Turning people into bestselling authors & million-dollar experts. 💫 Bestselling Author, Coach, Community Builder, Speaker, Course Creator, Business Consultant

Everything I do starts with clarity.

Because being brilliant at what you do isn’t enough. If people can’t quickly understand your value, they can’t buy it, book you, or refer you.

For the last decade, I’ve helped executives, entrepreneurs, and industry veterans turn hard-won experience into opportunity: clear messaging, premium offers, and visibility that attracts the right people.

I’m a 19-time author and have coached 100+ experts to become bestselling authors and highly paid thought leaders without turning them into full-time content creators.

Here’s how I help:

1) Clarity + Business Foundation (The Unignorable Business Studio)
A 10-week sprint to sharpen one clear message, design a premium offer, and choose a simple marketing path to monetization.

2) The Book
Write the book that positions you as the obvious choice and opens doors your résumé can’t.

3) Strategic Partner to Experts (Consulting for select clients)
I work behind the scenes to help you make the right decisions, package your expertise, and activate it, often through an AI digital twin and community, so your ideas can scale without you having to do everything yourself.

If you’re ready to make your value obvious, let’s talk.

I turn 54 today 🥳
 
And I didn't get here alone.
It's the people around me.
 
Proximity is powerful.
 
I stay close to those who:
 
Believe in me when I doubt
Inspire me to think bigger
Celebrate the wins
 
My circle is my advantage.
 
They aren't my audience.
They're my foundation.
 
54 isn't about accomplishments.
 
It's about who walked beside me while I built it.
 
Stay close to people who inspire you. 

Believe in you. 
Support you. 
Celebrate with you.

Patricia Wooster

Monetize your expertise through clarity, books, and programs 💫 Bestselling author (3x Simon & Schuster). 150+ client books delivered

Most people turn the calendar to 2026 
(without changing their foundation)

New goals. 
New intentions. 
Same structure underneath.

That’s why I've spent 14 days writing this series.

Not to motivate you. 

Not to give you forgettable tactics.

But to show the real pattern behind why experts stall.

It’s almost never a talent issue.

It’s what happens when: 

You scale before you clarify. 
You build before you choose a problem. 
You chase visibility before authority. 
You price effort instead of value. 
You work in isolation. 

Individually, these don’t feel dangerous. 
Collectively, they keep people stuck.

The hardest truth?

You don’t fix this by doing more. 
You fix it by doing less on purpose.

One message. 
One premium offer. 
One clear monetization path.

That’s not restriction. That’s relief.

If you’ve been following this series and felt quietly called out, that’s your signal.

~

And if you don’t want to rebuild alone in 2026, that’s exactly why Chris Laping and I built 𝗧𝗵𝗲 𝗨𝗻𝗶𝗴𝗻𝗼𝗿𝗮𝗯𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝘂𝗱𝗶𝗼.

Second cohort is open. We start January 21.

Monetize Your Expertise Through Books, Programs & Speaking 💫 19x Bestselling author (3x Simon & Schuster & Self-Published). 150+ client books delivered, thought leadership and business strategist.

You Don't Need A New Year

3 letters that can change your life

Y-E-S

Just say it. It's easy. 

A few months ago I was invited to a meeting.

It was on the opposite side of the country.

I almost said "No."

I couldn't see where I added value.

My friend and client Michelle Hubert said, "I want you there."

So I went.

I listened, learned and gave my ideas.

And she was right.

I walked away with two new dream clients that are opening so many doors.

Saying "YES" isn't about:
— Pretending to know stuff you don't
— Ignoring your boundaries

It's about:
— Removing friction
— Challenging yourself
— Being open to something different

The truth is, we all face choices daily:
— Do we stay agile?
— Do we hesitate out of fear?
— Do we pay attention to what people want?

These small decisions shape who we become.

Remember:

Your yes and no decisions should not be a habit.

It's after careful consideration 
that we should give those answers.

