Converting businesses into brands | Creating Insane marketing and sales systems for your brands to 10X your growth.

Is your brand not generating enough sales?

It sucks if your business goes downhill because of:

➤  Hiring issues
➤  Execution hurdles with over 25 employees
➤  Owner-led sales to system transition challenges
➤  Ineffective marketing by a profitable multinational
➤  Issues with financial modelling, pricing, and forecasting

LET ME HANDLE YOUR PROBLEMS!

I will embed my growth teams in your brand to ensure all the elements of growth including:

➤ Boosting Sales
➤ Managing Revenue
➤ Launching Products 
➤ Analyzing Competitors 
➤ Mastering Digital Marketing
➤ Gathering Market Intelligence
➤ Strengthening Human Resources 

In short - I can help you build a 7-figure brand in no time.

Your growth journey begins with the right partner.

Being your sales and marketing expert, I can guarantee:

➤  10X sales 
➤  10X lead generation
➤  Effective audience outreach
➤  Customer acquisition system
➤  Enhanced customer retention 
➤  Double digit year on year growth 
➤  Attract A-players for small and medium businesses

Just to let you know:

I'm not just about sales; I'm about building empires.

With 20 years of sales and marketing mastery,

I've transformed businesses into revenue powerhouses!

Still not sure?

My 15+ recommendations speak for themselves!

So, are you ready to turn your business into 7 figure brands?

I'm the guy you don't want your competition to hire! 

DM me “SALES” and transform your brand into a sales machine.

You quit after few days of stress. 

if you stop now, someone else takes your spot.

One post flops.
One DM gets ignored.
One interview goes bad.

And they’re out.

Don’t be that person.

No likes?
Post again tomorrow.

Bad interview?
Schedule a few more.
Cold DM ignored?
Send ten more.

This isn’t failure.
It’s part of the process.

Progress comes from reps, not luck.
From showing up again when it’s uncomfortable.

Most people stop early.
That’s why most people never win.

Stay in the game.

Pascal CALOC

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Talks about #sales, #marketing, #growthhacking, #leadgeneration, and ##entrepreneurship

It’s official: Google just killed ChatGpt. 

Because the new Siri is ... Google. 😱

Yeah… it’s basically Google with AI.

And that’s a big deal.

This isn’t about who has the coolest chatbot.
It’s about who already owns the data.

Google knows:

What you search
When you search
What you’re about to buy
What problem you’re trying to solve

Now imagine all of that… with AI baked into it.

That’s not an assistant anymore.
That’s Google thinking with you.

This is why Google has the upper hand.

They don’t need to convince people to change behavior.
People already live there.

Search. Maps. YouTube. Gmail. Android.

AI is just making all of that smarter.

So no, ChatGPT isn’t useless.
But Google has something stronger.

(Distribution.)

And in tech, distribution almost always wins.

If your business depends on being found…
on search…on buyer intent…

Google just became more powerful.

This isn’t hype. It’s a shift.

And the people who understand this early are going to benefit the most.

Meta makes $61.5M every 4 hours.

And this could be the big opportunity for you...

And here’s the wild part....

They’re paying normal people to create on their platforms.

Last year alone, Meta paid over $2B to creators.

Not celebrities. 
Not huge media houses.
Regular people who decided to show up consistently.

This is the creator economy everyone is talking about.

And it’s already here.

You don’t need a massive slice of the pie.

Even a tiny fraction of that attention can cover bills 
and stack assets that pay you back.

The opportunity isn’t talent.
It’s participation.

Most people are still consuming.

A small group is creating.
An even smaller group is monetizing.

Guess which group wins long term.

Question for you all. 

Are you still just scrolling or are you building something while everyone else watches?

Repost ♻️ if you think it's totally worth it.

I failed 5 times when I started my own business.

And yeah…I cried like a baby. Yup it happens.

There were nights I stared at the ceiling thinking:

“Maybe I should just take a stable 9–5.”
“At least the bills would be paid.”
“At least this stress would stop.”

I was tired of restarting. Tired of believing and still losing.

What stopped me wasn’t motivation posts or podcasts.

It was my wife.

She didn’t hype me up.  
She didn’t give a speech.

She just said:  

“You already know what you did wrong. Why quit now?”

That was it.

So I started again.  
But this time, differently.

I stopped trying to build fast and focused on building right.

Today, Ethum operates in 7 different countries.

And here’s the truth nobody tells you:

It doesn’t take long to build a successful business.
It takes a long time to become the person who’s willing to go through it.

If you’re struggling right now…
you’re not behind.

You’re becoming.

In 2026, I’m choosing myself. Every single time.

Not in a loud way. In a quiet, steady way.

Making time for hobbies I forgot I loved.
Buying the outfit I keep “saving for later.”
Cutting off anything and anyone that drains me.

And here’s the best part.

When you focus on building your own life this deeply, 
you stop caring what everyone else is doing.

Not because you’re better.
Because you’re finally busy living.

