The Founder Bookkeeper // Audit-Ready Books // Trust Account Pro // Your Offsite Accounting Dept // COO @ Penney Counter // CRO @ Maui Traffic Control Services

People first. Always.

I grew up watching how much stewardship mattered, whether it was managing money when it was tight, caring for family, or taking care of health. 

Those lessons shaped me long before I ever stepped into legal marketing, accounting, or business development. I’ve come to believe health is more than fitness. It’s body, mind, and spirit. As a health & fitness advocate, I carry that same conviction into my work: discipline, consistency, and care for the people I serve.

At Penney Counter, that perspective is our foundation. We don’t just keep books, we walk alongside founders, helping them protect what they’ve built and make wise decisions with confidence. 

Every client relationship is rooted in trust, collaboration, and a belief that stewardship, spiritual and financial, isn’t about the numbers alone, but about the lives and futures those numbers represent. 

When we put people first, strong businesses naturally follow.


𝙎𝙖𝙣 𝙁𝙧𝙖𝙣𝙘𝙞𝙨𝙘𝙤 𝙞𝙨 𝙖 𝙏𝙖𝙡𝙚 𝙤𝙛 𝙏𝙬𝙤 𝘾𝙩𝙞𝙚𝙨.


I’ll admit it. I’m a biased narrator.

𝘐’𝘮 𝘢 𝘱𝘳𝘰𝘶𝘥 𝘚𝘢𝘯 𝘍𝘳𝘢𝘯𝘤𝘪𝘴𝘤𝘰 𝘴𝘰𝘯.

Some see a biotech empire, 
a Silicon Valley outpost dripping with capital.

Others see needles on sidewalks and tents in the wind.

Fox spins one story. CNN another.
Neither shows the whole picture.

𝘛𝘩𝘦 𝘵𝘳𝘶𝘵𝘩 𝘭𝘪𝘷𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘰𝘷𝘦𝘳𝘭𝘢𝘱𝘴.

Through local eyes.
Biracial families in Dolores Park.
Immigrants raising kids fluent in three languages.

A muralist splashes color on Tenderloin walls while, two blocks away, an engineer builds the future of AI.

The incense of Chinatown drifting into the Financial District.
The scent of Mission burritos tangled with gentrification.

Science and art
Tragedy and beauty
This city holds it all

𝘈𝘯𝘥 𝘢𝘳𝘦𝘯’𝘵 𝘸𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦?

I’ve offered aloha with a smile to strangers, waving them into my lane like it was nothing.

I’ve also cursed at the guy who cut me off two seconds later.
I’ve poured kindness into people I barely know.

I’ve brought silence home.
After giving my best to work.
When my family needed my words most.

𝘐’𝘮 𝘣𝘰𝘵𝘩. 
𝘚𝘩𝘢𝘥𝘦𝘴 𝘰𝘧 𝘨𝘳𝘢𝘺.
𝙎𝙤 𝙖𝙧𝙚 𝙮𝙤𝙪.

Maybe broken and beautiful aren’t opposites.
Maybe they belong together.

Maybe comedians have it right.
We need to laugh more
at ourselves, with each other.

Sometimes the only way past the walls we build…
political, cultural, personal
is through the crack of a joke.

𝘈 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 𝘵𝘩𝘢𝘵 𝘸𝘦’𝘳𝘦 𝘢𝘭𝘭 𝘳𝘪𝘥𝘪𝘤𝘶𝘭𝘰𝘶𝘴 𝘪𝘯 𝘰𝘶𝘳 𝘰𝘸𝘯 𝘸𝘢𝘺𝘴.

Maybe self-interest isn’t just selfish.
Maybe it’s bound up with everyone else’s…
the good, the bad, the ugly
woven through its crooked streets 

This city is a mirror.
It shows fragments.
Never the whole truth.

𝘛𝘩𝘦 𝘤𝘩𝘰𝘪𝘤𝘦 𝘪𝘴 𝘰𝘶𝘳𝘴.

Lean in, ask the person beside you:

"𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘴𝘦𝘦 𝘪𝘯 𝘮𝘦?"

