wanderluster co.

•	Worked with more than 10 clients to create compelling blog posts, website content, social media posts, case studies, ebooks, email marketing efforts, and other marketing/sales collateral
•	Produce original, creative content for marketing materials
•	Write copy for online content, adhering to clients' overarching brand identity and personality
•	Customize brand message to reach and capture target audience interest and drive engagement
•	Present clients with unique copy options based on overall marketing objectives

Niche: Cloud/cybersecurity, SaaS, recruiting, technology, SMB.

Founder

Flodesk

• Build audience personas based on market research and customer interviews
• Map the customer journey to better align content
• Review and edit all social media content
• Conduct regular content audits
• Create and execute content strategies
• Create and execute email marketing campaigns, including onboarding
• Update existing voice and tone guidelines
• Ensure adherence to voice and tone across all channels
• Write website, landing page, email, blog, and social media copy
• Review and analyze data to improve content performance
• Update and maintain the content calendar
• Build out and manage the partnership and collaboration program
• Manage contractors and agency relations
• Review freelancer blog posts for adherence to voice and tone guidelines and standards
• Implement SEO updates based on recommendations

Content Marketing Manager

Cisco

•	Established and maintained voice and tone guidelines
•	Increased traffic to Essentials site by 51% (in a quarter)
•	Drove 300% increase in traffic to What’s New landing page (from March to April)
•	Drove up to 36% increased feature usage through email campaign
•	Wrote Customer Success story and used as foundation for sharing CS story
•	Worked with content team to create comprehensive style guide and terms sheet to be used across organization
•	Created six videos teaching team and beyond how to be better writers
•	Worked with data analyst to analyze content success and make data-driven decisions to improve performance
•	Edited content from senior executives, modifying copy to conform to company-wide branding standards and publication guidelines
•	Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs
•	Played instrumental role in creative planning and review sessions, working with resourceful teams to elevate quality of content
•	Collaborated with customer outreach personnel to understand audience demographics, incorporating collected data into copy
•	Customized brand message to reach and capture target audience interest and drive engagement
•	Reviewed and edited final copy for accuracy
•	Collaborated with Digital Experience Managers to develop email, website, and asset content, maintaining consistency with brand and message strategies

Webex Digital Experience Senior Copywriter & Editor

•	Drafted, wrote, and edited engaging content in Figma that spanned every touchpoint in customer lifecycle, including adoption-driven content 
•	Wrote copy for landing pages, campaign emails, blog posts, press releases, infographics, video scripts, and ebooks under deadline pressure with exciting, captivating, and authentic approach 
•	Collaborated with cross-functional teams to create content that informed product use, drove adoption 
•	Acted as voice and tone expert and brand storyteller 
•	Proofread copy and ensured all copy was error-free 
•	Maintained writing readability, accessibility, and inclusivity standards 
•	Analyzed content performance data to improve future iterations 
•	Identified personas and tailored messaging accordingly 
•	Created COVID-specific content to help customers ramp up quickly when there was a surge in usage 
•	Completed thorough research into assigned topics 
•	Provided writing support in fast-paced environment for variety of public-facing materials 
•	Managed competing deadlines with efficiency

Webex Digital Experience Copywriter & Editor

Eight Arrows

•	Researched and wrote blog posts about app development, mobile strategy, and other tech-related topics
•	Worked with Senior Technical Consultant to generate content ideas
•	Completed thorough research into assigned topics
•	Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
•	Developed copy while maintaining brand voice
•	Coordinated with subject matter experts for interviews and topic generation
•	Consulted with editors to shape story and eliminate any errors

Content Advisor

Purafil, Inc.

•	Updated product descriptions for gas-phase filters and equipment, both in print documents and on website
•	Rewrote homepage copy for Purafil.com using WordPress
•	Developed copy for quarterly newsletter, all email marketing campaigns to distributors
•	Contributed to company blog and internal network platform
•	Topics included gas phase filtration, air filtration, effects of unclean air, toxic gas releases
•	Wrote B2B copy for marketing collateral, including one-pagers, product descriptions, industry vertical brochures, social media
•	Created and executed annual editorial calendar
•	Supported industry's largest trade show (~66,000 attendees) with content for marketing collateral and banner copy
•	Content support for two product launches (air filtration for commercial applications; patented media for odor removal in cannabis industry)
•	Ad hoc projects, including welcome training document for new hires and business emails for VP of Marketing
•	Used InDesign for marketing brochures and one-pagers
•	Produced original, engaging content for promotional advertisements and marketing materials
•	Collaborated with VP of Marketing and Marketing Manager in completing projects, from planning to on-time completion of quality deliverables
•	Provided editorial guidance to marketing team devoted to delivery of top-quality content

