Entrepreneur Helping Small Businesses Find Clarity with Content, Copy, and Strategy | Co-Founder @ TheKraftsy | SCM & SAP S/4 HANA Certified

Creative Strategist & Copywriter | AI & Automation Specialist | Co-founder @ The Kraftsy

I decided to skip the traditional corporate path after a Master's degree in 2009 and dived straight into entrepreneurship at 25.

Here's the journey so far:

Age 25: Launched my first manufacturing venture in snacks (2010).
Age 25: Started content writing for top national publications. 
Age 26: Expanded into a garments business.
Age 34: Shut down business operations as a strategic pivot. 
Age 34: Joined Pakistan's leading textile exporter as Operations Manager.
Age 38: Co-founded a handicrafts e-commerce platform.
Age 38: Undertook specialized training in copywriting, SCM, AI, & SAP S/4 HANA.  
Age 39: Launched freelance consultancy specializing in content strategy, copywriting & business development.

It's been quite the ride.

Through my consultancy, I help small business owners transform scattered strategies into systematic growth engines. I specialize in high-converting copy, authority-building content, and AI-powered business strategies that work while you sleep.

My unique background spans traditional manufacturing, textile exports, e-commerce, and digital marketing - giving me a rare perspective on both operational excellence and growth acceleration.

Current focus:

•	Helping entrepreneurs through strategic content and copywriting services
•	Helping small & micro businesses decode complexity with affordable AI & automation.

Published work: Cricinfo, Express Tribune, Dawn 
Certifications: Digital Marketing, Copywriting, SCM, SAP S/4 HANA. 

If you're a business owner struggling with content that doesn't convert or a strategy that feels scattered, let's connect. I've walked in those shoes and know the way forward.

📌 For enquiries, please DM or visit the services page in the featured section. 

👉 Also, don’t forget to grab free small business resources here: 

[https://safwan-umair.systeme.io/4952a562]
[https://feature-to-fan.lovable.app/]

Good content informs.

Great content helps buyers decide.

If you’re a small or micro business owner, this probably feels familiar:

You post consistently.

You get views.

Maybe even likes.

But enquiries?

Sales?

Silence.

That’s because most content does one thing wrong:

It informs… but doesn’t move.

After studying high-performing SMB creators and copywriters, one pattern kept showing up:

"Content that converts follows a decision path, not a creativity burst."

Here’s the 8-step framework behind content that actually gets people to act:

 1️⃣ Deeply understand your audience
 2️⃣ Set crystal‑clear SMART goals
 3️⃣ Nail topic & keyword research
 4️⃣ Craft irresistible headlines & intros
 5️⃣ Structure for skimmability (AIDA/LIFT)
 6️⃣ Deliver real value with evidence & stories
 7️⃣ Optimize CTAs & remove friction
 8️⃣ Test, measure & refine

💡 P.S. Are you ready to start compiling high-performing content? Please DM or Comment "CONTENT" 👇 

📌 Find a detailed breakdown in the attached infographic.
👉 Grab Your FREE guide on Content, Copy, & AI: [https://lnkd.in/dHteBqix]
♻️ Repost to help fellow SMB owners.

Safwan Umair

Building Small Business Clarity with Content, Copy, and Strategy | Co-Founder @ TheKraftsy |

AI won’t make you irrelevant.

But ignoring it will.

Most small & micro business owners I speak to aren’t afraid of AI.

They’re afraid of losing their voice.

👉 “I don’t want my brand to sound robotic.”
👉 “I don’t want to outsource thinking.”
👉 “I don’t want to become generic.”

Here’s the truth:

AI doesn’t replace you.

It replaces the 20 hours a week you waste repeating yourself.

❌ Emails.
❌ Summaries.
❌ Drafts.
❌ Follow-ups.
❌ First versions.

The human part - judgment, tone, relationships, taste...

That still stays with you.

💡 Think of AI as:

✔️ Your junior assistant
✔️ Not your voice
✔️ Not your brain
✔️ Not your values

P.S. I’ve broken down how to reclaim approx. 20 hours/week with AI. Without flattening your personality in the carousel 👇

📌 Save this if time is tight, but authenticity matters.
👉 DM “HUMAN” and I’ll share the exact framework to do this safely.
♻️ Repost to reassure a founder who’s stuck between curiosity and fear.

