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Rossana Ricco-Rodgers

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As Chief Marketing Officer at Authena, I lead the integration of advanced technology with sustainability and customer-centric marketing strategies. My role is central to transforming Authena's brand and its digital presence while elevating our product visibility, closely aligned with our ethos of customer-centricity. Authena is a leader in redefining supply chain management with intelligent solutions and precise condition monitoring, utilizing blockchain, AI, and IoT. These technologies not only ensure product traceability and integrity but also reflect our commitment to sustainable, customer-focused supply chain practices. Our application of blockchain provides unmatched transparency, AI enables personalized customer interactions, and IoT generates vital new real-time data sets. These foundational technologies guide our approach, delivering deep insights and advanced supply chain capabilities that evolve with our customers’ needs. At Authena, my strategies leverage customer insights to optimize supply chains for sustainability and enhance customer experiences. This commitment to sustainability ensures that our solutions meet environmental standards while improving the customer journey. With a Master’s Degree in Engineering and Industrial Management and extensive experience in AI, Blockchain, Digital Transformation, IoT, and Big Data, I specialize in merging technological innovation with strategic marketing to strengthen customer relationships. My focus is on utilizing data not just for product security and verification, but for generating new insights that enhance customer engagement and operational efficiency. With over 20 years of international experience, I have significantly contributed to digital transformation across Finance, Human Resources, Marketing, and Operations in diverse, cross-functional matrix organizations globally. My expertise includes integrating governance and compliance practices in these areas, encompassing process optimization, HR analytics, data governance, and GDPR compliance. This experience has been pivotal in the effective functioning and strategic alignment of organizations in various multicultural and complex corporate environments. I am passionate about discussing and applying how new technologies can enhance customer and employee experiences, while optimizing operations and achieving sustainability. Let’s connect and explore how these innovations can transform experiences in your organization, creating a future where technology synergistically enhances both customer satisfaction and operational efficiency.

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