Scott Caputo

5x Founder - AI Data Scientist + Growth Marketing | Exploring the future of innovation, technology, and marketing.

Hey I'm Scott

I'm a guy who loves creating things for people and learning lots of stuff along the way.

I started my first company after teaching myself ML and SWE. I ran it while I was getting my masters from Columbia in ChemE and Data Science.

I would scale up small dropshipping stores from scratch and sell then. Then I decided to help others to do the same, and generated over $100M in attributed revenue along the way.

now I help others grow more sustainably at higher velocity by creating an ecosystem of growth solutions to incubate success. (If you're curious what I'm working on, check www.scottcaputo.com)

my interests are in technology and creative stuff — But I also really like art, games, fitness, and food.

I use a lot of AI, marketing, and data to rapidly grow ideas into businesses. And now I share everything I learn for free 2-4 times a month here.

Join thousands of leaders receiving free actionable insights to grow businesses of all kinds through technology, innovation & strategy.

Founder

We help world class brands increase revenue, lower costs, & drive brand impact through data-driven marketing. 
www.adamantmarketing.com | 152+ Partners | $127M+ Generated in 38 months

Everyone's staying in the wrong situation to avoid starting over.⁣
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You should recognize that restarting often means upgrading.⁣
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Fear of restarting creates:⁣
• Clinging to what's familiar even when it's draining⁣
• Years invested in the wrong direction⁣
• Sunk cost fallacy keeping you stuck⁣
• Accepting mediocrity over the uncertainty of better⁣
⁣
Willingness to restart creates:⁣
• Freedom to pivot when something isn't working⁣
• Application of lessons learned to build smarter⁣
• No attachment to paths that don't serve you⁣
• Chapter two that benefits from chapter one's wisdom⁣
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When you refuse to restart because you've "already invested so much," you're guaranteeing more investment in the wrong thing. ⁣
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When you're willing to begin again with new knowledge, you compress the timeline to success.⁣
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No reckless abandonment required.⁣
No quitting at the first sign of difficulty.⁣
No starting over compulsively.⁣
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Just honest assessment: ⁣
Is this worth continuing or should I redirect?⁣
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Starting over doesn't mean you wasted time. ⁣
It means you learned enough to know what deserves your next chapter. ⁣
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You're not back at zero.. you're at zero with experience.⁣
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While everyone's suffering through wrong paths to avoid starting fresh, you can write a better story from scratch.⁣
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Starting over isn't going backward.⁣
It's taking everything you learned and building something better.⁣
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What would you restart if you weren't afraid of losing time already invested?⁣
⁣
Follow Scott Caputo and reshare to help others⁣⁣⁣
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Entrepreneur & Investor Exploring everything growth, AI & leadership | Columbia AI, Top Voice, Speaker | 3 Billion+ Impressions, $300M+ generated, 250+ partners

Everyone's seeking validation for ideas.⁣
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You should seek proof through execution.⁣
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Validation-seeking approach creates:⁣
• Broadcasting plans before you've proven them viable⁣
• Inviting skepticism when you're most vulnerable⁣
• Draining energy defending instead of building⁣
• Losing momentum to conversations that don't matter⁣
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Proof-seeking approach creates:⁣
• Testing ideas privately before inviting opinions⁣
• Building evidence that speaks louder than promises⁣
• Directing energy toward results instead of explanations⁣
• Maintaining momentum through action, not discussion⁣
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When you tell everyone your big idea, you invite premature judgment and drain the energy you need to actually execute.⁣
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When you build first and share results later, you skip the debate and go straight to demonstration.⁣
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No complete secrecy required.⁣
No refusing all collaboration.⁣
No building everything alone.⁣
Just strategic silence until you have something real to show.⁣
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Ideas are worthless until executed.⁣
Everyone has ideas.⁣
Few people build them.⁣
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The ones who do aren't the ones talking about what they're "going to" do.⁣
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While everyone's collecting opinions on their plans, you can collect evidence through action.⁣
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Stop asking if it's a good idea.⁣
Build it and let the market decide.⁣
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What idea have you been talking about that deserves action instead?⁣
⁣
Follow Scott Caputo and reshare to help others⁣
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8 Ways to Kill Procrastination⁣
⁣
(how to make time for what’s important)⁣
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1. The Five-Minute Start⁣
↳ Begin anything for just five minutes⁣
↳ Remove the pressure of completion⁣
↳ Build momentum through tiny actions⁣
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2. The Environment Reset⁣
↳ Change your location to break patterns⁣
↳ Remove all possible distractions⁣
↳ Create a space dedicated only to focused work⁣
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3. The Task Deconstruction⁣
↳ Break projects into ridiculously small steps⁣
↳ Make starting feel impossible to resist⁣
↳ Create clear, achievable mini-deadlines⁣
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4. The Accountability Lock⁣
↳ Share your deadlines with others⁣
↳ Make procrastination socially painful⁣
↳ Create stakes for non-completion⁣
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5. The Energy Match⁣
↳ Align difficult tasks with peak energy hours⁣
↳ Stop fighting your natural rhythms⁣
↳ Use momentum when you have it⁣
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6. The Strategic Incompletion⁣
↳ Stop work at an exciting point⁣
↳ Create a natural pull to return⁣
↳ Leave clear breadcrumbs for restart⁣
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7. The Reward Stack⁣
↳ Link dreaded tasks to desired activities⁣
↳ Create positive associations⁣
↳ Build completion streaks⁣
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8. The Consequence Creation⁣
↳ Set up immediate costs for delay⁣
↳ Make procrastination more painful than action⁣
↳ Create accountability that can't be ignored⁣
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Procrastination is a habit, not a character trait.⁣
Change the system, change the behavior.⁣
⁣
What is the most important trait to you?⁣
Let me know below! 👇⁣
⁣
♻️ Follow Scott Caputo and reshare to help others.⁣
📌 Save this post for future reference!⁣⁣⁣⁣

