Salesforce

Business Intelligence Data Analyst III | Website Analytics & Demand Lead Gen (Software & Technology)

Uber

Marketing Data Analyst II | Demand Lead Generation | SQL, Tableau & Salesforce (Technology Industry)

Responsible AI Institute

● Data migration: (no developer assistance) from Streak CRM into HubSpot CRM (1-exporting and importing multiple databases, 2-data harmonization, 3-data classification, 4-data labeling, 5-object functionality)
● Database development: Preparing data for MySQL reporting with queries, updates, views and joins)
● Market research: Pricing strategy 2022
● Financial forecasting
● Web Analytics: SEO keyword classification
● Report: Present insights and reports with Data Visualization tools.
● Social Media Planning and Execution: LinkedIn, Instagram, Twitter, and Slack Channels.
● Workflow: Built a functional bot for Slack Channels with Process Flow Builder.
● Social Media Listening: Neilpatel and Contentful
● Lead Capture: Create several forms within HubSpot to collect information on existing customers and potential MQL's to provide better guidance on how to use our tools and services. 
● Fundraising: email marketing campaign planning and execution.
● Updating: RAI News Portal.

Marketing Development Analyst I | Jr Team Lead Product Marketing (Artificial Intelligence Industry)

Max Up

●Content Marketing: Perform keyword research to optimize existing content and uncover new opportunities for content creation.
●Technical SEO Marketing: ideate and implement ways to increase organic search visibility through SEO analysis.
●Link Building: create trustworthy content and articulate proper referencing to gain the trust of trusted websites to link our content to their landing pages.
●On-Page-SEO: optimize individual SEO web pages with reverse keyword search, add more words, and identify trending keywords from our competitors.
●Website Administration: use website content management systems to publish content, manage comments, and perform administrative tasks. 
●Conversion Rate Optimization: use specialized software to perform content experiments, increase conversion rates, and drive the increase in revenue. 
●Copywriting: create, add, and modify engaging content to our website, guests posts, blogs, webinars, and other creative ideas as requested.

Search Engine Optimization Manager| Product Marketing (Professional Training & Coaching Industry)

Universidad APEC

Contributed with the Science and Mathematics department by teaching and offering office hours from Monday to Saturdays. 
● Mathematics 101
● Calculus 
● Applied Mathematics
● Statistics
● Financial Administration I
● Financial Administration II
● International Finance

STEM Teaching Assitant

Teleperformance

Provided technical support as a BPO (Business Partner Outsourcing) at Teleperformance to customers from Wireless Service Provider (US Based).

Achievements:
● Analyzed and customized $300 payment solutions per week based on a variety of customers´ budgets. 
● Achieved 250+ payments processed per week, surpassing 25%-30% of the goal. 
● Reduced 20-30% of customers' callback monthly by solving multiple inquiries on the initial call. 
● Convinced more than 60% of customers to enroll in autopay weekly by explaining the benefits of this e-payment method, such as 120 dollars savings annually per group account.
● Educated 75%+ of customers calls weekly by providing the online app display functions, such as customer rewards, service plan add-on features, and roaming overall inquiries. 
● Boosted more than 20% of existing customers to utilize the referral program, which benefited both parties. The company with relevant customer engagement and new accounts. The customers with savings up to 300 per line annually. 
● Optimize the service provided with NPS metrics.

Responsibilities:
● Leverage company tools and technology to confidently provide the customer with product knowledge, which will enhance customer engagement and maximize sales
● Promote brand awareness by offering additional products and services to meet customer needs
● Through demonstrated individual performance, promotes the highest standards of ethical and professional conduct
● Thrives as a team player in a fast-paced, high-energy, change-oriented environment
● Passion for consultative sales, recommending products or solutions tailored to each customer
● Achieve and exceed established weekly, monthly, quarterly, and annual sales goals
● Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s), and overtime as necessary
● Achieves or exceeds sales targets while interacting with new and existing customers via telephone and selling Company products and services.

Sales & Technical Customer Service (Telecommunication & Wireless Industry - US Based Company)

My personal email is raidhyherrera@gmail.com
My work email is rherrerajimenez@salesforce.com

Dashboards, Business Intelligence tools, and analysis are my thing. My skillset is built upon Data Visualization with Tableau and Google Data Studio, Data Cleaning with ETL systems, and CRM Administration such as Salesforce and HubSpot, Google Analytics, Google Tag Manager, landing pages, and Adobe Analytics.

Recently, at Salesforce Raidhy worked closely with executives at the Growth and Personalization team, and the Digital Experimentation & Analytics team supporting the Web Analytics and Demand Lead Generation efforts enhancing exceptional online customer experience, and monitoring the performance of the marketing pipeline globally, while adapting best practices for their data storytelling among SFDC, Google Analytics tools, etc.

Previously, at Uber, Raidhy worked closely with Marketing Strategy & Operations Manager II and Sales Operation Analyst supporting Uber For Business (U4B) marketing and advanced analytics practices to ensure smooth CRM operations both for Marketing and Sales teams by enhancing Uber's global brand awareness and assuring the excellent functionality of other programs and tasks. 

Raidhy previously worked in data governance and customer service-related roles in the past. In 2021, Raidhy earned a dual postgraduate degree in International Marketing and Business Analytics from Hult International Business School (Boston Campus). She honed her talents in data visualization, optimization, CRM integration, and advanced analytics. Previously, she earned her bachelor's in international business from UNAPEC University.

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Raidhy Herrera, M.Sc.🇩🇴 B2B, CRM, Demand Lead Gen, DaaS

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Raidhy Herrera, M.Sc.🇩🇴 B2B, CRM, Demand Lead Gen, DaaS

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Raidhy Herrera, M.Sc.🇩🇴 B2B, CRM, Demand Lead Gen, DaaS's Linkedin Analytics