Laya Consulting

We help e-commerce businesses add an extra 20-40% to their MRR without spending a single penny on ads. In today's era, capturing attention and data is essential... we want to help you do both.

Founder

Groupe JLF

- Facebook Ads et Amazon Ads (PPC) 
- SEA et SEO 
- Team Management
- Email marketing
- Content marketing 
- Website Optimization to increase conversions
- Bloggers/Influencers partnership management 
- Amazon Marketplace

Digital Marketing Manager

The Gadget Land

- Use of Facebook Ads to generate traffic, sales and retargeting

Facebook Ads Manager

Fitness Boutique Shop

- Shopify website creation
- Facebook Ads for cold traffic and retargeting
- Email marketing for LTV maximization
- Video creation to promote products

Fitness Addiction Ecom Store Owner

DTC Brands Come to Me When They Want to Add an Extra 20-40% to Their MRR Without Spending Money on Ads

Consumer behavior is a very complex subject. Since the beginning of my career in Digital Marketing, I've always been attracted to one aspect of it: E-commerce. And more specifically, how do you get someone to buy your product or service from your online store/funnel?

It turns out that there is a whole range of aspects to consider, unlike in 2016 where, generally speaking, any platform with a website/funnel could convert traffic easily.

In 2018, consumers are more sophisticated. They can now easily differentiate between a Dropshipping store and a legitimate E-commerce established brand.

And then we are now in 2025 and not 2018... Having a beautifully designed Shopify store is not enough. The whole sales process must be of quality in order to convert your traffic.

After understanding the psychology of online buyers, I went deeper into the development of systems to help E-commerce businesses scale to multiple 6, 7 and even 8 figures... and this is where I come across the second piece of the puzzle, retention!

After years of experience (and a lot of testing), I discovered that email & SMS marketing was more my style when it comes to scaling e-commerce brands. All this leads me to introduce myself...

My name is Nicolas and with my agency, we help e-commerce brands to grow by leveraging retention systems. Our specialties:

✔️ Capture Qualified Leads
✔️ Rapidly Grow CLTV
✔️ Create Brand Ambassadors

Thanks to our battle-tested and constantly improved email strategies, we've generated over $30M in email revenue.

If you are interested in working with us, please contact me

Thanks

Nicolas.

🚨 Just dropped: My 100+ page 2026 Email & SMS Marketing Guide
Everything you need to scale your retention revenue, in one place.

I share all the frameworks, tactics, and strategies that will still work in 2026.

Here’s what’s inside:

• The only pop-up optimization strategy you’ll ever need
• 7+ high-converting flows (built for AOV & LTV)
• Zero-party data tactics that actually move the needle
• Deliverability rules no one tells you about
• Complete campaign strategy & frequency breakdown
• How to use email to support acquisition & CX
• 10+ AI prompts I personally use to save 20+ hours/week
• My full BFCM playbook + 2026 updates
• And a lot more…

This guide will save you months of trial and error and is designed to scale your email revenue while reducing overwhelm.

I spent weeks putting this together, and I’m giving it away for FREE.

Want the full doc?

1. Comment “PLAYBOOK” below
2. Connect with me so I can DM you the link

Nicolas Olaya

Founder @ Laya Consulting | Email, SMS, and WhatsApp marketing for 7/8-figure DTC brands | Clients include: Decathlon, The Period Company, Syncwire

If I had to start email marketing from scratch in 2026…

This is exactly what I’d do (and NOT do).

After working with 150+ ecom brands and generating millions, I put together a detailed breakdown of how I’d build a high-performing retention system from day 1.

No outdated tactics. Just what works right now (and will still work in 2026), broken down in a way that’s easy to consume and immediately actionable.

Inside the doc, I cover:

✅ The only offer strategy I’d focus on
✅ The pop-up approach that leads to actual purchases
✅ The 10+ flows I’d build in the first 30 days
✅ How I’d protect deliverability from day one
✅ The campaign schedule I’d use to build momentum
✅ Design rules that convert (not just “look pretty”)
✅ The 5 metrics that matter (and the ones to ignore)
✅ How to sync email with ads for max profit

Perfect for:
→ New brands building email from the ground up
→ Founders relaunching retention with better systems
→ Marketers who want a proven roadmap for 2026

Want the full doc?

1. Connect with me so I can DM you the link
2. Comment “2026” below

We just built a full 12-month email calendar in under 15 minutes.

Not a generic one packed with Black Friday, Valentine’s Day, and “don’t forget Father’s Day” reminders.

I’m talking about a brand-specific, audience-relevant, conversion-optimized calendar...
Built entirely with ChatGPT.

Here’s what makes it different:

→ It’s not built on Hallmark holidays.
→ It’s balanced for conversions and education.
→ It’s tailored to the brand’s industry, target audience, and core offers.

