MAIA Digital - LinkedIn Agency

As a LinkedIn Global Certified Expert, I am the Co-Founder of MAIA, a LinkedIn agency that helps startups and organizations grow and stand out on LinkedIn. 

Together with my partner Eli and our wonderful team, we are helping more than 50 clients achieve their goals on the platform. Our services include:

🔹Workshops, Lecturers, and Profile Optimization
🔹Executives LinkedIn Management
🔹Full-Scale LinkedIn Social Media & Marketing Management

We are proud to help our clients grow and look forward to impact LinkedIn positively.

CMO & Co-Founder | LinkedIn Lecturer | Digital Marketing & Social Media Management 

Reichman University

"Innovative Marketing for Tech Companies & Startups" Course.	

As a faculty member at Reichman University, I deliver the Innovative Marketing for Tech Companies & Startups course at the Sammy Ofer School of Communication. This course equips students with advanced, data-driven marketing techniques tailored specifically for the tech sector’s fast-paced demands.

Throughout the course, 130 students gain hands-on experience and insights into:

🔹 Implementing advanced digital marketing techniques with a focus on key platforms and tools in the tech sector.
🔹 Analyzing data for decision-making and leveraging AI to enhance marketing precision and impact.
🔹 Scaling brand presence in competitive markets, with actionable growth metrics.
🔹 Executing customer-centric product launches that align with market needs and drive engagement.
🔹 Applying growth hacking strategies that accelerate market entry, achieving measurable growth targets.
🔹 Developing content marketing strategies and storytelling skills to create compelling brand narratives.
🔹 Evaluating real-world case studies from successful startups and tech industry leaders for practical applications.

The course prepare students for a successful career in the hi-tech and startup ecosystems, positioning them as next-generation leaders in the evolving digital marketing landscape.

B2B Marketing & LinkedIn Lecturer | Faculty Member

Google and Reichman Tech School 

As a faculty member at the Google and Reichman Tech School, I am a part of the school's mission of elevating diverse talent in Israel's high-tech industry by providing top-tier training. I specialize in teaching LinkedIn skills, emphasizing its crucial role as a success tool in today's business landscape to students from varied backgrounds.

Among the things I teach are:

🔹B2B and LinkedIn Marketing Strategy
🔹Social Media and Content Creation
🔹LinkedIn Profile Optimization
🔹Branding & Advertising

LinkedIn Marketing | B2B Social Media | Personal Branding Lecturer

Raphael Recanati International School

As a faculty member at the Raphael Recanati International School, I have the opportunity to teach students from diverse backgrounds about LinkedIn skills and the importance of leveraging it as a key tool for success in today's business world.

With a focus on practical application and real-world examples, I help students develop the skills and knowledge needed to maximize their potential and achieve their professional goals.

🔹Delivering engaging and informative lectures on LinkedIn marketing to a global audience of students.

🔹Fostering an interactive and collaborative learning environment that encourages students to share their experiences and perspectives.

🔹Empowering 100  international students to develop their personal brand on LinkedIn and harness the platform to build their network, find new career opportunities, and enhance their professional development.

Jolt.io

As part of my position, I'm grateful to be able to deliver several LinkedIn sessions:

🔹 In-Depth LinkedIn Introduction
🔹 PPO (Personal Profile Optimization)
🔹 Professional Engagement & Brand Ambassadors
🔹 Business Pages + Marketing
🔹 Sales Navigator + B2B Sales

Tools.ac

I guide students to reach their professional aspirations by providing practical, real-world training through an innovative extra-academic program. This program, part of the "new interdisciplinarity" approach, collaborates with industry experts and leading companies to equip students with hands-on skills, enriching their toolboxes and preparing them for the evolving workforce.

🔹Delivering engaging and informative lectures on LinkedIn marketing to a global audience of students.

🔹Fostering an interactive and collaborative learning environment that encourages students to share their experiences and perspectives.

🔹Empowering 500 diverse students to develop their personal brand on LinkedIn and utilize the platform to build their network, find new career opportunities, and enhance their professional development.

Nestlé Nespresso SA

As part of my MA in Social Psychology & Decion-Making, I'm participating in the practicum program where I am doing an intership at Nespresso in order to help them learn more about the decision-making processes in the company. 

🔹Along with 2 colleagues, we have built a study from A-2-Z, including crafting questioners and conducting personal interviews and focus groups.

🔹It is thrilling to discover key elements in the company and prived insights for improvements.

🔹We offered social psychology-based solutions and had a great time working with a leading company that always strives to be better.

Social Psychology | Decision-Making Researcher 

New-Media college המכללה לניו-מדיה

🔹Developing and executing a comprehensive marketing and content strategy to generate high-quality leads and increase traffic

🔹Creating engaging and visually appealing content, including videos, copy, and graphics, to promote the brand and drive traffic

🔹Utilizing social media platforms to gather organic leads and increase engagement with the target audience.

🔹Managing and mentoring 200 students in their final projects, providing guidance and support throughout the process.

🔹Collaborating with businesses to help them succeed with limited budgets, resulting in successful outcomes for them.

🔹Delivering weekly lectures on digital and social media marketing.

