Rohit Sakunia

Co-Founder and Director

ArtE Mediatech

We think. We create. We make it happen.
We work with some of the worlds most trusted and loved companies and help them build a meaningful relationship with their audience. We connect Creativity, Technology and Marketing to provide a seamless and delightful digital experience.

Founder Director

InViz AI

InViz was founded in 2017 in New Delhi. We are a technology development and strategy consulting company offering a wide range of services to clients across industries. Being a technology agnostic company, we provide a broad spectrum of high-end technology services ranging from mobile, web and voice apps, to cloud and automation, to machine learning and artificial intelligence.

Our team comprising of highly skilled engineers and data scientists from technology giants like Google, Adobe, Target, and Tesco. We work with top brands and companies offering a range of solutions that solves business challenges, fills the gap in business needs and helps transform businesses.

Co-Founder

R2D2 Technologies

People and Businesses are evolving with the rapid advancements in technology. The world is going digital through the use of mobile. We can see the future of digital media and technology. Let's build it together. The question is, in this rapidly evolving world, where do you want to be?

Managing Partner

3min.life

Crusader at this non-profit, community green-tech movement to manage and counter air-pollution. 
Thinker. Evangelizer. Requestor. Doer...Everyday with the singular aim of using technology to make sure every caregiver in India has the right knowledge to manage air pollution in their everyday lives and a better tomorrow for our children.

Co-Crusader

Glance Media Technologies Pvt Ltd

Loads of Information, Number of apps in millions and lot's happening in the offline world. How are you going to stay updated and informed? We are the answer.

ShopClues

Led all social, digital (organic) and video efforts at ShopClues. 

Key achievements 
- Landing in the top 3 SoV on Social Media from outside of top 10 inside 5 months
- Started multiple new video formats (Bumper ads, Long Format etc) on YT and FB to record much better CPV and conversion numbers. 
- Delivered the finest CPC's for FB ads driven during that time. 
- Engagement across social increased by 10x owing to efforts on organic content front.

Senior Marketing Manager

Google

• Helped launch, grow and manage the Google+ brand in India
* Manage all sports partnerships and sports campaigns for Google+ and YouTube
• On-board and manage Sports, News, Politics and Causes partners on the platform. 
• Helping these partners create content that engages followers and grows them faster. 
• Executing events that have a long term impact on engagement, thereby building brand sustenance. 
• Executing and managing internal Google+ campaigns like Political Hangouts etc. 
• Managing internal comms for Google+ 
• Checking numbers periodically and managing to achieve set targets

Projects Include: #IPL2013, #IPLHangover, World Photography Day, #IncredibleIndia, #ThankYouSachin, #Elections2014, #IPL2014, Doodle4Google 2014

Platinum award for election campaign 2014.

Community Manager, Asia Pac

Naukri.com

- Created over 30 professional communities pertaining to Marketing, IT, Legal domains. 
- Collaborating with UI, Operations and Tech Development teams towards making the product more market relevant. 
- Online research, content discovery, validation, aggregation, editing and posting for each community.
- Product development.
- Driving the networking component in the communities through constant member engagement.
- Conducting interviews of senior members and transcribing, editing and publishing the same.
- Strategising towards driving member engagement by tracking user behavior using MIS.
- Managing social handles
- Collaborating with existing content partners and cementing professional associations with new ones.
- Create and managing CITY Charters (Just started)
- Forging partnerships with new content partners
- Conducted regular competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics

Community Manager

INDIA NEWS

Launched 7 editions of the Group's flagship Print property Aaj Samaj. Gurgaon being the premier one. 

Launched two regional news channels, India News Haryana and India News Bihar in close co-ordination with Editorial and Product teams. 

Managed all online properties of the group.

Manager, Corporate Affairs and Digital Media

ESPNSTAR

Doing exclusives with sportstars, creating new internet sports properties, Writing reports on various sporting happenings, covering matches and working closely in tandem with the Associate Director, Digital Media.

