Paul "PJ" Jackson

I work with entrepreneurs to SMBs to drive Sales, Revenue, Growth, and Profit.

Having worked in industries like - SaaS, Media, Advertising, Publishing, Content Syndication & Monetization, Manufacturing and IoT, it has given me a broad level of experience. 
 
My key Specialties are;
🔹 GTM Strategy - Building Sales, Revenue, Growth and Profit
🔹 Helping Entrepreneurs to SMB from $0 to $60 million ARR
🔹 Tailored solutions to suit each client
🔹 Craft your ICP - Idea Customer Profile - with a clear plan to follow
🔹 Create & Deliver Customized Trainings - Sales, Leadership, and Management
🔹 Plan & Implement Market Share and Revenue growth
🔹 Coach and Mentor - Individually and with Teams
🔹 Assess and Implement Change Management
🔹 Drive Sales using clearly defined plans

"I believe that optimizing growth, continuous client retention, and ensuring the company exceeds its objectives, while always emphasizing the Continuous Impact of Value (CIV), is the winning formula for success." Paul "PJ" Jackson

I am continuously learning and developing myself on new methodologies and new Strategies to stay ahead of the market.

I have worked with companies and coached people from a number of the Fortune 500 companies.

I'm always open to connecting, having a chat and exchanging ideas.

Pavilion

Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest-growing companies. 

Together, we teach new skills, forge meaningful connections, and help our companies grow.

I contribute in the following areas: Sales Trainings • Business Strategy • Go-to-Market Strategy • Management • Leadership

Executive Member

Modern Sales Pros

Modern Sales Pros is the world’s largest community for sales leadership, management, operations, and enablement professionals.

Member

Snowflake

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.

Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. 

Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. 

Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. 

I supported 
🔹 2 x RVP'
🔹 10 x VP'
🔹 48 AE's
🔹 18 SDR's

🔹 We achieved these results - 110% Growth Q1 and FY 107%

I contributed in the following areas: Sales Trainings • Business Strategy • Go-to-Market Strategy • Management • Leadership

My top priority is to support the team to be successful in the UK and EMEA. I did this by developing an open and trusted environment and communication.

Manager, EMEA SDR Team 

OneStream Software

OneStream Software provides a revolutionary corporate performance management (CPM) solution that unifies and simplifies financial consolidation, planning, reporting, analytics, and financial data quality for sophisticated organizations. 

Delivered via the cloud or on-premise, OneStream is the first and only solution that delivers corporate standards and controls, with the flexibility for business units to report and plan at additional levels of detail without impacting corporate standards – all through a single application.

The OneStream XF MarketPlace features downloadable solutions that allow customers to easily extend the value of their CPM platform to meet the changing needs of finance and operations. 

We are driven by our mission statement that every customer must be a reference and success. 

I contributed in the following areas: Sales Trainings • Business Strategy • Go-to-Market Strategy • Management • Leadership

My top priority is to support the BDR team to be successful in EMEA. I do this through sales training, business development, team leadership, and aligning strategically with sales.

🔹 We achieved these results - Q1 100% of Quota  - FY 101%

Manager, Business Development Team EMEA

TSYN

My role is to grow sales within the region by coaching, mentoring and leading the sales team. I'm also responsible for new business. Along with this, I utilise my media experience to consult in the publishing of relevant digital content.

I bring my management experience in Software, Media and Technology after working with global companies both in APAC and Europe.

Core Competencies include:
🔹 Employee Training
🔹 Relationship Building, Mentoring, Coach and Lead a Sales Team
🔹 Grow the brand commercially
🔹 Assess and implement strategic plans to reach sales targets
🔹 Drive new business using clearly defined growth plans
🔹 Forecasting and Budgeting with YoY Growth
🔹 Lead and motivate staff to improve customer service with clients.
🔹 Cultivate lasting relationships with customers to grow customer loyalty.

🔹 Delivering the following results - MoM average 113% of Quota - FY - 138% of Quota with a 15% increase in profitability. 

I developed following areas: Sales Trainings • Business Strategy • Go-to-Market Strategy • Management • Leadership

I believe in consultive communication, trust and honesty while delivering both product, and services with revenue growth.

