Your Storytelling & social media marketing mate at a text distance | Empowering social media presence of brands & individuals through powerful storytelling

Hi, Rose here👋

I’m a 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭, and 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 helping founders, coaches, and executives build authentic, high-performing LinkedIn brands.

In 2020, I signed up for LinkedIn as a student, not knowing much about it. A year later, after deleting my IG account where I had 30K readers (my first online community), I wrote my first post here, a story about grief. That single post changed everything. It took me 2 more years to be consistent here, but I worked with clients from 5 continents by that time. 

What began as a space to express raw thoughts slowly became the foundation of a global career in LinkedIn Storytelling and Personal Branding. I started growing brands at a time when most preached about LinkedIn being just for posting job updates.

Years later, this countryside girl who worked from home with small dreams has now:

✅ Helped clients across 20+ countries (including Fortune 500 leaders) scale visibility and inbound leads through LinkedIn storytelling, Employee Generated Content (EGC), and ghostwriting.
✅ Partnered with agencies and publishing houses as a LinkedIn Marketing Advisor, creating content strategies that drive credibility, trust, and ROI.
✅ Coached 100+ writers and marketers to find their voice, grow their brand, and turn engagement into opportunities.
✅ Ranked for ‘Storytelling’ and ‘Personal Branding’ on creator ranking platforms.

I can help you RISE with me through these services:

1. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Let’s build a unique positioning that attracts high-value clients and opportunities.

2. 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 & 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠: Let me narrate on your behalf to build a powerful community that values your expertise. 

3. 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐄𝐆𝐂) 𝐟𝐨𝐫 𝐭𝐞𝐚𝐦𝐬: Let your team become influential brand ambassadors who bring in potential opportunities and sales. 

4. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 1:1 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧𝐬: Develop and monitor strategies that convert followers into clients.

If you’re ready to turn your story into your brand’s biggest sales asset, DM me ‘𝐑𝐈𝐒𝐄’. Let’s make LinkedIn worthwhile.

𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 𝐒𝐓𝐎𝐑𝐘𝐒𝐄𝐋𝐋 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐒𝐓𝐎𝐑𝐘𝐓𝐄𝐋𝐋!

“I got rejected by 65 agencies last month!”

Yes, you did, as you missed basic LinkedIn communication etiquette. 

You were thoughtlessly pitching. 

You didn’t even check the profile of the person you pitched. 

You behaved like an aggressive salesperson in the market on a busy day. 

Maybe because I’m dangerously empathetic that all these frustrate me. 

I see beginners struggling. 
I accept noteless requests. 
I DM people who post struggle stories. 

The results: 
-Pitch slap over a proper DM. 
-Spamming in the comments. 
-Unprofessional yapping. 

If you think only beginners do this, let me correct you. 

People far more experienced do this. 

It takes only 2-5 minutes to go through someone’s profile. 

It takes only 1-4 minutes to comment back thoughtfully to the creator who added value to your post. 

It won't take hours to craft a professional response to someone who can change your life. (I saw it happening on many of my clients’ profiles.)

You are taking it all GRANTED!

So many struggle stories on LinkedIn portray heroes who got rejected. 

But the fact is, some ‘heroes’ don’t even do the bare minimum. 

I turned off my phone while I was at a church the other day. 

When I turned it on on my way back, I got 13 DMs from the same person in just 4 minutes. 

They had an ‘expert’ on their headline, but they were mean to me for not hiring them. 

But in the first place, I didn’t have a suitable vacancy to hire them. 

As I said, all it takes is a few minutes' effort to thoughtfully communicate on LinkedIn. 

Maybe considering it like any entertaining social media platform is the mistake. 

If you can hire someone, will you hire the pitch slapper who is mean in DMs and spammy in the comments?

#LinkedInStorytelling

Rose Maria George

Your storyteller mate at a text distance | LinkedIn Personal Branding Strategist helping Founders, Coaches & Brands STORYSELL | Corporate Branding, EGC & Ghostwriting.

I talked about my $5k retainer projects recently, and I cringed.

That was a first for me.

I didn’t want to flaunt money.
I didn’t want to make anyone insecure.

But I shared it because of a ridiculous experience.

Someone booked my $100+ 1:1 session.

They said it was for a LinkedIn Personal Branding Strategy.

We started the call and talked for more than 30 minutes.

Then this happened👇

They mentioned a job offer for me.

It was a $3000 remote job with a weekly commitment of 40 hours.

They said, “You’ll have a stable income, better than what you earn now.”

