Rheanne Blest Razo

Sales Funnel & Branding Expert | Helping B2B Leaders Generate Clients & Build Thought Leadership through LinkedIn

If you struggle to generate meaningful engagement online that actually converts to sales with them, that’s what I help fix.

I do this through strategic LinkedIn marketing, branding, and sales funnel optimization. I help businesses like yours:

✨ Build high-conversion LinkedIn profiles
✨ Develop engaging thought leadership content
✨ Implement AI-driven automation for 24/7 lead nurturing
✨ Optimize LinkedIn Sales Navigator for ideal client targeting

Everyone keeps searching for the one “correct” way to lead.
But real leadership doesn’t work like that.
The best CEOs and founders know leadership is adaptive, not absolute.

There isn’t one style.
There’s a toolkit.
And the power comes from knowing which tool to use when.

Here are the 9 leadership styles great leaders actually rotate through:

🔸 Visionary
Paints the future so clearly that people want to build it with them.
Sets direction without micromanaging the path.

🔸 Democratic
Invites perspectives instead of dictating them.
Builds buy-in through shared decisions.

🔸 Servant
Puts people first so teams feel safe, supported, and loyal.
Leads by lifting, not pushing.

🔸 Autocratic
Makes fast, firm calls when the moment demands decisiveness.
Useful in crises, deadlines, and high-stakes pressure.

🔸 Coaching
Develops potential with intention and curiosity.
Helps people grow into their next level.

🔸 Transformational
Drives bold change and elevates everyone involved.
Pushes teams to think bigger and stretch further.

🔸 Transactional
Creates clarity through expectations and rewards.
Keeps teams aligned through structure and consistency.

🔸 Laissez-Faire
Gives experts room to think and create.
Trusts people to deliver without hovering.

🔸 Situational
Reads the room and adapts.
Chooses the right style based on the moment, not the ego.

Here’s the truth:
Your team doesn’t need a perfect leader.
They need the right leader for right now.

New team may require coaching.
Crisis may require fast direction.
Creative environments may need freedom.
Culture-building may need service-oriented leadership.

Great leaders don’t stay rigid.
They stay responsive.

Which style do you naturally lean toward, and which one are you ready to strengthen?
———
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Rheanne Razo

Some days stretch you thin.
You take on tasks you were never trained for.
You feel unprepared, overwhelmed, and unsure if you’re doing anything right.

But the truth is quietly powerful.
The hard days are the ones that change you the most.
They shape skills you don’t notice in the moment, but rely on later.

Here’s what those tough seasons are really building in you:

🔸 You Learn Faster Than You Realize
New responsibilities force rapid adaptation.
You figure things out under pressure long before you feel ready.

🔸 You Become More Resourceful
You stop waiting for perfect instructions.
You find solutions, tools, and answers by trusting your own initiative.

🔸 You Build Confidence Through Action
Courage doesn’t arrive first.
It arrives after you do the things you thought you couldn’t.

🔸 You Start Seeing What You’re Capable Of
Challenges that once felt impossible slowly become manageable.
Your comfort zone expands quietly in the background.

🔸 You Discover Skills You Didn’t Know You Had
Leadership, communication, problem solving.
Hard days sharpen what easy days never touch.

🔸 You Realize You’re Not the Same Person Who Started
You handled more than you believed you could.
You survived days you thought would break you, and became stronger because of them.

Hard days don’t just test you.
They transform you.

Tag someone who’s growing through their toughest season.

Save this for the moments you need a reminder of how far you’ve come.
———
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The Hard Days Are The Ones That Grow You Most

Everyone grows professionally at some point.
But what most people don’t talk about is this:
Your old communication habits can quietly limit your next level.

You can upgrade your skills, your role, your mindset, but if your communication stays the same, you stay the same.

Here’s what the evolution really looks like:

🔸 You Stop Replying Emotion First
You pause before responding because clarity matters more than speed.
You learn that space helps, silence helps, and not everything deserves an instant reaction.

🔸 You Stop Over Explaining
You say what you mean without circling around it.
You realize clarity is respect, and justification is not required.

🔸 You Choose Directness Without Being Harsh
You stop performing politeness that gets in the way of the message.
You start speaking with honesty, softness, and intention at the same time.

🔸 You Communicate Boundaries Clearly
You stop hoping people will magically understand your limits.
You speak them plainly because your needs matter too.

🔸 You Don’t Absorb Other People’s Chaos
Urgent messages, tense tones, emotional emails, you stay steady.
Regulating your response becomes part of your professionalism.

🔸 You Understand That Leadership Is Communication
Your tone, timing, and delivery shape how people experience you.
You realize influence is built through presence, not pressure.

