Self Employed

Get in touch for: 

Building authoritative personal brands for founders, CEOs & investors on LinkedIn.
Helping them tell the right stories, build trust and stand out amidst millions. 

Managed 20+ clients across a range of industries, including SAAS, healthcare, insurance, marketing, edtech & finance. Our clients include founders backed by Sequoia, Y-Combinator, 3one4 Capital, Fasanara Capital etc. 


A few recent CLIENT success stories:

▶️ Helped a fintech founder clock 3.4 million+ views and gain 11k+ followers within 2 months. Resulted in 200+ leads, the sale of 75+ copies of his digital product, and secured 3 speaking opportunities (including one at a billion-dollar company).

▶️ Assisted a health tech founder in going viral, accumulating 12k+ followers, attracting investor interest, hiring great talent, and securing an inbound opportunity from Forbes. He was featured in Forbes due to his enhanced personal brand!

▶️ Enabled a founder to receive an inbound lead worth $10k without sending a deck. The deal was successfully closed, and he attributed this success to his personal brand.

▶️ Elevated CXO’s dormant personal brand from 0 to 1.5 million+ views within 3 months. This helped them stand out, attract top talent, and save money on hiring agencies.

▶️ Transformed an edtech founder’s inactive personal brand from 0 to 1 million+ views within 3 months, generating hundreds of inquiries, shortening the sales cycle, and, notably, customers mentioned buying their product after reading about them on LinkedIn

Personal Branding & Content Specialist

Hero MotoCorp

Graduate Engineering Trainee

Brucira

• Assisted Marketing Lead with GTM strategy, product positioning and social media content which led the product to acquire 500+ signups in 3 weeks.
• Created digital content, revamped website content & ran social media campaigns which boosted overall traffic by 25%.

Marketing Intern

InkBot Studio

• Designed information architecture and wrote SEO-friendly web content and blogs for the entire website.
• Assisted in the creation of digital content & boosted the traffic of social media platforms by over 30%.

Digital Marketer & Copywriter

Entrepreneurship Cell, HBTU Kanpur

• Spearheaded a team of 40 students to enhance the entrepreneurial culture in the university by organizing 10 talk sessions, workshops, and competitions for 500 students.
• Mentored marketing, content, and design teams and organized brainstorming sessions fortnightly which led to optimized social media accounts and boosted traffic by 45%.
• Led Hiring Support Committee for startups which helped 2 startups build cross-functional teams and 12 students get learning opportunities in budding ventures.

Vice President

• Led Publicity team for offline marketing campaigns and got 200+ registrations for the flagship event.
• Managed Facebook Page and organized virtual events for an audience of more than 1.5k
• Created regular content from single page posts to carousels and generated ideas with the team weekly which led to a boost in followers by 40 % within 2 months.

Publicity Associate Head

Club Attendant

ExxonMobil

• During the period, in addition to the overall business orientation, I was assigned to work on a specific project -  "Market Study to gain insights on the effect of different additives on UV resistance in TPV formulation through different form of incorporations".
• Gained an in-depth view of TPV market requirements & its dependence on UV resistance in the formulations.
• Presented an experimental proposal to enhance product characteristics to fit better into the market thereby increasing its share by 10%.

Summer Intern

Bring Smile Organisation

• Led Human Resource Department, developed and executed summer internship programme to recruit 3 interns in technical, marketing and design teams
• Created Progress Tracking Mechanism: A virtual feedback & evaluation mechanism to enhance the culture of constructive criticism
• Coordinated events, assisted Marketing department with special projects, events and campaigns

Human Resources Lead

• Enhanced social media traffic by 45% by developing a content strategy & creating 3-4 posts per week which helped achieve the target 5000+ clothes for charity.
• Created promotional posts for Atulydaan, a food charity event that benefited 400+ underprivileged kids.

Marketing Officer

Content Manager

iit guwahati

During this internship, I worked on a project that aimed at extraction of cellulose pulp via pretreatment of sugarcane bagasse.The cellulose pulp extracted can be further processed to make cellulose nanocrystals as well as 
cellulose nanofibres. 

Cellulose nanofibres could be a good replacement of traditional plastic packaging in the food packaging industry as the use of plastics is quite 
alarming for our environmental sustainability. 

Economic feasibility analysis can be performed to evaluate commercial production and application.

Research Intern

Solvexis Consulting Pvt Ltd

Worked as a technical cum personal development guide developer.

Content Developer

Thomso, IIT Roorkee

Campus Ambassador

Gone are the days when marketing was B2B, B2C, D2C …..
It’s an era of H2H marketing! Confused? 

H2H marketing is all about appealing to humans by telling the right stories. 
It is the most subtle, non-pushy & effective way to generate awareness, build a community, emerge as a thought leader & sell your services. 

LinkedIn Personal Branding is a form of H2H marketing. 
When you build a personal brand as a CEO/Founder - you show your work, tell the right stories and give your audience a reason to trust you over your competitors. 

It converts scrollers into loyal fans and buyers. 

 🚀  HOW CAN I HELP YOU?

I help you put yourself out there, grow your influence on LinkedIn, build your personal brand, boost your visibility & authority - all of this leads to brand awareness, leads, a shortened sales cycle, inbound PR opportunities, investor interest and a lot more.


💡 RESULTS THAT SPEAK: 
My content strategy + posts have built personal brands that

• Generated a cumulative of 32 Million+ views for my clients
• Got my clients Viral visibility + target audience interest
• Got them 10s of qualified leads weekly due to their personal brand.
• Made my clients visible to investors to the extent that investors reached out to them requesting a demo
• Helped them hire from a great talent pool without spending thousands of $$$ on Hiring agencies
• Got my clients Splendid PR opportunities from Forbes, The Times, Bloomberg, etc. along with podcast invites for FREE.