Director of Sales & Business Development EMEIA 

Jamf

Jamf is the world leader in Mac, iPad, iPhone and Apple TV management Software, MDM Software and is committed to enabling IT to empower end-users and bring the legendary Apple experience to businesses, education and government organizations via its Jamf Pro, Jamf Now, Jamf School and Jamf Connect products, and the 100,000 members of Jamf Nation. 

Today, more than 34,000 global customers rely on Jamf to manage 20 million Apple devices across North America, Europe, Asia and Australia.

I work alongside executive management and through relationship development I build team leadership. Contributing in the following areas: Sales Trainings • Business Strategy • Go-to-Market Strategy • Management • Leadership

🔹 We achieved these results - 98% of the quota in 9 months (brand new team and department)

We are growing and actively building our team across the globe.

Inside Sales Manager, Education EMEIA

Piano

Piano is a fast -growing mid-market and Enterprise SaaS Software company with operations in Amsterdam, London, New York City, Philadelphia and elsewhere globally. We provide digital knowledge and global insight to the world's leading media companies, including NBC Universal, Bonnier, The Economist, Conde Nast, Techcrunch, Bloomberg and Hearst. 

I contributed in the following areas: Sales Trainings • Business Strategy • Go-to-Market Strategy • Management • Leadership

Secured the company's first Deals in
🔹 Netherlands
🔹 Morocco
🔹 Germany
🔹 France
🔹 UK

🔹 Archived Recognition as the Leader in Global Sales and Revenue 3x in my market

The software and strategy services enabled these companies to create customized digital experiences for users, restrict and sell access to content online, and analyze user behavior in order to drive Engagement, Loyalty, and Revenue.

Sales Manager  EMEA

Navitas

I'm an Academic Lecturer and worked for Navitas delivering their Professional Business Program to University Graduates from 30 countries.

Navitas is a leading global education provider that delivers an extensive range of educational services to over 80,000 students through more than 120 institutions in 31 countries.

I contributed in the following areas: Sales Trainings • Business Strategy • Go-to-Market Strategy • Management • Leadership

https://www.navitas.com/

Professional Trainer - Professional Year Programe - Contracted

News Corp

I manage licensing and syndication for News Corp Australia, specifically overseeing the mastheads within our Australian operations and three international business partners. 

My key responsibilities include:
🔹 Building market share and presence through new business development.
🔹 Managing all copyright and permission inquiries while safeguarding our intellectual property.
🔹 Providing licenses for both images and entire pages from our 164+ mastheads.
🔹 Offering licenses to domestic and international clients for commercial and editorial use.
🔹 Collaborating and establishing partnerships with international agents in Europe and the US.
🔹 Supervising a team of specialists.
🔹 Liaising with internal key stakeholders and building expertise in copyright.
🔹 Mentoring, coaching, training, and leading a sales team.
🔹 Growing the brand commercially.

🔹 We achieved a year-over-year growth of 115% and increased our market share by 18% through enhanced brand recognition and a commitment to delivering exceptional service.

🔹 I was also responsible for negotiating global contracts with Shutterstock and Getty.

Our growth was significantly boosted when I focused on the following areas: Sales Training, Business Strategy, Go-to-Market Strategy, Management, and Leadership.

These efforts allowed us to maximize growth and client retention, exceed pre-determined company objectives, maintain the required level of service, and ensure client satisfaction.

I provided a clear growth strategy to ensure year-over-year incremental growth and identified and developed business growth opportunities, whether within existing accounts or through new business, using well-defined growth plans.

I consistently contributed to improvements and successful deliveries.

Sales Manager - Newsource / Newspix

Working with Entrepreneurs & SMBs on Building Revenue, Growth & Profit 🔹GTM Strategies & Tactics 🔹Training & Skill Development 🔹Coach & Mentor 🔹6x Entrepreneur 2 exits 🔹Coffee lover & Foodie

I work with entrepreneurs to SMBs to drive Sales, Revenue, Growth, and Profit.

How I can help you and the business:
🔹 GTM (Go-To-Market) Advisor: Get tailored strategies to launch products or services that resonate with your Ideal Customer Profile (ICP). I align messaging and sales channels to maximize market penetration.

