Mount Sinai Health System

Executive Director - Mount Sinai International LLC 西奈山国际-执行主任

I direct and manage the expansion of Mount Sinai Health System's global consulting relationships and branding in China.

I am based in New York, but travel to China every 4-6 weeks to meet with Mount Sinai's existing partners, as well as new potential partners. Very happy to connect with China-based Healthcare executives.

Mount Sinai's mission is focused on empowering China’s healthcare organizations and hospitals to increase their clinical and management standards, including quality & patient safety to achieve “world-class” healthcare delivery standards and accreditation.

Services:

-Long-term partnerships offering Mount Sinai's consulting for specific hospitals, and Chinese corporate insurance and investor networks seeking to achieve "international standards" in Clinical Program Development, Hospital Management & Training,  Hospital Design, and Community Network Development.

-Where applicable, offering Mount Sinai “Co-Branding” to facilitate our partners’ competitive differentiation within their home markets.

西奈山协助中国的医疗机构完善临床管理标准，保证质量安全，实现“世界一流”的医疗服务递送。 我们当前的活动包括与致力于推动中国医疗健康行业蓬勃发展的医院、企业保险和投资者网络及公司建立长期合作伙伴关系，提供专家咨询服务，咨询服务内容包括：

-在临床项目发展、医院管理以及医院设施设计方面，为现有和新建医院的提供建议，帮助合作伙伴达到医疗卫生服务递送的国际标准。

-在条件合适的情况下，允许合作伙伴在其品牌（或医院名称）中使用“西奈山” 作为品牌（或医院名称）的一部分，以帮助合作伙伴在本国市场取得竞争优势。

Senior Director - Global Business Development - China - Mount Sinai International LLC 西奈山国际-高级主任

Brooklyn Writers Press

Author, “Tee Dog and the Magic Globe: China”

Gitlin Global Consulting

Gitlin Global is a boutique marketing and communications consultancy specializing in global / international and North American domestic multicultural consumers.

Practice Areas:

-Consulting For Companies / Brands Developing Business in Asia Pacific (APAC) / China
-Consulting for APAC / Chinese Companies & Brands Seeking To “Go Global”
-Strategies To Drive Business Growth Within the $229 Billion Global Chinese Tourist Market

SERVICES: Market Analysis & Planning, Consumer & Corporate Communications Strategy Development; Strategy Consulting for Global Agency Pitches; Market Research Development & Management; APAC / China Agency and Talent Search; Executive Cultural Competency and Language Training for China.

Principal

Next Level Mandarin (www.nextlevelmandarin.com) 让您的普通话/国语水平更上一层楼！

Next Level Mandarin is a Mandarin-language Coaching/Tutoring service for students and business executives. We offer in-person sessions in the Greater New York City area, or virtual (online) sessions for clients anywhere in the world.

Founder

Initiative -IPG Mediabrands

Initiative, a company within IPG Mediabrands,  is an award winning global media organization that provides media planning, media buying, business strategy, consumer insight, and brand content experiences. Initiative manages $15B on behalf of its clients. 

My role was to provide senior leadership, management, and strategic services for our key global client relationships in China. From November 2015 - January 2016, I was the interim executive at Initiative in Beijing, China overseeing the agency's account with Amazon China.

Senior Vice President - Global Strategy

Identity - IPG Mediabrands

Identity is a full-service agency within IPG Mediabrands that leverages the power of culture to build client relationships with diverse groups of consumers.

Senior Vice President - Strategy & Business Development

GlobalWorks

GlobalWorks is an award-winning New York-based agency specializing in both digital and traditional brand and direct-response communications. The agency offers turnkey capabilities to build brand relationships with General, Hispanic, Asian, African American, and LGBT consumers across North America (US & Canada), while also serving clients in Asia Pacific, Latin America, and Europe.

Winner of 2013 Association of National Advertisers (ANA) Multicultural Excellence Award

Chief Marketing & Strategy Officer

Kang & Lee Advertising, a Y&R / WPP Group Company

Founded in 1985, Kang & Lee was consistently ranked annually by Advertising Age Magazine as the #1 Asian multicultural marketing and communications agency in the United States. I joined K&L's executive management when it was still a private agency, and remained on the leadership team through the subsequent acquisitions by Y&R and WPP.

EVP- Strategic Svcs  (Planning / Business Development / Corp Communications) & Managing  Director

American Pacific Enterprises - New York, NY; Shanghai, China

Directed China production, shipment, and import to USA of annual home textile inventory. Oversaw Shanghai-based wholly owned subsidiary including expatriate general manager and 35 local employees.

Vice President & Director of  Production

Freelance consultant in Israel for companies and organizations engaged in business discussions/negotiations with counterparts in the People's Republic of China. Included clients in travel industry, aviation, and cultural exchange.

Freelance Consultant

My career is focused on Business Development and Marketing in Asia (predominantly China), and within Asian ‘diaspora’ communities. As a Cornell University student majoring in Asian Studies with a focus on China and Chinese-language, I was part of the ‘first wave’ of American  undergraduates to study as an exchange student for a full-year in the People’s Republic of China following the establishment of diplomatic relations between the United States and China. After receiving my MA in East Asian Studies from Yale, I returned to China for almost a decade working in senior positions for American, European, and Middle Eastern multinational companies across a broad range of industrial and consumer sectors. Prior to my current role leading international healthcare and hospital development for Mount Sinai International,  I served for 17 years as Executive Vice President and Managing Director for the WPP Group’s Asian multicultural marketing and communications agency - Kang & Lee - leading the development of brand strategy and communications for Fortune-500 clients within the burgeoning Asian immigrant communities across the USA and Canada. This role also included deep healthcare category expertise, working heavily with top-ranked managed-care and pharmaceutical client brands including Oxford, UnitedHealthcare, Harvard Pilgrim Health Care, GSK, Roche, Novartis, Gilead Sciences, Merck, and Pfizer, among others. I also served as Senior Vice President for Global Strategy in China for the Interpublic Group’s (IPG) Mediabrands unit. As a recognized authority on international and cross-cultural business development, marketing, and communications, I have been heavily quoted and published in both offline and online media in the USA and abroad, including The New York Times, The Huffington Post, Bloomberg, Digiday, Sina.com, and a wide range of industry–specific trade outlets. I am fluent in spoken and written Chinese, French, and Hebrew, and also hold an MBA from Columbia University Business School.

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