IDC Herzliya

As the manager of Reciman's University social media assets, including LinkedIn, Facebook, Instagram, Twitter, and YouTube, I had the unique opportunity to direct, produce, create, and write over 3,000 social media posts, resulting in a significant impact on the brand's online presence and engagement.

🔹I Spearheaded the establishment of the university's LinkedIn page, achieving impressive engagement rates and surpassing all other higher education institutions in Israel and ranking third among all LinkedIn pages in Israel!

🔹Using my skills as a video editor and graphic designer to create visually compelling content that resonated with the target audience, while helping to increase engagement and followers across all social media platforms.

🔹Mastering content management and writing skills, ensuring that all social media content is well-written and aligned with the brand's messaging and objectives.

The responsibility of managing such a large brand is a breakthrough in my career, providing me with valuable tools and experiences that prepare me for future success.

Social Media Manager | Content Creator | Videographer | Storyteller | Copywriter 

Vote70

Vote 70 is a non-profit and non-party venture for the Israeli Knesset elections. The venture objective is to raise awareness for voting. I co-founded this venture along with 3 friends and was responsible for the entire media coverage and social media operations.

🔹We reached 1 million civilians with our campaign - with 0 funds.
🔹We created massive social media buzz and gained broad public support, and a dozen of interviews.
🔹We generated a movement, that helped raise the voters percentage

Co Founder | Head Of Digital Marketing | Social Media Manager | Campaign Manager | Copywriter

"Every Thought Leader was once a Thought Listener." 👇



Hi, I’m Shay! As a Certified Psychologist, a faculty member at Reichman University, and the CMO & Co-Founder of MAIA Digital—a LinkedIn™ Agency dedicated to maximizing ROL (Return-on-LinkedIn) for startups and organizations.

🌟 In 2023, I became one of 30 Global LinkedIn Certified Marketing Experts.

MAIA Digital Specialties

🔹 Optimizing LinkedIn Profiles & Thought Leadership
🔹 Managing LinkedIn Company Pages & Advanced B2B Marketing Ads
🔹 Delivering LinkedIn Trainings & Developing Employer Branding

170% more Leads | 43% reduction in Lead costs | X7 more LinkedIn posts

More on what we do at MAIA >> team-maia.com

Over my career, I’ve delivered 500+ LinkedIn lectures and workshops to universities, accelerators, and leading organizations.

A little more about me:

🔹 Master’s in Social Psychology & Decision Making
🔹 Early riser (5 a.m.!)
🔹 Committed volunteer
🔹 Writing and self-learning are my top strengths
🔹 Co-host of Israel's #1 LinkedIn podcast

My guiding principle, inspired by Kobe Bryant:
"The journey is the dream. When you get up early, work hard, and keep pushing despite feeling tired, something greater will come."

Skills
💪 Storytelling & Public Speaking
💪 Copywriting & Content Creation
💪 Marketing Strategy & B2B Campaigns
💪 Team Management & Thought Leadership
💪 Employer Branding & Social Media

I’m always open to connecting and growing my network. Reach out anytime >> shay@team-maia.com

Reichman University School of Communications faculty is so ready for the upcomg year. #ProudToBeApart 💪

Shay Thieberg

LinkedIn is changing.

Here’s a quick glimpse from my conversation with Josh Elledge on The Thoughtful Entrepreneur, where Eli and I discussed what’s next for creators and brands on the platform.

For more info >> https://lnkd.in/drZgSPfB

Only 1% of LinkedIn users are actually posting. What are all the rest doing?

Here’s another glimpse from my conversation with Josh Elledge on The Thoughtful Entrepreneur, where Eli and I talked about how brands and creators can break through that silence and build real visibility.

For additional info, check out our website >> https://lnkd.in/drZgSPfB

יצאתי לפני כמה דקות ממסעדה, מתהלך עם חבר מקדימה בזמן שארוסתי וחברה מאחורינו. פתאום ניגש מישהו לענבר ושואל אותה: "תגידי יש מצב זה הבחור מהפודקאסט על הלינקדאין?", אמרה לו שכן וקראה לי. האיש החמוד אומר לי "תודה רבה על כל העשייה והערך".

מודה שקצת הובכתי, אני אף פעם לא אתרגל לזה שמזהים אותי, רק לכתוב את זה מרגיש לי הזייה אבל לפחות הולך לישון בידיעה שמה שאני עושה משמעותי.

ולמי שלא מכיר את הפודקאסט "הלינקדינאים", אולי הפוסט הזה הוא הסימן שלכם >> https://lnkd.in/dBGcriys

Open video: פורמטים ומטרות קמפיינים בלינקדאין on spotify.link

פורמטים ומטרות קמפיינים בלינקדאין

Do you ever pay attention to the little details in your day-to-day life?

Because honestly, I usually don’t.

My pace is fast. Early mornings, workouts, meetings, deadlines, endless to-dos. You know the drill.

But when I’m on vacation, everything slows down.

I pause. I take it all in.

On my last trip to Spain with my fiancée, we drove to San Sebastián.
After a long drive, a quick check-in, and a spontaneous dinner plan, we stumbled upon this small Asian restaurant, fun, delicious, and totally unexpected.