That’s the energy I’m taking into 2026.

What about you? Share your goals with me!

Pascal Caloc

"I will start my own business." 

Make this your 2026 resolution. 

Even if it’s small. Even if I don’t have it all figured out. Even if people don’t get it yet.
 
Because I’m tired of building someone else’s dream. Tired of asking for permission. Tired of living a life that looks safe but feels empty.
 
I don’t need perfect timing. I need a decision.
 
So yeah… 2026 isn’t about comfort for me.
 
It’s about ownership. Freedom. And finally betting on myself.
 
If this thought keeps coming back to you too… maybe it’s not a thought.
 
Maybe it’s your next move.

I'm rooting for you all.

My boss was driving me crazy. 

(He said I’d never make it. That broke me inside.) 

It was my first sales job.

I was eager, ambitious, and totally clueless.

After weeks of struggle, he called me into his office:

"Look, sales just isn't your thing. Maybe consider something else." Then he put me on notice period.  

I felt embarrassed - rejected and shattered. 

Instead of quitting, I started studying great salesmen. 

I practiced cold emails after work.
I woke up early to improve my skills.
I practiced on how to talk to people. 

Slowly, I improved:

Landed my first client after 28 days. 
Earned more in commissions than my salary.
Set a company record by signing 4 more deals. 

Months later, that same boss said:

" Good job and you're staying here with us."

But my heart told me something else. 
So I planned to leave and never looked back. 

(Lesson)  

Criticism can sting - but it can also ignite a fire.

Never let anyone's opinion limit your potential.

P.S. Did I do the right thing? Yes or No?

I wasted 3 years waiting for the "perfect moment."
 
Start today because there is no perfect time. 

While I was overthinking, someone else made 1000 calls and built a killer pipeline.
 
While I kept saying "not ready yet," someone else posted 1000 times. Now their DMs are absolutely flooded.
 
While I was scared of looking dumb, someone else had 1000 conversations and built an insane network.
 
Here's the brutal truth: 

While you're waiting, someone else is winning.
 
They're not smarter. They just started.
 
Right now, someone is making the call you're avoiding, posting the content stuck in your drafts, reaching out to that person you're too scared to message.
 
And in 6 months? 

They'll have what you want.
 
The gap between where you are and where you wanna be is about 1000 reps. That's it.
 
1000 uncomfortable moments where you do it anyway.
 
So you can keep "planning" for another year, or start today and be 365 reps closer.
 
Your move. What's it gonna be?

I don’t use ChatGPT for my business ops but this morning, I asked ChatGPT to analyze all my sales conversations from the past 60 days.

I took all my sales data from the last 60 days.  Every lead, conversion, reply rate, and client touchpoint and asked ChatGPT to analyze it.

But didn’t tell it how much I’d earned.

It looked at the messages, timing, tone, and close rates. 

Then gave me this answer:

“Based on these patterns, you’re closing between $20K and $30K a month, but you’re leaving around 40% of potential revenue untouched.”

Close. But not quite.

So I told it the real number. 
And then it said something that made me pause:

“You’re not missing leads. You’re missing conversion signals. Most of your warm prospects don’t disappear… they just drift because your system doesn’t re-engage them at the right emotional point.”

Here’s what ChatGPT found after a deeper look:

26% of leads that ghosted opened follow-up messages within 72 hours. 9% replied after being re-engaged through a different channel (LinkedIn or Email). 

71% of closed deals used the same 3 trust triggers, clarity, authority, and timing.

In short:

→ You’re not underperforming.
→ You’re under-tracking.

So now I’m curious: What would happen if you let ChatGPT audit your last 30 sales conversations?

Would it tell you you’re bad at selling… or just blind to your signals? Only time will tell. 

P.S. Do you think ChatGPT will replace the CRMs as well?

I applied for 100+ jobs but got rejected. 

Every CV I sent felt like it landed in a trash. 

“No experience.”
“Not the right fit.”

Or worse silence.

Then came the layoffs. More than once.
The company said, “It’s not you, it’s the market.”

But it was me who had to pack my desk.
It was me who had to figure out what’s next.

I tried business too.
Failed. Hard.

Nobody helped me but my wife.
Who supported me in my dark times. 

I didn’t even have money to rent a place.
Some nights, I felt like giving up completely.

But here’s what I did instead:

Kept throwing my CVs like crazy.
Used every connection I had.
Knocked on doors.

And one thing led to another.
I got my first break. Then another.

Eventually, I built a business.
I signed clients. I created systems.

And today?

That same person who couldn’t land a job…

Has built a company helping founders fix the exact problems I once had.

The lesson?

Failure isn’t the opposite of success.
It’s the path to it.

To founders: Don’t judge someone by their rejections.
To professionals: Don’t let “No” define your story.

Because every rejection is just redirection.

(Repost ♻️ if this reminds you to keep going.)

P.S. Be honest - how many rejections did it take before you found your break?

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