Seismic

Global Strategic Account Director

At Seismic, we’re laser-focused on customer success, and all the resources need to achieve it – every single time – making us the sales enablement leader.

As the sales enablement standard-bearer, our approach delivers the essential wins for clients in the short-term and unparalleled enablement excellence in the long-term.

What we offer:

💼 For Sales Teams: Close deals faster with the right up-to-date, personalized content for the right buyer, always at your fingertips.
📣 For Marketing Teams: Get the strategic focus, cross-functional visibility, and operational efficiency you need to orchestrate great buyer experiences.
🤝 For Sales Enablement: Empower your sellers to succeed with a centralized hub for everything they need to engage their buyers - content, competitive intel, product news, and more.

The most satisfying part of my job is being able to continually learn about new aspects of technology. As we adapt to the ever-changing business landscape, I’m able to take that knowledge and translate it into a solution for our customers.

Check out the multimedia section below to learn why more than 600 enterprises, including IBM and American Express, have made Seismic their sales enablement platform of choice!

Ready to deliver a better buying experience and win more deals? Contact me today for a personalized demonstration!

☎️ (760) 840-7047 (texting is best way to get me)
✉️ rmasi@seismic.com


Specialties: Sales Enablement | Enterprise Content Management | Content Automation | Sales and Marketing Alignment

Sr. Director Global Sales 

Teradata

Most enterprises struggle to turn insights into real results. This is typically due to the complexity that surrounds asking and answering data driven questions. The impact can be long  lasting and far reaching as it affects the connection between the enterprise, employees and consumers creating  gaps in the relationships. Over time, these disconnects will negatively influence both employee and consumer engagements. 

Teradata’s Analytics Platform simplifies the complexity of making  insight driven decisions from data. Silos are removed so  employees can collaborate cross functionally. Questions and answers are developed with a  deep understanding of consumer engagement driving  both new and existing relationships. When barriers are eliminated enterprises thrive because they are focused on innovation, new business insights and the moments of truth that shape the consumer experience. They ask dynamic questions, have trust in the answers and are well positioned for unmatched growth.

Enterprise Account Executive

RR Donnelley

As an Outside Sales Account Executive I was responsible for prospecting  net new business in Southern California as well serving as the main point of contact for our largest customer in the pharmaceutical industry (maker of Botox).

•$2.5 million print sales 2014 (average transaction $15,000).
•120% to goal for calendar year 2014.
•Engage in Multi-channel sales solutions including print on demand, one off transactional work, and national cross selling. 
•Build relationships with clients and prospects acting as single point of contact for incoming quote requests including sales proposals for new business and order entry forms for production.

Account Executive

In this role I managed the day to day transactions of our top 10 clients with total combined sales of $3+ million . This included daily meetings with these clients about new projects, status updates on existing projects as well as working with our internal teams both locally and nationally to coordinate the completion dates set forth by the clients.

•Coordinate and manage transactional projects including all communication with the client and end user with each sale ranging from $5,000 – $250,000 in value. 
•Work with 3 Account Representatives whose annual total sales are $2.5 – $3 Million in managing day to day account transactions. 
•Work directly with large Consumer Electronics Company on coordinating projects with annual spend from $750,000 - $1 million annually.
•Assist Accounting department with revenue close in excess of $500,000 per month.

Pinnacle Employee Group Inc

Working as the Marketing Lead I was able to implement the foundation for an Inbound Marketing strategy which included Search Engine Optimization, Blog posts, a new website, use case videos and printed marketing materials for the sales staff. 

•Implemented Keyword SEO strategy utilizing Hubspot software to increase website traffic.
•Added 200 new prospects to internal CRM System using SEO, networking and cold calling. 
•Attend target specific networking events in an effort to grow business.

Marketing Lead

FedEx Office

Responsible for growing sales at 5 local FedEx centers. I Held weekly meetings with staff and management to identify new business opportunities as well as additional business potential for existing clients. I would meet with clients to better understand their needs and present customized plans to generate more business and while saving the client/prospect money.  