Here’s the lesson:
Cities don’t change without people changing.

This city has always been one of reinvention…

from the ashes of the 1906 earthquake

to the Summer of Love 
that rewrote culture

to the dot-com bust that paved the way for today’s tech giants...

It burns down.
Rebuilds.
Pivots.
And rises again.

𝘓𝘪𝘬𝘦 𝘢 𝘳𝘦𝘣𝘦𝘭𝘭𝘪𝘰𝘶𝘴 𝘱𝘩𝘰𝘦𝘯𝘪𝘹.

Maybe that’s the reflection we need most.
Not whether this city can rise again,
but whether we can.

To see the cracks not as proof of failure,
but as openings for light.

Because San Francisco has always been a tale of two cities.
Its story, 
like ours,
isn’t finished yet.

𝙆𝙚𝙚𝙥 𝙧𝙞𝙨𝙞𝙣𝙜.

___________

Hi, I’m Robin
Founder @ Penney Counter

🔹 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘢𝘶𝘥𝘪𝘵-𝘳𝘦𝘢𝘥𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘴𝘪𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮

🔹 𝘈𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘴𝘩𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘸𝘢𝘭𝘬 𝘸𝘪𝘵𝘩 𝘮𝘦

▸ DM me or visit:
▸ penneycounter DOT com

Robin Kim

The Founder Bookkeeper // Audit-Ready Books // Trust Account Pro // Your Offsite Accounting Dept // Portfolio COO & CRO

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𝙂𝙧𝙤𝙪𝙣𝙙𝙝𝙤𝙜 𝘿𝙖𝙮 𝙞𝙨 𝙖 𝙇𝙤𝙫𝙚 𝙎𝙩𝙤𝙧𝙮.


Most folks forget that about the 1993 flick.

They think it’s about time loops and alarm clocks.

But it’s not about the clock
it’s about 𝙬𝙖𝙠𝙞𝙣𝙜 𝙪𝙥.

Every morning, Bill Murray opens his eyes to the same cold day in Punxsutawney.

Same song. 
Same faces. 
Same stale buffet.

At first, he fights it.
Tries to manipulate it.
Tries to win.

But the loop doesn’t break when he wins.

𝘐𝘵 𝘣𝘳𝘦𝘢𝘬𝘴 𝘸𝘩𝘦𝘯 𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦𝘴.

Not into someone flashier or more successful.

But into someone present.
Someone who listens.

Someone who serves 
without keeping score.

Someone who learns how to love, not just others, but life itself.

That truth sits a little closer these days.

___________

I’ve been thinking about how we build something lasting on LinkedIn, 
in business, 
in life.

It’s easy to get caught in the loop.

Post. 
Perform. 
Pitch. 
Repeat.

But the good stuff,
the 𝙧𝙚𝙖𝙡 𝙜𝙤𝙤𝙙 𝙨𝙩𝙪𝙛𝙛,
doesn’t come from trying to impress.

It comes from returning to work,
again and again,
with attention to detail,
steady hands,

and a hunger to understand what’s in front of you.

From building relationships the long way, 
not for leverage, 
but 𝙛𝙤𝙧 𝙡𝙤𝙫𝙚,

and for the people you’re becoming in the process.

For the joy of learning who someone really is
beneath the titles,
the routines,
the highlight reels.

Because people aren’t bullet points.
They’re stories.
Textures.
Contradictions.

A whole landscape you only see if you slow down long enough to look.

Not just what they do,
but what they’ve carried.

Not just where they are,
but where they’ve walked.

Not just their success,
but the little things that shaped them.

This is the part we forget:
Relationships aren’t built by strategy.

They’re built by care.
By curiosity.
By the willingness to notice.

___________

So if the days are starting to feel the same…
If the loop feels endless…

Maybe it’s time to stop trying to 
“𝘣𝘳𝘦𝘢𝘬 𝘰𝘶𝘵” 
and start trying to lean in.

Into people.
Into purpose.
Into something more than metrics.