Sub-editor

I post about my journey in the world of walking, entrepreneurship and start-ups.

- Started ARTE and scaled to business more than 10M dollars/financial year in 4 years of running.
- Started INVIZ and scaled to business worth 1.5M dollars in second year of operations
- Led a team of more than 100 personnel over delivery, creative and business departments  
- Marketing, community building and partnerships executive at global companies and start-ups 
- Successfully pumped content properties to millions of views organically
- Built businesses and brand equity for consumer facing products and brands
- Award winning digital strategist 

About me: 
Impact driven
Love scaling things up. 
Breathe technology and networking, both online and offline
Eternally curious

12 Phrases That Escalate Workplace Conflict
 (And What to Say Instead) : 

The wrong words at the wrong time,
can spark unnecessary conflict.

What starts as a simple conversation
can quickly turn into frustration and tension.

But conflict isn’t inevitable.

By adjusting how we communicate,
we can avoid misunderstandings 
and build better relationships at work.

📍 Here are 12 phrases to avoid (and what to say instead): 

1️⃣ "That’s not my job."
❌ Sounds dismissive and uncooperative.
✅ "I can’t take this on, I can suggest someone who can."

2️⃣ "Calm down."
❌ Feels patronizing and fuels frustration.
✅ "I see this is frustrating, let’s find a solution."

3️⃣ "You’re wrong."
❌ Instantly puts people on the defensive.
✅ "I see it differently, here’s my perspective."

4️⃣ "That’s not how we do things."
❌ Shuts down new ideas and progress.
✅ "We’ve done it differently before, but I’m open to discussions."

5️⃣ "I don’t have time for this."
❌ Comes off as dismissive and disrespectful.
✅ "Can we discuss this later when I can give it full attention?"

6️⃣ "You always do this."
❌ Uses absolutes, making people defensive.
✅ "I’ve noticed this happening before. Can we discuss alternate approaches?'

7️⃣ "I don’t see the problem."
❌ Minimizes others’ concerns and shuts down dialogue.
✅ "Help me understand what’s frustrating you."

8️⃣ "That’s a terrible idea."
❌ Kills creativity and collaboration.
✅ "I have some concerns, can we tweak the approach?"

9️⃣ "We’ve already tried that."
❌ Sounds dismissive of new perspectives.
✅ "We’ve tested a version of that. What do you think could be different this time?"

🔟 "It’s not a big deal."
❌ Dismisses someone’s feelings or frustrations.
✅ "I understand this matters to you, let’s talk about it."

1️⃣1️⃣ "You should have known that."
❌ Feels accusatory and undermines confidence.
✅ "Let’s go over this together to clarify."

1️⃣2️⃣ "I don’t care."
❌ Sounds cold and unprofessional.
✅ "I trust your decision on this."


Conflicts aren’t always about big disagreements.
Often, they stem from how we phrase things.

Swapping just a few words can shift the tone
from confrontational to collaborative.


Whats one phrase you want to start practicing?
👇 Share in the comments. 


♻️ REPOST, share with others to help them.
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Entrepreneur, Author, Investor, Key Note speaker. Follow for daily tips on health, wealth and peak performance

12 Phrases That Escalate Work Place Conflict 

12 regular habits that are focus killers

(And lead to burnout)

Burnout rarely shows up all at once.

It builds overtime.
Slowly. Quietly. In the background.

Task by task, tab by tab.
Notification by notification.

The scariest part?
Most of the habits that drain your energy and fry your focus, feel totally normal.

You call them “just part of the job.”
You get used to running on low battery.

Here are 12 focus killers you’ve probably normalized (and why they need to go): 


1. Starting your day with email
🤔 Why it hurts: You start reacting instead of directing.
✅ Tackle your #1 priority before opening your inbox.
✅ Set specific email check times. 

2. Always saying yes to meetings
🤔 Why it hurts: You fill your calendar, not your impact.
✅ Ask “Do I really need to be in this meeting?”
✅ Block deep work time before accepting invites.

