BTNG B.V.

Isn’t it a great feeling when everything just... works?

If we had our way, all of life's tasks would be as slick as clicking here, tapping there, pressing that and done! With every client we help and every experience we simplify we feel like we edge closer to that ideal.

As soon as we start working together, you'll realise that 'slick' is baked into everything we do; from our ‘Design Thinking’ approach through to the end result.

User-friendly solutions delivered by user-friendly people.
Discover opportunities, find your focus, see results.

User Experience Designer

philipwallage.com

You've spent countless hours mastering your craft, hoping your talent and unique style will win over clients. 

But you've hit a wall, facing inconsistency in income and a fear that you're not charging what your services are truly worth.

The Internet is awash with confusing advice, and well-meaning friends don't truly understand the unique challenges of the creative freelancer.

But that was then.

Now is your chance to overhaul your business with a proven expert guiding the way and a sustainable, scalable business model in sight.

Why? Because I am exceptional at what I do, and it comes down to what I refuse to engage in.

No vague theories. No fluff. No false promises.

I communicate directly, elucidate clearly, and present a laser-focused strategy that will take you from uncertainty to clarity and profitability.

I excel at helping creative freelancers like you productize their services.

Productizer Guru

DPG Media Nederland

 Sr. UX Designer

ASML

Sr. Freelance UX Designer

Drukwerkdeal.nl

Toptal

Toptal is a global network of the world’s top 3% design and development talent. Working remotely, I support global clients on projects relating to many aspects of experience design, this includes design strategy, user research, product innovation, user experience, prototyping and visual design.

Clients I've recently worked with include:
* Real Estate Finance Web application (Girona, Spain) - Information Architecture, Usability Improvements and designing and implement a Design System

https://www.toptal.com/designers/resume/philip-wallage

Sr. UX Designer

BuitenAardig

Mede-oprichter

Dation

As a Senior User Experience Designer, I had the pleasure to work on an amazing SAAS product. In which I designed and implemented a brand new Design System. While assisting the Product Owner with determining priorities, I was able to run Design Sprints, User Tests and translate feedback into design improvements.

Het Financieele Dagblad

UX Designer

ORTEC - Optimize Your World

UX Designer & Lead Design OOT

Freelance UI/UX Visual Design

You've spent countless hours mastering your craft, hoping your talent and unique style will win over clients. 

But you've hit a wall, facing inconsistency in income and a fear that you're not charging what your services are truly worth. 

The Internet is awash with confusing advice, and well-meaning friends don't truly understand the unique challenges of the creative freelancer.

But that was then.

Now is your chance to overhaul your business with a proven expert guiding the way and a sustainable, scalable business model in sight.

Why? Because I am exceptional at what I do, and it comes down to what I refuse to engage in.

No vague theories. No fluff. No false promises.

I communicate directly, elucidate clearly, and present a laser-focused strategy that will take you from uncertainty to clarity and profitability.

I excel at helping creative freelancers like you systemize their services.

I've successfully assisted hundreds from diverse creative backgrounds — designers, copywriters, photographers, illustrators, and more — in transforming their sporadic project work into a predictable, productized service model.

However, I can't magically make clients appear. That involves your active participation and dedication.

But that's okay. 

Regardless of your situation, I'll listen, ask questions, and provide sincere advice about your next steps. 

Upon deciding to work together, we'll hit the ground running swiftly. 

It's time to start a new chapter in your freelance journey.

€163M in revenue with a website that looks like it's from 2001.
123inkt.nl is living proof that design trends are overrated.

While everyone's obsessing over glassmorphism, micro-interactions, and "modern aesthetics," this Dutch printer cartridge shop is crushing it with sharp corners, basic fonts and zero fancy animations.

Their secret? 

"The customer expects easyJet but flies KLM Business Class."

The dated design sets low expectations. Then they surprise with:

- Same-day replacement if something's wrong
- 4 million customers who keep coming back
- A bottle of wine with the apology
- Easy search that actually works

Founder Gerben Kreuning refuses to redesign. When jury panels judge webshop awards, 123inkt loses. When customers vote, they win.

"Our site is simple, functional, and user-friendly. You need to find what you're looking for easily. It's what's under the hood that matters."

Maybe the real UX isn't the gradient we made along the way. 
Maybe it's the "flesje wijn" we shipped with our apologies.

Design gets you noticed. Service gets you revenue.

Philip Wallage 📦

Built BTNG.studio on design subscriptions. Founder, teacher and community host.

Before: 12 offers, 47 price points, constant confusion
After: 4 offers, 4 prices, clarity

Revenue up 40%. Stress down 80%.
Simplicity scales. Complexity drains.

Most agencies charge per project. 
I charge €6.799/month for unlimited design.

Here's why clients prefer it:

No scope negotiations.
You submit a request in our shared board. I start designing. No back-and-forth about what's "included" or whether a button change counts as a new project.

No hourly anxiety. 
Your team doesn't worry about whether a 30-minute feedback call just cost €200. Everything runs async through Loom and Figma.

Weekly momentum instead of quarterly launches. 
Last month for DeOnlineDrogist we shipped 3 product page variations, 2 landing pages, and 5 A/B test designs. Try getting that from an agency without a €30K project fee and 8 weeks of onboarding.

One Trello-style board. One designer. Continuous progress.

The subscription model solves the real problem with agency work:
It's not the quality, it's the friction.

Contracts. Proposals. Revisions debates. Scope creep arguments.

All gone.

You get design leverage without hiring full-time.
I get predictable revenue and long-term partnerships where I actually understand your business.

It's not for everyone. 
If you need a one-off logo, hire a freelancer.

But if your e-commerce or SaaS team needs continuous design support without the chaos of project-based work?

This is how modern design partnerships should work.

If you want to see how we'd work together, link in comments to book a call.

Designing better ecommerce experiences, one component at a time.

Here are 4 UX patterns I've built for BTNG B.V. that prioritize both accessibility and conversion:

Product Configurator:
Clear text feedback for every selection + summary view. No guessing what you chose.

Filter Sidebar:
Expandable category navigation with dynamic price ranges. Great for shops with extensive catalogs.

Cart Panel:
Quick side panel view with free shipping progress tracker. Reduces friction for single-item orders.

Fixed Image Header:
Sticky product carousel keeps images visible while scrolling through details. Visual context stays accessible.

The common thread? 

Each pattern removes a specific friction point in the shopping journey.

Better UX = better conversion rates = happier customers.

Interactive preview link in the comments 👇

What's your go-to ecommerce UX pattern?

PS: This was made in MagicPath in combination with the Contra challenge.

Taplio

Philip Wallage 📦's Linkedin Analytics

Philip Wallage 📦

Performance ScorePhilip Wallage 📦's LinkedIn Performance

What is Philip talking about?

Philip Wallage 📦's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

Taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Philip Wallage 📦's Linkedin Analytics

Philip Wallage 📦

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Philip Wallage 📦's LinkedIn Performance

What is Philip talking about?

Philip Wallage 📦's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Philip Wallage 📦's Linkedin Analytics

Performance ScorePhilip Wallage 📦's LinkedIn Performance

Philip Wallage 📦's Best Posts (last 30 days)