Synoptiq Infosolutions

We make the CISOs life easier with email security, browser security, endpoint security, SecurityScorecard, data erasure and data recovery.

Founder and Managing Director

SolYOUtion Brand Consultants

It's time IT Channels & B2B Tech companies focused on Building their Brand! We can help!

PRaddictability Media Sciences

PRaddictability is an award winning Brand & Digital Amplification Consultancy. Our focus is on PR Strategy, Engagement, Content, Online Reputation Management and Amplification.

Founder and Director

Technosprout Systems Pvt Ltd.

technosprout is a young organization that sprung about after a lot of thought. In today’s scenario where data has become exponential and yet more and more vulnerable, as the person managing the data, you are always at war with the elements. Think of us as your foot soldiers: armed with the right tools and solutions to ensure you never lose the data war. We are in the business of helping organizations OPTIMIZE, MANAGE AND PROTECT their Information Assets!

Eden Infosol

Entrepreneurship it is! I have joined a couple of old mates at Eden Infosol to grow the business to the next level. Our focus will be in the areas of Physical and Virtual Optimization of Datacenter Infrastructure. Partners like Raritan, Cisco, EMC, VMWare, Citrix, HP, Netapp and Dell will play a major role in our growth strategy. Power Consulting, Desktop and Server Virtualization, Cloud Infrastructure and Storage Infrastructure are our forte.

Director

Cisco Systems India

Part of the growing Datacenter business at Cisco with focus on Compute, Datacenter and SAN Switching business. Leading customers to adopt the innovations in the above area of technology.

Product Specialist - Datacenter

Dell India Pvt Ltd

Putting into use all my experience of Sales Management, Partner Management, Marketing and Applications background.

Sales Manager - Global Accounts

Sun Microsystems

Bringing to customers the best in Volume Servers and Storage from the World's best technology company!

Regional Mgr - Volume Sales

Marketing and Business Development for IBM System p (Unix)

Marketing Manager

EMC Data Storage

Sr. Comm. Acnt. Mgr.

Ingram Micro India Pvt Ltd

Product Manager - Sun Solutions and Software

Managed the Sun Sales portfolio for Servers, Storage and Software for West region.

Regional Manager - Sun Sales

Helping CISOs Protect their emails + Report better to their Board. Helping IT Channel & B2B Tech Sales CXOs build their brand on LinkedIn. Current muse: Videos.

Life of a Modern-day CISO: Some days, it's strategic planning; other days, it's putting out fires. But every day, the expectation is the same: keep the organization secure.

You are expected to do it all.

You manage:

1/ Cyber risks that evolve daily.
2/ Employee awareness that never seems enough.
3/ Compliance mandates that keep piling up.
4/ Budgets that are never enough.
5/ Board expectations that demand security ROI.

And despite your best efforts:

1/ Employees still fall for phishing scams.
2/ Endpoints remain vulnerable.
3/ Email spoofing damages brand trust.
4/ IT teams are always in firefighting mode.
5/ Most time is spent on L1 issues that could have been automated.
6/ Budgets are never enough.

Yet, the expectation remains: Keep everything secure, compliant & resilient.

We are here to help!

We work with a ecosystem of tools that integrate harmoniously & are lighter on the pockets.

✅ Unlimited Training & Phishing Simulations – For less than a LARGE PIZZA per employee per year.
✅ Passwordless Authentication – Using Fast Identity Online (FIDO).
✅ Browser Security – Stop zero-hour phishing & web-based threats.
✅ DMARC, BIMI & VMC – Prevent email spoofing & strengthen brand credibility.
✅ Endpoint Protection – Secure workloads with EDR/XDR/MDR.
✅ AI-enabled IT Management – Automate L1 support & streamline remote management & patching.
✅ Next-gen SIEM – Threat detection & compliance without complexity.

Cyber threats are evolving. Security needs to evolve too.

DM me if you're evaluating smarter ways to strengthen your organization’s cyber immunity.

Market perception decides what your team can sell.

But positioning pulls the right deals in.

Sales teams are forced to sell what the market thinks you do.