Because Groundhog Day doesn’t end when the world changes.

𝙄𝙩 𝙚𝙣𝙙𝙨 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙙𝙤.

___________

Hi, I’m Robin 
Founder @ Penney Counter 

🔹 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘢𝘶𝘥𝘪𝘵-𝘳𝘦𝘢𝘥𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘴𝘪𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮.

🔹 𝘈𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘴𝘩𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰’𝘷𝘦 𝘸𝘢𝘭𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘦.

▸ DM me or visit:
▸ penneycounter DOT com

𝘿𝙚𝙖𝙧 𝙁𝙤𝙪𝙣𝙙𝙚𝙧


This Thanksgiving, I wanted to tell you a story about partnership, 

the kind that doesn’t make headlines 

but keeps a business standing when the tide comes in rough.

𝙈𝙚𝙚𝙩 𝙎𝙩𝙚𝙫𝙚.

My business partner.
Co-founder.
The Penney in Penney Counter.
And my dear friend.

I grew up in San Francisco. 

City of fog and second chances. Raised on diversity, and Silicon street stories.

Steven lives on Pawleys Island, South Carolina, by way of London. 

Tide moves slower there. Steady hands, honest math.

𝘈𝘯𝘥 𝘩𝘦’𝘴 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘸𝘩𝘰 𝘮𝘢𝘬𝘦𝘴 𝘴𝘶𝘳𝘦 𝘵𝘩𝘦 𝙢𝙖𝙩𝙝 𝙩𝙚𝙡𝙡𝙨 𝙩𝙝𝙚 𝙩𝙧𝙪𝙩𝙝.

The one who finds clarity in the middle of chaos.

While I’m out listening to people’s stories, 

Steve’s behind the scenes, 
making sure the numbers line up behind them.

He doesn’t need the spotlight. 
He doesn’t chase attention.

But when payroll’s tight, 
the books don’t balance, 
or someone’s livelihood hangs by a thread, 

he’s the one methodically doing the work.

𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘰𝘶𝘳 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘸𝘰𝘳𝘬?

Because we don’t try to be the same.

I build bridges between people and their potential. 

Steve builds the foundation that keeps those bridges from collapsing.

He’s the precision.
I’m the connection.

He makes it count.
I make it make sense.

That’s not just our name, it’s how we built this.

From different coasts, same conviction:
to help founders protect what they’ve built before it starts to unravel.

So this Thanksgiving, I’m grateful, for every number 

Steve reconciles, every call we take at midnight, 

and every quiet moment of shared purpose that reminds me why we started.

Here’s to building something honest, lasting, 

𝙖𝙣𝙙 𝙬𝙤𝙧𝙩𝙝 𝙜𝙞𝙫𝙞𝙣𝙜 𝙩𝙝𝙖𝙣𝙠𝙨 𝙛𝙤𝙧.

______________

Hi, I’m Robin
Founder @ Penney Counter

🔹 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘢𝘶𝘥𝘪𝘵-𝘳𝘦𝘢𝘥𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘴𝘪𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮.

🔹 𝘈𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘴𝘩𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰’𝘷𝘦 𝘸𝘢𝘭𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘦.

▸ DM me or visit:
▸ penneycounter DOT com

𝙉𝙪𝙢𝙗𝙚𝙧𝙨 𝘿𝙤𝙣'𝙩 𝙇𝙞𝙚, 𝘽𝙪𝙩 𝙏𝙝𝙚𝙮 𝘿𝙤 𝙃𝙞𝙙𝙚


Every number tells a story. 
Some just need a little translation.

___________

𝗧𝗛𝗘 𝗙𝗔𝗟𝗦𝗘 𝗖𝗢𝗠𝗙𝗢𝗥𝗧 𝗢𝗙 𝗧𝗛𝗘 𝗧𝗢𝗣 𝗟𝗜𝗡𝗘

Revenue was up.
Everyone exhaled.
On paper, the business looked strong.

But behind the celebration, cash was vanishing faster than it came in.

Vendors waited. 
Payroll strained. 

The owner started moving money between accounts just to keep up.

