Currently building and scaling the next wave of AI-enabled services and products in the HubSpot ecosystem as founder and CEO of The RevOps Shop.

Expert operator providing sales automation, data, and marketing automation solutions for B2B companies looking to win more business, more often.

Trusted by America's leading sales and marketing executives to modernize and operationalize GTM best practices.

I don’t know about you, but I’d be nowhere without some really strong women in my life. There’s way too many of you to tag, just know I’m grateful.

Two heavy hitters:

Yuliya Grinberg thank you for giving me life, raising me, and inspiring me daily.

Katherine (Katya) Medianik you’re the best wife, momma bear to our amazing kids, and CEO of our family life together. Did I mention you’re also a badass attorney???

Career Builders:

Amy Senew, Michelle Benfer, Leigh Brown, Alison Bridgman O'Toole - thank you all for believing in me and lifting me up when I didn’t always believe in myself. 

Peers, Clients, Friends and others that inspire from near and far:

Anya Taschner, Kristen Ribero, Isabel Ganovsky, Manuela Londoño Jiménez, Maina Bianca Azcueta, Yenma Herb, CAPM®, CDMP®, LSSBB, Courtney Muller, Jen O'Neill, Gemma E. Versace, Tessa Whittaker, Tanvi Gala, Hannah Goldberg, Justine Anderson…

And so many more.

Happy International Women’s Day!

Michael Grinberg

Inbound marketing, inbound sales, sales operations, workflow optimization across customer facing departments, and CRM strategy are the areas where I can provide the most value in the least amount of time.

Professionally, I'm passionate about small and medium sized businesses looking to grow. Currently, I spend a good deal of my time helping executives across the world tackle the digital transformation taking place in the customer-facing departments (sales, service, marketing, and ops) as a result of FAANG redefining what a great customer experience looks like for all of us.

Personally, I try to help people when I can and I appreciate when value slides both ways across the table. If you think we can somehow work together, feel free to send me a note/connection request!

Professional Educator, SEIT, ABA provider, SETTS, EI/ SI

Real Estate Associate at Sidley Austin LLP

Global Growth & Transformation Executive | PE-Backed SaaS | Revenue, Strategy & Value Creation | Board & C-Suite Advisor

PE Managing Operating Partner, GTM @ Francisco Partners Operating Executives | Board Member | Ex-HubSpot, Ex-BILL

Head of Sales AMER @ Ashby | Hiring Top Tier Sales Talent

Sales Director, Klaviyo

Revenue Leader | Behavior Economics | GTM Architect | AI-Driven Sales Scalability | Public Speaker

B2B marketing leader | ex-Handshake ex-PagerDuty | Mom of 2

Growth Strategist @ RevOps Shop | Marketing

Senior Product Operations Specialist l Data Management

Strategic Virtual Partner | Lead Generation, Workflow Automation & CRM Expert | Helping Business Owners Grow Smarter 🚀

I Do the Messy Middle | Transformation, AI & Operations Leader

C-Suite Strategic Event Executive

Enterprise Sales Manager @ HubSpot

Chief Customer Officer (Global) | Revenue Driver I Customer Development

Revenue Operator | ex Zoominfo | ex Salesforce

Mid-Market Sales Manager @ HubSpot

Solution Architecture | PreSales | GTM

VP Client Success, North America @ Hubexo | Revenue Operations Leader Driving Retention, Growth & Customer Value

CEO, Founder at RevOps.Shop | AI sales and marketing strategy expert for B2B companies looking to win more business, more often.

In-person is back. And companies are about to waste millions.

Let's use HIMSS 2026 as a working example: 

30,000+ attendees expected 

1,300+ exhibiting companies 

Average booth cost: $25K-$75K 

Add staffing (5 people × flights, hotels, meals): +$15K

Real total investment per exhibitor: over $50k?

