Petra Wille

Petra Wille is a seasoned product leadership coach and author, dedicated to elevating product teams and leaders since 2013. With a rich background in software development and product management, Petra leverages her experience from SAP, XING, and as Managing Director at tolingo, to guide product leaders in building high-performing teams and effective product strategies.

Author of the well-received "STRONG Product People" and the newly released "STRONG Product Communities," Petra's work focuses on personal growth for product managers and harnessing the power of community in product organizations. She co-organizes Product at Heart, a Hamburg-based conference for product enthusiasts.

🚀 Services Offered:

* Coaching for Product Leaders & Leadership Teams: Tailored support for Heads of Product, Team Leads, and CPOs to develop robust product organizations.
* Speaking Engagements: Engaging keynote presentations and interactive sessions in English and German.
* Community of Practice Package: Expert guidance to establish a thriving Product CoP in your organization.
* Corporate Book Club: Enhance your team’s product leadership skills with my book and interactive AMA sessions.

Product Leadership Coach

I'm an angel investor in airfocus, a modular product management platform tailored for product teams to manage strategy, prioritize tasks, and align efforts effectively. Additionally, I've invested in Nobody Studios, a venture dedicated to fostering startup innovation and crafting successful ventures through a crowd-first approach.

Angel Investor (Nobody Studios, airfocus)

You’re an a product professional or leader seeking to harness the power of a Community of Practice within your organization? You understand the value of collective learning and wish to foster a culture of shared growth and innovation? If you're looking for practical guidance on building and nurturing a thriving product community, this book is just for you.

Author, Strong Product Communities

You’re a product leader looking for advice on how to be certain that every product manager on your team is living up to their full potential? You want to make sure your product people are competent,  empowered and inspired, and would like to know how you can best help them on this journey? Then this book is for you! The release date is scheduled for autumn 2020.

Author, Strong Product People

Product at Heart

Product at Heart. A conference for curious product people.

Founder

NurtrTech

We are dedicated to pioneering sustainable farming practices that contribute to a healthier planet. Our current focus is on investing in innovative AgriTech startups and funds, driving advancements in agriculture technology and promoting eco-friendly solutions.

produktbezogen.de

Author

Mind the Product

Curator & organizer of the annual MTP Engage, the largest Product Management conference in Germany. http://engage.mindtheproduct.com/hamburg/

MTP Engage Conference Curator, Organizer, Host

Hamburg Media School

Dozentin "Digitales Produktmanagement"

tolingo GmbH

Managing Director

Director Product Management

DHBW Stuttgart

Dozentin "Requirements Engineering"

XING

Senior Product Manager Company Profiles & eRecruiting

Product Manager

Consultant Product Lifecycle Management

Product Leadership Coach, Author of STRONG product people & STRONG product communities, Curator at Product at Heart Hamburg

Petra Wille is an independent product leadership coach and the author of STRONG Product People and the recently released STRONG Product Communities. She's been helping product teams boost their skill sets and product leaders develop their teams (and themselves) since 2013. Alongside her freelance work, Petra co-organizes Product at Heart in Hamburg, Germany.

✨ A Story of Hope - and a Little Courage

Running a product conference business is unlike anything else I’ve ever done.

Each year, you start from scratch: no recurring revenue, no guaranteed renewals — just a blank page, a lot of hope, and the trust of a community that believes in what you’re building.

Every autumn, as we open ticket sales for the next Product at Heart, I’m reminded how much of a leap of faith this is. Even with a growing brand, a strong reputation, and our lovely bunch of returning attendees (some of whom have joined us every single year since 2017!), we’re always starting fresh.

And yet — every year, you show up.
You buy tickets.
You bring your teams.
You put your trust in Arne and me to curate another event that’s worth your time, your attention, and your (often personal) investment.

We know budgets are tight. Many of you pay for your own learning and travel because you believe in what happens when product people come together: we learn with and from each other. That’s what keeps us going.

So here’s my heartfelt thank you to everyone who has ever believed in Product at Heart — and to those who will join us again in 2026. Your early support is what makes these events possible. 💛

🎟️ Early Bird tickets for Product at Heart 2026 are now live!
Join us in Hamburg next June for a few days of learning, courage, and connection:

Product Leadership Coach, Author of STRONG product people & STRONG product communities, Curator at Product at Heart

Dear product people, the moment has arrived! 🚀
Product at Heart 2026 tickets are officially on sale, and Early Bird pricing is live.

We've been working hard to make 2026 even better, with some thoughtful changes based on your feedback and our learnings:

June 26 – Conference at Kampnagel 
Get ready for inspiring keynotes and themed sessions packed with actionable talks from practitioners who've been there and done that. We're expanding the interactive formats you loved this year—like our roundtables—to create even more space for meaningful exchange and practical takeaways. First keynote announcements coming soon!

June 25 – Workshops at GINN (our stunning new venue with Elbe river views) Choose from five full-day workshops:
Rich Mironov: The Language of Money and Executive Influence in the Age of AI (exclusive for product leaders!)
Marcus Castenfors: Move fast, learn faster: AI-powered Discovery from Insight to Experiment
✨ Büşra Coşkuner: Success Metrics: A Playbook for Product Managers
Özlem Yüce: Essential Toolkit for Product Managers
Teresa Torres: AI Maker Studio: Build your Personal Operating System

April 20-21 – Leadership Event 
A longer, deeper experience with more time for the peer exchange you've been asking for (exclusively for CPOs, VP Products, and those managing product managers).

Grab your Early Bird tickets now: www.productatheart.com

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Petra Wille's Linkedin Analytics

Performance ScorePetra Wille's LinkedIn Performance

Petra Wille's Best Posts (last 30 days)