That's the potential of a personal brand that you might be missing.

Interested in building a personal brand that takes your business to the next level?
I'd love to chat and see how I can help you. 

DM or email me at thesalonimaurya@gmail.com to discuss further :)

Not every billion-dollar CEO starts in a boardroom.
Some start in a shoe shop!!

Recently, I was invited to the India pre-launch of this billion-dollar skincare brand Nu Skin & that’s where I met Ryan and their brilliant leadership team.

At 21, Ryan Napierski was selling shoes to pay his way through university.

One afternoon, a customer walked in & he sold him six pairs.

That customer later invited him to Utah.
Only then did he realise he had sold shoes to the man who would become the President of Nu Skin Americas.

Ryan ended up starting at the company's call centre. 

30 years later, he is the President and CEO of this billion-dollar giant, Nu Skin. 

In a world where careers flip every two years, this kind of long-arc compounding feels almost unbelievable.

Insane story of sticking through the mission for three decades!

--------

Ryan & I sat down for a conversation (interview dropping soon), and as someone who built a personal branding & storytelling company, SalStori, I had to ask:

“Do stories actually matter?
 Or is storytelling just a corporate skill people pretend to care about?”

His answer surprised me:
❌ No clichés
 ✅ A perspective I’ve never heard from a global CEO

And yes... I’m publishing the interview soon - stay tuned!!

Thank you, Ryan, for your time, kindness, and honesty.

Grateful to Ha for the invitation. 

Huge congratulations on the India chapter for Nu Skin and the new technology - excited to see what impact they create.

Saloni Maurya

Building high-impact 360° personal brands for Founders, Investors & Coaches. How? Read my Bio || LinkedIn Workshops || Keynote Speaker

Last week, my grandpa passed away after a long battle with cancer.

He was the kind of man whose life made more sense the older I became.

A studious kid in the 1960s, sharp with words, holding a government job, and then the choice that would have scared most people: he left it all to return to his farms and orchards. 

He raised five kids, a dozen grandkids, and after being widowed in his early 30s, never remarried despite everyone urging him to. He simply spent the next fifty years doing what he believed was right, without theatrics, without noise.

My childhood sits under his mango trees.

He taught us how to climb, how to spot a truly ripe mango, and how sunlight can fool you into thinking something is ready when it isn’t. Don't get confused by the shine, he said. One of those lessons that accidentally becomes philosophy.

Never saw him shouting even once in the last 25 years of my life, treated everyone lovingly, let me mimic his voice and become the most fearless I have been roaming in farms and climbing trees.

Even as we grew older and I drifted into the busyness of work and life, he stayed the same. Soft, steady, rooted. He never fully understood what I did for a living, but he was proud that I became an engineer… and last month, on Diwali, I told him I wasn’t one anymore. He laughed upon not being updated on my life.

And then last week, he breathed his last.

I keep thinking I should have called more, visited more. But I also know this truth: we always assume the people who anchor us will be there forever. We don’t imagine endings for the ones who feel permanent.

Thank you, Pitaji, for always being the coolest and calmest grandfather. 

Hope you found your peace & reunited with Nani finally 🧡 

-

Trying to make it big in life often steals the quietest relationships from us.

Writing this as I got back from the last rites. 

I hope we all could lead more intentional lives and not get lost in the mimetic race. 

“We say ‘spend more time with your loved ones’ like it’s a poster quote.

It’s a cliché until life proves it.

Spend the time. Make the call. Show up.

Today, I complete 4 years of resigning from my first ever job.

I was 21, dramatic & wanted to follow my passion in “writing”, not engineering!

Here’s what happened :)

Dec 2021:

🟥Felt stuck in a job at a Billion $$ engg. company
🟥Resigned & booked a one-way ticket to Bangalore 
🟥Hardly any savings & an educational loan 
🟥Hustling after 9-5 to see possibilities 
🟩Delusionally optimistic 


<QUIT>


Packed my bags, moved cities (four times) & bet my entire career on a dream that sounded ridiculous - even to me:
 
🧡 Become a writer! that's it :)


Dec 2025:

🌎 Built a global personal-branding studio (SalStori).
📈 Clocked 6 fig USD ARR & climbing up with my team. 
✅ Worked with 80+ founders, Investors & CXOs across 5+ continents.
💰 Helped them tell stories & build brands on LinkedIn that grew their business.
🫰 Made them clock millions of views, land multiple $10k+ deals, sorted their hiring, got them featured on Forbes, GQ Magazine & whatnot. 
🪽 Paid off the education loan - debt-free
💗 Found the work of my lifetime 
🟩Still delusionally optimistic 

—--------

It took 4 freaking years!
But..look Mom - I DID IT!

Did I know any of this would happen?
Not even close.

I was fuelled by naive optimism &stupid courage.
And honestly, that’s what saved me.

Thanks to everyone who made it possible ( my clients, team, my parents etc.)

But most importantly, myself!

How often do we forget to thank ourselves for everything we do for ourselves?

I am so thankful to that 21-year-old girl from a small town who listened to her voice.

And didn’t let anyone tell her: She can’t do it. 

📩 Well done Saloni! I am so proud of you ❣️

- That’s my note to myself for 2025.

-------------------

As you reflect on 2025, I urge you to be kind!
Pat your back. What’s your message to yourself in 2025?

P.S. And if you are looking to build your brand on LinkedIn in 2026 , then I am happy to chat and see how I can help you :)

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