•Developed relationships to drive revenue in pipeline for Key Market Account Customers and Prospects.  
•Partnered with Corporate Account Team's to identify and sign Customers to CAP Agreements generating $250,000 – $750,000 in print spend.
•Hunted leads through the use of internal SCR reports, leads from production team, and cold calling. 
•Prepared customer quotes to meet price points ranging from $1,000 - $250,000. 
•Ended FY12 at 105% to plan.

My responsibilities were to generate net new business for the company. I used an out of the box approach which included cold calling, emails, and sample drop offs to target top tier companies in the Phoenix metro area in an effort to meet face to face and discuss strategies to streamline print and marketing costs.  

•Cultivated strong client relationship and closed a 2 year $2 million dollar contract.
•Developed online ordering tool for client that will consolidate and brand marketing for 460+ locations and greatly increase employee efficiencies.    
•Effectively listened to clients needs and was able to implement ordering process to decrease overall print spend by 12%
•Continually acquire accounts and manage multiple existing accounts.

Upon college graduation, I entered into a Sales Leadership Development Program to learn the printing industry from the ground up. I spent time in the manufacturing plant as well key front office roles including, accounting, project management and scheduling/purchasing. Within 3 years I had transitioned into the role of Outside Sales Executive for net new business. 

Project Coordinator
August 2006 – May 2007 (10 months)
•Coordinated projects ranging from $5,000 - $100,000 from inception to completion. 
•Implemented cost saving measures that reduced production costs from 5% - 15% while delivering a superior product. 
•Partnered with clients, account reps, operations and vendors to resolve various production issues.
•Outsourced portions of projects, wrote purchase orders, negotiated prices and contractual terms and conditions.
•Calculated pricing of jobs that ranged from $1,000 to $250,000.

Scheduling/Purchasing Agent
January 2006 – July 2006 (7 months)
•Led a team of 4 Project Coordinators delegating projects and responsibilities. 
•Scheduled 75+ projects per week to deliver products based on client due dates. 
•Purchased $5,000 - $10,000 worth of production materials per day via an online ordering system. 
•Developed and implemented Excel Spreadsheet that calculated job process time, allowing  more efficient equipment and personnel scheduling.

Job Cost Analyst
February 2004 – December 2005 (1 year 11 months)
•Performed revenue close in excess of $1 million a month. 
•Analyzed 300+ production jobs per month insuring the company was achieving expected margins. 
•Implemented Excel based system that reduced revenue close cycle time from 10 days to 2 days.

Sales & Leadership Development Program

Enabling Sales Teams to Close Deals Faster with Up-to-Date, Personalized Content for the Right Buyers | Sales Enablement | seismic.com

Stories compel action. Is your story getting to the right buyer?

SiriusDecisions claims that poor findability and usability of content costs enterprise organizations $2.3 million on average each year.

Seismic helps align financial services go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth.

Seismic’s platform coordinates your people and technology to efficiently deliver personalized, relevant content, helping your sellers move faster and win bigger.

⚡️ The world’s most powerful Storytelling Platform™
From user-centric product design to deep support resources, Seismic’s platform solution is designed from the ground up to help clients get results, fast.
👍️ Customer experience optimized for success
The most comprehensive solution on the market, Seismic delivers industry-leading tools to orchestrate engaging buying experiences, at scale.
👉️ Market leadership recognized industry-wide
Seismic’s sales enablement solution leads the category across major analyst reports like Aragon, Gartner, and Forrester, with over 85 awards and inclusion in the Forbes Cloud 100.

Discover how Seismic’s leading sales enablement solution empowers your sales and marketing organization to exceed buyer expectations across their journey.