When I sat down, I noticed a little note placed on the napkin.

Normally, I’d ignore it. But being in “vacation mode,” I decided to translate it  and here’s what it said:

"Me encanta cuando cuentas una historia y todos nos trasladamos allí." 
“𝐈 𝐥𝐨𝐯𝐞 𝐢𝐭 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐭𝐞𝐥𝐥 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚𝐧𝐝 𝐰𝐞 𝐚𝐥𝐥 𝐠𝐨 𝐭𝐡𝐞𝐫𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮.”

The moment I read it, I smiled.

I looked at my fiancée and said, “Can you believe this note? It’s literally me!”

They seat people randomly, but somehow, that note found its way to me.

Because that’s exactly how I communicate. When I tell stories, I try to take people with me, to let them see what I see, feel what I feel.

That little note came home with me.

A simple reminder to keep noticing the small things.

Not just on vacation, but every day.

And to stay aware of who I am, so I can keep turning that awareness into strength.

Those who plan now will lead in 2026.

👉 Click here to schedule a call with us and let’s plan the rest of 2025 and strategize for 2026 >> https://lnkd.in/dEAYAdxJ

View company: MAIA Digital - LinkedIn™ Agency

Around 80% of 2025 is already behind us.

Many companies spend the year experimenting on LinkedIn, posting here and there without a clear strategy.

The final stretch of the year isn’t about rushing; it’s about preparing for what’s next.

Because LinkedIn rewards consistency, clarity, and long-term thinking.

Those who plan now will lead in 2026.

👉 Click here to schedule a call with us and let’s plan the rest of 2025 and strategize for 2026 >> https://lnkd.in/dEAYAdxJ

LinkedIn just published its Top Startups 2025: Israel list - 10 fast-growing companies shaping the local tech ecosystem.

But here’s what most people don’t notice: the ranking isn’t based on follower counts or flashy posts — it’s built on four concrete signals 👇

 1️⃣ Employee growth – how fast the team is expanding
 2️⃣ Jobseeker interest – how often people view or interact with open roles
 3️⃣ Member engagement – how much LinkedIn members engage with the company and its people
 4️⃣ Talent attraction – how well the startup hires from LinkedIn’s “Top Companies”

In other words, LinkedIn measures momentum, how appealing a startup is to talent and the market.

𝐌𝐲 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧: What Happens When You Actually Look at Their LinkedIn Activity.

Curious to see whether these companies’ digital behavior matched their momentum, I manually explored all ten feeds and measured:

1. How frequently they post
2. The average engagement per post (likes, comments, shares)
3. Whether founders and execs actively participate or stay silent

𝐖𝐡𝐚𝐭 𝐈 𝐅𝐨𝐮𝐧𝐝?
The consistent players win.

Brands like Riverside, Faye, and Eleos Health post 3–4 times a week, balancing product news, team culture, and thought leadership. Engagement follows.

Founder visibility is a multiplier – When founders (#Shoutout to Nadav Keyson & Elad Schaffer) show up with authentic posts, comments, or shares, engagement rises dramatically.

Quiet feeds lose traction – Great companies like Sett or Nilus get strong reactions when they post, but their sporadic cadence keeps them from owning the conversation.

𝐌𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲:
LinkedIn’s Top Startups list measures who’s growing fast, but when you look at how they communicate that growth, it’s clear - posting consistently and letting real people lead the narrative is what turns momentum into a movement.

Open article: LinkedIn Top Startups 2025: The 10 Israeli companies on the rise by LinkedIn News • 7 min read

LinkedIn Top Startups 2025: The 10 Israeli companies on the rise

For a long time, I’ve been thinking about how to better highlight the importance of different aspects of LinkedIn.

Then one day, while scrolling through TikTok (yes, I do that occasionally), I came across a series of short, eye-catching animations. Instantly, I knew I had to bring that kind of energy to LinkedIn.

After quite a few rounds of brainstorming (and some long chats with ChatGPT to distill the exact concept I had in mind), I created a detailed brief for our studio. The result? Five unique LinkedIn animations, all designed in MAIA Digital - LinkedIn™ Agency signature style.

The best part? Our studio now produces these types of videos for our clients too: LinkedIn-optimized animations, testimonials, talking heads, product demos, and more. Everything tailored specifically for LinkedIn.

Thinking about creating videos like these for your organization? Send me a message or check out our website 👉 https://lnkd.in/deYVCMbA

𝐖𝐡𝐢𝐜𝐡 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐢𝐯𝐞 𝐚𝐧𝐢𝐦𝐚𝐭𝐢𝐨𝐧𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭?

taplio

Shay Thieberg's Linkedin Analytics

Shay Thieberg

Performance ScoreShay Thieberg's LinkedIn Performance

Shay Thieberg's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

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Shay Thieberg

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shay Thieberg's LinkedIn Performance

Shay Thieberg's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Shay Thieberg's Linkedin Analytics

Performance ScoreShay Thieberg's LinkedIn Performance

Shay Thieberg's Best Posts (last 30 days)