Lucky Orange

- Manage brand strategy and positioning to improve product and brand differentiation in a competitive market with deeply-entrenched alternative solutions
- Lead brand awareness efforts across content marketing, ecosystem co-marketing, and measurement to drive significant growth
- Own and execute automated email programs, including lifecycle email management, to nurture leads and customers.
- Execute thought leadership in conversion rate optimization (CRO) through writing, podcasting, and webinar participation
- Oversee content contributors
- Execute marketing strategy for new product enhancements to increase usage and value for new customer acquisition

Director of Brand and Content

- Manage all content marketing initiatives related to attracting and retaining customers
- Oversee content marketing team 
- Participate in brand management, product enhancement, website and email testing and customer feedback activities
- Optimize lifecycle emails including automated drip campaigns, list emails and transactional messages

Senior Content Marketing Manager

Spring Venture Group

- Defined, measured, and optimized the end-to-end customer marketing experience strategy

- Translated data into experience strategies that had a measurable impact on the product, business, and overall customer journey through surveying and testing

- Managed the marketing testing processes, tools, and outputs, including the evaluations and ongoing success of CX measurement tools

- Collaborated with cross-functional stakeholders including marketing, business analytics, customer care, sales, and other departments and/or teams to foster a culture of customer-centric thinking

- Provided strategic insights about the customer to the organization, including senior leadership, sales, and creative teams based on research and analytics outputs

- Managed the day-to-day and strategic alignment of the Marketing Customer Experience team to support business and department operating needs and requirements

Director, Customer Experience

- Oversaw all content marketing initiatives for businesses with annual revenue exceeding 100M across multiple platforms and formats to drive sales, engagement, retention, and positive customer behavior

- Regularly partnered with internal and external stakeholders to better connect overarching business objectives with content outputs and KPIs

- Advocated for channel optimization, brand consistency, segmentation, analytics, and meaningful measurement

- Directed the daily activities of in-house content creators, channel managers, and corporate communications staff

Director of Content

- Created organization-first content development program including sole management of copywriting, graphic design, web development, photo/video editing, email development, optimization testing, and reporting responsibilities

- Established “why” and “how” content marketing would operate within the organization including the development of a content maturity model leading to an enterprise content solution

- Created the organization’s first client onboarding communications set including direct mail and email assets through the first six months following sign-up

- Managed employee experience program including special events, communications, onboarding, and ongoing optimization

Online Content Manager

Licensed Advisor/ Producer

From my conversation with Kristian Jønsson (Creative Force / Dreem.ai), here are his "Three Rules for Using AI To Test Faster":

Rule 1: Stop debating the perfect answer. Start generating the tasting menu.

“If you’re still arguing over the ‘right’ creative in a room, you’re wasting what AI is best at: giving you a fast tasting menu you can put in front of customers.”

Rule 2: Kill the waiting room. Start testing before the product arrives.

“You can learn which angles, bundles or promises resonate weeks before the product hits the warehouse — if you’re willing to test with ‘good enough’ AI assets.”

Rule 3: Don’t hold files. Hold truths.

“The asset is temporary. The pattern behind why it worked is the thing you want to keep, reuse and feed back into every new brief and prompt.”

Better ideation → Earlier variation testing → Stronger recaps.

Full episode of The Lucky Orange Show available on YouTube and Spotify.

Sean McCarthy

Marketing @ Lucky Orange | Host of The Lucky Orange Show

Unsurprisingly, Brooke Foley's episode of The Lucky Orange Show was our top conversation on Spotify this year. 

It's a great chat about brand clarity that's might be helpful as you set fresh goals heading into the new year. 

Thank you Brooke for your time and knowledge!

Most marketing teams don’t have a data problem. They have a confidence problem.

GA4 is open. The ad platform is open. Maybe a dashboard everyone half-trusts. Nothing looks obviously broken, but nothing tells you what to do next either.

That’s analytical fog.

It’s the busywork dance between a metric and a decision:

→ re-pulling reports
→ double-checking filters and dates
→ reconciling tools that disagree
→ debating whether it’s the traffic or the page

The obvious cost is time. The real cost is momentum.

And that’s what we’re going to war with at Lucky Orange this coming year: the fog that turns simple questions into week-long investigations.

The goal isn’t more data. It’s fewer dead ends, fewer debates, and faster clarity on what to fix and why.

If you’ve felt that drag, you’re not alone and I'd love to hear more about where it shows up in your day-to-day.

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