Now here's the actual "strategy" 98% of exhibitors are running:

Email our stale marketing database 

Post on LinkedIn 2-3 times 

Tell the sales team to "work their networks" 

Cross fingers that the right people walk by our booth

This is hope disguised as planning.

The math doesn't work: You're spending six figures to play foot-traffic roulette.

Here's what changes the equation:

Pre-book 20 meetings with qualified buyers before you land. Your booth becomes a meeting hub, not a lonely island hoping for walk-bys.

Whether you're in demand gen, events, or just trying to prove ROI on that booth spend, you need a different playbook.

Recent college graduates are having the hardest time breaking into corporate jobs that we've seen in years.

Even when they do land a job, the gap between someone with 2 years of experience and someone with 5-10 years of experience is widening faster than ever.

The people who should be teaching the ropes, mid-level managers, senior ICs, experienced practitioners with 5-15 years under their belt, are in an all-out race to future-proof their own careers.

AI is disrupting workflows. Job security feels uncertain. 

Everyone's trying to figure out how to stay relevant in a world where automation is accelerating.

And that means they have less time than ever, and frankly, less desire than ever to invest in mentoring the next generation.

New grads are entering the workforce at exactly the moment when the people they're counting on to teach them are the most distracted, the most stressed, and the most focused on their own survival.

When you're worried about whether your own role will exist in 3 years, spending hours coaching a junior employee on the fundamentals feels like a luxury you can't afford.

Which means we're creating a generation of young professionals who are entering the workforce at a massive disadvantage.

So here's my question if you’re mid-career:
Are you able to mentor the way someone once mentored you? And how do you think we can be better mentors?

I genuinely want to know where people stand on this.

Here's the reality event marketers are facing:
27% of event organizers say reaching the right attendees is their second biggest challenge.

At a trade show? You might not even have a list of registrations. 

Now let's talk about what you're actually spending:

Take HIMSS (big Healthcare IT show) as an example: 45,000 attendees, 1,300+ exhibitors competing for attention.

If you're exhibiting, here's your real investment:

Booth: $20K
Travel for your team: $15K-$25K
Logistics, swag, setup: $10K-$20K
You're all-in for over $50K

And your acquisition strategy is… what exactly?

Blast your email list (that you haven't cleaned since Q2) 

Post on LinkedIn a few times

Hope the right people walk by your booth

Here's what actually works:

Pre-book 20 meetings with qualified buyers BEFORE you land.

Identify your ICP who's attending. Reach them with personalized outreach. 

Get meetings on the calendar before the event starts.

Your booth goes from "hope someone good walks by" to "confirmed revenue conversations."

The best ‘AI bootcamp’ over the next 3-5 years won't be a bootcamp at all. It'll be working at an agency.

Remember when everyone was doing a coding bootcamp?

5-10 years ago, everyone thought they'd found the answer: learn to code in 12 weeks, land a developer job.

This worked for a lot of people.

But now, these coding bootcamps are less popular. (You guessed it. Because of AI.)

Everyone's trying to figure out: "How do I become AI-literate? How do I future-proof my career?"

And I think the answer for most people, especially early in their careers, isn't going to be a certification program or an online course.

It's going to be working somewhere that actually lets you use AI to solve real problems.

The perfect place to do that isn’t a big company. It’s an agency. 

At a big enterprise, no one is giving a 24-year-old the latitude to experiment with AI agents, build custom workflows, or test new tools on live client work.

There will be compliance reviews, legal sign-offs, risk assessments, complex security requirements. 

The barriers to experimentation is too high at large companies.

At a small agency, the appetite for ROI is just as high. But the barriers to experimentation are lower.

Small agencies have less to lose and more to gain from successful AI implementations. 

They're nimble enough to test, iterate, and ship fast.

So if you're coming out of college, working at an agency in 2026 might be the best education you can get.

Hot take: I think you'll learn more in 2 years at an agency than 5 years to learn at a Fortune 500.

#agency #AI

taplio

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