Weave

Making communication better for businesses

Project Manager

SocialOpt

•Facilitated corporate negotiations for white-labeling partnerships
•Coordinated marketing teams of in-house and remote employees
•Spearheaded processes created to decrease client costs/time involvement
•Train teams on comprehensive trending SMM/SEO/PPC/SEM tactics 
•Created lead referral base interaction/increased referrals by 79%
•Performed in-house training on trending internet marketing strategy each month with team managers, and assess management efficacy

Director Of Sales Marketing

Entrepreneur Simplified

•	Direct in-house and out of house teams on all marketing campaigns
•	Assist clients in personalized, high-end marketing solutions
•	Accelerate tens of thousands of qualified leads (129% increase)
•	Facilitate large event-based online marketing campaigns resulting in massive lead funnel
•	Consolidate/monetize in-house marketing initiative in conjunction with Paid Search Ad spend resulting in record-breaking year
•	Decreased overall CPA by 48% through appropriate geo/psycho-targetted Adspend

VP Marketing (Interim)

Krosswood Doors LLC

•	Oversee monthly digital spends for online verticals (in millions of dollars)
•	Coordinate digital media applied to our 4,500 partner locations 
•	Implement high-level marketing schedule for paid service partnerships
•	Optimize digital sales via A/B and MVT  (157% increase in online sales)
•	Migrate automation software to increase sales effectiveness
•	Format all marketing increasing CRO by 18%, decreasing CPA by 37%

Serenity, Inc.

•Coached clients on direct sales marketing to increase brand depth
•Projected marketing volume analysis for clients’ branding
•Aided in SEO, SEM, SMM, and E-mail marketing campaigns
•Instructed corporate marketing team on custom marketing tactics
•Managed two teams, each team comprised 10 employees

Manager: Online Marketing Implementation

I like to win. Scratch that. I love to win. Because I love to win, I’m looking to join a winning group that pushes the envelope of leadership and innovation. Winning requires dynamic synergy, optimized communication, and broadening goals for growth.

Taplio

Rich Castor's Linkedin Analytics

Rich Castor

Ready to grow your LinkedIn presence?

Taplio

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Rich Castor

Ready to grow your LinkedIn presence?

Rich Castor's Linkedin Analytics