Social Alchemy

Lead

DoorDash

DoorDash Drive, Strategic Initiatives (Pre-sale)

Strategy & Operations

T-Mobile

Product Strategy Intern

Outset

Outset is a digital wardrobe that uses machine learning and computer vision to digitize your closet enabling you to see what you own, value what you own & predict what you will own

Lead Strategy

Kahana

Risk Analyst Intern

Each company has that one genius move - an ingenious marketing campaign, a shift in strategy or a standout sales pitch that makes their product sell.

I’m curious about breaking down what goes into that ‘cha-chiiing’ moment.

Picture this: Netflix’s shift from DVD Rental to Streaming, Dove launching their Real Beauty campaign, or Amazon entering the Cloud with ‘AWS’. Each, a bold move that catapulted their business to new heights.

I write to understand what makes ‘the sell’, and what can we learn from it!

Join the conversation!

The longer I build Outlaw , the more I realize
founding isn’t about speed.
It’s about stamina.

You can sprint for a few weeks.
You can push through a few rejections.
But what really tests you is the middle 
the quiet, uncertain stretch where nothing seems to move.

That’s where most give up.
That’s also where clarity starts to build.

Because the middle is where you stop chasing hype
and start listening 
to users, to your gut, to what actually matters.

Building Outlaw has taught me that the goal isn’t to go fast.
It’s to keep going.

Check us out at www.outlawlabs.co

Prarthana Anand

Everyone’s talking about “AI-first startups.”
But no one talks about how people-first startups still win.

Because the hardest problems aren’t technical
they’re human.

→ Understanding what users actually want.
→ Getting them to trust you enough to pay.
→ Building momentum when no one’s watching.

At Outlaw, we’re betting on that intersection 
AI + human judgment.
Signals that can’t be scraped.
Feedback that can’t be faked.

That’s where real validation happens.

check us out at: www.outlawlabs.co

The Engineer’s Paradox

“I have a solution now let me find a problem.”

It’s the oldest trap in building.
We fall in love with what we can create, and forget to ask if anyone actually cares.

At Outlaw, we flipped that order:
→ Spot the opportunity
→ Define the challenge clearly
→ Then build the solution

If you can’t point to real, unprompted behavior that proves demand you’re not ready to build.

Check us out at: www.outlawlabs.co

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