Most brands send inconsistent emails... or worse, boring ones because they don’t have a clear plan.

Now?
We give our clients a full year of personalized, engaging email ideas in minutes.

The real win?
You spend more time executing and less time scrambling for “What should we send this week?”

P.S. Want the exact GPT I use to generate an entire year’s worth of personalized, balanced, brand-specific email ideas?

Drop CALENDAR below and I’ll send it over (make sure we're connected) 👇

**CLOSED** 🚨 HIRING: Klaviyo Technician 

- Set up Klaviyo flows (automated email sequences) and email campaigns (aka broadcast or newsletter)
- Set up campaigns’ content using the Klaviyo drag & drop editor
- Utilizing pre-made email templates made by the rest of our team
- Create segments and lists
- Build out pop-up forms
- Creating segments and lists
- Technical things within Klaviyo like flow filters/triggers and advanced segmentation
- Collaborate with the Email Marketing Specialists to figure out what’s possible with our current tools

Please send me a DM if interested or comment below if you know someone.

Yeah, I know… design is subjective.
But I don’t care.

These look amazing.

And seeing beautiful email designs genuinely makes me happy (lol, that’s how big of an email nerd I am).

I’ll say it straight: I truly believe I’ve got the best email designers on my team.

Because every time I see a new mockup come through, I get that stupid grin on my face like “Damn. That’s art.”

And yeah, maybe I’m 100% biased.

But if you’ve ever had an inbox experience where the design stopped you in your tracks… you know exactly what I mean.

All my best email marketing GPTs, all in one place. No more scrolling through my posts to find the good stuff.

I compiled all 9 GPTs we use at the agency into a single Miro board.

Here’s what’s inside:

→ 1. Email Conversion Analyst
Breaks down any email for clarity, conversion, and UX

→ 2. Subject Line Wizard
Writes scroll-stopping, high-performing subject lines step-by-step

→ 3. Text-Based Email Copy Rockstar
Creates plain-text emails that actually sell (and feel human)

→ 4. JSON Marketing Profiler
Builds clean, structured brand/customer data for email personalization

→ 5. Email Flow Strategist
Maps out powerful, conversion-driven flows for any ecom brand

→ 6. Email Copy Wizard
Crafts ready-to-design email copy with infographic ideas baked in

→ 7. Email Calendar Strategist
Generates high-converting email calendars tailored to your audience

→ 8. Retention Maestro
The most advanced GPT on this list. Answers any email/SMS question like a CMO—campaigns, segmentation, deliverability, A/B tests... you name it.

→ 9. SMS Text Conversion Pro
Writes short, snappy, conversion-optimized SMS copy tailored to your brand’s voice and audience.

I literally could charge thousands for these, but I’m giving them away for FREE so you can have everything you need to level up your email marketing and scale your eCommerce brand.

How to get access:
1. Connect with me
2. Comment "GPT" below

I’ll send you the private link to the Miro board.

(Must be connected on LinkedIn for me to DM you)

“Stop overthinking your Black Friday emails.”
Most brands are out here stressing…
Meanwhile we’re just executing. Hard.

Sharing a few Black Friday campaigns my team and I created for clients, and honestly?
These go crazy.

(Design is subjective, sure…
But if you think these are not cool, we can’t be friends.)

"I need to think about it."

That's usually code for:

 ❌ I don’t trust it
 ❌ I’m confused
 ❌ I have questions you haven’t answered

And yet… most brands don’t send an email that actually answers those questions.

Here’s a crazy-simple email that converts like crazy:

👉 The FAQ email.

No fluff. No fancy design. Just answers to the objections already sitting in your customer’s mind.

Why does it work?

Because most people don’t not buy…

They just get stuck.

⤷ How it actually works
⤷ Ingredient concerns
⤷ Shipping timelines
⤷ Sizing or fit
⤷ Returns

Answer these upfront, and you remove friction before it kills the sale.

Best part?

It’s low effort and ridiculously high leverage.
(And it builds trust like nothing else.)

If you're not sending at least one FAQ email a month, you’re leaving money on the table.

Just enjoying a good steak in Buenos Aires with my man Lorenzo Pravatà and posing as a bad boy lol

We talked business.
We talked life.
And a few things I definitely can’t write here lol.

But honestly, there’s something special about meeting people who are on the same wavelength, who know what it’s like to be in the trenches, building, scaling, failing, and doing it all over again.

No ego. Just real conversations about the game we all love.

Building an amazing business is hard, but it’s a lot easier (and way more fun) when you surround yourself with people who get it.

Today is the day.
Black Friday.
Make or break your Q4.

Most brands will overthink today.
You don’t have that luxury.

So I’ll keep this short, because I know you’re deep in the trenches making sure everything fires properly, inventory doesn’t melt, and your pages don’t crash.