Save Hours with AI while keeping it Human. 

Clever copy gets compliments.

Clear copy gets customers.

As small & micro business owners...

Many of us don’t lose sales because our copy is “bad.”

We lose sales because it’s trying too hard to be impressive.

Wordplay.

Smart metaphors.

Creative hooks.

Nice to read.

Easy to ignore.

Here’s the uncomfortable truth 👇

Buyers don’t reward cleverness. They reward clarity.

Why clever copy feels right:

 • It sounds intelligent
 • It feels creative
 • It impresses peers

Why it underperforms:

❌ Buyers don’t have time to decode
❌ Unclear value = delayed decisions
❌ Confusion kills momentum

What clarity actually looks like:

✔️ Who this is for
✔️ What problem does it solve
✔️ What changes after buying
✔️ What happens if they don’t

One simple rule to apply:

If a buyer has to reread it, rewrite it.

This matters most for small & micro businesses because:

 • We don’t have brand trust to borrow
 • We don’t have a budget to waste
 • Every message has to pull revenue weight

📌 P.S. Comment “CLEAR” if you want help simplifying a real example.

👉 Review the attached infographic for a before/after example. 
💡  Follow for SMB insights, strategies, & practical tips. 
♻️ Repost to help fellow SMB battlers.

Learn to Write Clear Copy...

Your content is not failing.

It’s confusing the buyer.

People read. 

They nod. 

They scroll. 

They don’t enquire. 

Not because they’re “not ready.”

But because your content didn’t help them decide. 

Here’s the hard truth I’ve seen repeatedly with SMBs: 

❌ Too much explaining.
❌ Not enough clarity.
❌ Advice without context. 
❌ Value without stakes. 

So I mapped out 20 common content mistakes that quietly kill trust and what actually works instead. 

This isn’t about: 

• Posting more 
• Writing longer 
• Gaming the algorithm 

It’s about writing content that helps buyers think: 

👉 “This is for me.” 
👉 “They understand my situation.” 
👉 “I know what to do next.” 

The attached infographic breaks down: 

• What confuses buyers.
• What builds trust instead? 
• How to shift from “interesting” to “decision-enabling” content.

💡 P.S. Which content mistake do you think most small businesses are making right now?

📌 Save this if your content gets attention but not enquiries. 
👉 Review the attached infographic for the 20 pointers. 
♻️ Repost to help fellow SMB battlers.

Running a small business is messy.

These ideas help you make progress anyway.

Recently, I came across a post by Will McTighe on 7 Japanese concepts that shape how we work. 

And honestly...

There were some real gems in there for small & micro business owners. 

No motivational advice. 

No productivity theatre. 

Just Practical principles you can apply...

When you’re building with limited time, money, and mental bandwidth. 

As I read it, I kept thinking: 

“This is exactly how solopreneurs can survive chaos and still make progress.”

Here’s a very quick takeaway from each concept:

1️⃣ Shoshin 
👉 Beginner’s mind keeps you learning instead of pretending you know it all.

2️⃣ Wabi-Sabi 
👉 Progress beats perfection when you’re shipping offers, content, or tools.

3️⃣ Kaizen 
👉 Tiny daily improvements compound faster than big, inconsistent efforts.

4️⃣ Ikigai 
👉 Sustainable businesses sit at the overlap of skill, demand, and energy.

5️⃣ Shokunin 
👉 Master one revenue-linked skill instead of chasing shiny tactics. 

6️⃣ Shikata ga nai
👉 Accept what you can’t control so you don’t waste energy on it.

7️⃣ Kintsugi 
👉 Your failures become trust-builders when shared honestly.

Each of these hits differently when you’re:

✔️ Bootstrapped.
✔️ Wearing multiple hats.
✔️ And figuring things out in public. 

💡 P.S. Which of these do you struggle with most right now - perfectionism, consistency, or trusting your own path?

📌 I’ve broken down how to apply each principle in the carousel below 👇 
👉 Follow if you want business thinking that is practical & grounded. 
♻️ Re-post to help inspire fellow SMB battlers.

7 Japanese Concepts for Your Small Business...

We run an e-commerce brand. 

We went offline on purpose.

