Top Shelf Ventures

A venture fund focused on finding, funding, and accelerating the best opportunities in the broader beverage alcohol and consumer vice spaces.

Co-Founder and Managing Partner

Loeb Enterprises

Loeb.NYC is a New York based business development lab and private investor, focused on cultivating opportunities in emerging media and consumer marketing. Loeb.NYC, led by entrepreneur and highly successful CEO Michael Loeb, maintains a team of world-class operators, direct marketing executives and technologists that apply themselves to a select number of strategically important businesses each year.

I advise the executive team on investments across a number of industries and spearhead the Uncharted Community with Michael Loeb. Uncharted is a community of the world's best founders and funders anchored by a monthly dinner series in NYC and annual summit in Southampton.

Uncharted Community Co-Founder & CEO | Advisor

Gratsi 

Investor and Board Member

SUNBOY Spiked Coconut Water

The Long Drink Company

Investor + Advisor

6FTCloser

Digital platform focused on elevating gratitude and mental health.  Featured in Techcrunch, Mashable, Fox News, Adweek, NBC News and ABC News.

Started in March 2020 originally as a way to send thank you messages to front line healthcare workers, the platform became one of the most viral and impactful businesses created in response to the pandemic.

Co-Founder

Spent about two years as the founding COO of 3x3, a Loeb portfolio company building marketing and analytics products for the beverage alcohol industry.

I spearheaded the go-to-market strategy and built and managed a team of 10+ to build and scale the fastest growing network of liquor retailers (2000+) ever in the industry.

Learned the ins and outs of the booze industry in just about every way.

Loeb.nyc is a startup lab and early-stage private investor, providing portfolio companies with access to hands-on advisors, strategic partners, and mentorship. Select portfolio companies are housed in a modern space in Midtown Manhattan.

I spent my Sophomore summer working with the new ventures team in New York City and became the Boston-based representative during my Junior Year. 

This role has offered me the chance to work with awesome people, meet with great entrepreneurs, explore new ventures, and build business plans to capitalize on potential market opportunities. It has been a unique opportunity to gain first-hand experience working in venture capital at a young age.

Venture Associate (Undergraduate) 

MakerBot®

I spent my Freshman year summer working with the US Channel Sales Team at MakerBot, the industry leader in Desktop 3D Printing, scanning and entertainment. I gained real experience in some crucial components of running a business including, but not limited to direct sales, structuring sales teams, building sales strategies, account management, analytics/reporting and navigating through a quickly scaling business. Through my own sourcing and outreach, I increased the reach and sales of the US Channel by signing up new resellers and effectively managing their accounts.

Channel Sales

Self

Trained theater and film actor with experience in most fields of performance (theater, film, print, musical theater). Acting is a passion of mine that serves as both an artistic outlet, and a useful tool for public speaking, presenting and social development. I have not, nor will I ever, rule acting out as a possible career choice.

NYC Agent: CESD
Boston Agent: Maggie

Actor

Co-Founder & Managing Partner of Top Shelf Ventures - a venture and private equity fund focused on the biggest opportunities in the multi-trillion dollar alcohol & vices industries. 

Also Co-Founder of Uncharted with Michael Loeb: a community of world class founders and investors anchored by a monthly dinner series and annual summit. 


Goal and growth-oriented, and obsessively entrepreneurial, I am passionate about creating, scaling and growing great businesses. My experience and passions lie at the intersection of technology, media, CPG and communication. I have a background in acting/production, which has been a fundamental building block for how I approach business, communication, and people.

Avid athlete (Ironman, weightlifting, ice hockey, etc)
 

Feel free to reach out! (Will do my best to reply🙏!)

Hosted 20 AI founders & funders for a powerful Uncharted dinner last night. 

2 hours of a poignant, single-threaded dialog about the state of the AI market and the challenges/opportunities ahead. 

Always such an honor to host & moderate these discussions 🙏

Noah Sanborn Friedman

Co-Founder of Top Shelf Ventures | Co-Founder of Uncharted

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