So, next time someone asks you to try something new → give it some thinking.

Those 3 little letters may change your life.

♻️ Repost to inspire someone in your network. Thanks!

How do you establish yourself as a trusted expert in your industry? 

Let’s face it. You didn’t start this journey to spend time duct-taping systems and strategies together. You started it because you have a message and expertise to share. 

I have built 5 businesses where the foundation is a bestselling book.

Every day, people just like you are building their authority, audience, and dream business with:

📚Bestselling books
🍎Digital courses & certification 
🎯Coaching & consulting 
📲SaaS & Apps 
🎤Speaking 

All of these people are experts, just like you. They have used strategy to turn their expertise into solutions that build their credibility while providing maximum impact to their clients.

People without a strategy and vision for their brand end up with:

Confusion about what they do and who they serve
Offers no one wants
Inconsistent communication with their audience
Scrambling to make $ and undercharging
Graveyards of products no one knows exist

Why is this so common?  

Because trying to establish yourself as an expert in the thought leadership space is confusing - between shiny object syndrome, bad advice, & the overwhelming list of technology people tell you is needed, it’s overwhelming. It’s easy to get caught up in a “build” or “admin” role vs. doing what you love.

The good news . . .

There’s a way out. Once I learned how to become the visionary for my business, I left the hamster wheel of grinding to survive. Within 11 months I created a cohesive brand with:

Book
Three digital courses
College accreditation for 2 programs (available in 27 colleges)
SaaS solution
Certification program 

Now, I have an ecosystem of assets I can promote and on repeat to get fantastic results for my clients. Instead of creating new offers, I can focus on what I love: speaking on stages, working with clients, and developing partnerships.

As an expert, you deserve to have clients knocking on your door to sign up for your programs. You deserve to be the go-to person in your industry for podcast interviews and speaking engagements. And with your passion for serving others, you deserve to have the time and energy focused on your genius.

That’s where I come in. 

If you are looking to fast-track your way towards building a suite of products and services that will increase your authority and credibility within your industry, then I can help.

I will help you create your signature story and methodology and monetize it through books, courses, workshops, coaching, and speaking.  

👉🏼 Send me a DM, or check out my featured section below for more information.

Most entrepreneurs think they need better ideas.

Or better exposure.
Or a bigger audience.
Or perfect conditions.

They don't.

They need better agility.

Because the market doesn't care about your perfect plan.

It cares about what works.

7 Signs You Are Not Agile:

1️⃣ You're married to the "original vision"

Same idea. 
Six months in. 
Same approach.

Zero customer conversations.

2️⃣ Feedback feels like an attack

Someone suggests changes? 
You defend immediately.

That's ego talking. Not agility.

3️⃣ You're perfecting instead of testing

Month 3: "Almost ready."
Month 6: "Just fixing final details."

Perfect is the enemy of profitable.
Your competitors launched months ago.

4️⃣ Bad results get excuses, not pivots

No traction? "Wrong timing."
No sales? "Market isn't ready."
No interest? "They don't get it yet."

Everything's wrong except your approach.

5️⃣ You decide based on guessing 

Think. Believe. Assume.
All costly words when reality disagrees.

6️⃣ You build in complete isolation

No customer interviews.
No market validation.
No feedback loops.

Just you and your "brilliant" idea.
That's building an expensive assumption.

7️⃣ Your plan is law, not hypothesis

Written six months ago. Untouched since.
Customer needs evolve. Problems change.

Your plan? Set in stone.

With agility, you:

Build small. 
Test fast. 
Learn cheap.

When something doesn't work, you pivot.
When feedback comes, you listen.
When data contradicts you, you adapt.

Because successful businesses aren't built on perfect ideas.

They're built on willingness to be wrong and adjust.

7 Signs You Are Not Agile In Your Business

Monetize Your Expertise Through Books, Programs & AI Twins💫 19x Bestselling author (3x Simon & Schuster & Self-Published). 150+ client books delivered, thought leadership and business strategist.