- If the market sees you as a system integrator,
your team cannot sell a serious cybersec solution.

- If the market sees you as a box-pusher,
your team cannot sell consulting.

- If the market sees you as a trader,
your team cannot sell datacenter solutions.

So if you want this perception to change, change your positioning and messaging.

Without that upgrade, your sales team is fighting battles that are already lost.

Again, you don't have a sales problem.
You have a perception problem.

----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

Rajeev Mamidanna

⏩ Risk Rating, Email & Browser Security for CISOs ⏩ Personal Branding & Video for IT Channel CEOs ⏩ See my Featured Section & let's connect

Fixing what most tech founders miss out - Brand Strategy, Marketing Systems & Unified Messaging across Assets in 90 days | We set the foundation & then make your marketing work

In cricket, 99 is a miss.

In life, 99 is an achievement and a blessing.

I lost my maternal grandmother earlier this week.
She was 99.

If resilience was a person, it was her.

- She saw her husband go
- She saw one grandson go
- She saw her son go (my uncle)
- She saw both my paternal grandparents go
- She saw someone around her go practically every year

Yet she stayed steady.

- Steady in spirit
- Steady in belief
- Steady in her mindset
- Steady in the way she lived every single day

No illness.
Just age.

Just the slowing down of memory and muscle
But never of her presence. 

- She was always smiling
- Ready for a singing session
- Ready to revisit childhood photo albums she kept 

In her heydays, she performed classical music on stage with celebrated artists.

- That spark never left her
- She still remembered classical music renditions
- She still sang so much in tune

I keep thinking about what it must feel like to outlive so many people you love.

- And still choose joy over anything else
- Still choose involvement
- Still choose grace

That is the lesson she leaves behind for us.

Resilience is not a one time recovery from a curveball.
It is something you show when life keeps testing you year after year for decades.

I am not sharing this as a founder or strategist.
Just as a grandson who has understood something clearly this week.

Strength, consistency and dignity are all quiet.
What is loud is the the IMPACT.
And lasting.

May we all learn to live with that kind of steadiness in our business and with our families.

Privileged to be her grandson!

Over the weekend, my family & I were at a friend’s home for dinner.

We ordered food from McDonald’s.

During our conversation, he mentioned,
“McDonald’s changed their strategy completely for India.”

I smiled and said, “They only changed their menu, not their core strategy.”

At its core, McDonald’s has always been about fast, consistent & affordable quick service.

That has not changed anywhere.

What changed were the tactics for India:

- McAloo Tikki, Jain-friendly menus, no beef, mutton or pork
- Separate vegetarian kitchens
- Festive and cricket-themed campaigns

The same promise stayed intact:
quick, familiar & consistent.

The tactics became local:
taste, culture & sentiment.

The conversation obviously shifted to IT founders, because I was one and he is one.

Many founders confuse adaptation with reinvention.
When markets shift, inertia builds up.

And the cost of that inaction is a false assumption.
That strategy itself needs to change.

In reality, what you often need is a renewed connection between your core strategy and changing tactics.

- Strategy defines what you stand for
- Tactics decide how you express it
- Messaging connects both in a way your audience understands

McDonald’s kept its strategy intact.
It simply adjusted its tactics and messaging to match local realities.

Strategy rarely changes. Tactics most definitely do.
When they speak the local, cultural, economical, habitual (etc.) language.

----
Rajeev Mamidanna
Fixing what most tech founders miss out - Brand Strategy, Marketing Systems & Unified Messaging in 90 days & helping you with continuous Marketing

"I don't know what to write on LinkedIn.”

Sounds familiar?

9 out of 10 IT Channel founders I meet have this problem

This is one such story of an IT Channel company founder from 7 months ago and how things changed for him with a simple framework.

He knew personal branding mattered.
But he froze at the thought of writing content.

He signed up with us though and his trust bore fruit.

We gave him a simple framework for content:
write about what you actually live through daily.

- No theory
- No motivational quotes
- No reposting unnecessary posts

Fix a day every week.
On that day, revisit what happened during the week.