Here’s one tip that will move the needle more than anything else you could read today:

Send at least 3 emails.
Yes, three.
Minimum.

If that means resending the same email, do it.
Just switch the subject line + preview text.
No one cares except your revenue dashboard.

And if production is tight?
Mix in a text-based email.

Fast to produce and ship.

That’s it.
That’s today's advice.

Today is not about creativity.
Today is not about “protecting the list.”
Today is not about being precious.

Today is about staying top-of-mind in the busiest inbox day of the year.

If you show up 3–4×…
You win.
If you don’t…
Someone else will.

Good luck, and go print.

Most brands underestimate what it actually takes to send multiple campaigns a week.

They think: “Just write an email and hit send.”
Reality: It’s one of the hardest things to scale properly.

For seven, eight, and nine-figure brands…
Consistently sending 2–4+ campaigns a week is a massive driver of revenue.
But it requires a production system most brands don’t have.

Here’s what that system really looks like:

✅ Strategy → The actual campaign calendar, frequency, and balance of content vs. offers
✅ Copywriting → Strategic messaging that aligns with promos, launches, and retention goals
✅ Design → Templates that look good and convert, on desktop + mobile
✅ Technical setup → Scheduling, segmentation, testing, deliverability checks

And this isn’t one-and-done.
It’s a cycle - every week, without fail.

The truth is: sending multiple campaigns is one of the most underrated aspects of email marketing.

Brands want the revenue that comes with it… but most in-house teams don’t have the bandwidth or systems to pull it off.

Not trying to sell here. Just a reminder: if you want the results, you need the infrastructure.

Because great email marketing isn’t just strategy.

It’s the machine that makes execution possible.

We’re officially in Black Week.

This is the moment to squeeze every drop of revenue out of your campaigns.

Here are 5 quick tips to make the most out of this week 👇

1. Send. More. Emails.
If you’re not emailing daily (sometimes 2-3 times), you’re leaving serious money on the table. Visibility = revenue.

2. Segment smartly.
Hit your engaged audiences hard.
Warm segments convert best, and help you stay out of spam when you ramp up sending.

3. Keep it stupid simple.
Don’t overthink the design or copy.
One offer. One CTA. Front and center. That’s it.

4. Don’t stop at Friday.
Saturday and Sunday still perform insanely well. Keep the momentum going until Cyber Monday wraps.

5. Prep your post-BFCM plan.
Your job isn’t done after Monday.
Retention flows, thank-you campaigns, and restock alerts are where most brands drop the ball.

I’ll start by apologizing.
Yes… that’s a Ferrari in the photo.
No… it wasn’t mine. Just a rental.

Now that you’re here, I’ll tell you something real:

I genuinely love the content I put out.

Every LinkedIn post.
Every YouTube video.
Every newsletter I write.

All of it is crafted with one question in mind:

“Would this have helped the Nicolas from 1, 2, 3, 4, or 5 years ago?”

And the answer is always: Yes.

I create what I wish existed when I was trying to figure it all out, when I was Googling everything, testing blindly, and grinding through trial and error.

Truth is…

I just see a few people in the email space sharing content like this.

Not with this level of practicality, transparency, and depth.

It’s almost too much value.
But I don’t hold back.

If even one person gets clarity, momentum, or a better strategy from what I post - it’s worth it.

P.S. Not a guru. Not selling a course. Not taking photos next to random Lambos.

Just a marketer who loves the game and wants to share what actually works.

Let me know what kind of content would help you 1 year from now.

Running out of email ideas? These 10 angles work wonders.

In this video, I break down 10 high-performing email angles you can use right now to boost engagement, build trust, and drive more sales.

These are great angles for brands across CPG, wellness, skincare, fragrance, apparel, and more.

Watch this, steal what works, and send better emails next week.

If you want to crush BFCM, don’t “wing it.”

Here’s your quick checklist to make sure you actually kill it this year 👇

✅ Offer locked & tested
If you’re still debating 20% vs 25%, you’re already late.
Pick your offer, lock it in, and make sure it works for your margins.

✅ Flows firing
Welcome, abandoned cart, browse, post-purchase.
They’re your silent sales reps while campaigns do the heavy lifting.

✅ VIPs ready
Your warmest audience deserves early access.
Reward loyalty, build hype, and smooth out deliverability before the rush.

✅ Segments cleaned
Unengaged profiles off.
High-intent segments prioritized.
Deliverability is everything this month.

✅ Campaign calendar finalized
No guessing.
You should know what’s going out. When, to whom, and why.

✅ Creative simplified
This is not the time for fancy design experiments.
One offer. One clear CTA.
Make it stupid simple.

✅ Retention plan post-Cyber Monday
Most brands stop after the sale.
The best ones already have the follow-up mapped out.

If you check all these boxes, you’re already ahead of 90% of brands this week.

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