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Pierre Herubel

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2023: Massive shift in B2B Marketing. 2024: Time to revamp your Playbook: - B2B buyers educate themselves (self-served trend) - Social media are now decision hubs - Buyers rely on network and communities - Email performance are getting worse - Marketing budgets are decreasing too Everything is changing. Yet you still need to generate marketing-sourced revenue. In this context, content marketing is the best tactic. - It generates visibility and awareness - It builds authority and trust at scale - It generates inbound, facilitates outbound - It accelerates sales cycles - It increases sales conversion rates Content marketing is a no brainer. But it’s not easy to install. - What strategy should you use? - What content pillars? What messaging? - What channels? How to distribute? - How to build a content plan? - What formats and type of content? So many questions. I have the answers. I used content marketing to go from $0 to $1M in my previous businesses (sold in 2023). And I’ve used it to grow my personal brand to 100K followers. You have 3 ways to learn with me: - Read my free content on LinkedIn and Substack newsletter - Join my free 5-day course on the 5 foundations for a content strategy - Access my course and community on how to build your profitable content strategy

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