I almost said “no” this week … twice. 

[Welcome to Friday Failures]

I’m a planner. 
And a little rigid about it.

I like to know what I’m doing. And when.

This week challenged that.

Out of nowhere, 
two great opportunities emerged. 

Both out of town.

And I wanted to say no. 
My calendar said no. 
My fear screamed it.

But something else said I shouldn’t.

Here’s the failure ⬇️ 

Protecting structure leaves no room for surprise.

The things that always change my life are never on my calendar in advance.

They showed up unannounced. 

Inconvenient. 

Don't build for predictability. Build for possibility.

Lesson learned: Structure should support growth → not shield you from it.

We’re the go-to house for the holidays. 
[Welcome to Friday Failures]

Fourteen days. A full-court press.

A house full of guests. 
The kitchen always open. 
People fighting for pool chairs.
Food, laughter, celebration on repeat.

I love it. 

But here’s the failure ⬇️ 
I forgot that the holidays aren’t just about hosting. 

They’re also about rejuvenation.

Because while the house was loud… business was quiet.

Emails slowed. 
Meetings paused. 
The world collectively exhaled.

And instead of using that natural slowdown to refill my own tank, I usually push through. 

The worst way to start a new year? 

Returning already tired. 

So last weekend, after everyone left .... 

I paused and got real quiet.

Scheduled a massage.
Watched home shows.
Snuggled my dog Lola.

Lesson learned: Rest isn’t a reward. It’s a requirement.

Most people don’t fail due to bad ideas.

They fail trying to scale something unproven.

They jump straight to: 

Funnels 
Multiple offers 
“Growth strategies”

Before anyone says: “Yes. I want that.”

Here’s the truth:

You don’t scale ideas. You scale evidence.

And evidence comes from one unsexy phase: 0 → 1

That phase looks like: 

1️⃣ One clear problem 
2️⃣ One specific person 
3️⃣ One outcome delivered consistently

No automation. No complexity. No hiding.

Just you, your thinking, and people reacting in real time.

This is where we get impatient.

But 1 → many only works when 0 → 1 is solid.

Breakthroughs don’t come from more.

They come from doing one thing long enough to know it works

A personal brand is not something you build
(when you "need" it)

That’s backwards.
 
You’re building one right now with:

every email
every meeting
every deadline you hit (or miss).
 
Your brand is your reputation at scale:
 
What people expect from you
How safe it feels to bet on you
Whether you’re remembered for opportunities 

Your brand exists whether you participate or not.
 
So if you don’t want to post all the time → you don’t need to.
 
You need to make your value legible.
 
Here are 3 easy ways:
 
1️⃣ Pick what you want to be known for
2️⃣ Collect proof/examples
3️⃣ Share one proof point weekly 
 
You don’t need to make crazy TikTok videos.
 
You do need to stop making people guess what you’re great at.
 
Question: If someone referred you tomorrow, what would you want them to say?

Most people think their problem is scale.

More leads. 
More visibility. 
More content. 
More reach.

It’s not.

The real problem is they skipped a step.

They went straight from idea → amplification without earning proof.

You can’t scale uncertainty.

If your offer hasn’t worked consistently for: 

a specific problem 
a specific person 
at a specific price

Then more exposure won’t help. 
It will expose the cracks faster.

This is what I see constantly:

People trying to: 

1️⃣ Build funnels for untested offers 
2️⃣ Marketing before they have clarity 
3️⃣ Scaling prematurely

That’s backwards.
Real businesses are built in two phases:

Phase 1: 0 → 1 (Proof) This is where you: 

• work closely with clients 
• solve one painful problem
• refine your message with results 
• learn what people pay for 
• build confidence through evidence 

This phase is messy. It’s manual. It’s unsexy.

And it’s non-negotiable.

