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If your CRM and your marketing aren’t talking to each other, you’re leaving money on the table.

It's the $1M-$10M problem nobody’s talking about in home services.

We keep seeing the same thing.

A $2,250/month CRM…

Used like a $22.50/month spreadsheet.

Not because the business owner doesn’t care.

Because no one showed them how to connect the dots.

Marketing is in one silo.
CRM data in another.
Automations in yet another.

Silos kill profit.

Because you can’t track which marketing is paying off.

You can’t trigger campaigns from real customer behavior.

And you’re basically flying blindfolded.

The crazy part?

When the CRM, marketing, and automations actually talk to each other…

It’s like flipping a switch.

We’ve seen home service companies double lead flow without increasing ad spend. Just by connecting what they already have.

That’s what we do all day.

Not just the tech, but the strategy to make it work. And the marketing team to bolt on to your internal team to finally get this running properly.

If you're running a home service business in the $1m to $10m revenue range, here's my question:

How connected are your CRM, marketing, and automations right now?

Digital marketing agencies report on deliverable outputs and vanity metrics.

An accountable marketing partner reports on revenue outcomes.

Our role is very simple.

We act as your fractional marketing team and we own the outcome.

That means three things:

1. We install attribution so every lead and job is tagged by source.
2. We fix the follow-up system so leads and estimates are automatically nurtured.
3. We run a monthly operating rhythm: what to scale, what to cut, based on closed revenue (not clicks).

So instead of asking:

 "Should we spend more on Google ads?"

You’re asking:

 "Which channel produced the most invoiced revenue and should get more budget?"

That’s the entire model.

Can you tie marketing spend to closed revenue today?

Seth Holdren

Add $250K–$1M in annual revenue in the next 12 mos without guessing, wasting ad spend, or duct-taping agencies together. A complete growth system for home service businesses.

A typical call with a home service business owner asking about leads and marketing tactics...

Us:
“What are you doing for new demand today? SEO, search ads, LSA, referrals?”
“Can you tie any channel to closed revenue today, even roughly?”
“How many leads a month? How many estimates? What’s your close rate?”
“Speed-to-lead: how fast do you respond to new leads?”
"Quote-to-Close: how are estimates being nurtured?"
“What CRM is the source of truth for lead → job?”
"How much revenue is coming from communication with your database?" 
“What’s the revenue target and the constraint: lead flow or close rate or capacity?”

Them:
{answers}

Us: 
"So what we're hearing is: you’re spending money, you’re getting reports, but you can’t prove ROI so you can control scaling, and you don’t have a system to reliably move leads to estimates to closed work. That’s why every conversation with the agency feels like the same call.”

Them:
"Correct."

Us:
 “If we solved just that, would anything else matter?”

Bottom line:

If you can’t tie marketing spend to closed revenue, every decision you’re making is a guess. Right now you’re self-managing marketing without accountability. Generalist agencies can’t do this part.

This is not your average "jump on a call" situation.
This is real work we do together. People who meet with us take away real strategy and real actionable tactics.

Because we meet with so many home service business owners, we notice patterns. Here's one pattern we see most often, so you can avoid it.

1. Everyone thinks they need "digital marketing". (Although most don't actually WANT it. What they want is profitable revenue.)

2. But everyone has been burned by digital marketing vendors. So they don't believe anything anyone says about digital marketing. (Which makes sense to me.)

3. But they still need to "do some marketing". So they pick a digital marketing package, and sign up. Usually based on trying to keep the costs as low as they can.

The pattern emerges when we observe the missing piece. 
What's the missing piece?

Accountability.

Accountability to revenue generated by each marketing channel.
Accountability to return on ad spend.
Accountability to resource allocation.

When we "jump on a call", we give away the recipe for how we achieve true marketing accountability.

I've never seen another marketing team who does this. Not even a little bit. It's night and day. And I've been around all the blocks.

I feel lucky that this is the recipe I get to GIVE AWAY every day. 

It's nice when we get 5 star reviews for a free meeting... 

But that's not what I'm in it for. 

I'm in it because my job is to help home service businesses grow. 

And by grow I mean add $250,000 to $1m+ in revenue in 12 months. With real receipts to back this up. 

No fluff. No hype. No repeating the same mistakes for one more year before you switch marketing agencies again.

Top 5 problems we're seeing daily in home service business marketing:

1. inconsistent lead quality or volume
2. no clean ROAS visibility tied to closed revenue
3. leads/estimates going cold
4. a “marketing company” that won’t touch the CRM
5. a patchwork of tools, VAs, and agencies with no single owner

Which is why we don’t sell marketing. We install and run a growth system.

These are our recommended non-negotiables:

-Visibility into what’s actually producing profit
-Automated conversion and reactivation that recovers missed revenue
-Controlled scaling of the channels that prove ROI

Most home service businesses don’t have a lead problem.
They have an execution problem around money.
The leads show up. The estimates go out.
And then… nothing happens.
Not because people are bad
but because there is no system enforcing revenue discipline.

