Drive audience and business value through operational excellence in support of our services. 

Lead planning & operations aimed at growing digital audiences on existing services on owned-and-operated platforms and external platforms (social networks and Youtube) to meet and exceed KPIs and business metrics.

Senior Manager Business Operations

- Drive audience and business value through strategic planning and operational excellence in support of our digital publishing products and services. 
- Lead business planning and operations aimed at growing digital audiences on existing services on owned-and-operated/ external platforms (social networks and Youtube) with a focus meeting or exceeding KPIs and business metrics. 
- Support the growth and strategic planning for the digital publishing model at CBC.
- Lead business planning and pace against digital publishing model
- Lead operational execution (1 quarter to 1+ year)

Senior Manager, Planning and Operations, Digital Publishing

- Creates and leads overall marketing strategy and campaigns for Feed and CBC.ca
- Manages team of high-performing marketers who lead digital campaigns and experiments for optimization, discovery, and distribution.
- Delivers a consistent brand experience through all marketing efforts by creating clear visual guidelines, creative, value proposition, and CTAs focusing on strength of content.
- Deepen data-driven approach, always testing and learning to increase effectiveness, identify segment opportunities and adapt quickly.
- Turns customer segmentation and persona development insights into campaign messaging strategies that drive user acquisition.
- Plans full-funnel marketing campaigns across a variety of interest categories to drive relevance and improve efficiency
- Plans roadmap of creative testing strategy, establishes critical metrics to understand success, and uses findings to inform future campaigns
- Writes and presents creative briefs to internal Creative team that will deliver campaign strategy goals
- Collaborates closely with programming teams to understand unique needs specific to that brand
- Partners across marketing team to ensure a consistent brand voice and cohesive customer journey across marketing efforts
- Shares key findings with internal marketing team as well as broader organization to inform opportunities in other areas of the organization

Marketing Manager - Digital (Feed)

I assist in setting CBC's digital marketing direction and objectives, help oversee CBC's overarching social media strategy and execution in digital marketing, ensure the delivery of strategic and comprehensive marketing plans, products and content, and collaborate with content and marketing teams across Canada. 

Marketing portfolio: Feed, CBC.ca, CBC Comedy, CBC Life, CBC Arts, CBC Short Docs, CBC Creator Network, CBC digital originals, CBC player + CBC TV app, CBC newsletters, CBC Idea Accelerator, digital industry events and sponsorships.

Marketing Manager - Digital

Initiates, creates, plans, produces and implements digital marketing strategies in support of CBC content with a focus on network digital objectives.

Senior Communications Officer - Digital Marketing

Publicity Officer

Senior Communications Officer - Employee Communications

Project Manager, Canada 150/2017 Starts Now

Communications Officer - Writer/Editor

Promotions Manager, CBC Radio

Canadian Broadcasting Corporation

Write and edit high-level communiques, letters, remarks, scripts, presentations and media releases, often on behalf of CBC’s senior executives. Also write, edit and produce content for the employee intranet portal, including: articles, features, profiles, podcasts, videocasts and photos, which serve to inform employees about initiatives, events and personalities at the Corporation.

Communications Officer

Ontario Ministry of Agriculture, Food and Rural Affairs

Marketing Communications Officer

I'm a marketing leader and digital strategist with a passion for brand development, entertainment, journalism, and storytelling. I help to lead the overall strategic development, planning, operations, and execution of initiatives designed to grow audience experiences and digital programming at CBC.

Skills: Digital strategy, Marketing strategy and campaign execution, business development, planning and operations, product strategy, digital publishing, client relationships, change management, growth marketing (reach, engagement and retention building), audience experience, project management, public relations, publicity and promotion, marketing communications, writing/editing, employee communications, sponsorships and event management.

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