From the outside, it looked like growth.
Inside, it felt like quicksand.

___________

𝗧𝗛𝗘 𝗥𝗘𝗔𝗟 𝗦𝗧𝗢𝗥𝗬 𝗕𝗘𝗛𝗜𝗡𝗗 𝗧𝗛𝗘 𝗡𝗨𝗠𝗕𝗘𝗥𝗦

That’s what we uncover every day at Penney Counter.

Not just what the numbers are, but what they’re trying to say.

Why cash flow doesn’t match sales.
Why a record quarter still ends with tight payroll.
Why one department thrives while another quietly bleeds.

Because numbers don’t lie.
They just hide behind the noise, 
until someone knows where to look.

___________

𝗧𝗥𝗔𝗡𝗦𝗟𝗔𝗧𝗜𝗡𝗚 𝗧𝗛𝗘 𝗗𝗔𝗧𝗔 𝗜𝗡𝗧𝗢 𝗗𝗘𝗖𝗜𝗦𝗜𝗢𝗡𝗦

We rebuild books to speak clearly.

▸ Reports that connect revenue to real cash.
▸ Forecasts that tell you when to hire and when to hold.
▸ Dashboards that show where margin lives and where it’s leaking.

No jargon. 
No guessing. 

𝘑𝘶𝘴𝘵 𝘵𝘳𝘶𝘵𝘩 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘢𝘤𝘵 𝘰𝘯.

___________

𝗪𝗛𝗬 𝗜𝗧 𝗠𝗔𝗧𝗧𝗘𝗥𝗦

Without translation, numbers become static art. 
Pretty, but useless.
With context, they tell you how to move.

We’ve watched owners shift from anxiety to authority,
once they finally understood the language of their own business.

That’s the power of interpretation.
It’s not about making sense of the past.
It’s about steering the future.

___________

𝗬𝗢𝗨𝗥 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣

𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘴𝘵𝘰𝘳𝘺 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘢𝘺𝘪𝘯𝘨?

If your numbers feel silent or confusing, maybe they’re not the problem.
Maybe they’re just waiting for someone to listen.

Penney Counter

𝙒𝙚 𝙢𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙣𝙪𝙢𝙗𝙚𝙧𝙨 𝙨𝙥𝙚𝙖𝙠 𝙩𝙝𝙚 𝙩𝙧𝙪𝙩𝙝.

___________

Hi, I’m Robin
Founder @ Penney Counter

🔹 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘢𝘶𝘥𝘪𝘵-𝘳𝘦𝘢𝘥𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘴𝘪𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮.

🔹 𝘈𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘴𝘩𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰’𝘷𝘦 𝘸𝘢𝘭𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘦.

▸ DM me or visit:
▸ penneycounter DOT com

Honored to be included. Grateful for the recognition and for the men who lead, serve, and shine light in their communities every day. ☀️

Founder & CEO at LeadershipUp Magazine | Top 50 Most Influential Leaders of 2025 | Founder of Chasing Kindness | Best Selling Author

The Top 100 Most Influential Men of 2025 has officially been announced! 👏🎉🎉

Today, we’re celebrating International Men’s Day by revealing the Top 100 list — selected from over 9,000 nominees.

These are your choices… 💕

But honestly, I’ll admit—I cheated on about five percent of it. 😜
I had to sneak in a few of my personal favorites. I’m only human. 😄

This day is about honoring the men who showed up, stayed strong, supported others, grew, evolved, and kept their character steady even when life pushed hard. ❤️ I adore kind people, yes respect kind men a lot.👏

I can’t tag all 100 names here, but every single one will be listed in the comments, so no one is overlooked.

And yes… I’m fair.
We celebrated Women’s Day this year, and we’ll celebrate again in 2026. Balance always. 💕

Since some of my followers are in Australia and India, we’re posting this early. And those in Europe and the USA will wake up happy 😊

Tag the men who deserve to be seen.
Let the fun begin — big energy, big appreciation, big love.

Happy International Men’s Day, gentlemen. 🙌

#happyinternationalmensday #top100 #men #kindness #motivation #inspiration

I will mention rest on the comments.