🔹 Business Growth Consultant: Identify scalable opportunities, optimize processes, and drive revenue growth through strategic initiatives for sustainable expansion.

🔹 Revenue Enablement Coach: Need alignment within your GTM team? I build systems and tools to boost sales efficiency, enabling teams to close more deals while increasing profitability. Enablement and training are key.

🔹 One-on-One Mentor: Personalized mentoring aimed at professional growth, helping individuals tackle challenges and accelerate their development. A 3-month (90-day) minimum commitment is required to see meaningful progress.

At 19, I founded my first business, achieving a successful exit by 22. Today, I’m a 6-time entrepreneur with two exits, spanning various industries like SaaS, Tech, Media, Banking, Finance and others.

My experience covers the USA, EMEA, and APJ regions, working with some of the world’s largest companies. I combine innovative thinking with data-driven strategies to ensure businesses not only endure but thrive.

I leverage technology, including AI, to drive efficiency while prioritizing the human side of business. As a qualified trainer with over 1,000 hours of experience, I’ve coached professionals across multiple roles, imparting essential skills for career advancement.

As a seasoned leader, I’ve built high-performing teams, fostering transparency, trust, and loyalty. I collaborate across functions—HR, Sales, Marketing, ABM, and Partners—to drive shared success.

My Mission: To elevate businesses by refining processes, nurturing talent, and championing strategic leadership that empowers both people and enterprises.

𝗜 𝗹𝗼𝘃𝗲 𝗵𝗼𝘄 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗵𝗮𝘀 𝘁𝗵𝗶𝘀 𝗳𝘂𝗻𝗻𝘆 𝘄𝗮𝘆 𝗼𝗳 𝗺𝗮𝗸𝗶𝗻𝗴 𝘂𝘀 𝘀𝗹𝗼𝘄 𝗱𝗼𝘄𝗻.
 
For a moment, the world feels a bit softer.  
The conversations get warmer.  
And even the small things feel bigger than usual the familiar voices, the shared meals, the laughs that show up out of nowhere.
 
We rush through so much of life that we forget how good the “ordinary” moments actually are.
 
What I’ve learned over time is the things I’m most grateful for are rarely the loud, epic moments.  They’re the little ones, the check-in from someone who genuinely cares, the memory that lands at the right time, the feeling of being connected, even from far away.
 
Thanksgiving is about remembering what (and who) makes life feel a little lighter.
 
𝗛𝗮𝗽𝗽𝘆 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴, and may your day be filled with the people you hold close, dear, and loved.

Paul “PJ” Jackson

Hi, Im PJ
Paul is way too common 😀

Ive been working since I was 15 and hated school - like most kids - and couldn't wait to leave and earn my own money, which I thought would give me freedom.

Well, it did, though it also brought responsibility - what the hell 😲

I had my first company at 21 and sold it when I was 22 for the cool amount of $80,000

I was bitten with the entrepreneurial spirit and went on to build a global company that I later sold.

Since then Im a 6x Entrepreneur with a diverse background in Business, Management Strategy, Training, and Consultative Solution Selling. I'm still learning every day and are very thankful for the lessons learned.

My experience spans the USA, EMEA, and APJ regions.

Throughout my entrepreneurial journey, I have successfully built and assisted businesses from solopreneurs to Hyper Growth companies. I have helped grow one business to reach over $60 million in revenue and have built an average pipeline in the last 3 years alone of over $135,000,000 

I do this with a deep understanding of the challenges, growth opportunities, sustainability needed and I am well-equipped to drive businesses forward.

My key strength is working with and leading high-performing teams, including Account Executives, SDRs, and Sales teams. By fostering strong relationships, being approachable, and maintaining open communication, I have helped teams achieve consistent results. 

As a qualified professional trainer and academic lecturer, I have over 760 hours of training experience, enabling me to nurture talent and facilitate professional development.

I love collaborating with internal clients, Channel Partners, and cross-functional departments such as HR, Sales, Marketing, ABM, and Partners to achieve shared objectives. These relationships allow effective business development and precise forecasting.

I thrive in developing and executing strategies that drive engagement, resulting in tangible business outcomes. These provide valuable thought leadership and innovative solutions that grow business.

