Weird CPG

Currently researching and writing about the weirdest and coolest CPG brands out there! Follow along for some glorious weirdness!

Curator of Weird Brands

Magical Teams

Created templates for content calendar and creative project management

Senior Coordinator

of All Trades

Used Figma and Adobe Illustrator to create/edit Instagram and Facebook posts.
Scheduled Instagram and Facebook posts in Hootsuite.
Wrote/edited email and website copy.
Developed TikTok Strategy.
Drafted and formatted emails in Klaviyo.
Researched content that fit client's brand and needs.
Researched relevant brand partnerships.
Created videos for website using Tolstoy.
Responded to customer emails.
Created quizzes using Typeform.
Created graphics using Canva.
Drafted of All Trades resume to send to sales prospects.
Wrote blog posts using SEO.
Designed new recruitment process and interviewed candidates.

Startup Generalist: Marketing, People, Ops

RezyKidz

Worked with Founder to design MVP
Used Miro to collaborate with teammates
Researched potential local customers
Spoke with potential customers to fully understand pain points

Product and Operations Manager

The Good Shroom Co

Researched, wrote, edited, and published blog posts using SEO. 
Wrote blog post briefs for freelance writers. 
Researched and communicated with freelance writers. 
Published blog posts and sent emails using HubSpot. 
Created emails, Instagram posts, and Instagram stories using Photoshop. 
Researched new techniques for Photoshop. 
Used Spark AR to create Instagram filters. 
Researched potential industry experts and conducted interviews for YouTube and blog content. 
Used Premiere Pro to edit interview videos. 
Wrote press releases. 
Sent press releases to investor list. 
Maintained investor list. 
Researched potential customers. 
Made sales calls. 
Visited local potential customers to present products. 
Responded to customer emails, Facebook comments, and Instagram comments.

Marketing Manager and IR

Used SQL programming language in conjunction with 3G Transportation Management System to model solutions for potential customers.
Wrote and updated customer proposals.
Maintained and Updated 3G Transportation Management System for multiple customers with different needs.
Implemented 3G Transportation Management System solution for new customers.

Transportation Management Optimization Analyst

Worked with fleet trucks, partner carriers, parcel carriers, LTL carriers, and brokerage to determine the best routing options for Rent-A-Center stores. based on daily product allocation. 
Provided strategic truck routes based on delivery location and cubic feet of product. 
Reviewed and advised on financial discrepancies. 
Used various computer programs and web interfaces for load maintenance. 
Provided customer with shipment updates and paperwork.

Transportation Management Coordinator

Simultaneously managed various accounts with different needs and different procedures.
Called drivers and freight carriers to track the progress of load transport.
Contacted customers daily to provide updates and general customer service.
Mapped load routes to determine ample time for delivery.
Scheduled pick-up and delivery appointments by contacting shippers and receivers through a variety of means including phone calls, emails, and web interfaces.
Worked hand-in-hand with Sales Representatives to ensure customer satisfaction.
Interviewed applicants for positions throughout brokerage firm.
Trained new employee on how to complete the duties involved in being an Account Manager.
Crafted clear and concise documents for the Standard Operating Procedures of each managed account.

Customer Account Manager

Zen and Zestful

Researched content that fit client's brand and needs on Instagram, Facebook, Pinterest and the internet as a whole
Used Repost application to share other's Instagram content
Researched peak hours for Instagram and Facebook posts and posted during those times
Researched relevant hashtags and implemented hashtag usage strategies
Chose 20-30 hashtags to use per Instagram post
Wrote compelling captions complete with calls-to-action
Found related tags and pages to follow and like to drive traffic to the page

Social Media Manager

Popbox

Created amusing blog posts to market products
Found related media to make articles more engaging
Brainstormed ideas for new blog posts
Interacted regularly with manager to ensure quality assurance

Freelance Blogger

Dickinson College

Worked closely with the Director of Intramurals and Recreation to plan, market for, and execute fitness-related events. 
Created spreadsheets and found trends for attendance of group fitness classes. 
Served as a liaison between Director of Intramurals and Recreation and group fitness instructors.

Student Coordinator of Group Fitness and Special Events

Worked closely with staff to plan various components of new student orientation. 
Assigned incoming students to mentor groups and connected them with	mentors. 
Answered questions related to orientation via phone, email, and Facebook. 
Developed and executed training for First-Year Experience Coordinators and First-Year Mentors. Developed mentoring manuals for First-Year Mentors.

Student Director of Orientation

Taught classes with 20-40 students.
Created and executed dance routines.

Zumba Instructor

Attended weekly meetings to help plan orientation. 
Interviewed and trained Orientation Assistants. 
Directly managed five staff members. 
Coordinated efforts between students, faculty, and staff. 
Interviewed and hired other Orientation Leaders.

Orientation Leader

Organized mail for students and faculty.
Processed incoming packages for students and faculty. 
Greeted and interacted with customers to provide service.

Student Mail-room and Package Pick-up worker

Worked as a student cashier. 
Organized merchandise. 
Greeted and interacted with customers to provide service.

Bookstore and Convenience Store Cashier

I work with weird startups 🤪

**WATCH ME GO THROUGH MY INTERACTIVE RESUME: https://www.loom.com/share/865e2b3ec2994b19b382a3108cef8ebf **

My superpowers:

1. Minimizing founder dread: At one startup I work with, I started off managing their influencer campaign on the backend, but realized the founder hated following up with influencers via email, so I took that responsibility off his plate, removing the bottleneck and minimizing his dread.

2. My creativity: I created an Instagram filter for one brand that I've worked for (I just thought it would be cool!). SparkAR was very interesting to learn 😅

3. My Excel skills: Pivot tables and VLOOKUPs used to be a part of my everyday life back when I worked in logistics and supply chain.

4. My selling: When I sell my book in-person, I sell out almost every time!!

5. My writing: Not only do I have a published book, but I also have a CPG newsletter, Weird CPG.

6. My process creation: I create clear, detailed, LEGENDARY SOPs that long outlive my tenure at the companies I've worked for.

7. My resourcefulness: I've worked at a startup where I wore 7 different hats, taking on positions I've never held before.

8. My networking skills: I've come across several opportunities that I thought would be good for people in my network and facilitated introductions to help them get those gigs!

9. My ability to navigate both startup and corporate settings: At this point in my career, I worked in a corporate office for 5 years and worked for startups for 3 years.

10. My self-awareness: I show up everyday as 100% Renata and give other people space to do the same ❤️

..................

I'm a scrappy Cross-Functional CPG Operator with specializations in Operations, Sales, Logistics & Supply Chain, and Marketing as well as experience in various other fields. I eat, sleep, breathe, and write about CPG. I approach everything I do with enthusiasm and a great sense of humor. I have worked with several CPG brands (I often joke that CPG companies are my bread and butter — sometimes literally!) doing anything and everything.

-Certified Chief of Staff
- 2+ years helping startups with ANYTHING AND EVERYTHING!
- 2+ years experience in CPG
- 5+ years experience content writing
- 5+ years experience in supply chain
- 2+ years experience in marketing
- 2+ years experience in higher education

taplio

Renata Leo's Linkedin Analytics

Renata Leo

Performance Score

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Renata Leo's Linkedin Analytics

Renata Leo

Performance Score

Ready to grow your LinkedIn presence?

Renata Leo's Linkedin Analytics