Matt Higgins  
Gary Vaynerchuk  
Patrick Schwarzenegger 
Adam Danyal 
Jasmin Alić 
Cory Warfield 
Aidan Kehoe 
Chef Duane Keller 
Sören Müller 
Harvey Castro, MD, MBA. 
Professor Gary Martin FAIM 
Scott Isaacson 
Stanford Routt 
Linus Kujava 

Mark Cuban 
Frank Powers, PMP MBA 
Hollie Price 
Murat Aydin 
David Fessell, MD 
Chris Do 
Bobby Umar 
Pete Schramm 
Hanif Ajari 
Richard DiPilla 
❤️‍🔥 Dennis Pitocco  
Brett Scott Brody 
Dennis Berry 
Bo Porter 

Emmanuel Ugo Enemuoh 
Daymond John 
Pavan Sampath 
Sean Kelly 
Robert Alexander 
Alen Voskanian, MD, MBA, FAAHPM, FACHE 
Kevin Davis 
Matthew Baumgartner, MBA 
Paul L. Gunn Jr 
Mangesh Pawar 
Joseph Irving D'aranjo 
Craig Wasilchak 

The rest will be in comments.

Top 100 Most Influential Men of 2025

𝘼𝙪𝙙𝙞𝙩-𝙍𝙚𝙖𝙙𝙮 𝙞𝙨 𝙖 𝙇𝙤𝙫𝙚 𝙇𝙖𝙣𝙜𝙪𝙖𝙜𝙚


Audit-ready books aren’t about control.

𝘛𝘩𝘦𝘺’𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘤𝘢𝘳𝘦.

___________

𝗧𝗛𝗘 𝗜𝗡𝗩𝗜𝗦𝗜𝗕𝗟𝗘 𝗦𝗧𝗥𝗘𝗦𝗦

Every business owner knows the feeling.

The 2 a.m. email from payroll.

The quiet panic when a tax notice lands.

The subtle weight of wondering if your books could survive a second look.

It’s not just about the money.
It’s about the mental space the chaos takes.
The constant low hum of uncertainty.

___________

𝗧𝗛𝗘 𝗧𝗨𝗥𝗡𝗜𝗡𝗚 𝗣𝗢𝗜𝗡𝗧

We’ve watched that stress melt,
the moment an owner opens their dashboard and sees everything reconciled, documented, and aligned.

Not just “𝘣𝘢𝘭𝘢𝘯𝘤𝘦𝘥,” but believable.

Suddenly, decisions get easier.
Cash flow feels predictable.

And that sleepless edge turns into something close to peace.

That’s not compliance.

𝘛𝘩𝘢𝘵’𝘴 𝘤𝘢𝘳𝘦.

___________

𝗪𝗛𝗔𝗧 𝗔𝗨𝗗𝗜𝗧-𝗥𝗘𝗔𝗗𝗬 𝗥𝗘𝗔𝗟𝗟𝗬 𝗠𝗘𝗔𝗡𝗦

At Penney Counter, we build books that speak fluently when it matters most.

▸ Every transaction accounted for, every dollar tied to purpose.
▸ Supporting docs stored where they belong.
▸ Reports that tell the story, not just the summary.

This isn’t about perfection.
It’s about building a system that protects you 

𝘸𝘩𝘦𝘯 𝘭𝘪𝘧𝘦 𝘰𝘳 𝘵𝘩𝘦 𝘐𝘙𝘚 𝘤𝘰𝘮𝘦𝘴 𝘬𝘯𝘰𝘤𝘬𝘪𝘯𝘨.

___________

𝗪𝗛𝗬 𝗜𝗧 𝗠𝗔𝗧𝗧𝗘𝗥𝗦

Clean books aren’t just a financial strategy.

They’re an act of stewardship.
They protect your people, your sanity, and your future.

Because when your books are right, you lead differently.

You walk into meetings lighter.
You make braver calls.

You stop surviving the numbers and start commanding them.