3. Multitasking
🤔 Why it hurts: You lose 40% efficiency each switch.
✅ Batch similar tasks together.
✅ Use full-screen mode to stay in one lane.

4. Never taking breaks
🤔 Why it hurts: Mental fatigue sets in fast.
✅ Follow the 90 / 10 method.
✅ Set a timer for stretch or walk breaks.

5. Notifications always on
🤔 Why it hurts: You’re training your brain to be distracted.
✅ Turn off non-critical app alerts.
✅ Use “Do Not Disturb” during deep work.

6. No task prioritization
🤔 Why it hurts: You confuse motion with progress.
✅ Use the Eisenhower Matrix daily.
✅ Pick 3 non-negotiables each morning.

7. Working late consistently
🤔 Why it hurts: You deplete yourself for tomorrow.
✅ Set a fixed shutdown ritual.
✅ Wind down with non-digital activities.

8. Keeping 20+ tabs open
🤔 Why it hurts: Mental clutter equals digital chaos.
✅ Use tab manager extensions.
✅ Group tabs by project or close them hourly.

9. No clear daily plan
🤔 Why it hurts: You drift instead of drive.
✅ Start your day with a 5-minute plan.
✅ Use “must-do, should-do, could-do” sorting.

10. Letting others dictate your schedule
🤔 Why it hurts: You lose control of your workday.
✅ Use calendar blocks for your priorities first.
✅ Say “let me check and get back” before committing.

11. Skipping reflection
🤔 Why it hurts: You repeat what didn’t work.
✅ End each day with 3-line journaling.
✅ Weekly review what helped vs. what hurt.

12. Normalizing exhaustion
🤔 Why it hurts: You mistake burnout for ambition.
✅ Redefine productivity to include recovery.
✅ Track energy, not hours.



Focus is not just to do more. 
It is also to prevent from a crash and a burn out. 

The more noise you eliminate, 
the more energy you protect.

The more you protect your energy, 
the more sustainable your performance becomes.

💬 Which of these habits are you guilty of?


 🔁 Repost, share with others to help them
 🔔 Follow Rohit Sakunia for more on leadership and peak performance.

12 Focus Killers You Normalize

8 red flags in job offers 

(you better not ignore these): 

Not all job offers are opportunities.
Some are beautifully wrapped warning signs.

In the excitement of landing an offer, 
it’s tempting to overlook subtle signals.

The too-good-to-be-true package.
The vague role description.
 
But ignoring these red flags can cost you your confidence, your mental health, and sometimes, your sense of self.

Here are 8 job offer red flags you should never ignore

🚩 Vague job title
⚡ You’ll have unclear responsibilities.
🗣 Ask: “Can you walk me through a typical week?”

🚩 No mention of growth
⚡You’ll stay where you started.
🗣 Ask: “What does success look like after 12 months?”

🚩 Unclear reporting structure
⚡ You won’t know who’s in charge.
🗣 Ask: “Who will I be reporting to—and working with daily?”

🚩 They rush the offer
⚡Pressure is a red flag in disguise.
🗣 Ask: “Can I take 2–3 days to review the details?”

🚩 You weren’t asked many questions
⚡ They might not be looking for the right fit.
🗣 Ask yourself: “Why are they hiring so fast?”

🚩 They avoid compensation transparency
⚡ If it’s hush-hush now, it’ll be worse later.
🗣 Ask: “What’s the full breakdown of base, bonus, equity, and perks?”

🚩 High turnover or vague team structure
⚡ You might be stepping into chaos.
🗣 Ask: “How long has the team been in place?”

🚩 You have a gut feeling something’s off
⚡ Don’t ignore that inner voice.
🗣 Action: Sleep on it. Clarity > impulse.



You’re not just choosing a job. 
You’re choosing how you’ll spend your energy, your time, and a big chunk of your life.


The wrong offer can feel like a win in the short term. 
But its a trap in the long run.

So trust your gut. 
Ask the hard questions. 
Say no when something doesn’t feel right.