My core competencies include:
•	GTM Strategies
•	Training Programs - 760+ hrs experience
•	Mentoring & Coaching
•	Building Teams & Departments from startup
•	Management & Strategy
•	Consultative Solutions
•	Sales Pipeline Generation
•	Budgeting and Forecasting
•	Change Management and Implementation

My goal is to continually contribute, improve, and deliver a culture of Communication, Trust, and Loyalty.

I enjoy cooking for family, friends, love riding a motorcycle, jumping out of planes at 15,000 feet, and taking photos. 😎

What’s holding your business back? Helping Founders to SMBs accelerate growth with GTM + Sales strategies that are powered by AI & fueled with Human insight | 7x Founder - 3 Exits | Coffee Snob & Foodie

Sometimes you get a number that you stop to re read...
today someone sent me this screenshot from Favikon and asked have you seen it?

Im in the 
Top 5% on LinkedIn in Australia. 
Top 6% worldwide. 
Top 14% in Startups & Entrepreneurship.

And honestly? 

My first reaction wasn’t “nice.” 
It was: 𝘥𝘢𝘮𝘯… 𝘪𝘮𝘢𝘨𝘪𝘯𝘦 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘪𝘴 𝘨𝘰𝘦𝘴 𝘪𝘧 𝘐 𝘴𝘵𝘢𝘺 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵.

Because none of this came from hacks, automation, or trying to look clever. 
• It came from showing up. 
• Telling it how I see it. 
• Writing like I’m talking to you across the table.

It’s not the ranking that matters. 
It’s the reminder that 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘶𝘱 𝘢𝘴 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬𝘴.

If you’re building something and you’re not using your voice, mate, you’re leaving opportunity on the table.

QQ: What would happen if you shared one real, unpolished thought today… instead of trying to write the “perfect” post?

Paul “PJ” Jackson👇

You ever notice how a GTM looks clean on paper… but the moment you try to actually 𝘳𝘶𝘯 it, it suddenly feels like three different businesses fighting each other?

Take a breather, we’ve all been there.

Here’s what I wish someone told me years ago

GTM isn’t one giant move. 
It’s three different stages… and each one demands a different version of you.

✅ Pre-launch is where you think you’re planning the strategy but really, you’re learning what the market 𝘸𝘰𝘯’𝘵 𝘵𝘰𝘭𝘦𝘳𝘢𝘵𝘦. Personas, positioning, pricing, messaging… This is the stage where founders usually realise the product isn’t the problem — clarity is.

Then comes 

✅ 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻... the messy middle. Campaigns, channels, enablement, partners. This is where everything that sounded good in a meeting gets punched in the face by reality.

And then 

✅ Post-launch... the truth stage. Feedback loops. KPIs. What’s working, what’s not. Where you tighten, refine, scale, and actually turn motion into momentum.

Most blur the stages. 
They try to optimise before they’ve launched. 
Or launch before they’ve positioned. Or scale before anything even works yet.

So let me ask you since we’re here...

Which stage are you really in… and what would change if you stopped treating all three like they were the same?

♻️ 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
Paul “PJ” Jackson for bold GTM Strategies, Business & Sales Insights that deliver.

“𝗖𝗮𝗻 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽 𝗺𝗲 𝗳𝗶𝘅 𝗺𝘆 𝗚𝗧𝗠?”  
I find it a privilege that I’m asked to do this, but every time I feel the weight behind it.
 
Because usually, what sits under that question is this:  
“𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨’𝘴 𝘰𝘧𝘧… 𝘵𝘩𝘦 𝘥𝘢𝘵𝘢 𝘴𝘢𝘺𝘴 𝘪𝘵, 𝘣𝘶𝘵 𝘐 𝘤𝘢𝘯’𝘵 𝘯𝘢𝘮𝘦 𝘪𝘵.”
 
𝗬𝗢𝗨𝗥 𝗚𝗧𝗠 𝗶𝘀𝗻’𝘁 𝗮 𝗸𝗶𝗰𝗸𝗼𝗳𝗳. 
It’s a living thing.  📈
It needs attention. Adjustment. 𝘎𝘪𝘷𝘦 𝘪𝘵 𝘖𝘹𝘺𝘨𝘦𝘯.
 