Contact me today for a personalized demo:

☎️ (760) 840-7047 (texting is best way to get me)
✉️ rmasi@seismic.com

Specialties: Sales Enablement | Enterprise Content Management | Content Automation | Sales and Marketing Alignment


Walmart's U.S. CEO, John Furner, envisions a stable workforce of 1.6 million despite AI advancements. As the retailer's sales soar, he highlights a shift towards higher productivity and new roles, like tech management, for employees. Walmart's certification program with OpenAI aims to reskill workers, proving that AI can create opportunities rather than just eliminate jobs. Dive into the details of this transformative approach!

Ron Masi

sharedby.seismic.com

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Helping Enterprise Sellers Win in the AI Era | Strategic Account Director @ Seismic | ESS Coach | Sales Enablement | POV & GTM Advisor

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The CMO-CRO Partnership Is Evolving. Here's Why Marketing Should Lead Revenue

Many sellers overlook a crucial opportunity: preparing research-backed sales discovery questions.

Only 20% of reps utilize insights to tailor their calls, leading to disengaged prospects.

However, by investing time in research and crafting thoughtful, open-ended questions, sellers can demonstrate genuine interest and build trust.

Let's elevate our approach to sales discovery.

Learn how to effectively prepare and connect with your prospects to drive better results.

How Can Sellers Stand Out? Ask Expert Sales Discovery Questions

An alarming AI readiness gap exists, as execs plan for human-AI collaboration while workers feel unprepared. Accenture's research reveals that 84% of leaders expect collaboration in three years, yet only 26% of employees have received training. Explore how organizations can close this gap through role redesign, integrated learning, and trust-building. Embrace the future of work! Read more about it in the latest insights from Accenture.

5 strategies to help close the AI readiness gap

As the landscape shifts, the expectations on Salesforce's partner ecosystem have never been higher.

With the advent of consumption pricing and agentic AI, partners are set to play a pivotal role in unlocking new revenue streams and customer success.

Salesforce is investing heavily in resources and enablement to ensure partners can maximize these opportunities.

For those in the ecosystem, now is the time to adapt and embrace these changes.

Learn how to position your practice for growth amidst this transformation.

Salesforce Channel Chief Samenuk: ‘We Will Not Be A Successful Consumption Company' Without Partners

The transformation to an AI-powered organization is no longer optional—it's essential. Sven Oehme, CTO at DDN, outlines the concepts of the "AI factory" and four guiding principles for executives aiming to harness AI effectively. This approach isn't just about technology; it's about reshaping your entire organization for lasting competitive advantage. Read more to understand how to lead this pivotal change and thrive in the future.

The Rise Of AI Factories: Lessons For Every Enterprise

Many companies invest heavily in CRM systems, yet struggle with low adoption and poor data quality.

The issue often lies not in the technology but in the absence of a solid CRM operating model.

This "blueprint" outlines how your organization should interact with CRM, from strategy and governance to processes and integration.

Transform CRM into a strategic asset that enhances collaboration and drives growth.

Learn how to build an effective CRM operating model today.

Why Every Company Needs an Operating Model for CRM (and What That Means)

Domino's is demonstrating resilience with a 5.2% U.S. sales boost, largely attributed to their successful Best Deals Ever program, now extended at franchisee request. However, caution looms as the company anticipates a potentially challenging macro environment ahead. This mirrors broader consumer trends where spending remains cautious amid tightening budgets. Read more to understand the implications for both Domino's and the restaurant industry.

Domino's Sales Tick Up Amid Consumer Belt-Tightening

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Preparing Your Content for the Age of AI: A Practical Guide to LLM Optimization

Business risks are evolving, with cyber threats and geopolitical volatility topping the list. A new Aon report reveals many companies aren't tracking these risks adequately, heightening their vulnerability. Embracing risk as a strategic opportunity could reshape business outcomes. To understand how businesses can adapt and thrive amidst uncertainty, explore the insights from Aon's latest findings. Your future strategy may just depend on it!

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