Phase 2: 1 → Many (Scale) After proof exists: 

• package 
• automate 
• raise prices 
• systematize 
• add leverage

Scale is a reward for clarity. Not a shortcut to it.

Most people fail because they try to skip Phase 1. 

They want the optics of success without the discipline of validation.

The market doesn’t reward ambition. 
It rewards what works.

~

We work through this inside the Unignorable Business Studio. Next group of 10 starts this month. Details: https://lnkd.in/eVBU7EKX

Seinfeld’s secret to success is boring.
 
And that’s why it works.
 
He doesn't “wait for inspiration.”  
He writes one joke per day.

And has for 40+ years.

Want to write better?
Then write like Jerry → daily.

Grab a calendar.
Put an X every day that you write.
"Never break the chain."
 
Commit to the consistency.
 
Eventually, it becomes your identity.
 
You are a writer.

Taylor Swift's secret to writing hits?
 
The scarf.
 
Not the sadness. The scarf.
 
"I left my scarf there at your sister's house."
 
Not "we were happy."
 
Her challenge: "squeezing evocative details into the catchiest melodic cadence."
 
Want to write better?
 
Write like Taylor → hyper-specific.
 
Not: "my client struggled."
Instead: "She called at 11pm from her car."
 
Not: "the meeting went well."
Instead: "He said yes before the pitch."
 
Details create memory.
Descriptions create confusion.
 
People always remember the scarf

You're selling a supplement. 
Your audience needs a painkiller.

That’s why your message ... 
isn't landing.

You’re talking about:
→ “Root causes” 
→ “Unlocking potential”

They’re thinking:
→ “Make this pain stop” 
→ “How do I fix this right now?”

Here’s the truth:

When people are in pain, they need relief.

But most try to educate their audience into awareness. 

Wrong move.

You don’t sell a solution by explaining the origin story of the problem. 

You sell it by meeting them in the symptoms they’re already feeling:

→ Overwhelmed 
→ Behind 
→ Broke

Speak there. 
Show them what relief looks like.

Once they trust your solution
They’ll listen to your root-cause brilliance.

Remember:

Your insight is powerful. But your entry point needs to be obvious.

Painkillers sell. Supplements get forgotten.

♻️ Repost to share with your community.

Lots of generic followers won't make you money. 
(But 1K true fans will make you rich)  

Here's why casting a wide net on LinkedIn may kill your brand:  

Your expertise gets lost. 
You become forgettable. 
Your message gets diluted.  

Smart experts do this instead:  

1️⃣ Own Your Lane 
↳ Stop being everything to everyone 
↳ Build your proprietary system 
↳ Name it, claim it, protect it  

2️⃣ Speak to One Avatar 
↳ Their specific pain points 
↳ Their exact language 
↳ Their unique journey  

3️⃣ Show Your Process 
↳ Share your frameworks 
↳ Document your methods 
↳ Prove your results 

4️⃣ Double Down on Difference 
↳ Your unique approach matters 
↳ Your specific experience counts 
↳ Your distinct voice sells  

The truth? 

Trying to please everyone = pleasing no one 

Building true authority = owning your expertise  

Which are you choosing?  

♻️ Save this if you're ready to stand out

Hidden Cost of Being Everything to Everyone

The secret to a bestselling launch?

(It's not what most authors think)

I've helped launch 150+ books. 

Here's what nobody's talking about:

Sahil Bloom's recent bestseller wasn't luck.

It was a masterclass in strategic authority building.👇

~
🔗 in comments for the full 19-page breakdown.

Launch your book like a bestselling author (3)

Entrepreneurship is easy.

All you have to do is… 

→ Sell confidence despite revenue
→ Be the visionary and the janitor 
→ Fund your own benefit package
→ Not have a 4hr work week
→ Represent every role

Simple.

People think we work for ourselves and hang out.

But the truth is: 

✅ We assume 100% risk for every idea
✅ We spend hours in research and testing
✅ We juggle cash flow, clients, and delivery 
✅ We carry the weight of our family
✅ We put our heart and soul into making it work

Some days, it’s exhilarating.