You’re not just improving your work.
You’re refining how you move through every room, every conversation, every moment.

Tag someone who communicates with clarity and calm.

Save this if you’re upgrading how you show up.
———
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Your Old Communication Style Is Holding You Back

Everyone wants career stability.
But most people chase it the old way.
More applications, more certifications, more waiting for someone to choose them.

The truth is simple.
Stability comes from visibility.
Opportunities go to the people who are seen, not just the people who are skilled.

Here’s how to shift from chasing chances to attracting them:

🔸 Document Your Work Publicly
Everything you learn on the job is content waiting to position you as a professional worth paying attention to.
Most people hide their expertise. You can start showing yours without changing anything about your day.

🔸 Build Your Platform While You’re Employed
Don’t wait until you are between roles to build an audience.
Use your current work as credibility fuel so you grow before you ever need it.

🔸 Own Your Wins And Share Your Process
When you share results and how you achieved them, you build trust.
People stop seeing you as “just another employee” and start seeing you as someone who creates outcomes.

🔸 Network Beyond Your Company
Internal networking gets you recognized. External networking gets you recruited.
Your next opportunity will likely come from someone who has nothing to do with your current team.

🔸 Create Your Signature Framework
Your company owns the systems, but your thinking is yours.
Define how you approach problems and people will remember you long after projects end.

🔸 Shift From Employee To Authority
Employees chase opportunities. Authorities attract them.
A strong personal brand turns strangers into advocates and opportunities into inbound requests.

Your job is temporary.
Your brand is the part that stays with you forever.

What’s the one thing stopping you from building it?
———
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How To Turn Your Career Into A Personal Brand

90% of CEOs master spreadsheets and strategy,
but only 10% master what actually matters.

The difference isn’t in their title, it’s in their capabilities.

After coaching hundreds of CEOs, the pattern is clear:

The struggling ones have impressive resumes.
The thriving ones have these 7 core competencies.

🔸 1. Emotional Intelligence
Your IQ got you the job, your EQ keeps you there. Reading rooms, managing reactions, navigating politics, this is 80% of leadership.

🔸 2. Critical Thinking
Everyone analyzes problems, but few ask, “What am I missing?” before deciding.
That pause creates breakthroughs.

🔸 3. Vision Setting
Strategy without vision is just a checklist.
Great CEOs make tomorrow feel inevitable by painting a future people want to follow.

🔸 4. People Development
Your job isn’t to be the smartest in the room, it’s to build a room full of smart people.
Coach through questions, not answers.

🔸 5. Managing Change
Change fails when you start with process.
It succeeds when you start with why.
People don’t resist change, they resist being changed.

🔸 6. Accountability
Weak leaders track activity, strong leaders track outcomes. Make metrics visible, let results speak louder than excuses.

🔸 7. Clear Communication
Not just talking, but creating understanding.
The best leaders explain complex strategies like stories, simple, human, repeatable.

Technical skills get you promoted.
These competencies get you remembered.

Because leadership isn’t about occupying an office. It’s about elevating others to lead with you.

Your legacy won’t be your quarterly results.
It’ll be the leaders you helped create.
———
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Everyone’s obsessed with the destination.
But the real growth, the real clarity, the real becoming happens in the middle of the journey.

The outcome gets all the attention, but the process is what shapes you.

Here’s the shift:

🔸 Outcome Focus
You measure yourself against results you haven’t reached yet.
You feel behind when progress isn’t obvious.
You treat the daily work like a chore instead of a chapter.

🔸 Process Focus
You honor the habits that move you forward.
You celebrate consistency instead of perfection.
You trust that small steps compound into something meaningful.

When you love only the result, every slow day feels like failure.
When you love the process that creates the result, every day becomes a quiet win.

No overnight success needed.
No dramatic leap required.
Just steady movement built on systems that support who you’re becoming.

Success is never the moment you arrive.
It’s the person you become on the way.

While everyone else chases the finish line, you can learn to enjoy each step.

Don’t fall in love with having.
Fall in love with becoming.

Which daily habit are you ready to enjoy instead of just endure?
———
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8 Reasons You Should Fall In Love With The Journey

Your focus isn’t weak.
It’s being pulled in a hundred directions designed to keep you distracted.

You don’t need more willpower.
You need fewer battles.

Here’s how to protect your attention with systems that actually work:

🔸 The Physical Barrier
If your phone is near you, you will check it.
Distance creates friction and friction kills the habit before it kills your focus.

🔸 The Single Tab Rule
Every extra tab is another mental task.
Your brain treats each one like unfinished work, which drains your clarity.

🔸 The Scheduled Distraction Block
Avoiding distractions completely backfires.
Giving yourself a window to scroll removes the urge to cheat during deep work.