Note down what surprised you, what you learned or what made you pause.

Real things you experienced:

- At the office
- At client meetings
- At industry events
- In OEM meetings
- And back home too

That becomes your content right there!

Post 2-3 times a week.

To add to that: identify 5-10 people who's content you like and who post regularly.

- They can be peers, OEM reps, clients etc.
- Support them by commenting on their posts.
- Write meaningful ones.

Now when this IT channel founder comes to our bi-weekly calls, he is full of ideas.

Raring to go.

His mind now sees content everywhere because he is sharing genuine experiences.

And his audience feels it.

Resulting in:

- Real conversations
- Real engagement
- Real impact

He has seen an increase in:

- Senior managers wanting to join him
- OEMs wanting to connect
- Clients & peers who say they love his posts
- Trade media coverage opportunities
- Clients who want to collaborate (not just vendors)

All his worries about “what to write” have turned into a content calendar 1-2 weeks in advance.

Personal brand is not ego.
It is an advantage.
Use it!

Because people want to see the true face behind any company.

If you are sailing in the same "I do not know what to write..." boat, note down your daily experience. Convert anything interesting into a post.

Happy Sunday!

----
Rajeev Mamidanna
Fixing what most tech founders miss out - Brand Strategy, Marketing Systems & Unified Messaging in 90 days & helping you with continuous Marketing

All IT Channel and B2B tech founders I meet, tell me they want to grow 3x to 5x in the next few years.

And I tell them the same thing: 
growth does not start with more marketing.

Growth starts with a pause.

A pause to answer five hard questions:

1. What problem do you solve better than anyone else
2. Which customers value your strength the most
3. What outcome you want the market to associate with your name
4. What message will make the right people pay attention
5. What system will help you stay visible consistently

These five questions force a much needed discovery & clarity.

- Hence, a course correction
- And a re-alignment

Without this clarity, every marketing activity will only feel like you are on a treadmill.

You can run faster, but you are still in the same place.

Get clarity on these 5 things & automatically:

- Everything else will get direction & alignment
- You position your business better
- Your messaging becomes better
- Your sales teams sell better
- Clients perceive better
 
And you grow better.

If you want my team and I to help you with that discovery, the Synoptiq Strategy & Clarity Workshop will surely help you. Link in the comments below.

Happy weekend.

----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

Customers are least interested in your revenue, awards, headcount or certifications.

They evaluate only one thing:
“Will you be able to solve my problem today?”

If your messaging speaks about you, they are not interested.

If it speaks about their pain, they listen.

That is the simple equation.

Clarity on "THEIR" pain wins.
Anything else, its noise for them.

Don't create more noise.
Create the right message.

- Understand their pain first, then convey your message
- Speak to the outcome they desire, not features
- Prove it with use-cases, not superlatives

Whether you are meeting customers face to face, addressing them at an event, sending an email campaign, sending a WhatsApp broadcast or writing on LinkedIn, how you convey matters.

How your team conveys, matters.

Make it matter for YOUR CLIENTS.

That's the secret to long term growth for IT channel, SaaS and B2B tech companies.

----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

I see a new trend in IT Channels last couple of years.

Senior professionals who spent years at OEMs, or exited their companies, are now joining founder-led IT Channel and B2B Tech businesses to drive growth.

A good move.
Smart founders know they need fresh thinking.

But this is what these professionals will never say openly.
They are struggling.

- Not because of capability
- Not because of industry knowledge
- Not because of their network

They struggle because they walk into companies where:

- the positioning is 15 to 20 years old
- there is no strategy foundation 
- the brand assets are outdated
- the message does not match the vision
- the website has no reflection of capability
- the LinkedIn presence is inconsistent
- the founder story has never been articulated

And the most difficult part?
The founder tells them, “make things better, but do not spend too much.”

- No budgets for strategic realignment
- No permission to update positioning
- No room to rebuild messaging
- No appetite to fix the foundation

Only pressure to “get growth fast.”

Great professionals cannot fix outdated clarity with no resources.