Other days, it’s duct-taping the airplane mid-flight… while everyone's searching for parachutes.

But what makes it magical? 

Designing something that is 100% yours.

The joy of creating impact with your work.

A book is not a marketing asset.

It's a decision-maker.

It decides:

what you’re known for
who trusts you 
and why

It can turn a best-kept secret into → industry-known.

A good book stops you from being vague. 

It turns:

scattered ideas → a framework
storytelling → connection
experience → authority

And here’s the real shift ⬇️

The market doesn’t reward expertise. 
It rewards packaged expertise.

A book is the cleanest package you can create.

If you’ve been saying, “I want to write a book someday,” you’re probably not stuck on writing.

You’re stuck on claiming: 

your point of view
your expertise
your method

Question: If you wrote your book, what would people finally understand about you?

Low-ticket offers don’t create impact.

They don’t lead to applause. 
They don’t create relief. 

They don’t solve someone's big problems.

And if you’re just starting, they’re a lose-lose.

For low-ticket, you have to shrink the problem. 

You simplify it. 
Contain it. 
Make it “digestible.”

Experts don’t do their best work on small problems.

They do it when the stakes are real. 

When experience is the difference.

And.........

Low-ticket offers don't give you that.

There's no breakthrough because the problem wasn’t big enough to warrant one. 

And your genius never fully gets used.

So you end up busy instead of impactful. 
Delivering instead of solving. 
With work that feels flat.

High-value work feels different.

People lean in. 
They’re engaged. 
They’re extremely grateful.

That energy goes both ways.

If you’re an expert, your offer shouldn’t be small.

It should be meaningful enough to matter.

Because ......

When you solve a real problem → you don’t need volume.

“You just solved my biggest problem.”

Recently, I attended a client’s 350+ person user conference.

Midway through the event, he asked me to stand.

He thanked me for creating a tool that allows his customers to monetize their expertise.

Applause followed. Even a few cowbells.

For the rest of the conference, people approached:

• Thanking me
• Asking questions
• Sharing how relieved they felt

My two biggest takeaways:

1️⃣ Extreme gratitude for dream clients who:

• Value expertise
• Respect strategy
• And understand that clarity is a competitive advantage

2️⃣ High-value problems don’t need fancy funnels:

You need people to understand:

• What problem you solve
• Who it’s for
• And why it matters

If your business feels harder than it should, the issue usually isn’t visibility.
It’s clarity.

Solve the right problem. 
Explain it simply. 
Let the room do the rest.

Being good is not a strategy.

You don’t need more leads. 
You need to be easier to choose.

Because most experts don’t lose deals to “better” competitors.

They lose to clearer ones.

The ones who can say:

who it’s for
what they do
what result they create 

In Edelman + LinkedIn’s research:

48% of executives say a company's thought leadership tipped the deal.

Nearly half.

They saw proof of expertise.
Not just claiming it.

Claiming sounds like:
“I’m experienced.”  
“I’m the best.”  
 
Demonstrating looks like:  
“I can diagnose this in 60 seconds.”  
“Here’s the pattern you’re missing.”  
“Here’s what I’d do and why.”
 
In a noisy market, the clearest proof wins.

Welsh's hooks get 1M+ impressions.
(by using double contrasts)
 
Hook: 70 hours → 25 hours
Image: live to work → work to live
 
This same technique makes a book sticky 
 
Here's what's happening:
 
1st contrast: attention (stop the scroll) 
2nd contrast: meaning (makes it matter)
 
Your reader doesn't see transformation → they feel it.
 
Structure your book by ⬇️
 
Show them the measurable shift 
Show them who they become
 
Most authors only do one.
 
They write: "This saves you 45 hours per week."
 
And forget: "So you stop being the person who misses out."
 
Without both, you're teaching tactics. 
With both, you're changing identity.

taplio

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