Stealth

Post Round A Tech B2B startup, serving as interim CMO and advisor to business leaders and CEO.

Through pipeline analysis and market research, shifted, defined, and created Go-to-market motion from strategy to execution, including redefinition of ICP, product differentiation, and positioning 
Repositioned brand narrative, and developed targeted messaging, resulting in a 7% growth in qualified pipeline within 6 months
Developed co-marketing and partnership opportunities and cross-promotional campaigns with complementary businesses 
Worked closely with the product team and Led the charge in creating a product marketing strategy that puts users first 
Collaborated cross-functionally with Sales, Customer Success, and Product to roll out seamless product launches for both new and existing clients

CMO (interim)

As a trusted consultant to early-stage, tech (SaaS and hardware, Enterprise-facing) startups (Pre-seed to Series A) in Cyber, DevTools, DevOps & IT, automotive, cloud, big data & MarTech, I wear many hats. My strategic hands-on consultancy services help them achieve a  product-market fit and explosive growth. 
Here's how I do it:

•  Defining Product-Market Harmony: I work with founders to ensure their product solves a real customer need and resonates with the target market.

•  Crafting a Compelling Narrative: We collaborate to refine their positioning, differentiation, and branding, creating a clear and compelling story that sets them apart.

•  Building a Targeted Audience: We define their ideal customer profile (ICP) and develop lean yet sustainable go-to-market (GTM) pillars to reach the right audience at the right time.

•  Revenue-Driven Business Plans: I partner with them to develop business plans anchored in ambitious revenue goals, ensuring alignment between strategy and execution.

•  Marketing Powerhouse: I also help them develop and implement comprehensive marketing business plans to build brand awareness, generate leads, and drive early sales growth.

Strategic Startup Marketing Consultant 

Pavilion

Executive Member

CMO Council

Member

Joonko

Joonko ,an HRTech startup, aimed to bring underrepresented talent to the doorstep of enterprise companies who were seeking a more diverse pipeline with its unique automated recruiting software solution.

As CMO, I built the company’s marketing machine from scratch, Led the marketing funnel from MQL to Opp, and generated a 100% marketing-led sales pipeline.

- Increased the sales pipeline, focusing on Fortune 2000 companies, from $0 to a monthly average of $2M in pipeline value in less than 3 years 
- Creating a full digital footprint - enhanced brand engagement and authority by 2500%
- Managed content marketing efforts, leading to an increase in organic traffic by 1400% and 700% growth in content engagement metrics
- Spearheaded Go-to-market strategy and execution: developed identification of target audience, competition analysis, market research, positioning, pricing 
- Drove the success of key marketing campaigns, with 15 of the campaigns exceeding their target KPIs
- Built a fully functional marketing team, from 1 to 15 members (BDR team, content team, paid campaigns team, social & PR), located in TLV and NYC.

Chief Marketing Officer

VP of Marketing

Loom Systems (Acquired by ServiceNow)

Acquired by ServiceNow, Loom Systems catered to a DevOps an AIOps-based log monitoring SaaS solution designed to proactively predict and prevent incidents in digital systems, aiding IT departments in companies to deliver a seamless customer experience. 

In my role as Head of Marketing, I lead the departments activities, managed budgets and oversaw alignment of marketing activities with the companies' business goals and KPIs, and worked together with the various departments to ensure ROI. 

As part of my role:
Led company’s global GTM marketing activities including go-to-market strategy, budgeting and ongoing team management, including: 
- Executed and designed product marketing and business development processes, increasing company visibility by 250% 
- Optimized and designed marketing and sales funnel, resulting in 2x growth in conversion rate MQL>Opp.
- Managed team of 4 individual contributors including performance lead gen, and social media content marketing; Managed content creation and distribution, messaging, branding, PR - from ideation to distribution 
- Oversee events and conference participation, including messaging, logistics, and media  
- Support and train the sales team (AE and SDRs) on an ongoing basis

Head Of Marketing

G2Mteam 360 Degrees Startup & Tech Marketing 

G2M team is a boutique marketing and strategy agency, working closely with pre-seed through round A startups, acting as their external CMO, formulating value proposition, product marketing fit, initial go to market strategy from scratch through hands on execution. 