Most people still treat it like a one-time project and it usual goes something like this...
Launch → hope → get frustrated → start again.  
And then wonder why everything feels heavier than it should.
 
After building 7 companies (and exiting 3), here’s what I’ve learned… 
𝗔 𝗿𝗲𝗮𝗹 𝗚𝗧𝗠 𝗶𝘀𝗻’𝘁 𝗹𝗶𝗻𝗲𝗮𝗿.  
𝗜𝘁’𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀.  𝗦𝘁𝗮𝗿𝘁 → 𝘁𝗲𝘀𝘁 → 𝘁𝘂𝗻𝗲 → 𝗿𝗲𝗽𝗲𝗮𝘁. Especially when the market shifts  
When you treat it like a cycle, everything gets clearer.  
When you don’t, everything turns into drag.
 
What’s the 𝘰𝘯𝘦 𝘱𝘢𝘳𝘵 you already know needs tightening?  🤔
Because that’s usually where everything starts to shift.

♻️ 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
Paul “PJ” Jackson for bold GTM Strategies, Business & Sales Insights that deliver.

𝗬𝗼𝘂 𝗲𝘃𝗲𝗿 𝗻𝗼𝘁𝗶𝗰𝗲 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘆𝗼𝘂 𝘁𝗿𝘆 𝘁𝗼 “𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲”…  𝘁𝗵𝗲 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗰𝗵𝗲𝗰𝗸𝘀 𝗼𝘂𝘁?
 
Many fall into this trap all the time.
We think clarity comes from talking more. 
From walking them through every feature.  
From proving how good the product is.
 
But here’s what time in the trenches teaches you
People don’t buy when they understand 𝘺𝘰𝘶.  
They buy when they feel understood.
 
The real shift happens when you stop selling from your brain and start selling from 𝘵𝘩𝘦𝘪𝘳 perspective.  When you stop trying to change their mind and start trying to understand how they actually make decisions.
 
Because GTM isn’t messaging.  
It’s psychology.  
And psychology wins deals long before product does.
 
So let me ask you something
𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗽𝗽𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗯𝘂𝘆… 𝗼𝗿 𝗳𝗼𝗿𝗰𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻𝘁𝗼 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹?

♻️ 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
Paul “PJ” Jackson for bold GTM Strategies, Business & Sales Insights that deliver.

You ever sit in a room and think, “Why are these two not hearing each other at all?”  

Same conversation.
Different worlds.  
It’s painful and kinda funny at the same time.
 
Here’s what I've seen first hand:  It’s almost never the 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 that’s the problem. 
It’s the 𝘀𝘁𝘆𝗹𝗲.  
How we show up.  
How we naturally communicate when we’re not thinking about it.
 
People mess it up all the time:  𝗦𝗼𝗰𝗶𝗮𝗹 𝘀𝘁𝘆𝗹𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆.   
They’re not moral.  
They’re not “better or worse.”  
They’re just 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴.  
And once you know your pattern and someone else’s, everything gets easier.
 
When I teach this, the shift in the room is instant.  
Like… you can see it.  
The dynamics between people changes.
They actually start 𝘭𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 instead of defending.
 
What happens, the fast thinkers stop overwhelming people, the quiet ones stop getting overlooked,  the detail-heavy ones stop being labelled “too much,”  the big-picture ones stop being misunderstood.
 
When you flex your style not your personality, you communicate much better.  
Collaboration becomes smoother.  Everything moves with less friction.
 
It’s honestly one of the most magical things to watch in a team. 
People finally hearing each other.
 
🤔 So let me ask you: When was the last time you changed how you communicated… instead of hoping someone else would do the work?

𝗬𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗱𝗲𝗮𝗹 𝘆𝗼𝘂 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝘄𝗮𝘀 ‘𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝗴’? 
The one that suddenly fell apart?  
Yeah… that one.
 
That’s the moment you realise your GTM isn’t a strategy, it’s just hope with a fancy name.
 
And hope, even with a wish-n-pray and splash of optimism, has never closed an enterprise deal. Ever.
 
Most teams think they have a GTM.
What they actually have is a list of activities held together with blind optimism.
No structure. No psychology. No predictability.
 