Flabbergasted is the word 🙄

Are they crazy?
Is it a prank by one of my clients?
Did they really spend $100 just to tell me about a job?

I had all those thoughts running through my head.

I even expected them to say, “Just kidding,” by the end of the call.

But it didn’t happen.

They never reached out again.

I still don’t understand why they assumed I earn less than $3k, or why they didn’t just DM me instead of booking a session.

In case anyone’s brain is wired similarly, please don’t waste your $100 or more like them.

The people who don’t talk about money, or appear very simple, might not be desperate for a $3000 job as you imagine.

Am I the only one who found this strange?

#LinkedInStorytelling

Your stories don't sell. But can you stop blaming the algorithm?

Almost everyone on LinkedIn tells stories.
But not all of them manage conversions.

That’s where 𝐬𝐭𝐨𝐫𝐲𝐬𝐞𝐥𝐥𝐢𝐧𝐠 comes in.

Here’s how to do it right 👇

1️⃣ 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Start with a scene that your reader sees themselves in.

→ "I used to work 10+ hours even on weekends, not having an option to take breaks.”

2️⃣ 𝐄𝐦𝐨𝐭𝐢𝐨𝐧
Spark a feeling like curiosity, nostalgia, hope, or even fear.
→ “But a random YouTube video made me realize that people half as skilled as me earn more while working less.”

3️⃣ 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧
Tie that emotion to your offer or message.
→ “Within the next 6 months, I quit my job, built a portfolio, and landed my first 5 clients…”

4️⃣ 𝐂𝐓𝐀 (𝐂𝐚𝐥𝐥-𝐭𝐨-𝐀𝐜𝐭𝐢𝐨𝐧)
Guide your readers on what to do next, without sounding salesy.
→ “I’m hosting a live session on the basics soon. If it feels relevant to where you are right now, sign up.”

When so many people think only success stories sell, brilliant storytellers sell through silly, honest, human stories.

They talk about childhood, that savage colleague, or even a grandma from school days, and still sell without selling.

Unless you’re creating content just for joy (or already too rich to care 😅), don’t just tell stories.

Storysell! 

#Storytelling 

💡If you execute this, let me know:)

Stop Storytelling. Start Storyselling.

I had my first and last pizza of 2025 recently. 

I mostly eat clean, and I prefer home-cooked meals. 

But not every client is like me. 

Some eat junk food almost daily, but work out hard. 

Some eat the way it makes me feel like I should be more health-conscious. 

A few eat too much sugar, junk food, don't work out, and say, “I’ll start working out soon”. 

And a few others ask, “We only live once, right? Eat whatever you want, and consider your fat like a trophy.”

I'm a LinkedIn Marketer and storyteller, not a fitness coach. 

But I hear or learn these preferences in brainstorming sessions with clients. 

The differences are loud and clear. 

They don't think like me. 
They don't have my beliefs. 
They don't share my values. 

But, still, I'm able to write in their voice and to grow their LinkedIn presence. 

The point is, stop obsessing over hiring people who think like you. 

So many people are greedy to hire people like them. 

But eventually, they realize thinking similarly is not what helps a strategist grow their clients.

So hire for skill, clarity, and adaptability. Not similarity.

That’s what moves your brand forward.

#LinkedInGrowth #Storytelling

2 years ago, my client paused posting on LinkedIn, saying LinkedIn is useless. 

He came back. 
We started posting. 
We resumed commenting. 
We began lead generation. 
We are growing his personal brand. 

He came back to the same platform, he said was useless because: 

-Competitors were rocking here. 
-He burnt money on lead generation. 
-Clients asked him why he wasn't active here. 

If you think this is a useless platform, the same platform is:

-Changing the lives of many.
-Helping businesses grow. 
-Getting many dream jobs.

I don't want you to regret like my client did. 

Start building your brand here, even if it’s not comfortable. 

……

I’ve never worked with an Indian brand this year. If you are growing a brand based in India (personal/corporate), fill out the form to work with me. I’ll offer you a native brand 25% discount, if you seem the right fit (1 slot). 

#PersonalBranding #LinkedInGrowth

If you are a Malayali, this post is for you.

Riya George and I have always wanted to give back to our own community.

We planned this in 2024, but it never took off.

This time, it is happening on December 12, 2025 at 8 PM IST.

We are hosting an exclusive 1 hour Malayalam webinar for Keralites.

We are two sisters from Kerala who have worked with clients across 24 and 18 countries.

I started my journey by writing Malayalam stories and building a small community.

Years later, we built a global career while still living in Kerala.

Now, we are sharing the exact foundational insights that helped us, our mentees, and our clients grow on LinkedIn and beyond.