🔸 The Visual Cue
A simple object on your desk can signal “focus mode.”
Your brain responds faster to physical cues than internal reminders.

🔸 The App Blocker Backup
You’re fighting algorithms.
Use tools that turn off the noise so you don’t waste energy resisting it.

🔸 The Body Doubling Technique
Working alone makes drifting easy.
When someone is present, even virtually, your brain naturally stays on task.

Focus isn’t about intensity.
It’s about removing what pulls you away from the work that matters.

Which one are you applying today?
———
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6 Tricks To Block Distractions 

Everyone’s chasing what they think they should want.
But the smartest move isn’t always to chase harder.
Sometimes, it’s to stop, and let what’s right find you.

Chasing everything that looks good doesn’t guarantee fulfillment.
It often leads to exhaustion, distraction, and misalignment.

Here’s the difference:

🔸 Constant Chasing
You force outcomes that aren’t meant for you.
You mistake movement for progress.
You fight timing that’s trying to protect you.

🔸 Strategic Stopping
You release attachment to specific results.
You create space for what’s meant to arrive.
You trust that alignment delivers what effort alone can’t.

When you stop chasing what doesn’t fit, you don’t lose momentum,
you regain direction.

You don’t need to quit on your goals, just the ones that aren’t yours anymore.
Because stillness isn’t stagnation.
It’s clarity in disguise.

While everyone’s running toward noise,
you can pause long enough to hear the signal.

Stop chasing.
Start allowing.

What’s one thing you’re ready to stop forcing, so something better can flow in?
———
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8 Reasons You Should Stop Chasing and Start Allowing

Warren Buffett dropped 8 truths at Berkshire’s annual meeting, and they cut deeper than most leaders want to admit.

He said a CEO’s number one job isn’t managing people.
It’s not vision setting.
It’s not culture building.

It’s capital allocation.

That one line reveals why so many companies stall.
Most leaders are buried in meetings, stuck in micromanagement, or busy putting out fires while the decisions that shape the future get squeezed into rushed conversations.

Buffett’s reminder is simple, but disruptive:

Your most important job is choosing where the money goes.

Here are the insights he shared, and why they matter more than ever:

🔸 Only Invest in What You Understand
If you can’t explain it simply, you shouldn’t pour capital into it.
Clarity is protection.

🔸 Protect Your Reputation
It takes decades to earn trust and moments to lose it.
Reputation is an asset with no replacement cost.

🔸 Build a Company That Thrives Without You
Leadership isn’t about being needed.
It’s about building systems and people who stand on their own.

🔸 Keep Cash for Big Moments
Flexibility beats precision.
Opportunities reward the prepared, not the perfect.

🔸 Simplicity Wins
The more complex your business becomes, the more fragile it gets.
Simple scales. Complex collapses.

🔸 Speak Straight
Skip the corporate noise.
People trust leaders who tell the truth without theatrics.

🔸 Think in Decades
Short-term pressure destroys long-term value.
Your edge is patience that others lack.

The magic behind Buffett’s wisdom is this:
It’s not radical.
It’s not new.
It’s discipline in a world addicted to shortcuts.

Most CEOs chase trends.
Buffett builds endurance.

Which of these 8 truths do you think most leaders ignore?
———
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Everyone’s waiting for one big moment to change their life.
But the truth is, your life is being shaped by every small decision you make.

Big moment thinking keeps you stuck.
Identity building moves you forward.

Here’s the difference:

🔸 Big Moment Thinking
You wait for motivation to strike.
You expect transformation to happen all at once.
You dismiss the small choices because they don’t feel powerful enough.

🔸 Identity Voting
You see every action as a vote for the person you’re becoming.
You recognize that consistency shapes character.
You choose behaviors that align with your future self, not your past habits.

When you wait for the perfect moment to reinvent yourself, you overlook the thousands of moments that already shape who you are.

But when you treat every action like identity formation, you realize you’re in the transformation right now.

You don’t need a dramatic turning point.
You don’t need the perfect start.
You just need to cast the next vote.

Skip the workout? That’s a vote for being sedentary.
Choose the book over the scroll? A vote for being a reader.
Show up tired but consistent? A vote for being disciplined.

While everyone else waits to “become” their ideal self someday, you can vote for that identity today.

What identity are you voting for with your choices right now?
———
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8 Reasons Small Decisions Shape Your Entire Life

You’re not average.
You’re just hiding the parts of you that make you unforgettable.

The qualities you overlook are often the ones that set you apart.

Here’s what actually makes you special, even if you don’t see it yet:

🔸 Your Unique Blend of Skills
No one else has your exact mix of experiences and strengths.
Your edge lives in the intersection, not in any single skill.