___________

𝗬𝗢𝗨𝗥 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣

When’s the last time your books said, “𝘐’𝘷𝘦 𝘨𝘰𝘵 𝘺𝘰𝘶 𝘤𝘰𝘷𝘦𝘳𝘦𝘥.”

If it’s been a while, we’re here to help you make that true again.

Penney Counter.

𝙁𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙘𝙖𝙧𝙚 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙩𝙧𝙪𝙨𝙩, 𝙙𝙤𝙬𝙣 𝙩𝙤 𝙩𝙝𝙚 𝙙𝙚𝙘𝙞𝙢𝙖𝙡.

___________

Hi, I’m Robin
Founder @ Penney Counter

🔹 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘢𝘶𝘥𝘪𝘵-𝘳𝘦𝘢𝘥𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘴𝘪𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮.

🔹 𝘈𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘴𝘩𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰’𝘷𝘦 𝘸𝘢𝘭𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘦.

▸ DM me or visit:
▸ penneycounter DOT com

𝙏𝙝𝙚 𝘾𝙤𝙨𝙩 𝙤𝙛 𝙂𝙪𝙚𝙨𝙨𝙞𝙣𝙜


𝘠𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘴𝘤𝘢𝘭𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘴𝘦𝘦.

___________

𝗧𝗛𝗘 𝗚𝗨𝗘𝗦𝗦𝗪𝗢𝗥𝗞 𝗧𝗥𝗔𝗣

We met a business owner once who ran his company on instinct.

Good instincts, too. The kind built from years of sweat, risk, and late nights.

He could read a client’s tone better than a spreadsheet.
He knew when to chase a deal and when to walk.

𝘉𝘶𝘵 𝘩𝘪𝘴 𝘣𝘰𝘰𝘬𝘴?

They were an afterthought, a messy mix of deposits, gut feelings, and “𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘦” projects.

He wasn’t flying blind.

He just didn’t know how foggy the windshield really was.

___________

𝗧𝗛𝗘 𝗥𝗘𝗖𝗞𝗢𝗡𝗜𝗡𝗚

It took one bad quarter to expose the truth.
A few big jobs closed late.
Expenses crept up.
Payroll hit harder than expected.

Suddenly the business that “𝘧𝘦𝘭𝘵 𝘧𝘪𝘯𝘦” was bleeding cash.

When we stepped in, we didn’t reinvent anything.
We just showed him the truth.

Line by line.
Job by job.

The story the numbers had been trying to tell him all along.

___________

𝗧𝗛𝗘 𝗦𝗛𝗜𝗙𝗧

𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘨𝘦𝘥.

He started asking different questions.

Not “𝘏𝘰𝘸 𝘮𝘶𝘤𝘩 𝘥𝘪𝘥 𝘸𝘦 𝘮𝘢𝘬𝘦?”
But “𝘞𝘩𝘢𝘵’𝘴 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘢𝘳𝘨𝘪𝘯?”
Not “𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘩𝘪𝘴?”
But “𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘳𝘦𝘢𝘭 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘯𝘰𝘵 𝘬𝘯𝘰𝘸𝘪𝘯𝘨?”

That’s when growth actually started.
Not from cutting costs, but from seeing clearly.

___________

𝗪𝗛𝗘𝗥𝗘 𝗣𝗘𝗡𝗡𝗘𝗬 𝗖𝗢𝗨𝗡𝗧𝗘𝗥 𝗦𝗧𝗘𝗣𝗦 𝗜𝗡

We build systems that turn instinct into insight.
Books that speak plainly, not in riddles.
Reports that tell you where to steer before the storm hits.

▸ Real-time visibility across your business.
▸ Job-level clarity on profit, loss, and trajectory.
▸ Decisions made on data, not hunches.

Because guessing isn’t strategy.
It’s gambling with better lighting.

___________

𝗬𝗢𝗨𝗥 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣

𝘞𝘩𝘢𝘵’𝘴 𝘰𝘯𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘺𝘰𝘶’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘧𝘳𝘢𝘪𝘥 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘭𝘢𝘵𝘦𝘭𝘺?