💬 Have you ever accepted a job and later realized you missed a red flag? What did you learn?

♻️ REPOST, Share this with someone who’s job hunting right now, you might help them dodge a painful lesson.

➕ Follow Rohit Sakunia for more on leadership and peak performance.

8 Red Flags in Job offers You Should Never Ignore

Interviews can change everything.
One shot. No second chances. No script.

But here’s the truth:
Preparation beats perfection.

🎯 I broke down 30 killer tips across every phase of the job interview:
Before. During. After.

👇 Save this, study it, send it to someone who's interviewing this week:

🔹 BEFORE the Interview

1️⃣ Study the company like a founder would
2️⃣ Check out your interviewer on LinkedIn
3️⃣ Dissect the job description
4️⃣ Prepare 3 “success stories” using STAR
5️⃣ Rehearse your responses aloud
6️⃣ Know your weaknesses, and reframe them
7️⃣ Sleep well. Dress better.
8️⃣ Bring smart questions
9️⃣ Test your tech. Check your setup.
🔟 Arrive early, not “on time”

🔹 DURING the Interview

1️⃣ First 5 seconds matter
2️⃣ Speak with intention
3️⃣ Actually listen—don’t just wait to talk
4️⃣ Use the STAR method
5️⃣ Show real enthusiasm
6️⃣ Sell yourself (without sounding desperate)
7️⃣ Avoid negative talk
8️⃣ Stay on message
9️⃣ Ask thoughtful questions
🔟 Leave strong, not vague

🔹 AFTER the Interview

1️⃣ Send a thank-you note within 24 hours
2️⃣ Reflect while it’s fresh
3️⃣ Document what you said
4️⃣ Don’t pause your job search
5️⃣ Follow up without being needy
6️⃣ Identify gaps
7️⃣ Track your performance
8️⃣ Build relationships, not just offers
9️⃣ Every interview is a skill
🔟 Revisit and refine your resume

📌 Interviews don’t reward the most qualified.
They reward the most prepared.

🔥 Want more practical content like this?

👉 Follow Rohit Sakunia for career strategy, branding & performance content that actually gets results.

30 Tips to Crush Your Next Job Interview

6 essential steps to audit your personal brand

(before anyone else does): 

Your personal brand is saying something. 
Even when you’re not. 

People are forming perceptions about you.
Even if you don't take notice of it. 

The question is: 
Is your brand saying what you want it to?


If your audience feels like strangers, 
If your content is getting ignored,
If your DMs are quiet…

Then it’s time for a personal brand audit.

📍 6 essential checks to make sure your brand actually reflects your value (and sells it.) 

1. Google yourself in incognito
– Are your top 3 results aligned with your value?
– If people can't find you, they can't trust you.
– Visibility is the new credibility.

2. Audit your bio & profile picture
– Does your bio show beyond your title? 
– Avoid generic words, they make you invisible.
– Your photo and banner should speak the same brand language.

3. Review your last 10 posts
– Do they educate, inspire, or differentiate you?
– If you're not making people think, you're blending in.
– Remove filler content every post teaches your audience how to see you.

4. Check your pinned content
– Does it reflect your current and strengths?
– Outdated content = outdated brand.
– Pin what you want to be known for next, not what worked last.

5. Run a perception test
– Ask 3 people: “What’s my personal brand in 5 words?”
– If their answers don’t align, your brand lacks clarity.
– Consistency = memorability = trust.

6. Read your engagement signals
– Are people DMing you for advice or just reacting with likes?
– Comments show depth. Emojis show approval.
– Influence shows up in who reaches out. 


Your brand isn’t your logo.
Or the type and size of your font. 

It’s the gut feeling people get when they come across your name.

There is a the difference between being seen, 
and being scrolled past.

✅ Clean up.
✅ Clarify.
✅ Convert.


➡️ I run deep-dive audits for founders, creators, and companies inside my AI-led marketing & influencer agency. Work with me to understand whats helping your brand and whats not. 


