Rednavel Consulting

When companies want to work directly with me, they'll work with Rednavel Consulting in strategy or company training.

Founder, Chief Optimizer

Ping Identity

Using my Analytics and technical background to keep Ping Identity at the forefront of the best SEO and Digital Marketing practices.

SEO + Analytics Specialist

JeffWalker.com

Primary focus is on acquisition and monetization for the Jeff Walker team.

On a more granular level that means aggregating a lot of data, optimization and testing the heck out of it, building out sales funnels, all to focus on higher conversion rate optimization.

My main focus was on leveling up reporting and analytics. I automated the entire Evergreen reporting to narrow it down on where to focus the CRO the most on. 

The last Affiliate Launch (Remember, this is what Jeff is known for) I sent all the internal emails, project managed the media buying, reported on all the metrics, lead the split testing, and ran the ManyChat Messenger flows as well.

Proud to where I helped the organization grow to during my time there - and realized it was due to amazing team members and the culture they have created there.

Also, getting to be apart of Jeff's "Platinum Plus" Masterminds was nothing short of amazing as well.

Digital Marketing Analyst, CRO Specialist

Helping businesses achieve revenue goals through Measurement and Experimentation.

I help brands make paid media work — by fixing what happens after the click.

At Occamize, we connect acquisition to conversion by tightening tracking, improving offer clarity, and making landing pages actually convert. No guesswork. No bloated reports. Just clear insight into what’s working, what’s not, and what to do next.

If you’re spending on ads but not seeing the return, we’ll help you close the gap.

If you want to work with me directly, I take on a small number of clients through Rednavel Consulting — offering renewable consulting and fractional CMO support where needed.

Recent talks:
	•	Meta Analysis to Turbocharge CRO — Conversion Conference
	•	Generative AI for Marketers — Marketing Analytics Summit
	•	Measuring What Matters — Carnegie Conference
	•	Scalable SEO & PPC Optimization — SMX London (2024)
	•	Full-Funnel Measurement — SMX Advanced Berlin (2025)

Let’s fix what’s not converting.

If you are setting up Conversion Tracking and aren't using Edge Tracking, you are objectively doing it wrong. 

Here is an example from a client who thought they were getting $5 customers and it turned out they were getting $103 customers...

...when your AOV is $60, that matters a lot! 

(Even if your AOV is $1,000 this still matters a lot). 

Orders of magnitude different and this is NOT uncommon at all. 

Not only can we see the split of new vs return IN PLATFORM but we also don't have to rely on third party attribution tools (that is coming in another post later). 

Are you using Edge Tracking? (This isn't just for Ecom)

Ryan Levander

Conversion-Obsessed Marketer Driving Incremental Revenue Through Paid Advertising | 9+ Years Experience – Online Influence Coach | Ask About My FREE Conversion Diagnostic™

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Ryan Levander's Linkedin Analytics

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Ryan Levander

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Ryan Levander's Best Posts (last 30 days)