Maybe it’s time to stop guessing…
and start seeing.

Penney Counter.

𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙣𝙪𝙢𝙗𝙚𝙧𝙨 𝙨𝙩𝙖𝙧𝙩𝙨 𝙝𝙚𝙧𝙚.

___________

Hi, I’m Robin
Founder @ Penney Counter

🔹 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘢𝘶𝘥𝘪𝘵-𝘳𝘦𝘢𝘥𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘴𝘪𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮.

🔹 𝘈𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘴𝘩𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰’𝘷𝘦 𝘸𝘢𝘭𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘦.

▸ DM me or visit:
▸ penneycounter DOT com

𝘿𝙖𝙧𝙚𝙙𝙚𝙫𝙞𝙡


When I was a kid, every day after school came with a dilemma.

Walk straight home, 
up three steep hills, textbooks 
weighing down my backpack like a cruel oversized ruck sack… 

or head the opposite way, a mile down, toward the comic book store.

And if I went there, it meant one thing…

Empty the wallet. 
Maybe grab a few singles.
Definitely read more than I could afford.

Then hike back uphill with a heavier bag, physically and emotionally.

But it was worth it.
Because in those pages, I met him.

Matt Murdock. 
𝘿𝙖𝙧𝙚𝙙𝙚𝙫𝙞𝙡. 

The blind lawyer who could see more than anyone else.

Before the Netflix series (which was great).
Before the Ben Affleck movie (which we’ve agreed never happened).

There was just the comic. 
The guilt. 
The fists. 
The man with no fear. 

Hell’s Kitchen.
A man of law by day. 

A vigilante by night.
Catholic guilt, 
rooftop confessions, 
torn loyalties. 

Fighting in courtrooms and alleyways alike.

What hooked me wasn’t the superpowers.
It was the contradiction.

The daily wrestling match between justice and mercy. 

Strength and sorrow.
Order and chaos.

His greatest weakness, 𝘣𝘭𝘪𝘯𝘥𝘯𝘦𝘴𝘴, became his strength.

But for all his heightened senses, 
he was still blind to the war within. 

The torment.
The belief systems that chained him.
The inner noise louder than any criminal he faced.

Today, I’m not rocking red leather or leaping off rooftops. 

But I do work with lawyers.

And that internal tension?
Still very real.

Lawyers fight for others. They carry weight for their clients, their families, their firms.

They’re smart. 
Strategic. 
Resilient.

But many are still walking blind, financially.

They don’t know if the business is actually healthy.

They’re unsure of what’s working, what’s broken, or where the money’s leaking.

They don’t trust their reports because they’re inaccurate, incomplete, or non-existent.

And they’re making decisions from gut instinct and foggy spreadsheets.

That’s where it starts to break down. Not because of the work, but because of the not knowing.

Because the truth is simple: 
It either is, or it isn’t.

You’re profitable. 
Or you’re bleeding.

You’re safe. 
Or you’re one audit away from disaster.

You’re scaling. 
Or you’re spinning wheels.

At Penney Counter, we help attorneys see again.
Not with their eyes, but with financial clarity.

Audit-ready books. 
Accurate reports. 
True visibility.

So you’re not just working hard, you’re working right.

Back then, I hiked those hills for a few comics and a sense of direction.

Today, I help lawyers find their footing when the ground feels uncertain.

Matt Murdock lived in the dark.

You don’t have to. 

___________

Hi, I’m Robin 
Founder @ Penney Counter 

🔹 Helping entrepreneurs build audit-ready businesses and protect success as your offsite accounting team.

🔹 Along the way, I share real stories of the people who’ve walked with me.

▸ DM me or visit:
▸ penneycounter DOT com

Join us... Miguel A. Delgado, CFP® and I are continuing our conversations about life, and those lessons that sharpen you from the inside out.

Senior Wealth Advisor | Expert in Life-Driven Wealth Planning & Sophisticated Legacy and Tax Optimization | CFP®

View Miguel A. Delgado, CFP®’s profile

Introducing My Next Guest for Life First Conversations: Robin Kim

Some people write about leadership.
Some people talk about stewardship.