8 Ways to Kill Procrastination

Everyone's stuck perfecting content that never ships.⁣
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You should create imperfectly and let AI polish it.⁣
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The endless-prep approach creates:⁣
↳ Perfect ideas trapped in your notes app⁣
↳ Blog posts you've been "planning" for months⁣
↳ LinkedIn carousels you'll make "when you have time"⁣
↳ Opportunities missed while you wait to feel prepared⁣
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Action-first approach creates:⁣
↳ Messy notes transformed into polished content instantly⁣
↳ Ideas shipped before perfectionism kills them⁣
↳ Professional visuals without design skills⁣
↳ Momentum through consistent output⁣
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When you wait for the perfect moment, your best ideas die in draft folders.⁣
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When you use Gamma to turn rough thoughts into finished content, you ship while others are still planning.⁣
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No lowering your standards required.⁣
No sacrificing quality for speed.⁣
No settling for amateur-looking content.⁣
Just recognizing that AI handles design so you can focus on ideas.⁣
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I use Gamma to turn:⁣
↳ Meeting notes → stakeholder presentations⁣
↳ Blog drafts → LinkedIn carousels⁣
↳ Random ideas → professional pitch decks⁣
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All in minutes, not hours.⁣
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The barrier isn't your ability to have good ideas.⁣
It's the friction between thinking and shipping.⁣
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While everyone's waiting to feel ready, you can reduce that friction to almost zero.⁣
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Motion creates momentum.⁣
Gamma removes the excuse.⁣
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Bonus: Gamma just leaked their entire internal creator toolkit (it's game-changing)⁣
Here’s what I found inside:⁣
→ The "busy work" they've completely automated — slide design, formatting, content structure (zero manual work)⁣
→ They show exactly how to use AI for presentations the right way⁣
→ A dead-simple workflow that turns ideas into decks in 60 seconds⁣
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Drop "AI" below and I'll send you the full toolkit (free)⁣
⁣
Follow Scott Caputo and reshare to help others⁣
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Everyone's measuring leadership by their own achievements.⁣
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You should measure it by how much you elevate others.⁣
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Self-focused leadership creates:⁣
• Taking credit for team successes⁣
• Hoarding knowledge to maintain power⁣
• Measuring worth by personal accomplishments⁣
• Building a following, not developing leaders⁣
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Others-focused leadership creates:⁣
• Finding satisfaction in team member breakthroughs⁣
• Sharing knowledge to multiply capability⁣
• Measuring impact by people you've developed⁣
• Building leaders, not just managing followers⁣
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When you lead to boost your own status, you create dependency and resentment. ⁣
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When you lead to unlock others' potential, you create loyalty, growth, and something that outlasts you.⁣
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No self-sacrifice required.⁣
No martyrdom for the team.⁣
No ignoring your own development.⁣
Just shifting the scoreboard from your wins to their growth.⁣
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Real leadership isn't making yourself indispensable. ⁣
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It's making yourself unnecessary by developing people who exceed what they believed they could do. ⁣
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The best leaders become obsolete because they've created more leaders.⁣
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While everyone's competing to be the star, you can find deeper satisfaction in developing the team.⁣
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Your legacy isn't what you achieved.⁣
It's who you helped become more than they thought possible.⁣
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Who could you invest in that would benefit from believing in them before they believe in themselves?⁣
⁣
♻ Follow Scott Caputo and reshare to help others.⁣⁣⁣
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Everyone's quitting when results don't come fast enough.⁣
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You should trust the timeline while honoring the process.⁣
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Impatience-driven approach creates:⁣
• Abandoning strategies before they can compound⁣
• Jumping to new tactics when current ones feel slow⁣
• Mistaking lack of instant results for lack of progress⁣
• Starting over repeatedly instead of seeing things through⁣
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Patient persistence creates:⁣
• Trusting that daily actions accumulate invisibly⁣
• Staying committed through the messy middle⁣
• Understanding that growth happens gradually then suddenly⁣
• Compounding small efforts into breakthrough results⁣
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When you demand immediate results, you quit right before the tipping point.⁣
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When you combine patience with consistent action, you're there when the compounding finally kicks in.⁣
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No passive waiting required.⁣
No doing nothing and hoping.⁣
No abandoning all urgency.⁣
Just patient action, not patient inaction.⁣
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Most people overestimate what they can do in a week and underestimate what they can do in a year.⁣
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The magic happens when you keep doing the work long after excitement fades and before results arrive.⁣
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While everyone's chasing quick wins and quitting when they don't come, you can win through boring consistency over time.⁣
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Patience without action is stagnation.⁣
Action without patience is chaos.⁣
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What are you on the verge of quitting that just needs more time to work?⁣
⁣
Follow Scott Caputo and reshare to help others⁣⁣
Save this post for future reference!

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