I'm a GTM & Workflow Engineer passionate about simplifying complex sales processes through automation and AI. With over 4 years of experience in B2B sales and business development, I've learned that the most effective strategies often stem from simplicity and clarity.

I specialize in crafting scalable outreach systems that prioritize relevance and efficiency. By leveraging tools like Clay, Make, and Instantly, I design workflows that enable sales teams to focus on meaningful conversations rather than manual tasks.

One principle I firmly believe in: "If you're going to lose a deal, lose fast." This mindset has allowed me to optimize pipelines, shorten sales cycles, and build trust with prospects by focusing on alignment and value.

Beyond my role, I co-host Clay Club Lagos, where we explore innovative GTM strategies and share insights on automation and personalization.

Specialties:

GTM Strategy & Execution

Workflow Automation

CRM Enrichment

Cold Email Personalization

Sales Enablement

Let's connect if you're interested in transforming your sales processes through smart automation and strategic GTM planning.

GTM Engineering saved me

Flashback to 2021

I was an SDR grinding out hyper-personalized emails the hard way

I’m talking deep manual research. Opening 20 tabs per prospect. Writing specific lines for every single prospect. The results were there, but so was the pain

I felt stuck. I knew there had to be a better way

Then in 2021, I was exposed to Clay

I remember my early meetings with Yash Tekriwal 🤔 and Matthew Quan

Were we spoke about hyper-personalized first-line openers, tips and tricks at scale

That’s when it hit me

I realized I was more of a technical person than a regular salesperson. I realized I wasn't just an SDR. I was a system builder

Moving from SDR to GTM Engineering changed everything

It bridged the gap between my technical brain and client revenue targets

Now, I can't imagine doing my job without this stack

My advice to any SDR reading this.

If you find yourself obsessed with the data and systems more than the dialing.

GTM Engineering is for you.

Omesiri  Kabaide 🧲

Senior GTM at C17 Lab | We Engineer Unstoppable Pipelines•

Stop learning n8n. It’s already legacy

In 2024/25, we were obsessed with nodes and visual workflows. In 2026, we have Claude Code

I remember when setting up a simple automated workflow required:

 - Finding a tool like n8n or Zapier

 - Checking if they actually had the right node

 - Mapping JSON fields manually like a digital plumber

 - Debugging a visual UI that didn't always show the full error

In 2026, that entire middleman layer feels like a relic

With the rise of agentic tools like Claude Code, the Node is dead

Why spend weeks mastering a proprietary UI just to connect an API when you can just... talk to your terminal?

2026 is the era where No-Code is being replaced by Natural Code. If you can describe it, Claude can build it

The skill is no longer knowing how to use an automation platform. The skill is knowing exactly what you want to achieve.

The best automation tool of 2026 isn't a platform. It's a CLI.

Are you still dragging boxes, or have you moved to the terminal yet? 👇

I built my own custom Scraper because I was tired of losing control. 🤖

Most web scrapers give you two choices:

- They are easy to use, but you can’t change how they work.
- You have total control, but you need a computer science degree just to fix a Next Page button.

I wanted a third option. So, I used Cursor and Cloud Code to build Omesiri's Webscraper.

It’s designed to find leads in places other tools can't reach.

Why this is different:

- It acts like a human: It navigates websites naturally. It doesn’t just grab data, it visits each item's detail page for a deep scrape.

- It handles logins: I built a dedicated authentication page. It saves my sessions so I can scrape data hidden behind login screens.

- It solves the pagination headache: No more skipped pages or frozen bots. It follows the next button until the job is done.

- It’s incredibly cheap 🤯

The big win is I have full control of my tooling and I’m finding fresh leads in niche directories.

2 Months as Senior GTM

December 2025 ended on a high note for me at C17 Lab with a promotion to Senior GTM.

In January (Month 1) my instinct was to dive into every problem, overhaul every process, and prove exactly why I earned that "Senior" title. I felt like I needed to be everywhere at once.

But as I'm moving through February (Month 2), I’m realizing that leadership isn’t about how many fires I can jump into, it’s about which ones you choose to extinguish first.

In a recent check-in, Utkarsh Rana 🧲 gave me the perspective I needed. 

He said: Take it easy. Dive deep, but don't forget to breathe. We’re building for the long term.

It’s rare to be in an environment that rewards your drive while actively coaching you on how to sustain it.

My takeaways from Month 2 of the new role:

- Leading with Empathy: It’s not just about hitting the GTM targets; it’s about understanding the team’s pulse.

- Diving Deep (With Focus): I’m still diving into every problem, but now I’m doing it with more intention and less frantic urgency.

- Still a Student: Even with a promotion, the best way to lead is to keep asking questions like it’s Day 1.

Huge thanks to Enzo Carasso 🧲 and the C17 Lab team (Jerico Dela Cruz 🧲, Manthan Tyagi 🧲, Chizoba Anyasie 🧲) for the trust and collaboration.

Onto Month 3! 🥂

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