Lyssna

Growth Marketing Specialist

adplist.org

Growth Mentor

Passionfruit

Freelancer on the Passionfruit Platform, working on 3 projects.

Ruben Lozano Me

Projects:
- Cake Equity:
- Userpilot:
- Maze:
- Earthly:
- Nuclia:
- Holded:
- Deliverea:
- ImaginBank:

LEGALFLY

Performance Marketing Specialist

Cake

basesite

Userpilot

As a marketing analytics consultant at Userpilot, I provided strategic guidance and hands-on support to optimize their digital marketing efforts. My role focused on enhancing tracking and analytics across multiple platforms, including Google Ads, Google Analytics, LinkedIn Ads, and HubSpot. I implemented improved tracking systems, developed and analyzed advertising campaigns, and offered data-driven recommendations to boost performance and reduce costs. Key areas of expertise included UTM management, Dynamic Search Ads optimization, lead tracking enhancement, and cross-platform campaign analysis.

Performance Marketing Consultant

Worksome

Terawatt

Growth at Lyssna

With expertise honed in growth and performance marketing, my role as a Growth Marketing Specialist focuses on leveraging product analytics to drive user acquisition and retention. At the core of my competencies lies a deep understanding of user research, enabling tailored strategies that resonate with target audiences and optimize conversion rates. My efforts are instrumental in elevating startups to new heights through data-driven insights and innovative marketing tactics.

The intersection of creativity and analytical prowess defines my approach to performance marketing. Collaborating across disciplines, we've shaped dynamic campaigns that captivate and convert, evidencing the power of meticulous planning and adaptation in the fast-paced tech landscape. My mission remains steadfast: to deliver growth that not only meets but exceeds startup expectations, fostering a culture of success and continuous improvement.

Do you want to improve 3 navigation mistakes on your product? Join Joe Formica on this workshop.

#UXDesign
#UXNavigation
#ProductDesign

Ruben Lozano

3 navigation mistakes we see everywhere - the junk drawer, the org chart, or the catch-all.

Join Joe Formica for a free, hands-on workshop to help you fix (and avoid) all three. We’ll rethink navigation together using card sorting and tree testing to design navigation that actually makes sense to users.

You'll: 
🧭 Step into the role of a travel app’s design and research team 
🃏 Run a guided card sort to organize real content 
💬 Gather user feedback live 
💡 Analyze, synthesize, and turn findings into actionable recommendations 
🌳 Observe a tree test in action and learn how to use results to refine your navigation. 

Discover how small changes in structure can make a huge difference in how users explore, engage, and convert. 

Don't miss out: 
📅 Tues, Nov 25
🕚 9 AM – 10 AM (PDT) / 12 PM - 1 PM (EDT) 
👉 Register here (link in comments) 

#UXDesign #InformationArchitecture #UserResearch #Lyssna

Another reason to have a GTM Engineer en your team.

CEO at CS2 I GTM Operations For B2B Tech I “Cooking Up GTM” on Substack

Scale Venture Partners latest State of GTM AI report is one "whitepaper" ☠️ that is totally worth the read.

Its discussion of how companies can go from Phase 1 (using AI mostly for individual productivity) to Phase 2 (using it to drive department-wide results) is spot on.

However, if you don't have the time to read it and want the TL:DR on how to get to phase 2 -  here are their recommendations and my thoughts on them...


1. Ops needs to be driving the initiatives (not just leadership).

In fact, GTM/Rev Ops-led AI initiatives were 20% more likely to have positive outcomes. Not a shocker to me and you know why!

2. Hire GTM engineer(s)

I see both 1 & 2 as related. 
In my opinion, the wise thing to do for companies would be to have a separate group or even just one person who is really driving these initiatives. 

A lot of the operations will still need to run as it usually does, but having someone or a team solely dedicated to researching and testing out AI initiatives will see better results because it will actually get done. If you don’t have the people-power, hire an agency!

3. You need to identify the top use cases internally through your own auditing and research.

Ops folks do this all the time for their projects, so this is just another reason why ops should lead the initiatives. 
The easiest places to start are by interviewing sales/SDRs and looking at important parts of the customer journey and operations foundation that can be best improved with AI.