🔁 REPOST, to help others get their personal brand audit on track. 
➕ Follow Rohit Sakunia for more on leadership and personal development.

6 Essential Steps to Run a Personal Brand Audit in 2026

10 communication habits that win you meetings

(Cos no one remembers your slides): 


After 20 years of experience, I can assure you this- 

➡️ People remember how you made the room feel.

You can have the best data, 
the most polished deck,
the smartest point......

And still lose the room, 
if your communication doesn’t land.

Most people treat meetings as 'information'. 
When its so much beyond that. 

It's place to earn trust. 
A forum to show case clarity. 
An opportunity to make your presence felt. 


📍 Here are 10 subtle, powerful shifts that position you as someone who leads the room (even when you're not the most senior): 


 1. Pause before responding
 👉 Gives your words more weight, signals confidence.

2. Speak 10% slower 
👉 Makes you sound calm, thoughtful, and credible.

 3. Ask questions that reveal your thinking
👉 Smart questions > vague comments. 

4. End meetings with clear next steps
👉 People remember what to do, not what was said.

5. Use short, punchy sentences
👉 Clarity gets remembered. Complexity gets forgotten.

6. Echo what others say (briefly)
👉 Reinforces alignment. Builds instant trust.

 7. Eliminate filler words (“um”, “just”, “like”)
👉 Silence is more powerful than weak padding.

8. Use silence strategically
👉 Pauses add drama, control, and presence.

 9. Match your tone to the moment
👉 A calm tone in tension builds influence.

10. Be brief but compelling
👉 Get to the point. Then stop. That’s power.



Great communicators speak with intention.
They read the room.
They land the point.
They make people feel heard, while staying in control.


💬 Which of these habits are you already using? Which one are you stealing?


 🔁 REPOST, if you’ve ever left a meeting thinking: “That could’ve gone way better.”

 🔔 Follow Rohit Sakunia for more high-impact habits on influence, leadership, and peak performance.

10 Communication Habits That Win You Meetings 

8 things I learnt NOT to do as a leader: (During my day at Google) 

1️⃣ Don’t abandon your team in public. Disagree privately, but stand by them when it counts.
2️⃣ Don’t chase credit. Your team’s success should shine louder than yours.
3️⃣ Don’t do it all, even if you’re the best at it. Delegate. Empower. Coach.
4️⃣ Don’t measure everyone with the same yardstick. One goal, different strengths.
5️⃣ Don’t lead with clarity alone. Without empathy, it becomes control.
6️⃣ Don’t pretend to know it all. “I don’t know” builds more trust than false confidence.
7️⃣ Don’t avoid hard conversations. Delay breeds dysfunction.
8️⃣ Don’t prioritise comfort over growth. Your job isn’t to keep people comfortable, it’s to help them get better.

Till Google , I always thought leaders should be towering. Commanding. Own the room. In Google I learnt, leaders do none of that. They elevate the room and they do it effortlessly. 

Which of these hit home for you? Drop a number. Or add one from your own experience.

Follow Rohit Sakunia for leadership insights that aren’t about power but about impact.

Most men won’t say much.

But they feel everything, pressure, pride, responsibility, love, and the weight of always having to “keep it together.”

This Men’s Day, our brands didn’t just post.
They spoke with honesty, humour, and heart.

TCL:-  kicked things off with bold humour:
“Size Matters”… when we’re talking about a 115-inch TV.
Because even serious brands should know how to laugh.

VAHAN:- honoured the men who deliver more than parcels, they deliver presence, care, and quiet dependability, one doorstep at a time.

DYLECT:- turned the lens to everyday doers, men who build, fix, and show up with grit, not ego.

VYRL PUJABI:- brought emotion to the surface.
Heartbreak, rage, love, silence, expressed not in words, but in sound.
A playlist for every mood men aren’t taught to name, but deeply feel.

These weren’t just campaigns.
They were reminders that behind every quiet man is a loud story.