Copywriter

Ally Commerce

•	Quality assurance efforts for newly launched websites and marketplaces included link testing, assessing copy needs, testing site functionality
•	Wrote 125+ product listings per week for large bike retailers, speaker brands, healthcare, beverage carriers, standing desk companies
•	Wrote B2C copy, designed, launched email marketing campaigns for speaker brands
•	Updated website copy, wrote new copy for more than 10 clients across industries
•	Wrote, designed, launched cart abandonment emails for clients with average of 25% saved carts. Emails included discounts, promo codes, reminders 
•	Managed and wrote copy for transactional emails (Magento), including order received/shipped, shipping information emails
•	Optimized, updated product listings for SEO
•	Acted as site merchandiser, uploaded products into Amazon/eBay marketplaces and client websites

eCommerce Content Specialist

Amazon

•	Wrote 100+ product listings weekly 
•	Wrote header content for 10-20 pages on Amazon subsidiary Fabric.com 
•	Worked with Email Marketing Manager to write content for monthly newsletter, weekly email marketing campaigns 
•	Topics included fabric projects, up-and-coming designers, customer projects, fabric of the month 
•	Worked with Merchandising Manager to analyze and prepare reports on copy and website performance and other ad hoc projects 
•	Metrics included site traffic and conversions 
•	Contributed to blog and worked with Merchandising Manager to write content for pricing promotions 
•	Collaborated with creative director and merchandising team to complete marketing campaigns, from brainstorming to on-time completion

Faretrotter

•	Assisted in creating content for the Faretrotter blog via WordPress
•	Attended industry events and researched the travel industry to stay up to speed on the everchanging world of travel
•	Informed readers of a smarter way to travel 
•	Wrote content that is interesting to travel junkies and business travelers alike

Digital Marketing Intern

Insightpool

•	Researched and identified key decision makers at prospective companies
•	Sent out the appropriate mix of social, email, and phone touch points to reach decision makers, which included cold calling
•	Developed leads and updated all interactions and statuses in the CRM (Salesforce)
•	Utilized technologies such as Sidekick, Salesloft, Cadence, and Pardot/Salesforce to carry out the sales process
•	Acted as a project manager throughout the sales process: building relationships, scheduling calls and demos, researching, and preparing before calls. 
•	Generated leads and created interest and excitement about Insightpool to drive demos

Senior Solutions Manager

midwestinthesouth.com

•	Wrote about my experiences in the south from a midwestern perspective
•	Goal of midwestinthesouth.com was to inform readers of local attractions, restaurants, and experiences in Atlanta and the surrounding areas
•	Procured 400+ followers

Freelance Blogger

Hi, I’m Sheena. Nice to meet you! 

I’m the weird, fun, doughnut-obsessed writer behind ✨wanderluster co.✨ I’m a writer by every definition of the word. But if you’re looking for specifics, I’m a SaaS and tech content writer, blogger, and copywriter. I craft the words that tell your story. 

I’m on a mission to make conversational and human copy the standard. And to give time-poor, overworked marketers time back, so you can do anything else, like:

🗯️ Come up with your next big idea
📈 Execute high-impact campaigns
😌 Finally get some desperately needed breathing room

I'm passionate about travel, writing, content, and civil and human rights. When I'm not seeking inspiration or writing my next best piece, you'll find me enjoying the outdoors with my pup, eating doughnuts, reading a true crime book, stalking Starbucks, or volunteering with local organizations.
 
Curious about me, intrigued by my work, want to collaborate on an upcoming project? I’d love to tell your story!

Companies shell out $20K/month on agencies that produce ho-hum work, but haggle with freelancers over a $5K retainer for exceptional content.

What gives?

And before someone comes at me with, "You run a content studio... hypocrite!"—wanderluster co. accepts no more than 5 clients at a time, and our retainers are nowhere near $20K.

When brands pay outrageous retainers to secure big agencies, they're not paying for quality. They're paying for comfort and safety... the kind that comes from working with a recognizable name. 

They assume big team = big results. It doesn't.

They have dozens of clients, so getting to know your brand, your voice, taking time with the project... that's not a priority. 

But the freelancer or small studio you skipped over? They're out there treating every client like a VIP, developing strategies alongside their clients, and spending the time needed to deliver unforgettable work.

So maybe it's time to stop chasing big agencies and price tags and start looking for the diamonds in the rough. The freelancers and small teams who care about your brand and delivering ROI.

sheena fronk

freelance content writer for tech/saas brands | you won't find a more passionate writer ✍️ | obsessively in love with written content

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