A couple days ago I had a breakthrough with Claude Code (I have no idea how to code). 

Barbara Jovanovic and I hired someone to develop our new website in Webflow. 

I felt it was taking too long (a week lol) and I wondered if I could get a temp version live we could use in the meantime. 

So I took the figma file and gave Claude Code access. Within an hour the site was 90% there. 1 more hour and it was perfect. 

I made it live on startupcookie.com (actually Claude Code set up the DNS and deployed to Vercel 100% on it's own via MCP...). 

When the developer finally came back with his build, my Claude Code version was so much better that we thanked him, paid the invoice, and kept mine alive. 

Crazy times.

Sam Claassen

Running an AI-Powered Marketing Agency | B2B & Tech Marketing Strategist | Leveraging Content for Growth 🏔️ Tahoe & Bay Area

I build AI growth and GTM systems for startups and co-founded an agency.

🗣️ Word of Mouth marketing is being replaced by 🤖 Word of Agent. 

i.e. Is your product so good, agents will recommend it? This is different than just AEO/LLM optimization. 

Here's what founders and marketers can do to build agent-friendly products and campaigns: 
 
1. Structured data over storytelling. 

Agents don't care about your brand narrative or emotional positioning. They parse specs, docs, pricing, and reviews. 

2. API-first, not UI-first. 

Agents recommend tools they can use, not just describe. If your product has a clean, well-documented API and integrates easily into agentic workflows (MCP servers, tool-use schemas), it gets picked. 

3. Objective differentiation over brand affinity. 

Agents compare on measurable dimensions like speed, price, uptime, feature coverage. You need to win on benchmarks, not vibes.

4. SEO becomes AEO. 

The content that feeds LLM training data and retrieval systems needs to clearly associate your product with the problem it solves, using the exact language people use when asking agents for help.

5. Integration density is the new network effect. 

The more tools your product connects to natively, the more often agents encounter it as the path of least resistance in a workflow. Being the default node in a toolchain matters more than being the "loved" brand.

6. Trust signals shift from social proof to structured reputation. 

Agents weigh review aggregates, G2/Capterra scores, documented case studies with numbers, and third-party benchmarks more than testimonials or influencer endorsements.

Anything else?

I stopped using Claude Cowork. YOU SHOULD TOO! 

Just use Claude Code for everything. It's way better in basically every single way. 

➡️ Here are my reasons ⬅️

1. 💪 It's way more powerful. 

MCP in Chrome can do way more. Easier to control files on your computer. More connections and integrations, etc. etc. 

2. 🏃 It's way faster. 

Claude Cowork is just a UI interface for Claude Code that just slows it down. Gross. 

3. 💥 Chrome will stop crashing. 

If you are a Claude power user and simultaneously used chat, Cowork and Code (especially split between browser and app) you'll likely notice it crashes... a lot. I discovered this was because of competing MCP sessions (or something). When you switch to just using Claude Code this problem completely goes away. 

4. 🎨 Outputs are just... better? 

The real moment for me was when I was having Claude Code generate blog posts for me. It generated an excellent SVG graphic flowchart. It never occurred to me that Claude CODE could actually generate visuals. 

Anyway, if you are getting any value at all out of Claude Cowork just switch to Code and thank me a few days later 🫡

🤐 Have we entered the age of the introvert...?

I've always been introverted, but seem extremely extroverted when you meet me. I always had to pretend be extroverted for my career.

Now I'm more valuable building than talking. And I love that.

I'd rather spend my time building systems and internal GTM products than talking. 

Someone with a lot of agency and judgement who prefers to sit quietly and build is immensely powerful. Find them! 

(Btw: if I actually were an extrovert I'd dive headfirst into sales, events or some other relationship focused field. I think there's a lot of increasingly lucrative careers to be made there as well)

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