Stay in the trenches long enough and you learn this:  
𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗵𝗮𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗵𝗮𝗿𝗱𝗲𝗿 𝗮𝗻𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗚𝗧𝗠 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗵𝗶𝗻𝗸𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂.
 
𝗔 𝗿𝗲𝗮𝗹 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀𝗻’𝘁 𝗽𝗿𝗲𝘁𝘁𝘆 𝘀𝗹𝗶𝗱𝗲𝘀.  
If your GTM is just a deck, you’ve already lost.  
It’s a 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 one that quietly solves the things founders underestimate and turns unpredictable pipeline into predictable revenue.
 
👉 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝟭𝟮 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗮𝘁 𝗺𝗮𝗰𝗵𝗶𝗻𝗲:  
• Buyer psychology mapping  
• Diagnostic touch-points  
• Multi-threading    
• Value narrative flows   
• Qualification + disqualification  
• Action-based triggers  
• Intent-based motion switching  
• Mutual action plan   
• Deal Velocity & friction analysis   
• Deal risk scoring  
• Success → Expansion Loop  
• Stage-based enablement  
 
Once you see your GTM like this?
You stop treating it as noise… and start treating it as your 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.
 
So let me ask you this... 𝗜𝗳 𝘆𝗼𝘂𝗿 𝗚𝗧𝗠 𝗿𝗮𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘆𝗼𝘂’𝘃𝗲 𝗯𝘂𝗶𝗹𝘁?

♻️ 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
Paul “PJ” Jackson for bold GTM Strategies, Business & Sales Insights that deliver.

12 Critical Components of Your GTM Strategy

Ever get a progress update from someone you’re coaching… 
and you feel that little spark of pride kick in? 

Before our call I asked to be sent an update so I can prep for our connect call. 

He puts a heavy metal concert poster on the front page. 😂 Classic. 
Based on the Aussie rock band ACDC 🤘

If you know me, I often open with: “what’s krackn?” 
So this already set the tone. 

Here’s what I love about this guy 
He’s self-driven. 
He’s doing the work. 
He shows up. 

But here’s the part most don’t say out loud...
𝘠𝘰𝘶 𝘤𝘢𝘯 𝘣𝘦 𝘨𝘳𝘦𝘢𝘵 𝘢𝘵 𝘵𝘩𝘦 𝘩𝘢𝘳𝘥 𝘴𝘵𝘶𝘧𝘧… 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘴𝘵𝘶𝘮𝘣𝘭𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘩𝘶𝘮𝘢𝘯 𝘴𝘵𝘶𝘧𝘧. 

So here’s a reframe that could also help you...
𝘠𝘰𝘶𝘳 𝘴𝘬𝘪𝘭𝘭 𝘪𝘴𝘯’𝘵 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦. 𝘠𝘰𝘶𝘳 𝘴𝘦𝘭𝘧-𝘵𝘳𝘶𝘴𝘵 𝘪𝘴. 

And self-trust only grows through reps. 

😀 Happy Friday everyone!

𝗘𝘃𝗲𝗿 𝗻𝗼𝘁𝗶𝗰𝗲 𝗵𝗼𝘄 people 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁–𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁 𝗹𝗶𝗸𝗲 𝗶𝘁’𝘀 𝘀𝗼𝗺𝗲 𝗺𝘆𝘁𝗵𝗶𝗰𝗮𝗹 𝗺𝗼𝗺𝗲𝗻𝘁?  

As if you wake up one morning, grab your coffee, check your Stripe…  
and suddenly the universe has decided you’re “ready.”
 
But PMF doesn’t work like that.  
Not in the real world.  
Not in any company I’ve ever seen up close.
 
Most chase PMF like a milestone.
But PMF isn’t a milestone — it’s a 𝗿𝗲𝘀𝘂𝗹𝘁.
 
And that result only happens when two things are already in place:
 
𝟭. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺–𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗙𝗶𝘁  You’re solving something painful enough that people 𝘤𝘢𝘳𝘦 about it not “nice to have,” not “interesting,” not “yeah maybe.”  
👉 Actual pain. 
The kind that wakes people up at night or wrecks their KPIs.
 
