Andrew Safnauer

Morpheus Motors

Morpheus Motors is growing, tech-investor backed exotic vehicle wholesaler based in Palm Beach, Florida.  

Beyond selling dream cars to people around the world, we are developing AI infused buying systems that will streamline our processes and move cars faster.

Chief Executive Officer

NineFive Partners

Drawing from a diverse 30-year career spanning broadcast media, e-commerce, franchising, and entrepreneurship, I help founders craft compelling narratives and drive sustainable growth. My unique "smart seasoned generalist" approach brings fresh, cross-industry insights to your specific challenges.
What I Do:

Strategic Narrative Development
• Uncover and articulate your unique brand story
• Align your messaging across all touchpoints
• Create a narrative that resonates with customers, investors, and team members
Go-to-Market Strategy
• Develop customer-focused marketing plans
• Create launch strategies for new products or services
• Optimize customer acquisition and retention
Growth Advisory
• Identify and solve critical business challenges
• Provide a seasoned sounding board for strategic decisions
• Offer insights from diverse industry experiences
Communication Coaching
• Enhance your public speaking and pitching skills
• Improve internal and external communication strategies
• Develop crisis communication plans

My Approach:
Using my Adaptive Fusion Methodology (AFM), I blend strategic thinking, creative problem-solving, and practical execution. This proven process helps founders navigate complexity, unlock innovation, and drive growth.
What You Get:

A clear, compelling narrative that differentiates your brand
Strategies to accelerate growth and overcome obstacles
Improved communication skills for pitching, team leadership, and customer engagement
A trusted advisor with a track record of success across multiple industries

Who I Work With:
Ambitious founders and leaders of growth-stage companies who are:

Struggling to articulate their unique value proposition
Facing challenges in scaling their business
Looking to improve their leadership communication
Seeking fresh perspectives on complex business problems

Strategic Growth Advisor and Business Coach/Mentor

Super Soccer Stars

Franchise owner of Soccer Stars, a child enrichment business dedicated to building confidence through soccer. I lead a dynamic team that fosters athletic skills while nurturing personal growth in young players. My multifaceted role includes:

+Hands-on coaching, instilling both soccer fundamentals and life skills
+Driving business development and strategic partnerships
+Cultivating community relationships and supporting local school organizations

Territory Owner/Operator

Longtrain Productions

Audio content producer for the biggest brands in the world.  

* Emmy Award-winning voice-over talent and audio producer. Curb Records, BMLG, Bank of America, Bojangles, OthroCarolina, Auto Bell, Babson College, IHeart Media and more.  

* Copy writing and brand development

* Manage and lead a team of >12 contract employees.

Owner/Chief of Creative/Voice Actor / Audio Producer

DryFins

Built a successful swimwear brand from an idea on a piece of scratch paper to over $1m in sales.  

Constructed an entire new network of partners where I had no previous connection.  

Oversee all aspects of the business, including:

+Product development and innovation
+Marketing strategy and brand building
+Global logistics and supply chain management
+Business development and sustainable growth
+Project management across multiple disciplines

Co-Founder

Team leader of some really smart people building out an exotic car wholesale business with a few tech twists.  Long time car guy who helps people get the car of their dreams.  

I also spend some time helping founders, leaders and their teams in the automotive and e-commerce industries craft compelling strategic narratives, solve complex operational challenges, and implement targeted growth strategies, serving as a trusted sounding board to transform their business vision into market-leading success.

Quick automotive bona-fides:  grew up in an auto racing family, helped hundreds of dealers with their branding and messaging, owned a pre-owned store, restored multiple cars and trucks, automotive podcast host, SEMA member and CEO of Morpheus Motors.

Quick ecommerce bona-fides: co-founded and over a decade built a direct to consumer apparel brand from an idea on a napkin to a 7-figure selling store, managed design, manufacture and logistics.  Exited in 2024.

I’m a strong relationship builder who gets stuff done.

Coach for Founders, Executives and Entrepreneurs/ Small Business & Start Up Consultant

I am a guide, a sounding board and an accountability partner for executives, business owners and founders who are looking for an outside voice to help them see what they can’t see.  I unstick the stuck and help others make the pivot to their better life.

*Advise entrepreneurs on key strategies to enhance scalability and go-to-market approach.
*Advise clients on how to create measurable goals and identify milestones, how to grow customer base, and identify gaps and opportunities within current business plan.
*Help clients articulate concepts and visions into prototypes.
*Provide leadership coaching to new leaders on how to establish a people strategy that resonates with their business and cultivate an inclusive company culture.

I once built a great product that didn’t find a market.

It worked exactly how we wanted. It just didn’t sell.

Looking back, a few lessons stand out (save this so you don’t make the same mistakes):

1. Belief isn’t validation

You might love the idea, but the market still gets the final vote.

2. Test before you build

Talk to potential buyers early, not once you’ve put in all the work.

3. People rarely change tools

You need a clear reason for them to leave what already works.

4. Sunk costs lie

Walking away early can save you years of time and money.

There’s being persistent, and there’s being stubborn.

5. Failure pays in lessons

We didn’t make money, but we got smarter.

Build. Test. Learn. Adjust.

That cycle never ends.

Founder & Strategic Advisor | Builder of scalable operations across automotive, manufacturing & e-commerce | Emmy-winning Creative

My daughter and I invented the Pinooski app. You’ve probably heard of it.

Just kidding. It doesn’t exist anymore.

But building it was one of the most valuable experiences of my life.

At the time, my daughter was in 5th grade and wanted to create a digital school newspaper.

Her first question was simple: “Where do you even start?”

Truth was, I didn’t know myself.

So we did what I’ve always done in business, we found the first sweater string to pull.

And then another. And another.

- We hired a developer
- We fixed bugs
- We got the app into the Apple App Store and Google Play

We started with no idea how to build an app and ended up knowing the entire process.

That experience taught both of us something important:

Progress rarely comes from having the full roadmap. It comes from finding the first string, pulling on it, and trusting the next step will reveal itself.

Find those strings. And keep pulling.

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➕ Follow me Andrew Safnauer for lessons from 30+ years of building, scaling, and advising businesses

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