Nicole Last 's Linkedin Analytics

Hello! My name is Nicole, and I’m a passionate female entrepreneur, textile expert, native New Yorker and Toronto transplant. 🇨🇦 I spent the last seventeen years pursuing a greener lifestyle following my experience at an eco-friendly start-up publication, Plenty Magazine. I have an extensive background in the home furnishings industry across North America — and specialize in sustainable manufacturing and product development. I began sourcing and manufacturing textiles in 2017. I launched on Amazon Prime selling sheet sets with two successful runs. In June of 2018, I transitioned to an omnichannel e-commerce model, launching on Shopify and building out a network of over thirty Canadian retailers and other strategic B2B and D2C partnerships including Sleep Country Canada. I scaled my first bedding company to over $2.1M+ in sales in less than two years, 52K Instagram followers and grew an expansive list of creator relationships early on— including affiliate marketing, community and new sales channels. My company launched a first of its kind, branded website on Sleep Country Canada and Dormez Vous’ platform, while also building out an influencer campaign to launch our collaboration with a landed opportunity to design and co-brand a natural duvet. Shortly after an unexpected exit twenty-six months in led me to my most significant accomplishment, Linen Reform.🌳 I launched my second company and have quickly become a go-to brand for consumers and hospitality alike. Purpose-driven entities and their forward-thinking, world-changing impact inspire me the most. With my second company, Linen Reform, our mission is to combine our expertise in textiles, passion for ethical and sustainable manufacturing and purpose-driven impact to elevate and create exceptional hospitality stays around the world.