At Thekraftsy, we offer Pakistani-made handicrafts for sale online. 

Beautiful pieces. Skilled artisans. Real craftsmanship.

Yet we noticed something:

Photos weren't enough.

For a new brand, customers want to:

✔️ Touch the product.
✔️ See the details up close.
✔️ Feel the weight and finish.
✔️ Ask questions in real time.

To reduce the gap between our brand and our audience...

We began attending craft exhibitions in Karachi.

And very recently, we placed our products in a physical store.

👉 The results:

1️⃣ People spent more time with the products. 

2️⃣ They appreciated the craftsmanship faster. 

3️⃣ Trust was formed in minutes instead of weeks.

Here’s the bigger lesson for small & micro business owners:

"E-commerce cannot replace human connection."

Especially when: 

• You are a new brand. 
• Quality and story matter.
• You sell craftsmanship, not commodities.

Offline touchpoints aren't old school. 

They are trust accelerators.

If you're building an e-commerce business in 2026, ask yourself:

Where do customers experience your product, not scroll past it?

How do you combine online scale with offline trust?

💡 P.S. Have you tried offline touchpoints for your online business? What worked or didn't? Let us share ideas & help each other out 👇 

📌 Support us in our journey of bringing Pakistani crafts & artisans to the fore. 
👉 Find details of our online store & physical display in the comments. 
♻️ Repost if this helps another founder rethink their growth strategy.

Shaikh Sameed Ahmad Shaikh Mohib Ahmad Asaad Zaheer

I almost didn’t post this today.

No big launch.

No revenue screenshot.

Just real progress.

A few weeks ago, I built a simple Product Copy Converter on Lovable.

No code. Free version. Very basic.

This week, the numbers surprised me:

• 187 views
• 160 unique visitors
• Most of it in the last 2 weeks

Then Lovable emailed me:

“100 real humans have landed on your project.
 They clicked. They scrolled. They got curious.
 You’re not just building. You’re gaining traction.”

That mattered.

Not because of vanity metrics.

But because people were actually using it.

The feedback said it all:

👉 “I finally understand how to explain my product.”
👉 “I didn’t realise how feature-heavy my copy was.”

Even better - an encouraging comment from the inspiring Jasmin Alić.

That one stayed with me.

This tool isn’t about perfect software.

It’s about shipping, fixing, and learning in public.

What it does (simply):

1️⃣ You paste feature-heavy product copy.

2️⃣ It returns benefit-led copy that:

 • Speaks to customer pain
 • Highlights outcomes
 • Is easier to sell

This is just the start.

After the traction on this product copy converter, I’m now building:

👉 A copy transformer for service businesses.

(Coaches, consultants, agencies - you’re next.)

📌 P.S. Find the link to the product copy transformer in the comments. Try it, break it, & tell me what works / what doesn’t. 👇 

💡 Follow for SMB insights, practical strategies, & actionable tips. 
♻️ Re-post to help fellow SMB battlers.

Most small businesses don’t have a trust problem.

They have a proof problem.

People don’t believe slogans anymore.

They believe other customers.

That’s why social proof still outperforms almost every marketing tactic in 2026.

Here’s how top brands let their customers do the selling 👇

1️⃣ Amazon
👉 Reviews + ratings everywhere

2️⃣ Yelp
👉 Real faces. Real stars.

3️⃣ Zoom
👉 “300M+ meeting participants.”

4️⃣ Mailchimp
👉 “12M customers” + small biz stories

5️⃣ Shopify
👉 Founder wins everywhere

6️⃣ HubSpot
👉 Logos + customer counts

7️⃣ Grammarly
👉 “30M daily users.”

The lesson for small & micro businesses:

You don’t need more marketing.

You need visible proof.

Proof builds trust.

Trust speeds decisions.

Speed drives cash flow.

💡 P.S. If you could add one piece of social proof to your website or page this week, what would it be?

📌 Grab Actionable tips on collecting & displaying Social Proof in the attached infographic. 
♻️ Repost if this helps someone sell with trust, not hype.

Use Social Proof like Top Global Brands...

AI is not expensive. 

Using it wrong is. 

AI sounds powerful. 

But for many small & micro businesses it also feels…

Expensive, confusing, and over-engineered. 