4. Empower functional teams to experiment by using tiger teams and setting up AI Hackathons.

I somewhat agree with this. However, I think that GTM teams need to work together to ensure that anything they are using or building supports a cohesive and better (not worse) buyer journey and sales process.


5. Adopt a “buy and build” strategy and use your GTM engineer talent to build internal capabilities and complement them with best-in-class vendors.

Love this advice! I want to emphasize that stockpiling tools without a strategy will not get you anywhere. Your team can get so much out of a few tools plus the ones the GTM team is already using! (i.e., n8n & Clay paired with SFDC, HubSpot, Gong).


What do you think? And are you in Phase 0, 1, or 2? Would love to know.




ps. Kudos to Craig Rosenberg Kristina McMillan and my friends Matt Amundson and Sydney Sloan who contributed to the report.

Today I had an exciting and enjoyable meeting with a product agency person.

It wasn't the goal of the meeting, but we started talking about user research tools, Lyssna, and how to use it in their current stack and development process.

And how are product and marketing agencies using tools like Lyssna? If you are one, I would love to learn more about you.

#UserResearchTools
#LyssnaForMarketers
#LyssnaForProduct

This is by far a tool that I was waiting for. I was starting to try the conversational AI features on Looker studio. Let's test it and see how productive can be with this new feature. This is great news for all marketers.

👾 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗻𝗲𝘄 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝘁: 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿. 

Our new conversational AI experience in Google Analytics is designed to help you make better, faster decisions—here’s how: 

🔍 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗾𝘂𝗶𝗰𝗸 𝗮𝗻𝘀𝘄𝗲𝗿𝘀: Get a holistic view of your data with Analytics Advisor’s immediate, easy-to-understand performance insights and visualizations—ultimately accelerating analysis. 

👀 𝗘𝗮𝘀𝗶𝗹𝘆 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: Analytics Advisor’s conversational experience allows you to learn more about performance without manually sifting through reports, and its follow-up questions guide you deeper into your data. 

➡️ 𝗠𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻: By prioritizing the higher-value action that aligns with your business goals, Analytics Advisor can share optimized approaches with step-by-step instructions for growth recommendations. 

Analytics Advisor is coming soon in beta this December for global English language properties → https://goo.gle/47SpHdT

Hey! Can you spot the 3 mistakes in this study? I only found 2... :D

#ResearchStudy
#LearnWithLyssna
#Workshop

Design Advocate | Educator | Sr. Product Designer. Constantly learning about great product design by doing it. Passionate about sharing the skills, experience, and lessons learned along the way

👀 Can you spot the 3 mistakes in this study?

Tomorrow I’m hosting a live workshop on the pre-launch checklist I use when reviewing studies at Lyssna. We’ll go beyond general research “best practices” and look at the small details and common mistakes that can quietly derail an otherwise solid research plan.

I put together a quick Lyssna study with three hidden issues that we’ll break down in the workshop (along with many others)

👉 Take the study as a participant:
https://lnkd.in/eeJr6udt

See if you can spot the mistakes and drop a comment with what you found (and for bonus points, how you’d improve it).

If you want to learn how to avoid these little pitfalls, and build a simple, repeatable process for launching your studies confidently - join us tomorrow:

Workshop Info  👇
Did you miss anything? A pre-launch checklist for every UX research study
Thu, Dec 4 · 12 PM EST
https://lnkd.in/eusD487u

Would love to see you there!

Finally this is public to all the accounts. I think it is something that many marketers were waiting for however there is still many improvements to do. But it is a great start.

#AITools
#AIMarketers
#AIPaidMarketers

🤖 𝗠𝗲𝗲𝘁 𝗔𝗱𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿—your new Google Ads agent. 

Ads Advisor helps you proactively manage campaigns directly within Google Ads to optimize performance and take action. Here’s how: 

📶 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗺𝗶𝗻𝗶𝗺𝗮𝗹 𝗲𝗳𝗳𝗼𝗿𝘁: Ads Advisor provides personalized recommendations to meet your campaign goals. Ask questions like, “How can I optimize my campaign for an upcoming seasonal event?,” and it’ll suggest relevant actions for you to review and approve. 

