

Started in code → fell in love with UX → now I design experiences that convert.
10+ years · 200+ brands · $25M+ influenced

If your product is strong but your UX isn’t converting, I can help.

Just landed in Dubai.
And it reminded me of something important about LinkedIn content:

Not every post is meant to teach.
But every post still positions you.

A lot of creators make this mistake:

They think value only comes from long breakdowns, frameworks, or lessons.

It doesn’t.

Sometimes value comes from:

 – showing consistency
 – showing presence
 – showing what you’re focused on
 – showing who you are becoming

You don’t need to turn:

 • a trip into a philosophy
 • a coffee into a lesson
 • a moment into a manifesto

That doesn’t make you an expert.

Clarity does.

Positioning is built through patterns, not paragraphs.

Through what you repeat.
Through what you don’t overexplain.

If you’re posting just to sound smart, people scroll.
If you’re posting with intention, people remember.

That’s it.

No think piece today.
Just a reminder for anyone building on LinkedIn:

You’re always positioning—even when you think you’re not.

Shekhar HHans 

UX/CRO Strategist | $25M+ Revenue Results · 200+ Clients | Founder @LeadyWaves

Most advice fails because it ignores how humans actually decide.

We like to think decisions are logical.
We compare options.
We weigh pros and cons.
We pick the “best” choice.

That’s the story we tell ourselves.

But in reality, most decisions are shortcuts.

We choose what feels familiar.
We avoid what feels risky.
We follow what requires the least mental effort.

Not because we’re lazy.

Because our brains are efficient.

This is why so much advice doesn’t work.
It assumes people will change their thinking
instead of changing the environment they’re thinking in.

You don’t convince people by explaining more.
You help them by reducing friction.

Clarity beats persuasion.
Structure beats motivation.

Good defaults beat good intentions.

This applies everywhere:

Products
Work
Habits

Even confidence

When people struggle to decide, it’s rarely a mindset issue.

It’s usually a design issue.

Too many choices.
Too much noise.

No clear next step.

The fastest way to influence better decisions isn’t better arguments.
It’s better design.

Nothing changed in the score.
Everything changed in clarity.

When users can see what matters at a glance,

They don’t need explanations.

Good UX doesn’t impress.

It quietly gets out of the way.

Working on the new platform design for Skycloak. 🔵

This is a banner from a recent project.
I went through multiple versions before landing here.
Each time, I removed something.

This banner does one thing well:

It doesn’t try to be impressive.
It tries to be understood.

That’s the difference between decoration and conversion.

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