- No CRO/CBO can market a company that is unclear about its value
- No COO can scale an operation that has no defined positioning
- No CTO can innovate when the market cannot understand what the company stands for

Founders want growth.
Professionals want to deliver it.

The way out is simple.
Start with one outcome: clarity.

Get the positioning right, align the message, rebuild the narrative, then scale.
Everything else depends on this sequence.

If you are a professional reading this and nodding, send this to your founder.
And book a strategy and clarity workshop (link in comments, it is a paid workshop).

If you are a founder reading this and feeling uncomfortable, good.
That is the point.

Need growth?
You have to be honest to yourself first. And spend the right money on the right outcome: your strategic blueprint first.

----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

This sponsored ad showed up in my LinkedIn DM window yesterday.

CNC machine shop automation. For Autodesk CAM software.

I run a brand strategy consultancy for IT channel, SaaS & B2B Tech founders.

Zero overlap.
And complete waste of their ad spend.

I am wondering how many more irrelevant audience would have received this.

This happens because marketing teams skip the basics before launching campaigns.

- They have budget.
- They have creatives.
- They have urgency.

But no one spends time on:

- Who actually needs this solution
- What job titles match that need
- Which industries have this pain point right now
- What company size can afford and implement this

So they spray the ad across LinkedIn and hope something sticks.
Meanwhile, their sales team wonders why there are no leads.

Before you spend a rupee on ads, fix this first:

- List 10 companies that fit your ideal client profile exactly
- Note common traits: size, industry, growth stage, tech stack
- Identify the actual decision maker (not just “CTO” or “CEO”)
- Define the specific problem they are solving right now
- Build targeting around that, not broad categories

This ad is probably costing them lacs and reached people who will never buy CNC software.

Getting your targeting right before your budgets is the right way.

----
Rajeev Mamidanna
Fixing what most tech founders miss out - Brand Strategy, Marketing Systems & Unified Messaging in 90 days & helping you with continuous Marketing

Most IT channel founders still confuse personal branding and company branding on LinkedIn.

Here is the basic difference.

1) Personal Branding builds relationships via trust + authority

It flows from your:

- thinking
- clarity
- lived experience
- learnings
- leadership
- culture

People buy from people.
You are the face behind the brand.

2) Company Branding builds confidence via tech + culture.

It speaks to:

- customer pain
- how you solve it
- use-cases
- capability proof
- culture
- open roles
- awards
- ads

This is the capability exhibition.
It shows clients your company knows their pain/s.

When both work together, market perception becomes aligned:

- You earn trust as a leader
- Your company earns confidence as a partner

For IT Channel, SaaS and B2B Tech founders:

- Personal branding brings the right people to you
- Company branding brings the right business to you

----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

Cybersecurity folks will definitely understand this.

Reduce the reach to take money for the reach?
Wondering.

If I get banned, I'll be back in sometime. 🤣

“There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

That line captures what I see often in founder conversations.

Everyone wants faster execution, shorter sales cycles and a bucket full of leads.

But very few pause to ask if they are doing the right things.
And before you start marketing, check what you are marketing and to who!

Because doing the wrong things faster becomes expensive confusion.

Marketing works when direction comes from:

- Clarity before action
- Strategy before execution

Always.

If you want to know where to start, slow down and relook at:

1. Signal vs noise - are you chasing visibility or building recall
2. Effort vs impact - what drives real outcomes
3. Message vs moment - are you saying the right thing at the right time
4. System vs formality - is your marketing a process or a mere tick mark
5. Insight vs instinct - are you deciding from data or assumptions

When these five get clear, execution starts being focused.

Because these five will give you the clarity to know your client better, define your differentiators, sharpen your positioning and time your messaging.

Happy weekend!

(img src: Google)

----
Rajeev Mamidanna
Fixing what most tech founders miss out - Brand Strategy, Marketing Systems & Unified Messaging in 90 days & helping you with continuous Marketing

Marketing is not a checklist.

It's a system for survival.