In this tole, I worked with a diverse portfolio of companies from various industries, such as Dev tools, security, IoT, hardware, robotics, marTech and automotive.

I created and implemented lean-budget strategic marketing plans for clients, from planning to execution and served as their CMO as a service. Amongst my responsibilities were: 
- Distilling Messaging, branding, and market positioning 
- Applied PR efforts, content syndication and distribution 
- Hands-on Growth hacking and Lead gen: social media, PPC, SEO

As part of my role, I was also trusted in developing G2M's marketing strategy.

Full-Stack Marketing Director

Self Employed

Served as fractional CMO for multiple top tier SaaS B2B start-up companies including: utappy, justAd (acquired by Glispa), DPO group (formerly 3G Pay online), Perion, Makam, Sisense, ActiveTrail, Clicktale etc. 
Facilitating, creating and executing marketing and business development strategies, including: 
- Developed and implemented marketing strategies, to increase growth and brand awareness 
- Designed social media strategies- organic and campaign management, strengthening brand awareness through engagement, community management 
- Community management: community outreach, through online and offline seminars and webinars, brand advocacy and enhanced awareness 
- Created smart demand gen activities through content marketing: PRs, WP, blog posts, case studies, influencer outreach and optimization 
- Managed lead gen and User acquisition campaigns-  managed hands-on all digital assets including: display and PPC campaigns, website SEO/SEM, e-mail marketing

CMO as a service

Seperia (easynet)

Seperia provides a range of online marketing solutions centered on traffic optimization and client acquisitions for Online and Mobile products.

In my role as Head of marketing- Mobile, I developed the mobile display strategic plans for the company's portfolio and generated the initial technical and business layout and infrastructure. 
I created strategic mobile marketing plans, leveraging guerilla tactics as well as paid campaigns to enhance app discovery and ensure ROI.  I led execution of mobile marketing efforts, including media buying, PPC campaign management, content management, mobile optimization.

Head of Marketing, mobile 

Inneractive (Acquired by Fyber)

inneractive (today: Digital Turbine) was the industry's leading mobile app monetization exchange with over 100 ad providers integrated and available in a one line SDK and was one of the leading SDK solutions.

Led a team of 4 technical and business account managers, initiated 7 figure deals with marketing partners and managed 60% of company revenues.

Head of Strategic Partnerships @ inneractive

Manged Key accounts including: budgeting, creatives, copy etc.

Senior Account Manager, Advertising

The Marketing Catalyst | Mentor | SaaS B2B Startup Marketing | Tech Storytelling | CMO

𝘐'𝘮 𝘵𝘩𝘦 𝘖𝘭𝘪𝘷𝘪𝘢 𝘗𝘰𝘱𝘦 𝘵𝘰 𝘢𝘭𝘭 𝘺𝘰𝘶𝘳 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘯𝘦𝘦𝘥𝘴.

I partner with ambitious founders and CEOs ready to build brands, generate revenue, and achieve explosive growth. I'm a fractional CMO and marketing strategist who brings a unique blend of strategic vision and hands-on execution to early-stage tech startups.

With over 15 years of experience in B2B SaaS startup marketing, I've honed my skills across a diverse range of disciplines, audiences and technologies. I'm known for my ability to see the big picture, develop comprehensive strategies, and then roll up my sleeves to get things done.

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐞𝐞 𝐦𝐞 𝐚𝐬:
- A strategic compass: I provide clarity and direction, helping you navigate the complex world of marketing.
- An execution expert: I translate strategies into actionable plans and deliver tangible results.
- A trusted mentor: I offer guidance and support, empowering you to make informed decisions and achieve your marketing goals.

𝐈'𝐦 𝐮𝐧𝐚𝐩𝐨𝐥𝐨𝐠𝐞𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭:

🎯 Data-driven decision-making: I believe in using data to inform every aspect of your marketing strategy.
👥Customer-centricity: I'll help you understand your target audience and build a brand that resonates with them.
🌱 Sustainable growth: I focus on building long-term value, not just short-term wins.

