✨ Peter Wheeler ✨ 🫰

Product Led Growth | Strategic Partnerships | Developer Platforms | Experiential | Developer Marketing | Social Impact | host of pitchslap.org and goodchat.org podcasts | Formerly Credible Alibi | Posts are my own

I scale revenue by designing and deploying GTM strategies and growth systems that deliver measurable results today while building frameworks that sustain tomorrow. My approach blends execution with architecture—driving velocity, lowering CAC, and embedding repeatable systems that last.


I design and deploy growth systems that scale revenue today while building frameworks that sustain tomorrow. My approach combines precision execution with repeatable architecture: driving immediate wins while embedding efficiency, alignment, and long-term growth capacity.

Focus Areas
	•	Revenue Culture & Acceleration – Breaking silos to foster collaboration, transparency, and velocity gains. Delivered consistent double-digit improvements in deal velocity, CAC reductions, and pipeline expansion.
	•	Framework Builder – From startups to post-acquisition enterprises, I create models for pricing, PLG motions, and GTM expansion that become engines for sustainable growth.
	•	Systems Integration – Built infrastructures like PiCRM (HubSpot ↔ Mixpanel) to unlock dormant data, automate lifecycle orchestration, and accelerate PQA identification.

Track Record
	•	40% faster SMB sales velocity through redesigned sales methodologies and enablement frameworks.
	•	Reduced CAC payback cycle with consolidated pricing that converted “closed-lost” into PLG wins.
	•	Built PiCRM (Product-Integrated CRM) unifying zero/first/second/third-party data into revenue workflows.
	•	Took underfunded ventures from red to 7-figure ARR while self-funded and lean.

I partner best with organizations and investors who value measurable growth, system-level thinking, and cultural alignment. My mission is simple: build growth engines that last—tailored, sustainable, and repeatable.

Who is a woman who’s made an impact on your career? #IWD26
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Anne Ellegood (Annie with just an e)

I owe a lot to her, but if you ask you'll get a "nah" - she's gracious, humble, and in denial of it. Or, like others, just won't claim me. Ha. 

Highlights of the past decade and a half...

2010: She says I was my regular cocky/jerky self with her on first meet, but I was also in the middle of shilling one of my earliest products in the middle of a large in-person food event. Despite my being ... me ... she was a great ally in the Eat Local Dinner Series I did for Blue Moon/Miller Coors, one of only two people I trusted with the fleet of Mini Cooper's I had from the years I had them as a client, and chauffeur to Keith Villa.

2012: As a business analyst, product manager, and product marketer; she came in to a business of mine that needed fresh eyes, and fresh help. While the company was fine, good, moving, I had it right - she unearthed the problem was -me- (no, Anne seeing me as the issue is not a thematic). That led to one of my more favorite entrepreneur moments, being "fired" from the CEO seat by the best VP and COO (turned CEO) I've ever had (Kelly McCool Geil Racca), and moved to a different floor and the other side of the office building we were in. Mutiny saved my sanity, health, and the business from a despot.

2015: Anne poached me into tech and geospatial, and as my boss set me up with the ability to "do what you (I) do" - it started with inflatable furniture at a tech conference and turned into 3 years of notable and amazing experiential events allowing me to shine and build notoriety in the tech space.

2019: As free agents - Anne stepped in as a creative and PMM to support my agency work in geospatial and professional services.

2021-2023: I lucked out and caught Anne in a moment of "between things" - able to snatch her up for work at Okta / Auth0; as the best PMM in the org, especially around Nonprofits, Charities, Startups, and PLG motioning; and as paternity leave coverage that kept me sane (and out of checking in every day). 


While I often gripe that we're oil and water, the fact of the analogy is that Anne has been a constant who any time we interact is there to hoist me to the top, inspirational in her resilience, and aspirational - as she is the best I have ever seen at research, market understanding, understanding organizations and individuals, and PMM, Product, and voice of the customer work.


LUCKY FOR Y'ALL - Anne Ellegood is on the market... 
If you need to win, Anne is a great choice. 

If you deserve to win. Talk to Anne.
If you want to grow as a person and leader, hearing hard truths but the ways to change them. Talk to Anne.
If you want culture additions that help add perspective and eccentricity. Anne.
If you want culture additions that create interdepartmental harmony, get everyone mission focused, efficiently and with mirth. Anne.

Peter Wheeler

Revenue Expanding Chaos Agent | GTM, Sales, Partnerships, PLG in AI and Integrated Products | Utilizing Entrepreneurial Powers for Rapid & Sustainable Revenue Growth | $1B in attributable revenue

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