🔸 Your Personal Way of Explaining Things
The metaphors, systems, and clarity that come naturally to you are powerful.
Someone out there understands the world best through your voice alone.

🔸 Your Unpopular Opinions
Your lived experience has shown you what others overlook.
Thoughts that feel risky to share are often the ones that make you memorable.

🔸 Your Hard-Earned Failures
Every mistake gave you data and direction.
People will happily pay to avoid the lessons you learned the hard way.

🔸 Your Relationships and Access
Your network, trust, and connections cannot be duplicated.
They create opportunities only you can open.

🔸 Your Deep Curiosity in Niche Topics
What you obsess over is gold to the right people.
Depth makes you the go-to, while generalists fade into the noise.

You don’t need to reinvent yourself.
You just need to stop shrinking the parts that make you different.

Which trait are you finally ready to own?
———
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6 Traits That Makes You Special

Most CEOs don’t get derailed by one major decision.
They get worn down by small habits that quietly choke their growth.

If you want to scale, start here:
🔸 Your Calendar Is Destroying Your Clarity
Back-to-back meetings leave no space to think.
When every minute is booked, you end up reacting instead of leading.

🔸 You “Delegate,” But Don’t Let Go
If every task still flows through you, it is not off your plate.
Empower your team fully or nothing actually changes.

🔸 You Never Say the Vision Out Loud
If your team can’t repeat it, they can’t execute it.
Direction only works when it is spoken often and clearly.

🔸 You Chase Every Shiny Idea
Constant pivoting kills momentum.
Test quietly before you rewrite the whole roadmap.

🔸 You Track What Looks Good, Not What Works
Engagement is not traction.
LTV, CAC, churn, retention. That’s where the truth lives.

🔸 You Wait for Perfect
While you polish, someone else ships.
Launch fast, learn faster.

🔸 You Say Yes to Everything
Every yes steals attention from what actually moves the business.
Focus is the real multiplier.

🔸 You Lead Through Email Threads
Long chains destroy alignment.
One real conversation gets you answers instantly.

🔸 You Assume the Culture Is “Obvious”
It isn’t.
Values stick when they are reinforced through rituals, repetition, and example.

🔸 You Stopped Investing in Yourself
If you stop growing, so does the company.
Your edge needs maintenance.

🔸 No One Can Step In for You
If everything breaks when you step away, you don’t have a team.
Build your bench now, not later.

🔸 You Wear Burnout Like a Badge
Exhaustion isn’t leadership.
Protect your energy like your company depends on it, because it does.

The truth?
These habits feel harmless in the moment, but they are what quietly slow companies down from the inside.

Which one hit you the hardest?
———
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COMMENT "AUDIT" and ill send you a pm on how you can get an audit like this for yourself

Sandy Lowry Case Study

Everyone’s waiting to feel motivated before they start.
But the people who move forward, start first and let motivation catch up.

Motivation is not the entry ticket, it is the byproduct.

Here’s the difference:

🔸 Motivation First
You wait for inspiration to strike.
You tell yourself you need to “feel ready.”
You postpone action until the mood arrives, and watch opportunities pass.

🔸 Action First
You start even when the motivation is low.
You let movement create energy instead of waiting for it.
You build momentum through motion, not emotion.

Most people sit still and wonder why motivation never shows up.
But motivation often comes after the first small action, not before it.

You do not have to force misery.
You do not have to ignore real exhaustion.
You just need to remember that beginning is usually the hardest part.

The writer opens the document and types one sentence.
The runner puts on their shoes and steps outside.
The rest follows.

While everyone is waiting to “feel like it,” you can be the one who creates the feeling by moving first.

Motion shapes emotion.
Start, then let motivation meet you on the way.

What is one tiny action you can take today without waiting to feel ready?
———
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Everyone’s waiting to feel motivated before they start.
But motivation isn’t something you wait for.
It’s something you create.

Here’s the real difference:

🔸 Motivation First
You wait for the right mood.
You delay action until you “feel ready.”
You miss windows of opportunity because the feeling never comes.

🔸 Action First
You move even when you don’t feel inspired.
You let motion generate energy.
You create momentum through doing, not waiting.

Motivation doesn’t arrive before the work.
It arrives because of the work.

You don’t need to force yourself, ignore exhaustion, or push through burnout.
You just need to recognize that beginning is the hardest part,
and staying in motion becomes easier once you start.

The writer types before inspiration arrives.
The runner moves before the energy shows up.
The momentum comes after the first step.

While everyone else waits for motivation,
you can create it through action.

Motion creates emotion.
Start moving and the feeling will follow.

What tiny action can you take today without waiting for the perfect moment?
———
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