🎨 𝗖𝗿𝗲𝗮𝘁𝗲 𝗻𝗲𝘄 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗮𝘀𝘀𝗲𝘁𝘀 𝗮𝗻𝗱 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Meet the demand for fresh, high-performing creative by using Ads Advisor as a powerful brainstorming and generation tool. Generate new relevant keywords and assets based on your website context, current keywords, and existing assets. Brainstorm campaign ideas or suggest headlines and descriptions.

⚒️ 𝗙𝗶𝘅 𝗽𝗼𝗹𝗶𝗰𝘆 𝗶𝘀𝘀𝘂𝗲𝘀 𝗮𝗻𝗱 𝘁𝗿𝗼𝘂𝗯𝗹𝗲𝘀𝗵𝗼𝗼𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹𝘀: Don’t let an ad disapproval stop your campaign in its tracks—Ads Advisor can act as your policy and performance diagnostics expert. Ask questions like “Why are my ads disapproved?” to identify the root cause, find a potential fix, and take action to fix the issue. 

Ads Advisor is coming soon in beta this December for global English language accounts → https://goo.gle/489YhS2

Amazing achievement! Congratulations AirOps team! All of you.

I remember when I started playing around with the first board and nodes. More growth is coming.

CEO at AirOps - Take Action, Win AI Search

Meet the new AirOps. The only all-in-one content platform to rank your brand #1 on ChatGPT. We've raised a $40M Series B led by Greylock Partners.

People skip Google and ask ChatGPT "what's the best [your category]?"
And if your brand doesn't show up in the answer, you lose.

Here's how brands like Webflow, Chime, and Ramp use AirOps to win:

1. AirOps analyzes how often ChatGPT, other AI search engines, and traditional search recommend your brand. Page360 shows how each page performs across SEO, AI search, and your website's Google Analytics.

2. We highlight exactly where competitors get recommended and you don’t, then give you a prioritized roadmap so you know what to fix or create next.

3. AirOps connects to tools like Zendesk, HubSpot, and Gong, turning your data into inputs your team can use as context to make new content.

4. Automated workflows scale high-quality content, with human review at 5+ points.

5. In one click, publish agent-readable content straight into your website.

8-person marketing teams that once published 40 content pieces a month now publish 500+ with AirOps and outrank everyone.

This is how modern brands get found in the new AI era of discovery.

If you don’t 3× your AI traffic in six months, we’ll refund you up to $1M.

Book a demo here: https://lnkd.in/eJNv6zQw

Since you’re still reading, here’s a little bonus 👇🏻

We're giving away a 12-page internal AI Search Playbook that we have used to drive $100M+ in revenue for our clients.

It covers:
• Optimizing content for citations on ChatGPT
• Influencing the Reddit threads behind GPT’s recommendations
• The exact systems used by Ramp, Carta, and Webflow to 6× traffic

To the right person this guide is worth >$1M

Comment 'AIROPS' and we'll send it to you.

Join Joe Formica on the 25th of November for our next workshop, Design better navigation using card sorting and tree testing.

#JoeFormica
#Lyssna
#ProductDesign

Everyone’s got a "junk drawer" in their home, right?

That obscure battery you're looking for HAS to be in there somewhere…you just have spend a half hour digging through unidentified keys, tangled rubber bands, and a few ancient coins to find it.

That’s exactly what a lot of navigation feels like for users. 

As product peeps, we spend SO much time building valuable features, shaping the product, getting pricing right, improving flows…the least we can do is make sure people can actually FIND those things (without frustration).

Next week I’m hosting a free workshop where we’ll break down common nav mistakes (junk drawers, org charts, catch-alls) and walk through a simple, hands-on process for testing and improving your navigation so users get where they need to go quickly and confidently.

It’s free, and if you can’t join live, you’ll get the recording. 
👇Here's the link - hope to see you there :) 
https://lnkd.in/eN7mG6MA

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