𝟮. 𝗚𝗧𝗠 𝗙𝗶𝘁  You know exactly who feels that pain, where they are, how they buy and you have a repeatable way to reach them.  
Not a lucky post.  
Not a warm intro.  
Not a one-off deal that “proves there’s interest.”  
👉 Actual repeatability.
 
Then, and only then, does 𝗣𝗿𝗼𝗱𝘂𝗰𝘁–𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁 show up.  
Not because you found it because you 𝘣𝘶𝘪𝘭𝘵 𝘪𝘯𝘵𝘰 𝘪𝘵.
 
That’s the part most people skip. 
Not because they’re lazy because product is fun.  
Product feels like progress.  
Product feels like momentum.
Without the first two fits, product is just… product.
 
PMF isn’t an event.  It’s a reflection of the work you did beforehand.
 
𝗪𝗵𝗶𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲 𝘁𝘄𝗼, 𝗣𝗿𝗼𝗯𝗹𝗲𝗺–𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗿 𝗚𝗧𝗠 𝗻𝗲𝗲𝗱𝘀 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?

♻️ 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
Paul “PJ” Jackson for bold GTM Strategies, Business & Sales Insights that deliver.

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸𝗲𝗱 𝗼𝘂𝘁 𝗼𝗳 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗰𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴, “𝗜 𝘁𝗮𝗹𝗸𝗲𝗱 𝘄𝗮𝘆 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵”?
 
Happens to every person especially when you care.
You want them to get it.  
You want them to see the potential.  
You want them to feel your momentum.
 
But here’s the truth you earn with scar tissue
Pitching feels good.  
Diagnosing actually closes.
 
The moment you shift from “Here’s what we do” to 
“Help me understand what’s really happening on your side,” you stop sounding like a vendor and start feeling like a partner.
 
Buyers don’t trust the loudest voice.  
They trust the person who understands the problem best.
 
So here’s the quiet question worth asking today...
𝗔𝗿𝗲 𝘆𝗼𝘂 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗶𝗻𝗴 𝗼𝗿 𝗵𝗼𝗽𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗶𝘁𝗰𝗵 𝗹𝗮𝗻𝗱𝘀?

♻️ 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
Paul “PJ” Jackson for bold GTM Strategies, Business & Sales Insights that deliver.

𝗬𝗼𝘂 𝗲𝘃𝗲𝗿 𝗵𝗮𝘃𝗲 𝘁𝗵𝗮𝘁 𝗺𝗼𝗺𝗲𝗻𝘁 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗺𝗶𝗱-𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲 𝗶𝗻 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗰𝗮𝗹𝗹 𝗮𝗻𝗱 𝘀𝘂𝗱𝗱𝗲𝗻𝗹𝘆 𝘁𝗵𝗶𝗻𝗸,  
“𝘞𝘢𝘪𝘵… 𝘸𝘩𝘰 𝘢𝘮 𝘐 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘵𝘰 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸?”  🤯

Yeah. That one.  
That’s your little voice inside tapping you on the shoulder saying, “Mate… your ICP isn’t clear.”
 
And here’s a thought you won't hear often:  
We’re smart… but we still spray and pray when we’re stressed.
It feels productive but it’s chaos wearing a blazer.
 
Let me tell you what I learned the hard way (and in some instances too late)...
The earlier you lock in your ICP, the earlier everything stops wobbling.  
Your messaging tightens.  
Your product stops shapeshifting every five minutes.  
You stop pitching to people who were never going to buy anyway.
 
Here's what I've seen way too often, most wait.  
They think they need a mature product first.  
𝗡𝗼𝗽𝗲.  
Your ICP builds the product 𝘸𝘪𝘵𝘩 you.  
Without it, you’re basically guessing with a unlimited credit card.
 
So let me ask you if I may, though with a little sass... 𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘥 𝘵𝘰 𝘣𝘦𝘵 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 12 𝘮𝘰𝘯𝘵𝘩𝘴 𝘰𝘯 𝘖𝘕𝘌 𝘵𝘺𝘱𝘦 𝘰𝘧 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳…  𝘞𝘩𝘰 𝘪𝘴 𝘪𝘵?
 
And what excuse are you still hiding behind to avoid getting crystal clear on them today? 🤔

♻️ 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
Paul “PJ” Jackson for bold GTM Strategies, Business & Sales Insights that deliver.

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