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Performance Marketing Manager

Performance Marketing Consultant

BitSocial

Worked with several companies including E-Commerce startup KetoCredible and Blockchain Gaming DigiPuppies to increase sales & online presence through social media, email and SEM.

Digital Marketing Consultant

Snap Kitchen

Senior Director of Performance Marketing

Director of Performance Marketing

Alen 

Senior Marketing Manager

Manage all paid & organic channels: Amazon PPC, Facebook, Instagram, Taboola, Twitter, LinkedIn, Pinterest, Reddit, and Quora.
Direct Mail, Affiliate & Podcast advertising lead.

BuildASign.com

Strategically test & optimize paid search campaigns across several diverse brands for Facebook, Instagram, Pinterest & Amazon 
Creative advocate, copy writing & loves writing winning ad copy
Work closely with key stakeholders to execute paid activities and campaigns including; new product and brand launches, bid optimizations, A/B testing, audience segmentation, ad copy, lead gen contests, budget pacing, etc.
Analyze campaign data and provide meaningful, actionable insights to increase ROAS, bookings and lower ASOAB

Social:
Optimized Social Ad efficiency:  Decreased ASOAR (ad spend over ad revenue) and increased ROAS (revenue over ad spend) 
Increased revenue YoY using Facebook/Instagram Ads by 200% YOY

Amazon:
Listing content creation and backend keyword optimization for SEO
Identify & Secure new product for inventory additions 
Pricing & Bidding Strategy

Paid Advertising Specialist

Email team lead for Easy Canvas Prints. In 2015, exceeded revenue goals for in Q3 2015 by 15% ($600K). In Q4 surpassed email revenue goals by 81% ($2.2 Million).

BuildASign.com is a leading online custom printing provider of signage and home decor items. Products include signs, canvas, apparel, business cards, car wraps and more. Proprietary web- based technology lets customers place their online custom signage and home decor orders quickly and easily, while an innovative production system ensures that each high quality piece prints and ships with industry-leading speed. Founded in 2005, the Austin-based company – which also operates https://www.linkedin.com/redir/general-malware-page?url=EasyCanvasPrints%2ecom and AlliedShirts.com– has over 280 employees, $57 million in revenue and operations in the U.S., Canada, U.K., and Germany.

Email Marketing

LatinWorks

Clients included: Lowe's Home Improvement & Domino's

Account Executive

Account manager responsible for TV, Radio, Print, OOH, packaging, and digital.

Worked with nationally-known clients:

Anheuser-Busch (Bud Light/Budweiser)
Domino's
Farmland Foods
Humana Vitality 
Lowe's Home Improvement
Jamba Juice

Assistant Account Executive

Steel Branding

Steel Branding is a brand-focused communications firm specializing in marketing into modern family life.

- Worked collaboratively with B2B clients across several industries: Marketing firms, IT, Energy, Restaurants, fitness, family and Worldwide Hospitality, Web and Voice Conferencing Solutions industries.
- Coordinate marketing, creative, public relations and social media to ensure client satisfaction and project completion. 
- Assisted with Yearly and Quarterly Marketing Communications Plans for several clients (Objectives, tactics, competitive analysis, detail orientated research that led to useful client recommendations)
- Personable, driven, ambitious with a team/win-win spirit, and an optimistic attitude.
- Proven ability to proactively and creatively pitch and place articles that support business goals.

Account Coordinator

- Assisted Senior Level and Executives in day-to-day client communications leading to deeper relationships 
- Trained to strategically position and grow companies through messaging creation with aligned archetypes, branding and identifying key product offerings

PR/Social Media Intern

Chi Omega Fraternity- Alpha Zeta

Worked successfully with advisers, executive board, active members and new members to increase attendance at sisterhood events.  
Used promotional tactics and strategies to organize events with a budget.  
Successfully planned bi-monthly cabinet meetings and hosted two banquets with over 200+ people.

Chi Omega Sisterhood Chair

Built website/social media presence, promoted and coordinated weekly events with over 200+ people.

Football Buddies Chair

RunTex

Produced, edited and designed monthly newsletters, promotional design, website design, and advertisements
Coordinated summer program for underprivileged families in South Austin at El Buen Samaritano Episcopal Mission
Volunteered at UT Elementary giving children running shoes
Prepped key spokespeople for media interviews
Created relationships with other local non-profits, schools and government officials
Founded social media following on Facebook and Twitter

RunTex Social Media/Public Relations Intern

Rapid and adaptive Austin-based marketing professional with 11+ years of valuable agency and corporate experience with Fortune 100 brands. Expert in online and traditional mediums: Google Ads, Affiliate Marketing (Intentwise/Refersion), Amazon PPC, Facebook (Meta) ads, Email (Klaviyo, Mail Chimp, Exact Target/Salesforce), Direct Mail, Taboola, LinkedIn ads, Twitter, Reddit, and TV/Radio. 

High achiever and data-centric (loves digging through piles of data) with a passion for creativity and content that drives results and business objectives. Fan of the “test and learn” approach. Excellent project management.

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