♻️ REPOST if it made you pause. Share it with someone who deserves to feel seen.

👉 Follow Rohit Sakunia for daily insights on leadership, content that performs, and brand moves that actually matter.

8 clever networking tips

(that go beyond LinkedIN): 

Let’s be honest. 
Everyone’s networking on LinkedIn.

No, nothing wrong with that. 
There is no right or wrong place to network. 

But , in my experience, the most meaningful connections are often built outside the platform.

Coffee runs. 
Community events. 
That one thoughtful follow-up email.

If you want to stand out, 
you need to go beyond the obvious.


📍 Here are 8 clever networking tips (that don’t involve cold messages):


1. Send a voice note
 – Feels human in a digital jungle
 – Sound > text in trust signals

2. Share a failure
 – Vulnerability builds velocity
 – People connect through realness. 

3. Connect others
 – Be the bridge, not just the brand
 – Introducers stay top of mind

4. Ask smart questions
 – “What’s exciting you right now?” > “What do you do?”
 – Good questions open doors; great ones build rooms

5. Write thank-you notes
 – Old-school effort = new-school standout
 – Gratitude is viral

6. Host micro-meets
 – Build your tribe intentionally
 – Rooms > DMs

7. Offer value before the ask
 – Help first. Pitch later.
 – Reciprocity kicks in automatically

8. Follow up creatively
 – Humor. Voice. A book rec.
 – Memorability is your personal brand


Great networking doesn’t always look like “networking.”

It looks like listening. Offering value. 
Showing up consistently, online and offline.

LinkedIn is one tool. 
Not the only tool. 

Try these 8 approaches and see what happens when your outreach becomes more intentional, and a lot more human.


Whats your favorite way to network? 
Share your networking tips in the comments. 

♻️ REPOST, share with others to help them. 
+ Follow Rohit Sakunia for more on leadership and peak performance.

8 Clever Networking Tricks That Go Beyond LinkedIN

Why 'you are team player' 

Is not always a compliment. 

8 times “Team Player” is code for poor boundaries: 

“Team player” sounds like a compliment.
 Until it becomes a trap.

Somewhere along the way, 
collaborative got confused with always available.

Helpful turned into overextended.
And good attitude became zero boundaries.

📍 Here are 8 moments when “team player” is actually code for self-sacrifice disguised as professionalism: 


1️⃣ 
👉 Problem: Always available after hours
🤔 Insight: It’s not loyalty, it’s burnout.
👍 Fix: Set clear "log-off" hours & honor them.

2️⃣ 
👉 Problem: Absorbing everyone’s tasks
🤔 Insight: You’re not a backup plan.
👍 Fix: Clarify roles & push back politely.

3️⃣ 
👉 Problem: Avoiding difficult conversations
🤔 Insight: Silence = Resentment.
👍 Fix: Use facts and prep your message.

4️⃣ 
👉 Problem: Always saying “yes”
🤔 Insight: You dilute your value.
👍 Fix: Say “yes” only to what aligns.

5️⃣ 
👉 Problem: Being the ‘go-to’ for everything
🤔 Insight: That’s often code for overwork.
👍 Fix: Redirect and delegate when needed.

6️⃣ 
👉 Problem: Never taking credit
🤔 Insight: Visibility isn’t vanity. 
👍 Fix: Document and share impact.

7️⃣ 
👉 Problem: Avoiding boundaries in meetings
🤔 Insight: Presence without voice isn’t value.
👍 Fix: Speak up and set expectations.

8️⃣ 
👉 Problem: Thinking overwork = trust
🤔 Insight: It creates dependency, not leadership.
👍 Fix: Empower, don’t absorb.


Being a team player shouldn't mean being a doormat.
Real collaboration includes: 

- Clear limit. 
- Mutual respect. 
- Honest communication. 


💬 Which of these “team player” traps have you fallen into?


 🔁 REPOST to remind others that being kind ≠ being available 24/7

 🔔 Follow Rohit Sakunia for more insights on leadership and career growth.

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