And this is definitely not Marketing:

- Post something randomly
- Run a few ads here and there
- Do an event because of OEM pressure
- Spend MDF because it is expiring 
- Spam client inboxes with irrelevant emails
- Hope for leads

Marketing becomes effective when you align strategy, messaging and systems.

These 6 (stones) can make it happen:

1. Mind: Positioning, Ideal client profile and message clarity
2. Reality: Consistency across all client facing assets
3. Soul: Personal branding that builds trust
4. Space: Multi-platform visibility without message dilution
5. Power: Systems to measure and own success/failure 
6. Time: Consistent pipeline and conversions

Each stone amplifies the others.

Miss one, and your marketing loses momentum.

The goal should not be to do more than last quarter.
It should be to make everything connect, even if it's one campaign.

Number of campaigns is not important:
what you achieved from the campaign and who owns the success is.
.
----
Rajeev Mamidanna
 Fixing what most tech founders miss out - Brand Strategy, Marketing Systems & Unified Messaging in 90 days & helping you with continuous Marketing

Personal Branding Sunday #1

Don't make this mistake while sending DMs.

Saying it's not a sales pitch on Day 1.
Day 2: send the sales pitch.
Day 4: ask the founder of he is right person 🤣 

Just because there is a feature called DMs, don't misuse it.

DMs are a good way to create leads.
Remember: they are also the fastest way to burn trust.

Use DMs wisely.
Or don't use them at all.

I use DMs very sparingly.
And I don't pitch to anyone who does not know me a little.

That's me of course.
But work on your DMs before you want them to work.

And God give some sense to those mindless DMers.

----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

Almost all IT channel founders today say the same line:

“We have moved from product to solutions selling.”

Good.
But the market still does not believe you yet.

Because when clients speak to your teams, everything still sounds like a price list.

What's missing?

- Emails don't talk about outcomes
- Decks don't show use-cases
- LinkedIn posts don't highlight client impact
- Sales pitches don't cover problems solved

Enterprise buyers do not care what you sell.
They care what will change for them after they buy.

A solutions provider does not make OEMs the heroes.
A solutions provider speaks transformation.

Strong positioning comes alive only when your messaging consistently reflects:

- client pain
- business outcome
- vertical-specific relevance
- real use-cases, real proof

If you want the market to see you differently, communicate differently.

You cannot claim transformation and speak like a reseller.

The market will not upgrade you unless you earn by communicating outcomes properly.

----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

Most IT channel & SaaS founders suffer from the same problem:
 
Fear of missing out (FOMO).
 
- Not the lack of capability
- Not the lack of OEM relationships
- Not the lack of services

But for lack of clarity.
 
“If I do 20 things, why show only 1 or 2?”
“If I leave something out, what if I lose business?”
 
And that is where your brand takes a beating.
 
- You try to squeeze every OEM logo into one card.
- You try to communicate every offering in one ad.
- You try to be remembered for everything.
 
And when you say everything, nothing sticks.

Strong positioning is subtraction.
Not addition.

Your market remembers you for the one thing you lead with.
Not the 4 page catalog you carry.

Customers don't have time to meet you and 100 others like you to understand what you do better.

Growth is simple:
Choose what you can solve best and stand for it. Say only that.

Your communication needs to be in their radar already for them to call you.

Let the rest follow after people start trusting you.

FOMO complicates.
Clarity wins.
 
----
Rajeev Mamidanna
Fixing what most tech founders miss out, Brand Strategy, Marketing Systems and Unified Messaging in 90 days and helping you with continuous Marketing

taplio

Rajeev Mamidanna's Linkedin Analytics

Rajeev Mamidanna

Performance ScoreRajeev Mamidanna's LinkedIn Performance

What is Rajeev talking about?

Rajeev Mamidanna's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rajeev Mamidanna's Linkedin Analytics

Rajeev Mamidanna

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rajeev Mamidanna's LinkedIn Performance

What is Rajeev talking about?

Rajeev Mamidanna's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Rajeev Mamidanna's Linkedin Analytics

Performance ScoreRajeev Mamidanna's LinkedIn Performance

Rajeev Mamidanna's Best Posts (last 30 days)