If you're looking for a fractional CMO who can help you build a thriving business, I'd love to connect. 
📨 peerafeldman@gmail.com

Top expertise:
Go-to-market strategy and execution, positioning, market research, digital strategy, content strategy, channel marketing, marketing technologies implementation, and automation, marketing communications and PR, data-driven marketing, Marketing leadership, business development and management, product marketing, team building and management, events, field marketing, sales enablement, brand building. Demand generation, B2B marketing, business strategy, storytelling, tech marketing.

Last night, I was genuinely excited to kick off the first meeting of the 18X Elite Impact 12th founder journey, alongside the great shimon lazimi.
This program is dedicated to empowering early-stage founders who are also active army reservists, providing a structured pathway from concept to capitalization.
The early stage is where resilience is tested and strategy is crucial.  
Our objective is clear: to establish an operational framework for early-stage ventures and equip our founders with everything they need got execution.
This journey is built on providing the tangible resources necessary for decisive action. 
Over the course of the program, we will provide:
- Tools: Systematic methods for efficient product validation, testing, and development.
- Knowledge: Expertise in market entry, competitive analysis, and the funding process specific to early-stage capital.
- Motivation: The guidance needed to maintain momentum and navigate the inevitable friction points inherent in building a new company.

I will be sharing my established process and specific domain expertise to help each founder effectively tackle the market and define a viable path toward securing funding.

I can't wait! 

Special thanks to the magnificent Shaked Yehiel and the monday.com for hosting us!
Mike Silberg Yaniv Rotaru

Pe'era  Feldman 🎗️(She, Her, Hers)

I'm the Olivia Pope to all your tech marketing needs.

I'm a marketing catalyst, empowering early-stage SaaS B2B startups to rocket to profitability. 
With over 15 years of online marketing experience, I've guided companies from fledgling beginnings to triumphant funding rounds, crafting and executing go-to-market strategies that ignite growth. 

𝘔𝘺 𝘴𝘶𝘱𝘦𝘳𝘱𝘰𝘸𝘦𝘳𝘴:
❉𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲: I bring a holistic marketing approach, crafting strategies that align with business goals and drive innovation.
❉ 𝐒𝐢𝐥𝐨-𝐁𝐮𝐬𝐭𝐢𝐧𝐠: I foster collaboration across departments, breaking down barriers and creating a unified marketing force, focusing on the organization’s business goals
❉ 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: I cultivate an environment where individuals and teams thrive, empowering them to contribute to the organization's success.
❉ 𝐄𝐭𝐞𝐫𝐧𝐚𝐥 𝐒𝐭𝐮𝐝𝐞𝐧𝐭: As an eager explorer, I am constantly seeking out new opportunities to learn and grow. Even went to SheCodes to broaden my understanding of the bits and bites of tech. 

🤝I believe in developing the next generation of marketing leaders, and I am available to mentor budding marketers and accompany their professional journey.

Want to chat? Let's talk!
📨 peerafeldman@gmail.com

🌿Top expertise:
Go-to-market strategy and execution, positioning, market research, digital strategy, content strategy, channel marketing, marketing technologies implementation, and automation, marketing communications and PR, data-driven marketing, Marketing leadership, business development and management, product marketing, team building and management, events, field marketing, sales enablement, brand building. Demand generation, B2B marketing, business strategy, storytelling, tech marketing.

18X Elite Impact

Software Engineer at Ironsource

Community Manager & Llama Guru @ The Mansion by monday.com! 🦙👨🏼‍🤝‍👨🏽👩🏻‍🤝‍👩🏼

monday.com

Founder & Managing Director at 18X Elite Impact | CEO & Community Builder | cultivating startups, corporates & investors through powerful partnerships and global innovation communities.

Community Engagement & Volunteer Manager at 18X Elite Impact | GEN AI Enthusiast | Personal development | Finance and education | Runner & Book Lover | Conflict Mediation

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