In my role as a Freelance Digital Marketing Specialist, I operate at the intersection of creativity and strategy, orchestrating comprehensive digital campaigns to enhance online presence and drive business growth.

Strategic Campaign Development: I lead the development and execution of strategic digital campaigns, tailoring each to the unique goals and target audience of the client.

Content Creation and Marketing: Responsibilities include crafting engaging content, spanning social media, blogs, and email campaigns, while also incorporating basic marketing coding tasks to enhance visual and technical elements.

SEO Optimization: Specializing in SEO optimization, my role involves in-depth keyword research, implementation of on-page and off-page SEO strategies, and staying abreast of search engine algorithms.

Social Media Management: I manage content across diverse social media platforms, driving audience engagement through post creation, scheduling, targeted ads, and analytics analysis for performance insights.

Analytics and Reporting: Utilizing analytics tools, I track and analyze the performance of digital campaigns, providing clients with comprehensive reports and actionable insights.

Client Collaboration: Effective communication and collaboration with clients are essential. I work closely with clients to align digital strategies with business objectives, ensuring satisfaction throughout the project lifecycle.

As a Freelance Digital Marketing Specialist, my role is not just about executing tasks but about crafting digital narratives that resonate with audiences, drive engagement, and ultimately contribute to the success of the businesses I work with.

Freelance Digital Marketing Specialist

Girls in Marketing

As a Digital Marketing Intern for Girls in Marketing, my learning responsibilities during this immersive three-day virtual internship were dynamic and enriching. In this brief yet intensive period, I actively engaged in a comprehensive exploration of key areas within the digital marketing landscape.

Search Engine Optimization (SEO): I delved into the intricacies of SEO, understanding how to optimize online content for search engines. This involved learning about keyword research, on-page and off-page optimization strategies, and the importance of SEO in driving organic traffic.

Social Media Management: The internship provided a hands-on experience in social media management. I learned how to curate engaging content, schedule posts effectively, and utilize analytics tools to measure the impact of social media campaigns.

Content Creation: Crafting compelling content emerged as a central aspect of my learning journey. From understanding the fundamentals of creating impactful copy to designing visually appealing graphics, I gained insights into the art of content creation for digital marketing.

Digital Analytics: I explored the realm of digital analytics tools to measure the performance of various online activities. This included learning how to interpret data, identify trends, and generate reports that provide actionable insights for optimizing digital strategies.

Marketing Coding (HTML/CSS): As part of my holistic learning experience, I delved into the foundations of HTML/CSS coding. This hands-on exposure equipped me with the basics of web development, enhancing my understanding of the technical aspects of digital marketing.

Despite the brief duration, the Girls in Marketing internship provided a concentrated and immersive learning experience. It equipped me with foundational skills in SEO, social media management, content creation, and digital analytics, laying a robust groundwork for my future endeavors in the dynamic field of digital marketing.

Digital Marketing Intern

Coalition Technologies

As a Public Relations Specialist/Link Builder at Coalition Technologies, my role was dynamic and multifaceted and required a strategic blend of communication expertise and digital marketing prowess. My primary responsibility was to cultivate and manage robust relationships with various stakeholders, including media representatives, influencers, and journalists.

Relationship Cultivation: I focused on building and nurturing relationships with media representatives, influencers, and journalists to enhance my clients' visibility.

Strategic Media Engagement: Crafted tailored pitches, engaged with media outlets to secure coverage for our clients, and aligned their unique value propositions with the interests of targeted media entities.

Link-Building Campaigns: I orchestrated multifaceted link-building campaigns, employed strategies like broken link-building and unlinked brand mention analysis to improve search engine visibility and online authority.

Content Collaboration: Led content creation initiatives, I collaborate with content creators and designers to deliver captivating link-building and social media content that aligns with brand messaging.

Media Feature Coordination: A highlight of my role is securing prominent media features for my clients, such as coordinating a feature in Essence Magazine, this showcased adept skills in media relationship-building.

Monitoring Industry Trends: Staying ahead of industry trends, I proactively monitor changes in the media landscape and emerging digital marketing strategies to ensure our link-building and PR strategies remain effective.

Results Analysis and Reporting: Meticulously tracked campaign results, I analyzed website and campaign performance, generating comprehensive reports with key insights to refine future strategies.

In essence, my role combines relationship cultivation, strategic pitch outreach, and effective link-building campaigns, contributing to the digital success of our clients at Coalition Technologies.

Link Builder/Public Relations Specialist

Eminentville Schools 

As the School Librarian at Eminentville Schools, I was responsible for curating a diverse collection of resources, facilitating access to information, and providing information literacy instruction. Collaborating with educators, promoting a reading culture, and integrating technology were integral aspects of my role. I actively advocated for the library, coordinated events, and engaged in continuous professional development. Beyond managing resources, I focused on creating a welcoming space that fosters curiosity and supports academic success. My mission was to instill a love for learning and literature, contributing to the holistic development of students at Eminentville Schools.

Librarian 

🎯 About Me:
Fuelled by a passion for the digital landscape, I've honed my skills in optimizing online visibility and building strategic connections. My journey in the dynamic world of digital marketing has been marked by a commitment to staying ahead of industry trends and a relentless pursuit of excellence.

💡 What I Bring to the Table:
In my role as a PR Specialist/Link Builder at Coalition Technologies, I managed a diverse portfolio of 30+ clients. My responsibilities included pitch outreach, competitor backlink analysis, unlinked brand mention analysis, HARO research, copywriting, copy editing, and securing a minimum of 2 quality backlinks for each client. These experiences have equipped me with a keen eye for detail, excellent project management skills, and the ability to thrive in fast-paced environments.

In my freelancing journey, I've collaborated with brands in several industries, implementing customized digital marketing strategies that have consistently garnered positive results. This multifaceted experience has equipped me with a holistic understanding of the digital landscape, enabling me to approach projects with creativity, precision, and a keen understanding of client needs.

🌐 Industry Focus:
With a focus on digital marketing and SEO, I have actively contributed to enhancing online performance for clients in various industries. From e-commerce to tech startups, my adaptable skill set has made a positive impact on diverse business domains.

🌟 Achievements:
One of my career highlights includes securing a feature in Essence Magazine for a client, showcasing my prowess in media relationship-building and brand recognition.

🔍 What Sets Me Apart:
What fuels my professional journey is the belief that effective digital marketing is not just about algorithms; it's about creating meaningful connections. I approach each project with a blend of creativity and strategic thinking, aiming not just for visibility but for lasting impact.

🎓 Continuous Learner:
I thrive on keeping pace with the ever-evolving digital landscape. Whether it's mastering new SEO techniques or staying updated on the latest industry trends, my commitment to continuous learning ensures that I bring the latest insights to every project.

Feel free to reach out if you share a passion for all things digital or if you're looking to enhance your online presence. Let's connect and explore the possibilities together!

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