Seats are limited. Join only if:
• You can show up on time.
• You don’t dislike global growth.
• You want to grow, learn, and earn big.
• You are a Malayali as it's a Malayalam session.

We have conducted many webinars and trainings for global teams.

Doing one in our mother tongue feels different. It feels special.

To get the meeting link, DM “MALAYALI” to me.

If we are not connected, DM Riya the same. She will send the link personally.

We are sharing the link only through DMs to make sure the right people get to register.

മലയാളികളേ സ്വാഗതം 💚💙

LinkedIn Growth Strategist | Personal Branding, Corporate Branding & Engagement Strategist | Helping Founders & Teams build loyal communities.

You are wasting your time on LinkedIn if all you do is talk about what you do. 

In 2023, while I actively hired team members, a freelancer reached out. 

I sent her a customized response & what followed was a long one-sided conversation from her. 

I’ve already mentioned why I was hiring. 

But she kept going without making it about us, but selfishly about her. 

Eventually, I couldn’t consider her, and I moved on. 

The same person reached out to me this year with a nice greeting. 

I checked our previous conversation and thought, “Oh, this person seems to have improved a lot”.

Again, I responded customized. 

As in the previous time, she proceeded with a one-sided conversation about what she does. 

After skim-reading those long messages, I went through her profile. 

She talks about what she does. 

That’s all on her profile. 

On the posts.
On the headline.
On the ABOUT & Featured. 

Months later, I saw many leaders making this mistake. 

It’s okay to talk about what you do. 

But it’s great to talk about the change you offer. 

If all your posts are a one-sided conversation about what you do, you might be losing the game even before you started. 

Are you talking about you, or are you talking about the change you can bring in?

If I ever overdo CTAs, remind me of last week. I’ll touch the grass and be good.

I had the most vulnerable week, and I didn’t work at all. This was the first time in my career. I was hardcore emotional, and coincidentally, got sick too. 

So I didn’t work. I posted on LinkedIn, wrote for healing, and binge-read.

Last Thursday, I added a small CTA on my post. It was to invite Indian clients to collaborate because I didn’t have a retainer Indian client this year.

I honestly expected less than 10 submissions, especially because I did not emphasize it enough.

When I checked today, I realised I got 27 new responses. I skim-read and could disqualify only 3.

Some reached out with a meaningful why.
Some shared their goals with so much clarity.
Some people have been following me for years.

A lot of my peers have asked me why I rarely add CTAs to my posts. It has been like this from the beginning. I add them only when I actually have the need. And surprisingly, it works. 

Because when you keep adding sales-focused CTAs on every post, it loses its significance. Occasional CTAs build far more trust.

Your Personal Brand will work for you even when you are sick or sleeping.

But only if you invested in it to reach that phase. 

Do you feel guilty when you take a break from LinkedIn?

#LinkedInGrowth #LeadGeneration

People praise that I close 5k-8k deals now. But everything started with a $60 gig.

I didn’t have a mentor.
I used my phone to work.
I lost 10 kgs due to anxiety.
I had nightmares every night.
I saw the true colors of many.
I was told to marry a rich guy.
I realized money matters a lot.
I lived in my old, damaged home.
I was grieving my father’s passing.
I had an 18-day toxic job experience.

Those days made me strong. 

And 2 kinds of people remain the same:
1. People who learn from my experiences.
2. People who always ask for tips for easy money.

I celebrated my first milestone after I earned my first monthly 6 figures in January 2022.

Ever since then, I have come across both kinds of people.

I hesitated to talk about money for a long time because of the second kind.

But if you are the first kind, I wish to have you in my community.

And I wish to see you grow along with me.

Money will not solve everything, but it removes many fears that stop you.

I hope everyone looking for the perfect moment will start with what they have, even if it looks small 💚

PS. In my ideation & strategy phase to turn all the processes and systems that worked for me to help others. I won't hold back on it in 2026.

My client, who didn’t want to go viral, went viral & grew an authoritative Personal Brand. 

We started associating in November 2024 on a yearly contract. 

They wanted to create a space where divorced men can unapologetically open up. 

And they did, with 96k+ reactions & 43k+ comments. 

1. We posted 142 times.
2. Hosted 5 community retreats.
3. He moved to a cool new office.
4. Virtual-hugged by 100s of men.
5. Spoke in front of thousands.
6. Got invited to podcasts.
7. Went viral 9 times.
8. Made more 🤑.

This client started with us without insisting on going viral. 

On almost every call with Riya or me, he expressed that (in the first 4 months). 

