GroomYourGram

Core Member

MindFlix Holidays

Core Member 

Satyayuga Foundation

Account Manager

Mithibai Kshitij

Volunteer

Saving brand's cost on Marketing | Boldly Redefining the Rules of Influence 📈 | Empowering Brands to Reach New Heights 🚀 | Building GroomYourGram (Most trusted Influencer Marketing Agency)

Hi, I am Palak Tannaa & I’m on a mission to make affordable marketing accessible to all businesses. 

Because marketing is not about Ads now. Times have changed and with the booming creator’s economy, tell me a better alternative to marketing than influencer marketing

So, I’m helping brands connect with the right influencers through the influencer marketing agency, GroomYourGram. 

As a professional in the creator economy for over 3 years, I have experience organizing brand events, onboarding influencers, and overseeing the influencer-brand relationship. 

With an influencer base of 500Mn+, we have helped 60+ brands market their products & services extensively. 

Why Influencer marketing is for you? 

📌Helps you reach an active audience effectively 
📌 Spreads awareness 
📌 Builds creditability
📌 Affordable & efficient marketing option 
📌 Enriches your content strategy 


Why should you choose GroomYourGram? 
📌 Fast & easy onboarding process 
📌 Guaranteed results 
📌 Trusted clientele of over 60+ clients 


If you are seeking to reach the right audience through influencer marketing, let’s connect at palaktanna@groomyourgram.in

There are two types of agencies, the ones who say yes to clients and the ones clients call when the stakes are high.

Last week reminded me exactly why I chose the second path.

A long-term client called me, not about an influencer campaign, not about KPIs & not even about a brief.

She called to ask for advice on a business decision that had nothing to do with our scope.

And in that moment, it hit me:

We weren’t “agency + client” anymore.
We had crossed into trusted partner territory.

Here’s the part most agency founders never admit:

That shift doesn’t happen when you’re the “Sure, we can do that.” agency.
In my early days, I made that mistake.

I said yes to ridiculous deadlines.

Yes to impossible deliverables or ideas that I knew wouldn’t work.

All because I thought avoiding friction meant keeping clients happy.

It didn’t.

It only made us replaceable.

And the clients who have stayed with us for years are the ones we’ve pushed back on.
The ones we’ve challenged and ones we’ve asked uncomfortable questions like:

“Why do you want this influencer?”
“What outcome are you actually chasing?”
“Is this really what your customer cares about?”

And here’s the reality I wish someone had told me when I started:

You don’t build trust by agreeing.
You build trust by caring enough to disagree.
And in influencer marketing, this matters even more.

Everyone thinks they know what creator will “go viral,” what trend is “hot,” or what campaign will “blow up.”

But long term partnerships builds when you bring data, experience and honesty, not blind agreement.

When you stop being a vendor and start being a strategist.

When you're willing to say, “This idea won’t work, but here’s what will.”

Over the years, I’ve learned something three simple thing:

Contracts get you in the door.
Candor keeps you in the room.
Courage turns clients into partners.

And the best part, once you earn that level of trust, the relationship starts expanding beyond deliverables.

So, if you are a budding agency founder, ask yourself if saying YES is easier or saying what your client needs to hear, even when it’s hard?

One of those paths leads to short-term harmony.

The other leads to long-term partnerships.

Choose wisely :)

P.S. Just a small piece of advice, from one agency founder to another.

Palak Tannaa

Helping Brands Amplify Their Reach Through Strategic Influencer Marketing | Core Member at GroomYourGram 🚀

Urgent: Looking for Talent Manager Agencies / Freelancers (Pan India)


We at GroomYourGram are urgently looking to collaborate with Talent Manager agencies or freelance Talent Managers who already have their own set of creators.


📍 Pan India
👥 Nano | Micro | Macro Creators
✅ Only managers who currently manage active creators


We have content requirements going live within the next 2 days, so we’re specifically looking for:
Managers who can quickly align their creators for brand campaigns
Agencies/freelancers who have a ready roster and are campaign-ready


📧 If this sounds like you, please email your creator deck / profile + categories to:
founderoffice@groomyourgram.in
You can also comment your email & creator category below and we’ll reach out.
Let’s build strong, long-term collaborations.

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70% Brand's regional influencer campaigns fails.

As someone who runs these campaigns month after month, I see the same pattern by brands.

Creators are chosen for reach, but regional markets convert on trust.

Creators are chosen for reach, but regional markets convert on trust.

In Bharat, influence is built through:

→ Cultural context
→ Hyper-local language
→ Real community equity
→ Familiarity and consistency

Not just polished content or follower count.

Here’s a perfect example from a recent campaign:

Creator A: 150k follower creator vs Creator B: 15k follower creator.
Same brief. Same product. Same timeline.

Creator B drove 4x conversions and 3x more saves on the content (a stronger buying intent metric than likes).

Because they were relatable, they spoke the exact dialect of the buyer & the audience saw themselves in the creator.

And the data backs this up:

📌 Regional creators have 2.2–3.1x higher trust scores (internal surveys across Tier 2/3 campaigns).

📌 Hyperlocal content drives 46% higher purchase intent vs national-creator content for the same product.

Despite this…

Brands still chase follower count like it’s 2018.

If you want ROI in Bharat, here’s the shift you need.

Stop selecting creators by audience size.

Start selecting creators by audience identity.

Because impressions don’t convert, trust does.

P.S. If you want to execute influencer campaigns with hyperlocal creators, DM me “LOCAL”, my creative crew will build the exact system that gets you there.

taplio

Palak Tannaa's Linkedin Analytics

Palak Tannaa

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Palak Tannaa's Best Posts (last 30 days)

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taplio

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Palak Tannaa

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Palak Tannaa's LinkedIn Performance

What is Palak talking about?

Palak Tannaa's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Palak Tannaa's Linkedin Analytics

Performance ScorePalak Tannaa's LinkedIn Performance

Palak Tannaa's Best Posts (last 30 days)