Speero

Associate Director of Strategy

Senior Experimentation Strategist

Speero helps businesses navigate The Retention Economy. For too long businesses have been pressured into quick win tactics that drive revenue, at the expense of creating long-term growth.
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The winners of The Retention Economy will be those who measure and improve customer lifetime value and develop superior customer experiences.
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Speero helps companies understand their customers better through data, research, and experimentation to drive long-term growth.

I work alongside an exceptionally talented team on projects for a wide range of industries and clients around the world.

Experimentation Strategist

Clarks

Skunkworks projects (May 2019 - November 2020)

Customer Experience (October 2018 - May 2019)

Lead UX Designer

Evosite

Your website is still a critical tool for your business, but it's only as good as the traffic you bring to it.

Looking at the whole customer experience at a strategic level enables me to identify the best improvements for the largest possible returns.

Head Of Strategy

-- User Experience --
Have written many test protocols and watched hours of remote usability testing, which has allowed me to provide recommended improvements for a range of companies.

-- Conversion Optimisation --
Improved conversion by 194% for a utilities company by improving the lead capture form on their main website as well as creating dedicated landing pages.

-- User Insights --
Constantly reviewing analytics data for new insights to improve of client's websites. This forms a part of our unique insight report packages.

Senior UX Architect

Screwfix Direct

- - User Experience - - 
Lead UX Designer for our brand new contact centre application. Now in-use by 300+ operatives taking over 40,000 calls a week.

Regularly work with the eCommerce department on the Screwfix.com mobile and desktop websites - viewed by over 1.5 million people per week.

- - Web Design & Front-end development - -
Designer and Front-end Developer for the Screwfix.com mobile and desktop websites.

Lead Designer for 2 new websites for B&Q subsidiary brands.

- - Mobile - -
Lead UX Designer providing iterative updates to our award-winning mobile website.

- - Apps - -
Lead Designer producing icons and digital assets for the Screwfix Catalogue App.

- - Practices - -
Introducing OOCSS to the front-end developers and using OOCSS on several projects.

Advocate of Responsive Web Design, building several in-house prototypes.

Designer in Digital Development

Paul Randall

I take on web, graphic and identity design projects. Recently I have been working on:

- Football team crest
- Gig posters and band logo
- Carpenters website

This will be under the moniker of Majesty Studio.

Freelance Designer

HigherSites

Primarily front-end design work using Photoshop and hand coding in XHTML/CSS. HTML email creation. Occasional server-side PHP and MySQL work and print design.

Creative

Flaydemouse

Designing and developing sites in PHP and MySQL.
Hand-coding XHTML/CSS websites and email newsletters.

Web Designer/Developer

Web Designer and Developer working on http://pubinnguide.com/ and client work.
Coding in classic ASP and MS SQL.

Carlisle Process Systems

PC and server maintenance and general IT-related tasks.
Designing print flyers and company website.

IT Administrator

Turning your goals into an experimentation roadmap

I use a design thinking mindset to enhance customer experiences and have been for over ten years. My empathy for customer behavior comes from conducting hundreds of usability studies and experiments. Clients include Screwfix, Clarks, Maximuscle, and Flogas.

You know that feeling. The one where you should be doing something... but you're not.

The to-do list is long, your intentions are good, but the task stays unchecked.

Or you spend time creating the plan, thinking it through but never complete it.

Procrastination is not failure. 
It's feedback.

You stall. 
Miss a target. 
Shame creeps in. 
You push harder. 
You try to ignore it.

I've done it too.

That resistance? 
It's not the enemy. 
It's a signal. 

Something needs attention. 
Something is out of sync.

Reading Tiny Experiments by Anne-Laure Le Cunff, PhD this year changed how I see it:

It's not bigger goals that matter. 
It's smaller loops. 

Testing.
Listening.
Adjusting

No shame. 
Just smarter next steps.

I've started thinking about ways to make this tangible. Like a small deck of cards to help you "catch yourself", notice patterns, and act differently. 

No need for New Year's Resolutions. 
Just start where you are.

#growth #optimisation #learning #experimentation

Building high performing experimentation programs

Research isn't a phase. It's something you continue to do.

What do you think was the test that resulted in these results? I was amazed when I saw the uplift!

#growth #experimentation #abtesting #optimisation

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