But in their words, “Going viral on LinkedIn was my destiny, I guess”. 

If your goal is long-term business growth through LinkedIn, here is how I can help. 

I will publish a detailed case study about how we approached this project and made it a success. 

It’ll be a looong carousel or newsletter, and it’ll consume good energy for creation. 

So, proceeding with the creation to post it this year only if you insist. 

Yes or No, hmm?

……………….
I had a viral fever, but didn’t miss our sync call as it was our partnership anniversary. The client renewed the contract on that very call, and I slept like a log right after.

#LinkedInGrowth #PersonalBranding

Despite investing 5 months in Personal Branding, my client was disappointed.

Or let’s say, I was made to feel like I failed her.

She was extremely sensitive to judgment, and on Day 1, she told me,
“I don’t want people to think I’m too bold.”

I realized she wanted to play it safe. 

Her life story is inspiring. 
She has a lot of achievements.
She gives back to the community. 

But she didn’t want any of it on her posts.

So her growth was slow, and she was comfortable with that.

I respected her pace. 

It was after the 5th month that I couldn’t stand it. 

Instead of listening, I spoke for 40 minutes.

And she said, “Okay, let’s try that for a month. But don’t push me hard”. 

In the next 30 days, I wrote 20 posts that reflected her real persona.

She was scared of judgments, trolling, and criticism.

None of that happened.

But something else did.

We saw a sudden positive shift in her metrics.

And over time, the quality of the leads improved as well. 

So we now keep going with the same strategy, though she needs my reassurance at times. 

That just confirmed again that playing it bold takes you further and faster than safe play ever will.

#LinkedInPersonalBranding

One of my clients is Grammy-nominated, but was too shy to mention it. 

I don’t support bragging, but oppose not talking about your achievements. 

Because most of us aren’t that famous that our potential clients know it. 

Though she cringed, she let me add it to her profile. 

Nothing big happened in a day, week, or month. 

But we started noticing a shift in the DMs received. 

They offered better & relevant opportunities. 

A significant reduction in the amateur DMs. 

And over time, she got featured in many newsletters, posts, and was invited to podcasts. 

Being humble is nice. 

Being humble that it affects your positioning is not okay. 

PS. The irony is that’s something I’m working on 🥲. I cringe every time I try to talk about my professional achievements.

Sharing one of my full-circle moments with you, though it’s not really fancy.

7 years back, I accompanied my elder cousin on her wedding shopping.

She worked abroad and carried that special glow only NRIs seem to have.

I’d never been to a restaurant with my family before, so the simple one she took me to felt fancy.

We sat on the second floor, and she kindly urged me to order whatever I wanted.

Such kindness was rare, as most cousins were older and we barely met.

With wide eyes, I looked around, and my uncle smiled, saying how polite I was.

Years later, after a shopping day, we stepped into a restaurant again.

Only when we were seated did I realize that it was the same one.

It didn’t feel fancy anymore. But it felt special.

This time, each of us had our own preferences, unlike my younger, reluctant version.

We filled our stomachs, and our hearts, and went back home.

7 years can change a lot in one’s life.

Even a simple dine-out with family was once a big dream.

Not anymore, because the Almighty blessed me with much bigger achievements.

If you’re waiting for your own full-circle moments, may your turn come soon 💚

#Storytelling

𝐒𝐨 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐢𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐨𝐭𝐡𝐞𝐫𝐬’ 𝐞𝐠𝐨𝐬?

My Personal Branding client asked me this in Q1 2025.

He wasn’t impressed, even after Riya worked hard to build him a solid engagement strategy.

The reasons were simple:
1. He didn’t want to leave agreeable comments.
2. He only wanted to comment on viral posts.
3. He needed instant results.

But the same person didn’t invest time to help us build his own voice.

So only safe-play commenting was possible.

We eventually parted ways because I explained clearly that this approach won’t work.

It’s Q4 2025 now, and guess who left 3 agreeable, generic comments on my posts?

The same person.
Just rebranded.
Hired a VA.

People resist the basics until they realise the basics were the strategy.



#LinkedInPersonalBranding

I was bothered by AI comments, but I reply with AI now. 

Obviously, not for non-AI comments. 

My sister Riya thought I lost it. 

But my lovely, brilliant readers here know that it's my best move in 2025😙

I save time. 
I appreciate you (or maybe AI). 

And I get to use my heart & brain only with people who put in more effort.

I'm happy, you are happy, they are happy. 

Nice deal for everyone, I guess 🤣

taplio

Rose Maria George's Linkedin Analytics