Country Manager & Partner @ Shake Again | Digital Transformation | E-commerce | Marketing | Growth | Board Member.

I’m a digital and e-commerce leader with 20+ years building and scaling operations across Mexico and LatAm—from Fortune 500 environments to high-growth agencies. 

At Shake Again, I launched the Mexico operation from scratch, grew revenue at triple-digit YoY rates, kept client satisfaction at ~95%, and built a portfolio that includes leading brands in almost all the industries. My focus is simple: tie media, CRO, and automation to business outcomes—LTV, CAC, ROAS, margin—so growth is real, measurable, and repeatable.

Previously, as CMO at Páginas Amarillas (Grupo Carso), I doubled Seccionamarilla.com traffic from 5M to 10M monthly visits, scaled a 150k-SMB digital client base, took retention from 2% to 85% in a year, drove triple-digit uplifts for Decompras (now Claroshop), and delivered 1,300% ROI for corporate accounts. As Country Manager for Shopfully, I launched the MX market and reached the #1 spot in Shopping on the App Store/Google Play while growing clients double-digit month over month and sales triple-digit YoY. Recognized as an international keynote speaker and Forbes México columnist, I also teach at IAB/AMVO.

If you’re scaling in LatAm and need hands-on leadership to convert marketing into profit, I partner with CEOs/CMOs on growth mandates.

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Sebastián Moglia Claps

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