When you make a marketing partner decision, you should feel like this afterwards:  

“I’m buying a machine that makes me more money without babysitting humans.”

A true marketing partners values...

Outcomes over outputs.
Revenue growth over cost per click.
Accountability over hedging.

This week, our clients sent us some 5 star reviews.

This review highlights revenue growth, generating real leads, constant rankings improvements, accountability, responsiveness, and innovative execution. 

No more hiding behind industry jargon.
No more figuring it out all by yourself.
No more waiting on vague deliverables.

Instead, you should have...

Revenue Recovery (to recover lost jobs)
Profit Scorecard (with clean attribution)
Controlled Scale (predictable growth)

DM me and I'll show you how.

As a business owner, would you rather have this: "We don't have problems like people not contacting us anymore, we have plenty of leads. We've tripled our business since working with Phlash."

Or would you rather have a "Digital Marketing Service"?

With both options, you will get reports.

One report shows you clicks and ad spend, caveats, disclaimers, and asks you to increase your ad spend based on guessing.

The other report shows you revenue increases, their sources, and makes executive-level recommendations with accountability to the results.

If you are 100% sure of your answer and it's the better one, message me and I'll show you how we do this.

If your marketing report doesn’t show closed revenue, it’s fiction.
Top 5 problems we see daily in home service businesses:

-Inconsistent lead quality or volume
-No real ROAS tied to sold jobs
-Leads and estimates going cold
-A “marketing company” that won’t go near your CRM
-A Frankenstein stack of tools, VAs, and agencies with no accountability

This is why we don’t sell marketing.
We build revenue systems.

Non-negotiables:
1. Profit visibility, not vanity metrics
2. Automated conversion and reactivation that recovers missed revenue
3. Controlled scaling of only the channels that prove ROI

Most home service companies don’t have a lead problem.
They have a money leakage problem.

Demand exists.
Estimates exist.
Revenue just… evaporates.

Not because the team is lazy.
But because nothing enforces execution.

The right marketing partner should feel like:

“I just installed a money machine.
 Not another vendor to manage.”

Which of these top 5 problems hits hardest in your business?

10 questions that help service businesses achieve controlled growth. 

-->Answering them honestly is how to break through what's limiting growth.<--

If I asked you which marketing channel produced the most closed revenue last month, could you answer that without guessing?

What percentage of your proposals never get a response from you after the first follow-up?

If I gave you 30% more leads next month, could your business actually handle it without chaos?

What percentage of revenue are you currently investing in marketing, and is that number intentional or accidental?

What assets are you building today that will still generate revenue for you 12 months from now?

Which of your current marketing activities would you confidently double down on if your own after-tax money was on the line?

What’s your current close rate on estimates, and when was the last time you intentionally tried to improve it?

How fast does a real human respond when a new lead comes in?

What percentage of your new revenue came from referrals last quarter, and is that predictable or random and inconsistent?

If your business stopped growing tomorrow, what would you say is the real constraint: marketing, operations/systems, or [wait for it] your comfort zone?

This last one might seem harsh. Especially for a Monday.

I promise you, this last one is where I personally find most of my solutions for breakthrough results. So we can face our big hairy audacious comfort zones together today if you're up for it.

Does your marketing partner care about your revenue numbers?

If they do care, are they reporting to you how much revenue was generated monthly from each advertising and marketing channel?

This is the way.

Add $250k-$1M in revenue in the next 12 mos. For $1m-$10m Home Service Businesses 🚀 Perfect for owners burnt out on traditional digital marketing companies, who want to use their CRM, tech, and a marketing team to grow.

home service businesses had a rough 2025

But it wasn’t the market’s fault.

It was a misalignment of strategy and execution.

While most were flat or declining, our average client grew 27%.

Not estimates. Not projections.

Real revenue pulled straight from CRMs like ServiceTitan, Jobber, Housecall Pro.

33%. 38%. 25%. 67%. 20%. 37%. 43%.

That kind of growth doesn’t come from more leads.

It comes from clarity. Cohesion. And a full-funnel strategy that connects your marketing to your operations and your actual revenue.

Too many home service owners are stuck in lead-chasing mode.

Their agency reports on impressions and clicks.

But never revenue.

Never ROI.

The hard truth is, most marketing companies don’t understand home services.

They don’t know what your average ticket should be. Or how your CSR’s close rate affects your marketing ROI. Or how ops inefficiencies make every lead more expensive.

That’s the gap.

If your business grew less than 10% last year, it’s not just the economy.

It’s your strategy.

2026 will reward those who align marketing with real business growth.

Not noise. Not vanity metrics.


By the way I put together a free playbook: 11 proven ways home service businesses are getting customers right now.

It’s the exact framework we use with $1M–$10M companies.
Connect with me & Comment PLAYBOOK and I’ll send it over.

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