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Nicole Last

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Hello! My name is Nicole, and I’m a passionate female entrepreneur, sustainable textile expert, native New Yorker and Toronto transplant. 🇨🇦 I spent the last seventeen years pursuing a greener lifestyle following my experience at an eco-friendly start-up publication, Plenty Magazine. I have an extensive background in the home furnishings industry across North America — and specialize in sustainable manufacturing and clean textile engineering. I began sourcing and manufacturing textiles following years of interest in the industry in 2017. I launched on Amazon Prime selling sheet sets with two successful runs. In June of 2018, I transitioned to an omnichannel e-commerce model, launching on Shopify and building out a network of over thirty Canadian retailers and other strategic B2B and D2C partnerships including Sleep Country Canada. I built and scaled my first bedding company to over $2.1M+ in sales in less than two years, 52K Instagram followers and an expansive list of creator relationships before most realized their sphere of influence, affiliate marketing, future of community and new sales channels. I have a sixth sense or you can call it a passion for what I do and diving in head first as a leader! My community stands out in my mind when I look back on building my first company, White Terry. My company launched a first of its kind, branded website on Sleep Country Canada and Dormez Vous’ platform, building out an influencer campaign to launch our collaboration with a landed opportunity to design and co-brand a natural duvet. Shortly after an unexpected exit twenty-six months in led me to my most significant accomplishment, Linen Reform.🌳 I launched my second company and have quickly become a go-to brand for consumers and hospitality alike. Those who know me best will speak to my passion for a just world and that is why after my first exit, I launched Linen Reform. My involvement in purpose-driven enterprises existed before I learned about B Corporations and their forward-thinking, world-changing impact. I leaned in and haven’t stopped. With my second company, Linen Reform, our mission is to combine our expertise in textiles, passion for ethical and sustainable manufacturing and purpose-driven impact to create lasting change in the home and hospitality textile industry. Climate change amplifies social inequalities for the most vulnerable people and sacred oceans and countries worldwide. I lend my voice to raise awareness about climate change and social impact. I hope to inspire through my actions.

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