And then there are people who live it. Quietly. Consistently. Authentically.

I met Robin on LinkedIn.

One of his posts showed up on my feed — honest, grounded, human. It stopped me mid-scroll. A few days later I noticed he’d reacted to one of mine.

We exchanged messages, eventually met in person in San Francisco, and asked the real question we all secretly have about strangers on the internet…

Are you the same person offline that you are online?

He was.

And that’s where the friendship began.

Robin’s story is layered:

the son of Korean immigrants,
shaped by sacrifice,
defined by faith,
refined by recovery,
tested through loss,
and strengthened by a calling to protect what people build.

He’s the co-founder of Penney Counter and Nirvana Accounting, the operational backbone for businesses across the country, and the person leaders call when everything is on fire and they need clarity, structure, and someone who actually understands the weight they’re carrying.

But here’s what makes this upcoming conversation truly special:

Robin has turned down every podcast invitation he’s ever received.

Every single one.

He chose to have this conversation because he believes in what Life First Conversations is about — real people, real lives, real stories that go far deeper than success or strategy.

This won’t be a business interview.

This will be a conversation about faith, resilience, identity, loss, stewardship, and the kind of leadership that is built from the inside out.

We’re going LIVE on Wednesday, December 10th at 12pm Pacific right here on LinkedIn.

The event is up — check it out, add it to your calendar, and register if you want to be part of something meaningful.

I’ll post more reminders and clips leading up to the event, but if you need the registration link directly, feel free to DM me or comment below.

This one is going to stay with you.

𝙄 𝙙𝙤𝙣’𝙩 𝙙𝙤 𝙥𝙤𝙙𝙘𝙖𝙨𝙩𝙨.


Not because I dislike them.
But because most feel like background noise,
more selling than serving,
more performance than truth.

So when I say yes, it has to be for the right reason.
The right person.
The right conversation.

Last month, Miguel A. Delgado, CFP® reached out.

Not to “𝘱𝘪𝘤𝘬 𝘮𝘺 𝘣𝘳𝘢𝘪𝘯,”
not to talk bookkeeping, compliance systems, or balance sheets
but to explore something bigger:

𝘞𝘩𝘺 𝘸𝘦 𝘣𝘶𝘪𝘭𝘥 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘸𝘦 𝘣𝘶𝘪𝘭𝘥.

What pulls us forward when the spreadsheets stop mattering.
Where leadership really starts.

What happens when money stops being a scoreboard
and starts acting like a mirror.

We jumped on a call.

Two dads.
Two entrepreneurs.
Two men who have lived enough life 
to know that numbers only matter once you understand the story behind them.

We were supposed to save it for the interview.
We didn’t.
We talked for an hour because the conversation took on a life of its own.

No script.
No performance.

Just the kind of dialogue that sits with you long after the call ends.
The kind that feels like iron sharpening iron.

So yes, I am stepping behind a microphone soon.

Not to hype anything.
Not to sell anything.

But because this is the kind of conversation I actually believe in.

A conversation about leadership, economics, self-interest, stewardship,
and that strange, holy tension between ambition and responsibility.

I won’t spoil it.
But I will say this...

If you have ever wondered what really drives you
why you push the way you do
or how to lead with integrity in a world that pulls you in fifty directions
you will want to hear this one.

𝙈𝙤𝙧𝙚 𝙨𝙤𝙤𝙣.

𝘈𝘯𝘥 𝘔𝘪𝘨𝘶𝘦𝘭, 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢 𝘴𝘱𝘢𝘤𝘦 𝘸𝘰𝘳𝘵𝘩 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘶𝘱 𝘧𝘰𝘳.

___________

Hi, I’m Robin
Founder @ Penney Counter

🔹 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘢𝘶𝘥𝘪𝘵-𝘳𝘦𝘢𝘥𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘴𝘪𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮.

🔹 𝘈𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘴𝘩𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰’𝘷𝘦 𝘸𝘢𝘭𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘦.

▸ DM me or visit:
▸ penneycounter DOT com

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