You don’t need: 

❌ $300/month tools 
❌ Complex workflows 
❌ A “tech” background.

You need simple wins that save time today. 

Let’s break it down with 5 practical do’s & don’ts 👇 

✅ 𝗗𝗼’𝘀 

✔️ Start with one task.
✔️ Reuse good outputs.
✔️ Use free or low-cost tools well. 
✔️ Measure time saved, not “AI magic.” 
✔️ Write prompts like instructions to a junior hire. 

❌ 𝗗𝗼𝗻’𝘁𝘀 

❌ Don’t expect perfect output on the first try.
❌ Don’t pay before you’ve proven value.
❌ Don’t automate broken processes.
❌ Don’t chase every new AI tool.
❌ Don’t try to “replace yourself.” 

For small & micro business owners.

AI isn’t about building a tech stack straightaway. 

It’s about buying back your time with the least effort and lowest cost possible.

One task. One tool. One clear win. 

👉 P.S. What’s the one task you’d love AI to take off your plate this month? 💬 Drop it in the comments - I’ll suggest a free or low-cost way to do it. 

📌 Swipe the infographic below for a quick save-and-use checklist 
♻️ Repost to help a fellow solopreneur avoid expensive AI mistakes.
💡 Try this basic AI-driven automation today: https://lnkd.in/dT2Z3Ps8

Most small business copy doesn’t fail because it’s bad.

It fails because it sounds familiar.

Polished. 

Safe. 

Vague.

Phrases like:

 ❌ “Industry-leading.”
 ❌ “Tailored solutions.”
 ❌ “High-quality service.”

They don’t build trust anymore.

They quietly erase it.

Because buyers have seen them everywhere.

And they don’t help people decide.

For small & micro business owners, this matters more than ever:

👉 We don’t have brand equity to lean on.
👉 Every sentence has to earn attention.
👉 Clarity beats cleverness. 

That’s why I put together a one-page infographic breaking down:

✔️ 20 common copywriting phrases that hurt credibility
✔️ What to say instead to sound clear, confident, and believable

No theory.

Just simple swaps you can apply to:

1️⃣ Websites
2️⃣ Product descriptions
3️⃣ Service pages
4️⃣ LinkedIn profiles

📌  P.S. Which phrase do you dislike most? DM or comment "COPY" & 
I’ll help you rewrite it in plain, trust-building language.

💡 Follow for SMB insights, practical strategies, & actionable tips. 
👉 Try this Free copy converter: https://lnkd.in/dT2Z3Ps8
♻️ Re-post to help fellow founders battling copy.

If you are a small or micro business owner.

This might sound familiar:

You’re curious about AI.

You want leverage.

You want a bit of your time back.

But there’s a quiet worry underneath it all:

👉 “What if I automate things… and it all goes out of control?”

Here’s what I’ve learned after watching how smart SMBs actually use AI:

Automation doesn’t work when you give up control.

It works when you set boundaries first.

Here’s a simple 8-step system smart SMBs use to automate with control:

1️⃣ Separate decisions from execution.
2️⃣ Document before you automate.
3️⃣ Start low-risk, high-repeat tasks.
4️⃣ Define inputs and outputs clearly.
5️⃣ Add human checkpoints.
6️⃣ Use AI as an assistant, not a replacement.
7️⃣ Measure outcomes, not activity.
8️⃣ Expand slowly, not everywhere at once.

When you do it this way, automation doesn’t replace you.

It gives you:

✔️ More time for thinking.
✔️ More focus for clients.
✔️ More energy for the parts of the business only you can handle.

💡 P.S. I’m sharing a simple visual version of this system. Save the infographic. 👇 

📌 And if you’re trying to automate without losing control, comment “AUTOPILOT” - I’ll point you in the right direction.
♻️ Re-post to help fellow SMB battlers automate better.

taplio

Safwan Umair's Linkedin Analytics

Safwan Umair

Performance ScoreSafwan Umair's LinkedIn Performance

Safwan Umair's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Safwan Umair's Linkedin Analytics

Safwan Umair

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Safwan Umair's LinkedIn Performance

Safwan Umair's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Safwan Umair's Linkedin Analytics

Performance ScoreSafwan Umair's LinkedIn Performance

Safwan Umair's Best Posts (last 30 days)